With Avo, I really like the version control so no one steps on each others' toes. It's our single source of truth for all things data tracking. We're able to see violations in production as well as push these to other tools. I can easily collaborate with our developers to agree upon our specs and they can pull it into the code-base with a typesafe CLI, so I can trust I'll get the tracking I need on the first try. Review collected by and hosted on G2.com.

It is a bit of a learning curve to get team members to understand all that Avo can do, but once they get it, they're hooked! Review collected by and hosted on G2.com.

The user interface of Avo is easy to use and thoughtfully designed. It’s built in a way you can easily understand and jump in to get started. When it comes to updates and improvements to the platform, the Avo team is on top of it. As a customer, you regularly get emails with details on what’s new along with details on the update. One of the best parts of working with Avo is their availability. The Slack community is active and always has someone there to answer your questions. It goes a long way when you’re trying to figure out how to use the product. If don’t want to use the community, they also have great documentation which is updated regularly. Overall I’m very happy with the product and our data quality improves on a daily basis. Review collected by and hosted on G2.com.

The only thing I can think of is that they are in a different timezone and located outside of the US. However, that being said, they’re responsive and have an account rep to help you in the US if you need immediate help. Review collected by and hosted on G2.com.

Avo provides an incredibly useful interface for designing and updating the schema (event names and properties) of events, which will eventually be analysed through another tool, Amplitude in our case. It also generates typesafe code for engineers to insert straight into the codebase, eliminating the possibility of spelling errors or missed properties. Before Avo, adding tracking with Amplitude Govern and the Amplitude SDK was a mess of spreadsheets, sticky notes, miscommunications, and fixing errors post-release. Now it's often as easy as sending an engineer a link to an Avo branch, and saying "go for it". Review collected by and hosted on G2.com.

Avo is restricted to using Amplitude's public-facing API's, which means they don't have total freedom in what can be updated in the automatic sync. For example, the Avo sync can't update an event which has had the name manually changed in Amplitude (which is very common). This means we sometimes have to fiddle with both Avo and Amplitude at the same time, and then sometimes we just miss it completely. However, this wouldn't stop me from recommending Avo to every team who uses Amplitude for event tracking. Review collected by and hosted on G2.com.

The tool is easy and intuitive to use and the customer success team is heavily involved in helping you implement Avo successfully. They have good pre-onboarding / kick-off material and then become deeply involved with the implementation team to ensure a successful implementation. Review collected by and hosted on G2.com.

The concept of event governance and its relationship to data quality and a tracking plan can be a hard concept to understand for the product team if they haven't encountered the problem before. Review collected by and hosted on G2.com.

- Being able to view your tracking plan across all your platforms and features

- As a developer, Avo functions makes life so much easier

- Avo Inspector

- Branching Review collected by and hosted on G2.com.

- Documentation can be improved, it covers the general cases. But when you have a complex integration you might need to reach support for assitance and for them to guide you. Review collected by and hosted on G2.com.

I think UI is great, I like the transparency that the product has, this allows every part of the team have visibility on changes, new events or events that may be deprecated but may also impact you or your team Review collected by and hosted on G2.com.

I am learning, I am not a technical person, I work in product so sometimes I find difficult to use branches and merging is still confusing for me. Need to give it more time to try and continue learning Review collected by and hosted on G2.com.

After doing a thorough market benchmark, our team landed upon Avo and soon realized its integral end-to-end value to help us gain control back of our tracking plan. Its branch based workflow, flexible pricing structure, permanent monitoring tools and vendor integration makes it the best tool around for data governance and collaboration. Review collected by and hosted on G2.com.

The few quirks on the web app are frequently iterated and improved by a customer obsessive time at Avo. So nothing I have disliked has lasted for more than a couple of weeks! Review collected by and hosted on G2.com.

With Avo, event tracking is collaborative and well understood across teams and roles. It removes the failure points of a successful event tracking implementation, and among many benefits, Avo is a source of truth for events. Review collected by and hosted on G2.com.

Onboarding and services could be expanded. It would be great to audit the implementation of of Functions and Inspector in every source we have in Avo. Review collected by and hosted on G2.com.

Avo has helped us implement better analytics data, significantly faster. Optimizing and maintaining data quality is never easy because you don't always know where the problems are or you don't have the time to fix them. Avo not only surfaces the discrepancies in our implementation, but offers the tools to resolve them fast. Now that we can trust our event data, we can also trust the other tools in our stack. Review collected by and hosted on G2.com.

Nothing so far, we think there is tremendous upside to what Avo offers and what they will continue to build. Review collected by and hosted on G2.com.

Uphold consistent data tracking plan naming and conventions, audit trail, code generation, Avo inspector and slack integration to warn of failing events Review collected by and hosted on G2.com.

Only gripe is that for SSO you need to be on an enterprise plan Review collected by and hosted on G2.com.