As someone who was new with email marketing it was really easy to set up my first automation. Everything is straightforward and based on how the user interacts with the emails I can easily set up segments of customers. A/B spilt testing is also very easy to set up, which is very important in my role. I also like how it tracks and records customer interactions with the site. This has helped me build better segments and understand what people are doing before converting. Review collected by and hosted on G2.com.
The HTML builder is not as good as other email platforms. I've found myself making HTML templates on other platforms then uploading them into Autopilot. The reporting could be improved, especially when I try to compare results from spilt tests. Review collected by and hosted on G2.com.
Video Reviews
Good software for journeys custom activities
585 out of 586 Total Reviews for Ortto
Overall Review Sentiment for Ortto
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Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. Review collected by and hosted on G2.com.
Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. Review collected by and hosted on G2.com.
Versatility in compiling my own reports and efficient too. Inituitive and easy to find data.
Amazing support team Review collected by and hosted on G2.com.
There is nothing that I dislike about the platform so far. Review collected by and hosted on G2.com.
The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and responded withing a few minutes. Review collected by and hosted on G2.com.
Maybe the only improvement could be to add a function to be able to include someone in the CC for links to send an email. (So in an email campaign, there is a button that direct the custoemr to write an email, now it is possible to add someone as a recipient, but not in CC). Review collected by and hosted on G2.com.
The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days.
The customer support is a real standout too, because on two occasions they promptly addressed our concerns over live chat in a really professional and friendly way. Review collected by and hosted on G2.com.
There are a couple of glitches here and there, but nothing serious.
We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365.
While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as detailed or helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. Review collected by and hosted on G2.com.
I’ve been in web development and support roles for over 20 years. I’ve used thousands of SaaS products and services. I’m delighted with the level of pre-sale and after-sale support at Ortto.
Ortto staff patiently and intelligently answered many many pre-sale questions over a long period.
And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice.
They are also encourage feedback and feature requests and are open about the product roadmap.
We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team. Review collected by and hosted on G2.com.
For a smaller business or NFP, it could be on the expensive side. Review collected by and hosted on G2.com.
We had some trouble pushing data from a custom form to Ortto, and Élio helped me with live debugging, so it worked. In the end, it was easier to implement than I thought, which was great. Review collected by and hosted on G2.com.
Ortto offers the possibility to send JSON object to a custom activity, but doesn't seem to offer any solution to actually work with the JSON data. Review collected by and hosted on G2.com.
Ortto is extremely easy to use and has just about all of the functionality we could ask for. When there's something they dont have, we can use their feature request portal to ask for a new feature. They release a bunch of new functionality all the time, and take user feedback into account.
If I have any questions or need any help with anything I'm trying to do, their support widget is always there, and their team always responds in minutes. We try to emulate our support and documentation after Ortto's. Review collected by and hosted on G2.com.
There isn't much to not like about Ortto. A few limitations with reporting and actions that can be taken using people vs orgnanizations, but it seems like these will likely be added in the future based on how receptive they are to user feedback. Review collected by and hosted on G2.com.
Orrto's customer service team is nothing short of exceptional. They immediately (and frequently) solve any issue I come up against using this platform with pateince and great information and sometimes even videos. I have never encountered a virutal customer service system that is so good. Hats off to the team. Review collected by and hosted on G2.com.
Orrto is fantasic in what it allows you to do, but it is not very intuitive to the lay person who is used to more simple applications like Mailchimp. Having said that, there are plenty of learning resources availabel, and a fantastic support team that helps you through any teething issues. Review collected by and hosted on G2.com.
UX is very (I mean VERY) streamlined and polished, easier to learn and use for "non-technical people" than other platforms. Lots of integrations with main CRMs and Zapier. Fair partner program and collaborative support team. Review collected by and hosted on G2.com.
Journeys are "one way" and don't allow branches, so some complex journeys require a bit of "imagination". Some features require Business plan, which is 299USD to start, and some companies might find it a bit pricey to start. Review collected by and hosted on G2.com.
I was having problems with an email builder and had to switch on the last minute to the ortto e-mail builder. I was able to understand how it works in a few hours and setup a full campaign with workflows. The team is supportive and they answer fast when you need help. Great investment. Review collected by and hosted on G2.com.
There should be more creative formatting options in the email builder, but I understand that not everything works for every email provider. Review collected by and hosted on G2.com.
