# Best Demand Side Platform (DSP) *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) ## Top Demand Side Platform (DSP) at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (864 reviews) | Omnichannel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel programmatic buying with buyer-side transparency | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | AI-driven programmatic targeting with cookieless audiences | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 4 | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5.0 (133 reviews) | Visual full-funnel journey-based programmatic activation | "[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)" | | 5 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with cookieless audience targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 6 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" | | 7 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level programmatic display with intent targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" | | 8 | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5.0 (278 reviews) | Cross-channel programmatic buying with Google-native attribution | "[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)" | | 9 | [NT Technology](https://www.g2.com/products/nt-technology/reviews) | 4.8/5.0 (18 reviews) | Cross-border programmatic with premium inventory transparency | "[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)" | | 10 | [Vistar Media](https://www.g2.com/products/vistar-media/reviews) | 4.5/5.0 (17 reviews) | Programmatic DOOH buying with lift measurement | "[Smart and Data-Driven Ad Solutions from Vistar Media](https://www.g2.com/survey_responses/vistar-media-review-11791280)" | ## G2 Grid® for Demand Side Platform (DSP) ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935) Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform) ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 157 ### Category Stats (Jul 2026) - **Average Rating**: 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,900+ Authentic Reviews - 157+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Demand Side Platform (DSP) Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [NT Technology](https://www.g2.com/products/nt-technology/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-07-14T23%3A09%3A17Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp&secure%5Btoken%5D=091ee727b8991b5cb204a0a0cc18076fcd14975b0d33e55d09649aae49793327&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Demand Side Platform (DSP) Products in 2026? ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 864 **How Do G2 Users Rate StackAdapt?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (121 reviews) - Customer Support (116 reviews) - Team Helpfulness (98 reviews) - Helpful (87 reviews) - Features (77 reviews) **Cons:** - Reporting Limitations (26 reviews) - Reporting Issues (21 reviews) - Budget Management (20 reviews) - Limited Reporting (19 reviews) - Poor Reporting (19 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users find StackAdapt highly **user-friendly** , making campaign setup simple and efficient with robust support and valuable tools. - Users commend the **superior customer support** from StackAdapt, highlighting proactive assistance that enhances overall campaign effectiveness. - Users value the **exceptional helpfulness of the team** at StackAdapt, enhancing campaign management and client relationships. - Users appreciate the **exceptional support and insights** from StackAdapt’s strategy team, enhancing their advertising effectiveness. - Users value the **robust targeting options** and ease of use, enhancing their ad campaign management and optimization. **Cons:** - Users find **reporting limitations** in StackAdapt, requiring custom support pulls and complicating data organization. - Users find that **reporting can be complex** , often requiring custom pulls and lengthy organization of data. - Users find the **budget management process complex** , especially when dealing with limited credit card billing options. - Users indicate that **reporting can be complex** , often requiring custom support and lengthy data organization. - Users note that **poor reporting** necessitates custom data pulls, complicating access and organization of essential information. #### What Are Recent G2 Reviews of StackAdapt? **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 182 **How Do G2 Users Rate The Trade Desk?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users commend The Trade Desk for its **powerful data-driven approach** and advanced targeting capabilities, enhancing campaign performance. - Users appreciate the **ease of use** of The Trade Desk, with intuitive setup and streamlined media buying options. - Users value the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign precision and effectiveness. - Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and diverse audience engagement. - Users value the **user-friendly campaign management** of The Trade Desk, streamlining optimization and enhancing performance tracking. **Cons:** - Users report a **steep learning curve** for new users, which can be overwhelming without proper training. - Users note that the **high costs and steep learning curve** make The Trade Desk challenging for smaller campaigns. - Users struggle with the **steep learning curve** of The Trade Desk, finding it challenging to navigate its complexities. - Users find the **complex setup** of The Trade Desk challenging, particularly due to the steep learning curve for new team members. - Users find the **difficult setup** of The Trade Desk can hinder effective use, especially for newcomers or small teams. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (27 reviews) - Campaign Management (23 reviews) - Analytics (21 reviews) - Audience Targeting (21 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Quantcast Platform, finding it simple to create reports and optimize campaigns. - Users appreciate the **intuitive user interface** of Quantcast Platform, which simplifies campaign setup and insights viewing. - Users value the **user-friendly interface** for creating custom reports and optimizing campaign performance seamlessly. - Users appreciate the **helpful analytics** of the Quantcast Platform, enhancing their campaign insights and decision-making efficiency. - Users value the **effective audience targeting** of Quantcast Platform, leading to improved impressions and clicks. **Cons:** - Users express frustration over **limited features** , such as the inability to duplicate campaigns and lack of bulk editing options. - Users are frustrated by the **missing features** , including bulk editing options and inadequate support for complex campaigns. - Users experience **poor reporting** capabilities on the Quantcast Platform, leading to delays and inefficiencies in data analysis. - Users face **reporting issues** with lacking API connections and inconsistent scheduled reports, causing delays and inefficiencies. - Users express frustration over **reporting limitations** , including lack of API connections and issues with automated report summaries. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 4. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 133 **How Do G2 Users Rate illumin?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 55% Small-Business, 29% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of illumin, finding the setup intuitive and the interface visually appealing. - Users highlight the **intuitive platform and excellent customer service** of illumin, enhancing campaign management and success. - Users value the **journey-based canvas** of illumin, enhancing campaign management with strategic insights and efficiency. - Users praise the **excellent customer support** of Illumin, highlighting their hands-on assistance and guidance throughout campaigns. - Users value the **team's helpfulness** in Illumin, appreciating their support through various stages of the platform's use. **Cons:** - Users express concerns about **poor reporting** , citing limited customization options and the need for manual data processing. - Users face a significant **learning curve** with illumin, finding the UI and campaign setup challenging compared to other DSPs. - Users find the **limited reporting options** in Illumin restrict their ability to conduct in-depth performance analysis. - Users express concerns over **reporting limitations** , lacking flexibility and advanced filtering options for deeper analysis. - Users express frustration with **reporting limitations** , as complex filtering requires exporting to excel for desired insights. #### What Are Recent G2 Reviews of illumin? **"[Seamless Data Management, Simple Uploads, and Helpful AI Support](https://www.g2.com/survey_responses/illumin-review-12665331)"** **Rating:** 4.0/5.0 stars *— Taylor M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12665331) --- **"[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)"** **Rating:** 4.0/5.0 stars *— Gastón B.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12664492) --- ### 5. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** from Simpli.fi, ensuring assistance is always accessible and helpful. - Users find Simpli.fi **extremely user-friendly** , complemented by helpful support, enhancing their campaign management experience effortlessly. - Users value the **helpful support team** of Simpli.fi, ensuring assistance is always available for campaign success. - Users commend the **helpful support team** of Simpli.fi, enhancing the overall usability and campaign effectiveness. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , enhancing client service and campaign effectiveness. **Cons:** - Users find Simpli.fi to be **expensive** due to lack of pricing transparency and high OTT inventory costs. - Users are frustrated by the **extra fees** that were not disclosed, making budgeting and trust difficult. - Users express concern over the **lack of clarity** in onboarding and pricing, complicating trust in services provided. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding** process frustrating, with unclear fees and a steep learning curve for new users. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 6. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (17 reviews) - Ease of Use (17 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users commend Viant Technology for their **exceptional customer support** , highlighting quick and helpful assistance when issues arise. - Users highlight the **ease of use** of Viant Technology, making campaign management straightforward and efficient. - Users love the **easy setup** of Viant Technology, enabling quick campaign launches and efficient management. - Users value the **setup ease** of Viant Technology, appreciating its intuitive navigation and efficient campaign management. - Users commend Viant Technology for their **exceptional team helpfulness** , ensuring smooth campaign management and support. **Cons:** - Users find the **limited reporting** on Viant Technology to be frustrating, lacking clarity and essential KPIs. - Users find the **reporting limitations** frustrating, wishing for easier access to detailed KPIs and metrics. - Users find the **complex reporting** system frustrating due to unclear metrics and a steep learning curve. - Users struggle with **editing difficulties** , finding the bulk edit feature and navigation to be less intuitive. - Users find the **learning curve steep** , making navigation and advanced features challenging, especially for beginners. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM's **ease of use** exceptional, aided by helpful support and seamless onboarding experiences. - Users value the **precise audience targeting** of AdRoll ABM, enabling effective engagement throughout the customer journey. - Users value the **precise targeting capabilities** of AdRoll ABM, enhancing their marketing effectiveness across multiple channels. - Users appreciate the **intent data** of AdRoll ABM for its precise targeting and account-level insights, enhancing campaign effectiveness. - Users value the **great customer support** from AdRoll ABM, which simplifies onboarding and enhances usability. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially for those unfamiliar with ad platforms. - Users note the **limited features** of AdRoll ABM, with a desire for expanded native advertising options and simplified reporting. - Users express concern about **limited features** , particularly regarding filter selection and segmenting capabilities for campaigns. - Users express frustration with **campaign issues** , citing poor lead generation and inconsistent reporting from AdRoll ABM. - Users find the **targeting limitations** frustrating, as they can't reach specific individuals within companies effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 8. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **integrated management** of Google Marketing Platform, streamlining data, ads, and reporting effortlessly in one place. - Users value the **integrated campaign management** of Google Marketing Platform, simplifying decision-making and enhancing performance tracking. - Users value the **ease of use** of Google Marketing Platform, streamlining data management and decision-making efficiently. - Users commend the **efficiency** of Google Marketing Platform for seamlessly integrating marketing data and tools in one place. - Users appreciate the **comprehensive performance tracking** of Google Marketing Platform, simplifying data-driven marketing and campaign management. **Cons:** - Users find the **complexity of the interface** daunting, especially for beginners unfamiliar with marketing tools and analytics. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics tools. - Users find the **complex setup** of Google Marketing Platform to be challenging, particularly for beginners lacking prior experience. - Users feel the **difficult setup** of Google Marketing Platform presents a steep learning curve for beginners. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with underutilized features. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 9. [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate NT Technology?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10) **Who Is the Company Behind NT Technology?** - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt_programmatic (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (163 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small-Business, 40% Mid-Market #### What Are NT Technology's Pros and Cons? **Pros:** - Optimization Algorithms (3 reviews) - Optimization Efficiency (3 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Innovation (2 reviews) **Cons:** - Dashboard Issues (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Poor Reporting (1 reviews) - Slow Reporting (1 reviews) ### What Do G2 Reviewers Say About NT Technology? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional stability and algorithmic optimization** of NT Technology, enhancing traffic quality and competitive edge. - Users value the **optimization efficiency** of NT Technology, noting its exceptional stability and insightful analytics for traffic quality. - Users commend the **exceptional support and analytics** of NT Technology, enhancing campaign effectiveness and insights significantly. - Users value the **intuitive platform** and exceptional support, simplifying campaigns and enhancing overall user experience. - Users value the **exceptional stability and optimization** of NT Technology, enhancing traffic quality and market competitiveness. **Cons:** - Users find **dashboard visualization issues** limit quick reporting but appreciate the responsive service compensating for it. - Users desire a **broader library of features** in NT Technology, specifically for automated industry-specific reporting templates. - Users desire more **templates for automated reporting** to enhance convenience and reduce the need for manual custom reports. - Users desire a wider selection of automated reports as the **poor reporting** options limit effective data visualization. - Users note that **slow reporting** can hinder efficiency, but appreciate responsive manual reports when needed. #### What Are Recent G2 Reviews of NT Technology? **"[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)"** **Rating:** 5.0/5.0 stars *— Muhammed O.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869) --- **"[Smart Cross-Channel Advertising with Strong Brand Protection](https://www.g2.com/survey_responses/nt-technology-review-12952867)"** **Rating:** 5.0/5.0 stars *— Habeeb Efiamotu M.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) --- ### 10. [Vistar Media](https://www.g2.com/products/vistar-media/reviews) Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Vistar Media?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Vistar Media?** - **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/vistar-media (349 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 59% Small-Business, 24% Mid-Market #### What Are Vistar Media's Pros and Cons? **Pros:** - Customer Support (8 reviews) - Ease of Use (7 reviews) - Audience Targeting (3 reviews) - Easy Implementation (3 reviews) - Advertising Customization (2 reviews) **Cons:** - Complexity (2 reviews) - Lagging Performance (2 reviews) - Layout Issues (2 reviews) - Limited Creativity (2 reviews) - Rebooting Issues (2 reviews) ### What Do G2 Reviewers Say About Vistar Media? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive customer support** of Vistar Media, noting quick responses and helpful interactions. - Users value the **ease of use** in Vistar Media, enhancing their programmatic DOOH advertising experience significantly. - Users value the **extensive audience targeting** capabilities of Vistar Media, enabling precise reach across diverse locations. - Users appreciate the **easy implementation** of Vistar Media, noting its user-friendly setup and excellent customer support. - Users value the **advertising customization** of Vistar Media, enabling targeted outreach across a vast network of screens. **Cons:** - Users find the **complexity in planning tools and reports** hampers effective scheduling and optimization efforts. - Users report **lagging performance** in Vistar Media, with delayed data updates hindering real-time optimization efforts. - Users suggest improvements for the **dashboard layout** , citing a need for a more intuitive and responsive interface. - Users feel there is **limited creativity** with Vistar Media, urging for more dynamic content and flexible scheduling options. - Users report frustrating **rebooting issues** with Vistar Media, particularly with the planning tool resetting views. #### What Are Recent G2 Reviews of Vistar Media? **"[Great tool for any company beginning with OOH for their clients and want top class assistance](https://www.g2.com/survey_responses/vistar-media-review-11796390)"** **Rating:** 4.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390) --- **"[Smart and Data-Driven Ad Solutions from Vistar Media](https://www.g2.com/survey_responses/vistar-media-review-11791280)"** **Rating:** 4.0/5.0 stars *— Balaji H.* [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280) --- #### What Are G2 Users Discussing About Vistar Media? - [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for) ### 11. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Customer Support (9 reviews) - Setup Ease (9 reviews) - Campaign Management (8 reviews) - Helpful (8 reviews) **Cons:** - Audience Targeting (2 reviews) - Delay Issues (2 reviews) - Difficult Usability (2 reviews) - Expensive (2 reviews) - Lack of Clarity (2 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdLib DSP, enjoying its intuitive platform and dedicated customer support. - Users appreciate the **outstanding and attentive customer support** at AdLib DSP, enhancing their overall experience and success. - Users find the **setup process easy** , enabling quick launch of ad campaigns and seamless onboarding experience. - Users commend the **user-friendly campaign management** in AdLib DSP, appreciating its efficiency and seamless integration for success. - Users find the **helpful staff** at AdLib DSP essential for a seamless campaign launch and ongoing support. **Cons:** - Users find the **audience targeting confusing** without adequate guidance, making it challenging for beginners to use effectively. - Users report **delay issues** with creative previews and approvals, impacting their experience and productivity. - Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges. - Users find the **subscription fee** of AdLib DSP to be quite expensive, especially on limited budgets and fewer campaigns. - Users find a **lack of clarity** in audience segmentation features, complicating the user experience for newcomers. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 12. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 754 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users praise AdRoll for its **ease of use** , making digital marketing accessible even for beginners. - Users value the **efficiency of AdRoll's ad management** , streamlining retargeting and improving engagement across multiple channels. - Users value the **user-friendly campaign management** of AdRoll, enabling easy setup and effective cross-channel advertising. - Users appreciate the **easy setup** of AdRoll, allowing quick campaign launch and effective branding establishment. - Users appreciate the **incredible customer support** from AdRoll, highlighting quick responses and genuine assistance for campaign success. **Cons:** - Users find AdRoll's **limited features** hinder effective video integration and support across various platforms. - Users find **campaign setup confusing** at times, affecting the ease of managing their advertising efforts. - Users find the **reporting limitations** in AdRoll cumbersome, complicating quick access to essential campaign metrics. - Users find AdRoll to be **expensive** , especially with multiple charges for edits and complex reporting. - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 13. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Insights (2 reviews) - Range (2 reviews) - Results (2 reviews) **Cons:** - Complex User Interface (2 reviews) - Complexity (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users find Basis to be **extremely easy to use** , with helpful support and seamless integrations enhancing their experience. - Users appreciate the **easy navigation** and **helpful support** of Basis, enhancing their digital business management experience. - Users value the **excellent reporting metrics** of Basis, enjoying quick access to comprehensive marketplace insights. - Users value the **outstanding customer support** and impressive range of features offered by Basis in programmatic advertising. - Users highlight the **outstanding customer support** of Basis, appreciating their quick responses and proactive updates. **Cons:** - Users find the **complex user interface** challenging, often leading to inconvenience when generating reports. - Users find the system **quite complicated** , making it not user-friendly for everyone. - Users find the system **complex and not user-friendly** , leading to challenges in navigation and usability. - Users find the **complex reporting** process to be inconvenient, impacting their overall experience with the product. - Users find the **complex usability** of Basis challenging, making it difficult for everyone to navigate effectively. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 14. [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Opera Ads?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Opera Ads?** - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera (570,990 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,426 employees on LinkedIn®) - **Ownership:** Opera Limited (NASDAQ: OPRA) **Who Uses This Product?** - **Company Size:** 63% Small-Business, 25% Mid-Market #### What Are Opera Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Targeting (5 reviews) - Audience Reach (4 reviews) - Simple (4 reviews) - Easy Setup (3 reviews) **Cons:** - Limited Reporting (3 reviews) - Poor Reporting (3 reviews) - Inefficient Targeting (2 reviews) - Limited Features (2 reviews) - Limited Targeting (2 reviews) ### What Do G2 Reviewers Say About Opera Ads? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Opera Ads, appreciating its straightforward setup and effective campaign results. - Users appreciate the **effective audience targeting** of Opera Ads, leading to engaged users and improved campaign results. - Users value the **effective audience reach** of Opera Ads, enabling successful campaigns with high engagement and clear results. - Users appreciate how **easy and simple** Opera Ads is to use, facilitating quick results and effective campaign management. - Users praise the **easy setup** of Opera Ads, allowing quick campaign launches and efficient management for all skill levels. **Cons:** - Users find the **reporting features limited** , wishing for deeper insights and more detailed analytics for better optimization. - Users find the **reporting to be limited** , lacking detailed insights into user behavior and campaign performance metrics. - Users find the **inefficient targeting** of Opera Ads limits their optimization and reporting capabilities for campaigns. - Users find Opera Ads' **limited features** hinder optimization and customization for more complex advertising campaigns. - Users find that **targeting options are limited** in Opera Ads, hindering deeper campaign optimization and flexibility. #### What Are Recent G2 Reviews of Opera Ads? **"[Excellent 👍](https://www.g2.com/survey_responses/opera-ads-review-11780714)"** **Rating:** 4.5/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714) --- **"[Effortless Ad Management with Reliable Results](https://www.g2.com/survey_responses/opera-ads-review-11923033)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033) --- ### 15. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 16. [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences. Key Features and Functionality: - Premium Supply Access: Amazon DSP provides access to a wide range of premium, ad-supported content, including Amazon Originals on Prime Video, Amazon Freevee, Twitch livestreams, live sports events like Thursday Night Football, and Amazon.com. Additionally, it offers placements on Amazon Fresh kiosks and connected devices such as Fire TV, Kindle, and Alexa. Advertisers can also reach audiences through thousands of premium third-party sites and apps via Amazon Publisher Direct and leading third-party exchanges. - Unique Audience Insights: Utilizing Amazon's proprietary browsing, shopping, and streaming data, Amazon DSP enables advertisers to gain a deep understanding of their audience. This allows for precise targeting strategies that reach qualified users without relying on traditional ad identifiers. - AI-Powered Optimization: The platform employs advanced AI to automate tasks and optimize campaigns, ensuring maximum return on investment. By leveraging both first- and third-party insights, advertisers can target relevant audiences across Amazon and third-party platforms efficiently. - Interoperable Technology: Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Web Services, Amazon Marketing Cloud, and Amazon Publisher Cloud. This interoperability streamlines campaign management by reducing fragmentation in planning, buying, and measurement processes. Primary Value and Solutions for Users: Amazon DSP addresses the need for advertisers to reach and engage their target audiences effectively in a privacy-conscious digital landscape. By offering access to exclusive inventory and leveraging unique audience insights, the platform enables brands to deliver relevant and impactful ads at scale. The AI-driven optimization and seamless integration with other Amazon services provide advertisers with the tools to manage campaigns efficiently, measure performance accurately, and make data-driven decisions. Ultimately, Amazon DSP empowers advertisers to enhance brand visibility, drive customer engagement, and achieve their marketing objectives across multiple channels and devices. **Average Rating:** 4.2/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Amazon DSP?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.1/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Amazon DSP?** - **Seller:** [Amazon](https://www.g2.com/sellers/amazon) - **Year Founded:** 1994 - **HQ Location:** Seattle, WA - **Twitter:** @amazon (5,898,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®) - **Ownership:** AMZN **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 50% Mid-Market, 28% Small-Business #### What Are Amazon DSP's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Helpful (1 reviews) - Insights (1 reviews) - Interface Usability (1 reviews) - Reporting (1 reviews) **Cons:** - Dependency Issues (1 reviews) - Lack of Clarity (1 reviews) - Limited Creativity (1 reviews) - Slow Performance (1 reviews) - Software Performance (1 reviews) ### What Do G2 Reviewers Say About Amazon DSP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Amazon DSP, with a friendly UI and minimal setup issues. - Users find Amazon DSP to be **very helpful** for quick consumer outreach and user-friendly metrics access. - Users value the **rich insights and reporting** of Amazon DSP, optimizing their advertising strategies effectively. - Users find the **user-friendly interface** of Amazon DSP makes accessing metrics easy and enhances efficiency. - Users value the **user-friendly reporting** of Amazon DSP, facilitating quick access to metrics and improved results. **Cons:** - Users report **dependency issues** with Amazon DSP, feeling constrained by support requirements and limited transparency. - Users experience **lack of clarity** regarding features, which affects decision-making and overall satisfaction with Amazon DSP. - Users experience **limited creativity** with Amazon DSP due to constraints in formats and reliance on support. - Users report **slow performance** with Amazon DSP, noting lag and poorer campaign results compared to other platforms. - Users find that the platform's **slow performance and glitches** can make ad uploading a frustratingly time-consuming task. #### What Are Recent G2 Reviews of Amazon DSP? **"[Great DSP, especially if your company sells products at Amazon.com](https://www.g2.com/survey_responses/amazon-dsp-review-9895830)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/amazon-dsp-review-9895830) --- **"[Efficient and Scalable Programmatic Advertising via Amazon DSP](https://www.g2.com/survey_responses/amazon-dsp-review-11688596)"** **Rating:** 4.0/5.0 stars *— Velmurugan P.* [Read full review](https://www.g2.com/survey_responses/amazon-dsp-review-11688596) --- #### What Are G2 Users Discussing About Amazon DSP? - [How does demand side platform work?](https://www.g2.com/discussions/amazon-dsp-how-does-demand-side-platform-work) - [How does demand side platform work?](https://www.g2.com/discussions/how-does-demand-side-platform-work) - [What's new with Amazon DSP?](https://www.g2.com/discussions/what-s-new-with-amazon-dsp) - [What is the Amazon DSP console?](https://www.g2.com/discussions/what-is-the-amazon-dsp-console) - [How does Amazon's DSP work?](https://www.g2.com/discussions/how-does-amazon-s-dsp-work) ### 17. [Eskimi DSP](https://www.g2.com/products/eskimi/reviews) Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice. **Average Rating:** 4.8/5.0 **Total Reviews:** 101 **How Do G2 Users Rate Eskimi DSP?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.1/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Eskimi DSP?** - **Seller:** [Eskimi](https://www.g2.com/sellers/eskimi) - **Year Founded:** 2006 - **HQ Location:** Vilnius, LT - **Twitter:** @eskimidsp (421 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/eskimi/ (213 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 62% Small-Business, 24% Mid-Market #### What Are Recent G2 Reviews of Eskimi DSP? **"[Eskimi does an excellent job starting from pre-campaign insights, launching, optimization reporting.](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509)"** **Rating:** 4.0/5.0 stars *— Abdullah Al Nahian A.* [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509) --- **"[Eskimi provides us smart solution and they are very helpful.](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777)"** **Rating:** 5.0/5.0 stars *— Sadia R.* [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777) --- #### What Are G2 Users Discussing About Eskimi DSP? - [What is Eskimi used for?](https://www.g2.com/discussions/what-is-eskimi-used-for) ### 18. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,942 **How Do G2 Users Rate Demandbase One?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Features (166 reviews) - Intent Data (159 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (72 reviews) - Complexity (63 reviews) - Learning Difficulty (61 reviews) - Difficult Learning (60 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Demandbase One, enabling quick and efficient campaign launches. - Users appreciate the **robust lead generation tools** within Demandbase One, enhancing targeting and analytics for improved marketing strategies. - Users appreciate the **variety of integrated tools** in Demandbase One, enhancing account visibility and streamlined marketing efforts. - Users value the **seamless integration** of Demandbase One with CRM, enhancing efficiency and targeted audience building. - Users value the **comprehensive intent data** from Demandbase One, enhancing decision-making and targeting strategies effectively. **Cons:** - Users often find a **steep learning curve** with Demandbase One, making it challenging to fully utilize its features. - Users find the **steep learning curve** of Demandbase One frustrating, requiring substantial training to master the features. - Users find the **complexity of reporting and customization** options a challenge, despite the helpful customer support available. - Users find the **learning difficulty** of Demandbase One challenging, especially for those unfamiliar with ABM platforms. - Users find Demandbase One's **difficult learning curve** off-putting, requiring significant time and effort to master effectively. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 19. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 20. [BidTheatre](https://www.g2.com/products/bidtheatre/reviews) Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 **How Do G2 Users Rate BidTheatre?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind BidTheatre?** - **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre) - **Year Founded:** 2012 - **HQ Location:** Stockholm - **Twitter:** @BidTheatre (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2849969/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Small-Business, 8% Enterprise #### What Are BidTheatre's Pros and Cons? **Pros:** - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Intuitive (1 reviews) - Navigation Ease (1 reviews) ### What Do G2 Reviewers Say About BidTheatre? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective audience targeting** of BidTheatre, enhancing efficiency with its intuitive interface. - Users value the **ease of use** of BidTheatre, appreciating its intuitive interface for efficient setup and audience targeting. - Users praise the **easy setup** of BidTheatre, appreciating its intuitive interface for efficient audience targeting. - Users value the **intuitive interface** of BidTheatre, which streamlines setup and audience targeting effectively. - Users value the **navigation ease** of BidTheatre, enhancing efficiency and audience targeting effortlessly. #### What Are Recent G2 Reviews of BidTheatre? **"[Great interface and support](https://www.g2.com/survey_responses/bidtheatre-review-10943145)"** **Rating:** 5.0/5.0 stars *— Michelle L.* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145) --- **"[Simple UI and Responsive Support That Solves Problems](https://www.g2.com/survey_responses/bidtheatre-review-12593094)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094) --- #### What Are G2 Users Discussing About BidTheatre? - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for) ### 21. [Gold Lasso](https://www.g2.com/products/gold-lasso/reviews) Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Gold Lasso?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Gold Lasso?** - **Seller:** [Gold Lasso](https://www.g2.com/sellers/gold-lasso) - **Year Founded:** 2002 - **HQ Location:** Gaithersburg, MD - **Twitter:** @GoldLasso (1,560 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/143873/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 38% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Gold Lasso? **"[Great online tool for my marketing automation](https://www.g2.com/survey_responses/gold-lasso-review-26272)"** **Rating:** 5.0/5.0 stars *— Jim F.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-26272) --- **"[Feature-rich Product that Yields Results](https://www.g2.com/survey_responses/gold-lasso-review-28560)"** **Rating:** 5.0/5.0 stars *— Rick K.* [Read full review](https://www.g2.com/survey_responses/gold-lasso-review-28560) --- #### What Are G2 Users Discussing About Gold Lasso? - [What is Gold Lasso used for?](https://www.g2.com/discussions/what-is-gold-lasso-used-for) ### 22. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.9/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 6.9/10 (Category avg: 8.1/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** and excellent customer support offered by MediaMath by Infillion. - Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over budget management** that MediaMath by Infillion offers. - Users value the **unique campaign categories** available in MediaMath, combined with excellent customer support for a better experience. - Users value the **unique campaign categories** offered by MediaMath and appreciate their excellent customer support. **Cons:** - Users find the **complexity of the UI** and navigation challenging, hindering overall usability and efficiency. - Users find the **complex setup** cumbersome and time-consuming, leading to a frustrating initial experience with MediaMath. - Users find the **complex user interface** outdated and difficult to navigate, causing frustration during usage. - Users find the **outdated UI and complex navigation** of MediaMath challenging and frustrating for daily use. - Users struggle with **difficult navigation** due to outdated UI and complex menus, hindering their overall experience. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 23. [Teikametrics](https://www.g2.com/products/teikametrics/reviews) Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Teikametrics?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Teikametrics?** - **Seller:** [Teikametrics](https://www.g2.com/sellers/teikametrics) - **Company Website:** https://www.teikametrics.com - **Year Founded:** 2015 - **HQ Location:** Boston, MA - **Twitter:** @Teikametrics (2,173 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2640556/ (185 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 75% Small-Business, 19% Mid-Market #### What Are Teikametrics's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Campaign Management (8 reviews) - AI Integration (7 reviews) - Automation (7 reviews) - Customer Support (7 reviews) **Cons:** - Expensive (3 reviews) - Data Inaccuracy (2 reviews) - Data Management (2 reviews) - Difficult Learning (2 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Teikametrics? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Teikametrics, appreciating its guided workflows and straightforward campaign management. - Users value the **streamlined campaign management** and effective AI-driven recommendations for optimizing ad spend effortlessly. - Users value the **advanced AI tools** of Teikametrics for optimizing bidding strategies and enhancing ROI effortlessly. - Users value the **automation of bidding** in Teikametrics, finding it improves efficiency and simplifies campaign management. - Users commend the **responsive customer support** of Teikametrics, always ready to assist with any issues encountered. **Cons:** - Users find the **pricing to be expensive** , despite it being in line with industry standards, and face billing challenges. - Users experience **data inaccuracy** , noting delays and limited access to crucial DSP reports adversely impacting decision-making. - Users face a **2-day data delay** and lack of full access to DSP reports, complicating effective management. - Users face a **difficult learning curve** with Teikametrics, particularly when adapting to its features and functions. - Users experience a **learning curve** with Teikametrics, requiring time to understand functions and optimize results. #### What Are Recent G2 Reviews of Teikametrics? **"[Teikametrics: Powerful AI + Top-Tier Expertise That Scales Our eCommerce Strategy](https://www.g2.com/survey_responses/teikametrics-review-12662780)"** **Rating:** 5.0/5.0 stars *— Brian T.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12662780) --- **"[Helps me manage Amazon PPC without daily micromanagement](https://www.g2.com/survey_responses/teikametrics-review-12353494)"** **Rating:** 5.0/5.0 stars *— Arpit G.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12353494) --- #### What Are G2 Users Discussing About Teikametrics? - [What is Teikametrics used for?](https://www.g2.com/discussions/what-is-teikametrics-used-for) - 1 comment ### 24. [Pontiac Intelligence](https://www.g2.com/products/pontiac-intelligence/reviews) Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Pontiac Intelligence?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Pontiac Intelligence?** - **Seller:** [Pontiac Intelligence](https://www.g2.com/sellers/pontiac-intelligence) - **Year Founded:** 2015 - **HQ Location:** Ridgewood, New Jersey - **LinkedIn® Page:** https://www.linkedin.com/company/25061910 (12 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 94% Small-Business, 6% Mid-Market #### What Are Pontiac Intelligence's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) - Lead Generation (1 reviews) - Omni-Channel Marketing (1 reviews) **Cons:** - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Pontiac Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effective audience targeting** of Pontiac Intelligence, enabling precise campaign reach across multiple channels. - Users value the **responsive customer support** for its flexibility and effective assistance in managing campaigns. - Users love the **easy-to-use interface** of Pontiac Intelligence, making campaign management straightforward and efficient. - Users value the **flexible lead generation** capabilities of Pontiac Intelligence, facilitating effective programmatic campaigns without minimum spend. - Users value the **Omni-Channel Marketing** of Pontiac Intelligence, enabling precise audience targeting across diverse channels. **Cons:** - Users experience a frustrating **delay in real-time analytics** , which hampers effectiveness and user satisfaction. #### What Are Recent G2 Reviews of Pontiac Intelligence? **"[Amazing Support](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692)"** **Rating:** 5.0/5.0 stars *— Greg J.* [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692) --- **"[Exceptional Programmatic Ad Platform for Streamlined Advertising Campaigns](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698)"** **Rating:** 5.0/5.0 stars *— Steve P.* [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698) --- #### What Are G2 Users Discussing About Pontiac Intelligence? - [What is Pontiac Intelligence used for?](https://www.g2.com/discussions/what-is-pontiac-intelligence-used-for) ### 25. [ZeroPark](https://www.g2.com/products/zeropark/reviews) Zeropark is a global commerce media platform providing incremental advertising solutions for both - brands and businesses looking to connect with consumers during the key moments of the modern customer journey, as well as publishers wanting to maximize the monetization potential of their sites. Zeropark was launched in 2012 and is headquartered in Poland. **Average Rating:** 4.9/5.0 **Total Reviews:** 15 **How Do G2 Users Rate ZeroPark?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind ZeroPark?** - **Seller:** [Zeropark](https://www.g2.com/sellers/zeropark) - **HQ Location:** Krakow, Malopolska - **Twitter:** @Zeroparkcom (1,273 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zeropark/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 81% Small-Business, 19% Mid-Market #### What Are Recent G2 Reviews of ZeroPark? **"[Great traffic source](https://www.g2.com/survey_responses/zeropark-review-7543180)"** **Rating:** 5.0/5.0 stars *— Melih D.* [Read full review](https://www.g2.com/survey_responses/zeropark-review-7543180) --- **"[Excellent Traffic Source!](https://www.g2.com/survey_responses/zeropark-review-7518036)"** **Rating:** 5.0/5.0 stars *— Scott M.* [Read full review](https://www.g2.com/survey_responses/zeropark-review-7518036) --- #### What Are G2 Users Discussing About ZeroPark? - [What is ZeroPark used for?](https://www.g2.com/discussions/what-is-zeropark-used-for) ## What Is Demand Side Platform (DSP)? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Demand Side Platform (DSP)? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) --- ## How Do You Choose the Right Demand Side Platform (DSP)? ### What You Should Know About Demand Side Platforms ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.