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Ortto Reviews & Product Details

Sven W.
SW
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The simple visual editor for automation workflow.

Where others have several different instances for different conditions.

Autopilot cuts it down to more options per condition without making it cluttered. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Not much.

Though the lack of built-in integrations (the have API to integrate with anything, though) with other services and detailed stats and data. Review collected by and hosted on G2.com.

Recommendations to others considering Ortto:

Get in with an open mind.

It does lack some of the features that many others have.

But as the Autopilot team build and integrate new features on a customer wish basis.

It will be the greatest platform within the next 12 months.

And the platform is super simple to use as is. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

My automation workflows are done in minutes instead of 10 to 30 minutes of work. Review collected by and hosted on G2.com.

Ortto Overview

What is Ortto?

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Ortto Details
Product Website
Discussions
Ortto Community
Languages Supported
English
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Product Description

Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

How do you position yourself against your competitors?

Ortto is purpose-built for marketers, consolidating the stack without compromising on functionality.

It unifies data in a customer data platform that's connected to a robust suite of marketing automation tools so teams can discover insights, then seamlessly take action on them. It also has powerful analytics functionality with an intuitive interface so marketers can easily understand what's working (and why). Powerful AI, thoughtfully integrated into the platform, means teams can improve productivity without reinventing their processes.


Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
232 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Ortto is a platform for an online business that offers marketing, B2C, e-commerce, and SaaS solutions.


James O.
JO
Overview Provided by:

Recent Ortto Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A CRM's dream"
Easy drag and drop templates and design with simple (yet beautiful) design.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great platform and amazing customer service"
The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and respo...
Dima M.
DM
Dima M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Reviewing Ortto"
Versatility in compiling my own reports and efficient too. Inituitive and easy to find data. Amazing support team
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Ortto Media

Ortto Demo - Connect your data in a flexible customer data platform.
Empower your team with access to complete, real-time customer data in a CDP that's actually built for marketers.
Ortto Demo - Accelerate growth with personalized omnichannel marketing journeys.
Engage customers at every stage of the lifecycle with a visual marketing automation solution, built on a foundation of complete customer data and AI.
Ortto Demo - Talk to your customers with AI-powered live chat.
Convert, engage, and retain more users with omnichannel conversations across live chat and email. Plus, surface the information they need in an integrated hub of help content.
Ortto Demo - Understand what’s working, and why.
See how campaigns and support conversations are impacting key metrics, and empower your whole team to discover insights that lead to better results.
Ortto Demo - Superior support helps you move faster.
Our top-rated, responsive support team is available on live chat and email 24/6.
Ortto Demo - Trusted to keep your data secure.
We are trusted by leading enterprise organizations for our dedication to exceeding security and privacy standards.
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Video Reviews

585 out of 586 Total Reviews for Ortto

4.4 out of 5
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585 out of 586 Total Reviews for Ortto
4.4 out of 5
585 out of 586 Total Reviews for Ortto
4.4 out of 5

Ortto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OrttoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AK
Web Designer
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Ortto?

Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

By integrating Ortto into our marketing automation platform, we were able to launch more accurate campaigns, which in turn increased the caliber of our leads and facilitated better communication among our sales staff. We are now able to better view and manage the sales cycle through detailed lead interaction tracking, which has increased our marketing ROI. It has been an excellent resource for us as we work to improve our marketing automation and email marketing strategies. It's a great choice if you're most concerned with actual automation. Review collected by and hosted on G2.com.

Dima M.
DM
Partner Support Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Versatility in compiling my own reports and efficient too. Inituitive and easy to find data.

Amazing support team Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There is nothing that I dislike about the platform so far. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Sourcing and understanding of data. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and responded withing a few minutes. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Maybe the only improvement could be to add a function to be able to include someone in the CC for links to send an email. (So in an email campaign, there is a button that direct the custoemr to write an email, now it is possible to add someone as a recipient, but not in CC). Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Creating email campaigns that are sent out to filtered audience automatically, no longer need to do it manually. Review collected by and hosted on G2.com.

Verified User in Civic & Social Organization
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days.

The customer support is a real standout too, because on two occasions they promptly addressed our concerns over live chat in a really professional and friendly way. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There are a couple of glitches here and there, but nothing serious.

We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365.

While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as detailed or helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Ortto helps us communicate to our entire audience broken up into various subsets. They are distinct audiences and Ortto makes it possible to house all the info in one place, while running various activities/campaigns simply and quickly. Review collected by and hosted on G2.com.

Adam G.
AG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

I’ve been in web development and support roles for over 20 years. I’ve used thousands of SaaS products and services. I’m delighted with the level of pre-sale and after-sale support at Ortto.

Ortto staff patiently and intelligently answered many many pre-sale questions over a long period.

And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice.

They are also encourage feedback and feature requests and are open about the product roadmap.

We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

For a smaller business or NFP, it could be on the expensive side. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

As an NFP that uses Salesforce, Ortto is helping us with lead generation, retention, scale, supporter satisfaction, connection and engagement. It's enabling us to better understand our supporters and provide value to them, with messaging tailored to their specific needs and interests. Review collected by and hosted on G2.com.

Robbert V.
RV
Full-stack webdeveloper
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

We had some trouble pushing data from a custom form to Ortto, and Élio helped me with live debugging, so it worked. In the end, it was easier to implement than I thought, which was great. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Ortto offers the possibility to send JSON object to a custom activity, but doesn't seem to offer any solution to actually work with the JSON data. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Ortto helps us to map our user's journey on the website and at the same time makes it possible to also use that data for future campaigns. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Ortto is extremely easy to use and has just about all of the functionality we could ask for. When there's something they dont have, we can use their feature request portal to ask for a new feature. They release a bunch of new functionality all the time, and take user feedback into account.

If I have any questions or need any help with anything I'm trying to do, their support widget is always there, and their team always responds in minutes. We try to emulate our support and documentation after Ortto's. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There isn't much to not like about Ortto. A few limitations with reporting and actions that can be taken using people vs orgnanizations, but it seems like these will likely be added in the future based on how receptive they are to user feedback. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Marketing automation for user adoption and feedback Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto

Thank you for the kind words and we're so glad you're enjoying your experience with us!

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Orrto's customer service team is nothing short of exceptional. They immediately (and frequently) solve any issue I come up against using this platform with pateince and great information and sometimes even videos. I have never encountered a virutal customer service system that is so good. Hats off to the team. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Orrto is fantasic in what it allows you to do, but it is not very intuitive to the lay person who is used to more simple applications like Mailchimp. Having said that, there are plenty of learning resources availabel, and a fantastic support team that helps you through any teething issues. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Orrto is very flexible in its uses and has really elevated our email game when it comes to communicating with stakeholders. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Ortto?

UX is very (I mean VERY) streamlined and polished, easier to learn and use for "non-technical people" than other platforms. Lots of integrations with main CRMs and Zapier. Fair partner program and collaborative support team. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Journeys are "one way" and don't allow branches, so some complex journeys require a bit of "imagination". Some features require Business plan, which is 299USD to start, and some companies might find it a bit pricey to start. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Email and SMS nurturing journeys can be done in hours, are flexible to modify and can be deployed via API, which also has a callback to get data outside Ortto. For less technical uses, the app is quite easy to implement, and has a lot of options. Review collected by and hosted on G2.com.

Response from Meagan Philpot of Ortto

We’re really grateful and appreciate you taking the time to share such a detailed review of your Ortto experience. It's great to read how Ortto has been helping you create your email and SMS nurturing journeys in such a short amount of time.

We invite you to add any requests to our Feature Requests on our roadmap (linked as a resource). As you'll see, we've got a lot of exciting features in progress, and we like to prioritize the features our customers are asking for.

Thank you for your review.

MF
Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

I was having problems with an email builder and had to switch on the last minute to the ortto e-mail builder. I was able to understand how it works in a few hours and setup a full campaign with workflows. The team is supportive and they answer fast when you need help. Great investment. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There should be more creative formatting options in the email builder, but I understand that not everything works for every email provider. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Building attractive emails faster. Review collected by and hosted on G2.com.