--- title: Awin Reviews meta_title: 'Awin Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 507 reviews by the users' company size, role or industry to find out how Awin works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 507 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Awin Reviews **Vendor:** Awin **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.1/5.0 **Total Reviews:** 507 ## About Awin Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year. ## Awin Pros & Cons **What users like:** - Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. (194 reviews) - Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. (106 reviews) - Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. (83 reviews) - Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. (57 reviews) - Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. (53 reviews) - Users value Awin's **intuitive analytics and reporting features** , enhancing campaign management and overall efficiency significantly. (52 reviews) - Performance Tracking (51 reviews) - Users praise Awin for its **intuitive platform usability** , ensuring easy navigation and effective management of affiliate programs. (45 reviews) - Navigation Ease (39 reviews) - Users value the **seamless affiliate management** and insightful tools Awin provides, enhancing their marketing strategies effectively. (37 reviews) **What users dislike:** - Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. (54 reviews) - Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. (24 reviews) - Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. (23 reviews) - Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. (23 reviews) - Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. (21 reviews) - Users express frustration with Awin's **poor partnership management** , highlighting difficulties in communication and inadequate support. (20 reviews) - Affiliate Management (19 reviews) - Users find the **complexity issues** of Awin's platform frustrating, hindering easy navigation and effective reporting. (17 reviews) - Complex Setup (17 reviews) - Limited Publisher Options (17 reviews) ## Awin Reviews ### 1. Awin’s New UX and Reporting Make Key Affiliate Insights Hard to Access **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Awin?** Awin is functional and is able to house a complete affiliate program. There are also a wide variety of publishers available on the platform. **What do you dislike about Awin?** The new, "improved" version of Awin is significantly worse even than the "classic" version; many features simply aren't available or are extremely difficult to find and access. It feels like the new version is being pushed because it's new, not because it's better. On the actual platform, the design and UX of Awin leaves a lot to be desired. In particular, Awin's more in-depth reporting capabilities are significantly lacking; the platform makes it very difficult and arcane to really dig into results. Things like referring URLs, click to action times, and even commission rates for individual publishers are all either not available or are strangely difficult to access, making the overall experience of using Awin slow and pretty frustrating. **What problems is Awin solving and how is that benefiting you?** It allows us to run affiliate programs, similar to other platforms. To be very honest, I don't feel that Awin solves any problems uniquely well; it's workable, but not preferred. **Official Response from Carina Aiordachioae:** > Thank you for taking the time to share such detailed feedback. We're sorry to hear that the new platform hasn't met your expectations. We're continuously developing and improving the experience based on feedback from our clients, as we want to build a platform that truly reflects their needs. That's why we're currently giving users the flexibility to switch between the Classic and new view while we continue to enhance features and usability. Your comments on navigation, reporting capabilities, and feature accessibility are incredibly valuable, and we'll make sure they're shared with our product teams. If there are specific reports or features, you're having trouble accessing, we also encourage you to reach out to our Support team so we can help. Thank you again for your honest feedback. It plays an important role in shaping the future of Awin. Best regards, The Awin Team ### 2. Your business will be slowly destroyed by dishonest discount code sites with minor tools to resolve **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Awin?** You can get your website onto cashback websites, and it integrates easily with Shopify, our e-commerce platform. **What do you dislike about Awin?** It is overly complicated. The platform user interface is terribly confusing. The new interface is simple but lacks the ability to do much. We used to be able to offer assisted commission, but now it's been removed from our package, yet affiliates are still receiving assisted commission. Whenever I contact support, I get no response. None - at all. Nothing. There are far too many voucher/discount code affiliates who will breach your terms and steal last-click commission from others; it's an unfair platform for influencers and content providers as a result of this. The worst ones are those with browser extensions that automatically fill in a discount code on our checkout. It makes my blood boil. Others just make up discount codes. Sub-network affiliates are dishonest - they are supposed to be split into different types of affiliates (usually a separate account for discount code affiliates). But the affiliates of the sub-network lie about what they do, in order to get higher commission. We changed our brand logo a couple of years ago, and had to manually contact every affiliate to get them to change it. Which was an exhausting process. And several discount code sites just ignored us and wouldn't change our own trademarked brand logo - so I ended the partnership. The ROI is terrible. It's completely inflated by dishonest discount code websites, which do nothing and steal commission from others. AWIN offers few or no tools to spread commission on a first and last click basis, to stop these sites from stealing the commission of others on a last click basis. Products feed through on our Shopify integration, but we cannot see the products on the AWIN platform, so we have no idea if it's working. Rendering this a pointless exercise too. The AI help is about as helpful as my 98-year-old granny. And there's no point in contacting support, given that there is none. The worst part of everything is the excessive number of discount code sites, that sometimes masquerade as something else in order to get higher commission, who take your brand logo, use AI to scrape the internet for any discount codes, rather than just those you advertise on AWIN, tarnish your brand by advertising other brands on your brand profile, or by advertising fake discount codes or fake reviews, and steal the commission of others by auto-filling the coupon code box on your checkout. Do not accept them as affiliates; they will ruin your business. Overall, performance has got worse and worse over the last few years, with too many dishonest discount code sites and few tools to combat them. We're not far from giving up and leaving. I'll give it one more month and then I'm gone. Infact, now I've written this review, I've finally realised that AWIN is pointless for our business. It's too complicated, wasting our margin and harming our brand. **What problems is Awin solving and how is that benefiting you?** Absolutely nothing **Official Response from Carina Aiordachioae:** > Thank you for taking the time to share such detailed feedback about your experience with Awin. We’re very sorry to hear about the challenges you’ve encountered. We understand how frustrating it can be when expectations are not met. Several of the points you’ve raised require a closer, account-specific review, especially regarding commission attribution, publisher behavior, and product feed visibility. We would like to investigate these matters properly with you. To ensure your case is reviewed in detail by the appropriate specialists, please contact our support team via the following link: https://help.awin.com/docs/how-to-contact-support and include “G2 Review” in your message so we can prioritize it accordingly. Alternatively, you can also reach out to us via one of our social media channels. If you do, please include your case number so we can locate your request quickly and flag it internally for prioritization. Thank you again for your honest feedback. Best regards, The Awin Team ### 3. Low Maintenance but Challenging Onboarding **Rating:** 1.5/5.0 stars **Reviewed by:** julia . **Reviewed Date:** July 23, 2026 **What do you like best about Awin?** I like that Awin is low maintenance. **What do you dislike about Awin?** I think Awin could improve its onboarding and best practices. It would be really helpful to have at least one real human onboarding call to get the profile up and running. The initial setup wasn't very easy, so this kind of support could make a big difference. **What problems is Awin solving and how is that benefiting you?** I use Awin for connecting with publishers and creating revenue from press mentions. It's low maintenance, but the initial setup wasn't very easy. I think they need better onboarding and best practices, like a human onboarding call to set up profiles. **Official Response from Carina Aiordachioae:** > Thank you for taking the time to share your feedback, Julia. We're sorry to hear that your onboarding experience didn't meet your expectations. We always encourage our customers to reach out to our Support team whenever they have questions or need assistance, and we're sorry we missed the opportunity to better support you during your initial setup. If you need any help in the future, please don't hesitate to contact us with the relevant details so we can assist you as quickly and effectively as possible. Your feedback on onboarding and best practices is also greatly appreciated, and we'll be sure to share it with the relevant teams as we continue improving the experience. Best regards, The Awin Team ### 4. Accurate Reporting, But Tracking Issues During Sales **Rating:** 2.0/5.0 stars **Reviewed by:** Lauren H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Awin?** I like the reporting aspect of Awin. It's really accurate for the most part and robust in getting all the details we need to provide to our team. **What do you dislike about Awin?** We've had a lot of issues with tracking whenever we have major sales. Half the time, we don't get a full response as to why there's issues when we have major sales, and it's become pretty frustrating for our team. And we want to be able to work with Awin but it has caused some roadblocks for us. We had a handful of challenges. **What problems is Awin solving and how is that benefiting you?** Awin doesn't solve any problems for us. **Official Response from Carina Aiordachioae:** > Hi Lauren, Thank you for your feedback and for highlighting the value of the reporting capabilities within Awin. We’re glad to hear it’s providing the accuracy and detail your team needs. We’re sorry to hear about the challenges you’ve experienced with tracking during major sales periods. We understand how important reliable tracking and clear communication are, especially when handling high-volume events, and we appreciate you bringing this to our attention. We would like to look into the specific issues you’ve encountered in more detail so we can better support you and identify any underlying causes. Please reach out to our support team directly and include “G2 Review” in the subject line so we can prioritize your case and ensure it is reviewed appropriately. Thank you again for your honest feedback. It helps us continue improving both our platform and support experience. Best regards, The Awin Team ### 5. Great Support, But Commission Structuring for Publishers Is Too Hard **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Awin?** The most helpful part about Awin is the customer service team who are always on call and respond back very quickly. The statistics and graphs for each publisher is also very organized and easily accessible. **What do you dislike about Awin?** It is quite hard to structure commissions for each publisher. We like to give certain publishers different commissions based on their performance, but I need to contact the customer service team to be able to change it properly. **What problems is Awin solving and how is that benefiting you?** It is helping us find new creators and share the revenue on how much each publisher is creating for us. **Official Response from Carina Aiordachioae:** > It's wonderful to hear that our Customer Support team has made such a positive impression and that you've found the platform's reporting and publisher insights easy to access. Thank you for your feedback on commission management. We understand the importance of being able to efficiently tailor commission structures for different publisher partnerships. We'll be sure to share your comments with our product team as we continue improving the platform and making key workflows more intuitive. We appreciate you taking the time to share your experience with us. Best regards, The Awin Team ### 6. Old-School Platform with Limited Usability **Rating:** 2.0/5.0 stars **Reviewed by:** Lisa K. | Head of Ecommerce & Digital Marketing, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Awin?** I like that Awin is widely used by publications. **What do you dislike about Awin?** I don't like that Awin is very old-school and not very user-friendly. There are also an awful lot of promo code sites using it, and customer service is not very responsive. **What problems is Awin solving and how is that benefiting you?** I use Awin for affiliate marketing, which helps me connect with the press. **Official Response from Carina Aiordachioae:** > Hi Lisa, Thank you for sharing your feedback and letting us know about your experience with Awin. We sincerely apologize for any inconvenience you have encountered. We understand that a user-friendly platform and responsive support are very important. We are excited to share that we are developing a new platform designed to make our clients’ work easier and more efficient. Please stay tuned as we will be launching it soon and look forward to you trying it out. Thank you again for your valuable input. Best regards, The Awin Team ### 7. Good platform— unfortunate set up process **Rating:** 2.0/5.0 stars **Reviewed by:** Madison W. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Awin?** I like that Awin does connect you to a wide network of partners and opportunities. The idea behind the platform is good, and you can see the potential if things were easier to get going. **What do you dislike about Awin?** The setup process was really frustrating. It felt overly complicated and dragged out, which made it hard to even get started. That experience overshadowed most of the positives for me. **What problems is Awin solving and how is that benefiting you?** Awin is meant to make it easier to connect with brands and manage affiliate partnerships in one place. In theory, that saves time compared to juggling multiple platforms, but for me the setup challenges have made it hard to see the full benefit yet. **Official Response from Carina Aiordachioae:** > Hi Madison, Thank you for taking the time to share your experience with Awin. We're really glad to hear that you see the value in the platform and the potential of connecting with a broad network of partners. We're truly sorry to hear that the setup process was frustrating for you. We know that getting started smoothly is essential, and your feedback helps us understand where improvements are needed. Simplifying onboarding is a priority, and we’re actively working on ways to make this part of the journey clearer and faster. If you’re still facing any roadblocks, our Support Team is always here to help. They can walk you through any setup challenges or questions you might have. Don’t hesitate to reach out via the platform or directly through our Help Center. Thanks again for your feedback! Best regards, The Awin Team ### 8. Not my preferred affiliate platform **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Awin?** Awin is great for digital publications. The affiliate application and review process is clear and user-friendly, and makes that part of the process seamless. **What do you dislike about Awin?** The platform isn't intuitive in general, and it's often hard to find what I'm looking for. The learning curve is steep, especially in comparison to other platforms. **What problems is Awin solving and how is that benefiting you?** Many prospective partners only use Awin, so using this platform allows us access to more partners otherwise unavailable. It's also specifically great for digital publication partnerships (rather than influencer partners). **Official Response from Carina Aiordachioae:** > Thank you so much for taking the time to share your detailed feedback! We appreciate your honest thoughts about the platform’s learning curve and navigation challenges. We're continuously working to improve the user experience, and your input is invaluable in helping us prioritize those efforts. It’s great to know that Awin provides you with access to unique partners. We’re committed to supporting your growth and making those connections even easier to manage. Thanks again for your review and for being part of the Awin community! ### 9. The opportunity to reach publishers across all verticals is great **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Awin?** The reach of potential publishers is very large on AWIN **What do you dislike about Awin?** Ability to quickly edit transactions is non-existent. Updating data / product feeds is very cumbersome **What problems is Awin solving and how is that benefiting you?** Awin helps us with accurate reporting of activity from our affiliate marketing program **Official Response from Carina Aiordachioae:** > Thank you for sharing your feedback with us! We're thrilled to hear that you appreciate the vast reach of potential publishers on Awin. We understand the importance of being able to quickly edit transactions and update data, and we are continuously working to improve our platform to make these processes more efficient for our users. Your input is valuable to us, and we will certainly take your comments into consideration as we strive to enhance the user experience. If you have any specific suggestions or further feedback, please feel free to reach out to us. We're here to help and ensure that Awin continues to benefit you in the best way possible. Warm regards, The Awin Team ### 10. Some great features **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Awin?** We use AWIN for our affiliate program. There are some great features like the ability to distinguish between new and returning customer purchases that competitors do not offer - and ability to find existing publishers and invite to program. Their customer support is usually responsive via email. **What do you dislike about Awin?** The main feedback from our affiliates is that it is difficult to navigate. Many processes are slow (such as setting up voucher codes) and could be improved if there was the ability to bulk create vouches and/or upload CSV files. Lots of clicks required to complete single action. I've also found that the website is down/not functioning at least once a week (will click on publisher and it will fail to load) **What problems is Awin solving and how is that benefiting you?** New customers versus returning customers - ability to control commission based on this **Official Response from Carina Aiordachioae:** > Hello there, Thank you for your feedback! We appreciate your input on navigation and the need for bulk voucher creation. We're working on streamlining these processes and addressing the technical issues you've mentioned. Your partnership is important to us, and we’ll continue to improve your Awin experience. Best regards, The Awin Team ## Awin Discussions - [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) - 1 comment - [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) - 2 comments - [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) - 1 comment - [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) - 2 comments - [View Awin pricing details and edition comparison](https://www.g2.com/products/awin-com/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+09%3A32%3A15+-0500&secure%5Bsession_id%5D=cefb8283-6869-47f9-8785-2a86a0c902d2&secure%5Btoken%5D=198d2ab7c71ad85b5e780052fd9220cef4ce92c7fe54c23faf7fcd36d1b0ff1c&format=llm_user) ## Awin Integrations - [Affluent](https://www.g2.com/products/affluent/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - 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[Trackonomics](https://www.g2.com/products/trackonomics/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Awin Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Social Media Integration - Campaign Planning **Tracking Options** - Email Updates - Activity Tracking - Cookieless Tracking - Conversion Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Additional Functionality** - Affiliate Management - Customizable Templates - Real-Time Data - Performance Metrics - Campaign Management - A/B Testing - Conversion Rate Optimization - Campaign Analytics - Rewards Management - Advertising Management - Email Templates - Real-Time Analytics - Electronic Payments - User Management - API - Multi-Campaign - Customer Segmentation - Multi-Language - Influencer Discovery - Real-Time Reporting - Reporting & Statistics - Activity Dashboard - Customizable Branding - Lead Generation - Customizable Reports - AI Copilot - Alerts/Notifications - Multi Level Marketing (MLM) - Social Promotion - Data Import/Export - Banner Management - Commission Management - Email Marketing - Real-Time Monitoring - Generative AI - Visual Analytics - Geotargeting - Fraud Detection - Multi-Channel Marketing - Contact Management ## Top Awin Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,352 reviews) - [Partnerize](https://www.g2.com/products/partnerize/reviews) - 4.3/5.0 (105 reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - 4.3/5.0 (92 reviews)