---
title: Avalara Reviews
meta_title: 'Avalara Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 826 reviews by the users' company size, role or industry
  to find out how Avalara works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 826
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Tax Software
  url: https://www.g2.com/categories/tax-software
---


# Avalara Reviews
**Vendor:** Avalara, Inc.  
**Category:** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 826
## About Avalara
Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting over 200,000 direct and indirect customers across more than 75 countries. The company&#39;s purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit avalara.com.



## Avalara Pros & Cons
**What users like:**

- Users value the **ease of use** in Avalara, simplifying sales tax filing and transaction tracking effectively. (109 reviews)
- Users value Avalara&#39;s **tax automation** features, greatly simplifying sales tax management and enhancing customer satisfaction. (84 reviews)
- Users praise Avalara for its **ease of filing** , making tax processes effortless with excellent support. (50 reviews)
- Users appreciate the **helpful customer support** of Avalara, enhancing their overall experience and ensuring efficiency. (48 reviews)
- Users value Avalara&#39;s **automation capabilities** , simplifying sales tax processes and minimizing manual intervention significantly. (44 reviews)
- Users appreciate the **ease of use** of Avalara, especially for managing customer exemption certificates and nexus thresholds. (42 reviews)
- Time-saving (40 reviews)
- Users appreciate the **seamless integrations** of Avalara with various platforms like QuickBooks and Salesforce, enhancing efficiency. (39 reviews)
- Users value the **automatic filing and payment** features of Avalara, enhancing accuracy and ease in tax compliance. (36 reviews)
- Reliability (35 reviews)

**What users dislike:**

- Users report **poor customer support** , with reps often unable to fully understand and resolve issues effectively. (92 reviews)
- Users request more **tutorials and proactive communication** for better understanding of Avalara&#39;s complex features and updates. (66 reviews)
- Users express frustration with Avalara&#39;s **poor support services** , reporting unresolved issues and ineffective ticket resolutions. (54 reviews)
- Users struggle with **tax issues** due to complex rates and technical problems affecting their overall experience with Avalara. (39 reviews)
- Users find Avalara **expensive** with annual price increases, complicating the implementation process and overall value. (26 reviews)
- Users face numerous **billing issues** with Avalara, including unexpected charges and poor account management communication. (24 reviews)
- Users often face **technical issues** with Avalara, including slow performance and frustrating upload timeouts. (23 reviews)
- Complex Interface (21 reviews)
- Users frequently experience **integration issues** with Avalara, leading to inconsistent functionality and support challenges. (16 reviews)
- Pricing Issues (16 reviews)

## Avalara Reviews
  ### 1. Very responsive to customer questions

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2017

**Describe the project or task Avalara helped with:**

First time user, needed lots of help with understanding the platform.

**What do you like best about Avalara?**

Customer service figuring out tax rates and integration with B1

**What do you dislike about Avalara?**

There wasn't anything to dislike about them.

  ### 2. Avalara Returns

**Rating:** 4.0/5.0 stars

**Reviewed by:** Heather C. | Director of Accounting, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 14, 2016

**What do you like best about Avalara?**

They do a great job of automating the returns when there are many jurisdictions

**What do you dislike about Avalara?**

There are some tax laws that there has been a slight lag on with updating to conform on the Avalara side.  

**What problems is Avalara solving and how is that benefiting you?**

A ton of saved time as well as tax risk.

  ### 3. Avalara is the SIMPLEST state sales tax tool for ecommerce 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steve F. | Vice President, Internet Consulting Services, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2015

**What do you like best about Avalara?**

SIMPLE.   EASY.   FAST.   
Avalara makes it easy to monitor, track, calculate, and charge the correct sales tax for every municipality and county that you can imagine.    

**What do you dislike about Avalara?**

Honestly, the only frustrating thing is that we NEED Avalara!    it would be so much simpler if the various municiipal structures didn't have to leverage their own tax rates and it was a simple flat tax across all boundaries.   Alas, the need for Avalara is great.  



**Recommendations to others considering Avalara:**

Just consider the costs of NOT using Avalara --- get your employees revved up to monitor every taxable entity in the state, make sure you cross check all rates for any changes, update those rates in your systems, and then deploy them instantly.   Oh -- and then be ready to do it again in 30 days.    UGH.  



**What problems is Avalara solving and how is that benefiting you?**

By leveraging Avalara, we don't have to monitor 88 counties and hundreds of municipal zones every month.  There are no new changes that we have to log, and no overlapping territories that we have to anticipate.    We've saved countless man-hours by not having to police the tax rate structures (confirming old and updating new) just to be "compliant" on tax codes.    

**Official Response from Celina Romera:**

> Hi Steve, thank you for taking the time to share your feedback with us. We are happy to read that our services are providing value to your business, and we are grateful to continue working with you.

  ### 4. My Avatax review 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

The overall concept is great.  I really don't have much else to say 

**What do you dislike about Avalara?**

The upgrades on Cert Capture.  I really dislike not being able to index - add another state to an existing certificate.  We have the re-upload the certificate.   I didn't like that they considered certificates expired after 3 years and I wasn't made aware of this.   Some times its' difficult to get through to customer service due to the numerous prompts or wait time.  

**Recommendations to others considering Avalara:**

I have recommended Avlara to a total of 5 people two did sign up. 

**What problems is Avalara solving and how is that benefiting you?**

We have nexus in over 20 states and drop ship to end users, the tax application or tax waiver has been very beneficial for us. 

  ### 5. Tax Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** October 27, 2016

**What do you like best about Avalara?**

Makes it easy to understand sales tax implications in brazil and india

**What do you dislike about Avalara?**

It is pretty easy to use so I do not think there is much to change

**What problems is Avalara solving and how is that benefiting you?**

Makes it easy to understand sales tax implications in brazil and india

  ### 6. Avalara Fan

**Rating:** 4.0/5.0 stars

**Reviewed by:** Elizabeth C. | Accounting Manager, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

The seamless integration and the reliability of the return filing each month.

**What do you dislike about Avalara?**

It can be tough to get in touch with a real tax pro for those tough questions.

**Recommendations to others considering Avalara:**

Do your homework and research and listen to your implementation specialist. They are invaluable! 

**What problems is Avalara solving and how is that benefiting you?**

Staying in compliance in 48 states. 

  ### 7. Avalara Avatax review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

Avatax works great with Netsuite, is up-to-date on the ever-changing sales tax laws, and generates the monthly reports I need to prepare the returns.

**What do you dislike about Avalara?**

There's not much to dislike. The pricing can be a bit high if you allow to them to do the sales tax returns on your behalf.

**Recommendations to others considering Avalara:**

Works great with Netsuite

**What problems is Avalara solving and how is that benefiting you?**

We do business in almost 50 states and staying on top of the tax laws/rates can be quite burdensome.  With Avatax, the worries are no longer there.

  ### 8. Sales Tax Integration and handling 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Derrick S. | Salesforce Practice Manager, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2016

**What do you like best about Avalara?**

Ability to get answers to questions and the core usefulness of this product

**What do you dislike about Avalara?**

was initially difficult to figure out what we needed but after talking to support we where able to determine what API calls to make to take care of the requirements. 

**Recommendations to others considering Avalara:**

Great product we have used it with lots of clients to meet the need of collecting tax and managing it without an extra load on staff to do it. 

**What problems is Avalara solving and how is that benefiting you?**

Client using it to take care of tax collection and reconciliation 

  ### 9. Time & Resource Saver

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

The customer service and knowledge of the Avalara staff is first rate

**What do you dislike about Avalara?**

I would appreciate a more pro-active approach to understanding locations where we need to be registered

**What problems is Avalara solving and how is that benefiting you?**

We send invoices to nearly each and every state in the U.S. and keeping track of all the tax and regulatory changes would be onerous. We have the benefit of cleaner sales tax audits - and there will be audits!!

  ### 10. Sales Tax Specialist

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

Ease and flexibility of sales tax reporting.

**What do you dislike about Avalara?**

Customer service is often slow and then not very helpful.

**Recommendations to others considering Avalara:**

The product is the best, just issues with customer support, understand they are slow to respond and their response is not always timely.

**What problems is Avalara solving and how is that benefiting you?**

Not having to maintain all the tax tables internally. Time savings.

  ### 11. User Friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2016

**What do you like best about Avalara?**

The reports are easy to use and can edit whatever range you want

**What do you dislike about Avalara?**

Some reports have too much information, when i only need some and can't edit what i need

**What problems is Avalara solving and how is that benefiting you?**

Taxes on invoices for different states. 

  ### 12. Good product to relieve sales tax burden

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brian M. | Chief Financial Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2013

**What do you like best about Avalara?**

The support team was great during implementation and laid out the steps clearly.  UI was fairly good and intuitive.  The product itself is great for taking the sales tax burden of calculation and filing off your hands.

**What do you dislike about Avalara?**

Sales tax in general, but the product is great.

**Recommendations to others considering Avalara:**

Once your sales tax requirements reach a certain level of complexity this is a great product to make sales tax a non-issue and handle them effectively and efficiently.


## Avalara Discussions
  - [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) - 3 comments, 2 upvotes
  - [Why Avalara can&#39;t answer the Drop Shipment Related questions? and dodge the questions by stating they are not CPA&#39;s and cannot advise.](https://www.g2.com/discussions/why-avalara-can-t-answer-the-drop-shipment-related-questions-and-dodge-the-questions-by-stating-they-are-not-cpa-s-and-cannot-advise) - 1 comment, 1 upvote
  - [Can I refile a return that was filed in an SST state without Avalara&#39;s assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) - 2 comments, 1 upvote
  - [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) - 2 comments, 1 upvote
  - [Does anyone have experience with a Zoho Books integration with AvaTax?](https://www.g2.com/discussions/24186-does-anyone-have-experience-with-a-zoho-books-integration-with-avatax) - 1 comment, 1 upvote

- [View Avalara pricing details and edition comparison](https://www.g2.com/products/avalara/reviews?filters%5Bnps_score%5D=4&page=5&section=pricing&secure%5Bexpires_at%5D=2026-08-14+04%3A20%3A21+-0500&secure%5Bsession_id%5D=d17c0bc3-cf4a-4475-9196-50520b2d7b35&secure%5Btoken%5D=3b86582aed98051d5179979318d3c0b30b3047d42bf74c122fec4a0dc7c031a5&format=llm_user)
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## Avalara Features
**Global Shipping**
- Integration
- Reporting
- Labels
- Returns

**Tracking**
- Sales Tax
- VAT
- GST
- Exemptions
- Adjustments
- Localization
- Consumer Use Tax

**Tax Planning**
- Strategies
- Exemptions
- Credits
- Estimations

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Payments and Pricing**
- Global Tax
- Currency
- Payment Methods
- Cost
- Pricing

**Integrations**
- Integrations

**Tax Filing**
- Calculations
- Rules & Regulations
- Ad hoc Reporting
- Historical Reporting
- K-1 Reporting

**Global ecommerce management**
- Compliance
- Delivery Tracking
- Risk
- Documents

**Portals**
- Marketplaces
- Branding

**Remittance**
- Returns
- Notifications
- Global/Cross Borders
- Analytics

**Workflows**
- Integrations
- Importing
- Accounting Integration

**Additional Functionality**
- Tax Compliance
- Generative AI
- SSL Security
- Workflow Management
- Accounting
- Multiple User Accounts
- Audit Trail
- Tax Filing
- Client Management
- Activity Dashboard
- AI Copilot
- Electronic Filing
- Tax Planning
- Corporate/Business
- Dashboard Creation
- Multiple Data Sources
- Compliance Management
- Data Import/Export
- Sales Tax Management
- Client Portal
- Deadline Management
- Customizable Templates
- Status Tracking
- Exception Notification
- Audit Management
- Customer Accounts
- For Nonprofits
- Data Storage Management
- Document Management
- Electronic Submission
- Email Reminders
- Alerts/Notifications
- Data Visualization
- Reporting & Statistics
- Access Controls/Permissions
- Payroll & Employer Forms
- Tax Forms
- Reminders
- Activity Tracking
- Financial Analysis
- Data Verification
- Bank Reconciliation
- Mobile Access
- Payroll Management
- Multi-Currency
- Invoice Processing
- Value Added Tax (VAT)
- Taxation & Assessment
- Approval Process Control
- Electronic Payments
- Invoice Management
- Tax Management
- Task Management
- API
- Customizable Branding
- Property Tax Management
- Customizable Reports
- Time & Expense Tracking
- Real-Time Data
- Receipt Management
- Document Storage

**Agentic AI - Sales Tax and VAT Compliance**
- Autonomous Task Execution
- Natural Language Interaction

**Additional Functionality**
- Secure Data Storage
- API
- Credit Card Processing
- Access Controls/Permissions
- Policy Management
- Multi-Currency
- Invoice Management
- Cash Flow Management
- AI Copilot
- User Management
- Document Management
- Exemption Management
- Address Validation
- Accounting
- Audit Management
- For eCommerce
- Client Portal
- Document Templates
- Tax Calculation
- Generative AI
- Data Import/Export
- Tax Compliance
- Real-Time Data
- Tax Filing
- Audit Trail
- Transaction Tracking
- Taxability Verification
- Electronic Payments
- Activity Dashboard
- Workflow Automation

## Top Avalara Alternatives
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