--- title: Automate® Reviews meta\_title: 'Automate® Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Automate® works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 155 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Process Automation url: https://www.g2.com/categories/process-automation ---

### Automate® Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **easy drag-and-drop automation** of Automate®, enhancing efficiency in IT operations without coding. [(14 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604122&qs=pros-and-cons#reviews)

Users value the **effortless automation capabilities** of Automate®, streamlining complex tasks and saving valuable time. [(11 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603965&qs=pros-and-cons#reviews)

Users value the **ease of use** of Automate®, making task automation simple and accessible for everyone. [(11 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603987&qs=pros-and-cons#reviews)

Users value the **intuitive ease of use** of Automate®, making task automation accessible for everyone. [(7 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604028&qs=pros-and-cons#reviews)

Users appreciate the **ease of use and efficiency** of Automate®, enabling seamless task automation without programming skills. [(7 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050481&qs=pros-and-cons#reviews)

Users experience **slow performance** with Automate® during complex workflows, creating delays and requiring careful resource management. [(9 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2026848&qs=pros-and-cons#reviews)

Users find the **complexity in tracing workflows** challenging, particularly with dynamic elements and unexpected pop-ups. [(7 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050490&qs=pros-and-cons#reviews)

Users frequently face **software bugs** that hinder workflow accuracy and complicate error resolution in Automate®. [(6 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603870&qs=pros-and-cons#reviews)

Users find the **workflow complexity** of Automate® challenging, facing difficulties in tracing, troubleshooting, and UI performance. [(5 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604109&qs=pros-and-cons#reviews)

Users find the **automation setup process difficult** due to clunky connections and troubleshooting challenges that require patience. [(4 mentions)](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050495&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Automate®

##### 1. Automation

Users value the **easy drag-and-drop automation** of Automate®, enhancing efficiency in IT operations without coding.
[
See 14 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604122&qs=pros-and-cons#reviews)

See Related User Reviews

 ![vijay t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vijay t.")
VT

vijay t.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Automation with Stellar Support"

What do you like about Automate®?

I like using Automate® because it makes my daily work easy by handling repetitive tasks automatically and processing emails faster, which saves time a

AS

Archana S.

4.5/5

"Effortlessly Automates IT Workflows"

What do you like about Automate®?

I like the drag-and-drop options and the ability to build complex IT workflows without coding or manual intervention. Automate® makes it easy to autom

##### 2. Automation Ease

Users value the **effortless automation capabilities** of Automate®, streamlining complex tasks and saving valuable time.
[
See 11 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603965&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vikesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikesh G.")
VG

Vikesh G.

5.0/5

"Streamlined Our Automation, Boosted Productivity"

What do you like about Automate®?

I use Automate to automate our business processes and reduce manual work, which helps manage files, store data, and keep everything organized in one p

 ![Lohith kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lohith kumar V.")
LV

Lohith kumar V.

4.5/5

"Simplifies Automation with Intuitive Usability"

What do you like about Automate®?

I like how Automate® is easy to use, making creating workflows simple without needing to hire a developer. The clean and modern interface is not overl

##### 3. Ease of Use

Users value the **ease of use** of Automate®, making task automation simple and accessible for everyone.
[
See 11 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603987&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vikesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikesh G.")
VG

Vikesh G.

5.0/5

"Streamlined Our Automation, Boosted Productivity"

What do you like about Automate®?

I use Automate to automate our business processes and reduce manual work, which helps manage files, store data, and keep everything organized in one p

 ![Pushkar D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pushkar D.")
PD

Pushkar D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Automation with Intuitive Design"

What do you like about Automate®?

I like that Automate® is very easy to use, even for someone without programming experience, which makes automating tasks straightforward. The drag and

##### 4. Intuitive

Users value the **intuitive ease of use** of Automate®, making task automation accessible for everyone.
[
See 7 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604028&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Pushkar D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pushkar D.")
PD

Pushkar D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Automation with Intuitive Design"

What do you like about Automate®?

I like that Automate® is very easy to use, even for someone without programming experience, which makes automating tasks straightforward. The drag and

 ![Lohith kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lohith kumar V.")
LV

Lohith kumar V.

4.5/5

"Simplifies Automation with Intuitive Usability"

What do you like about Automate®?

I like how Automate® is easy to use, making creating workflows simple without needing to hire a developer. The clean and modern interface is not overl

##### 5. Workflow Management

Users appreciate the **ease of use and efficiency** of Automate®, enabling seamless task automation without programming skills.
[
See 7 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050481&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vikesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikesh G.")
VG

Vikesh G.

5.0/5

"Streamlined Our Automation, Boosted Productivity"

What do you like about Automate®?

I use Automate to automate our business processes and reduce manual work, which helps manage files, store data, and keep everything organized in one p

 ![Pushkar D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pushkar D.")
PD

Pushkar D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Automation with Intuitive Design"

What do you like about Automate®?

I like that Automate® is very easy to use, even for someone without programming experience, which makes automating tasks straightforward. The drag and

### 5 Cons or Disadvantages of Automate®

##### 1. Slow Performance

Users experience **slow performance** with Automate® during complex workflows, creating delays and requiring careful resource management.
[
See 9 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2026848&qs=pros-and-cons#reviews)

See Related User Reviews

AS

Archana S.

4.5/5

"Effortlessly Automates IT Workflows"

What do you dislike about Automate®?

UI performance lags when large workflows are created or run. The UI could be more optimized for complex workflows, and better navigation tools could b

 ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.")
PG

Pradyumn G.

Enterprise (\> 1000 emp.)

4.0/5

"Automated Interface with Quick Workflow"

What do you dislike about Automate®?

Some tools of this software run slower than expected which leads to decrease in the workflow. I face difficulty for setting-up the customized option.

##### 2. Complexity

Users find the **complexity in tracing workflows** challenging, particularly with dynamic elements and unexpected pop-ups.
[
See 7 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050490&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Pushkar D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pushkar D.")
PD

Pushkar D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Automation with Intuitive Design"

What do you dislike about Automate®?

Advanced automation may still need some technical knowledge when the workflow is very complex also customization option may be limited compared to ful

 ![Lohith kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lohith kumar V.")
LV

Lohith kumar V.

4.5/5

"Simplifies Automation with Intuitive Usability"

What do you dislike about Automate®?

Sometimes it's difficult to trace complex workflows, especially when unexpected pop-ups or dynamic web elements occur. There's also a learning period

##### 3. Software Bugs

Users frequently face **software bugs** that hinder workflow accuracy and complicate error resolution in Automate®.
[
See 6 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1603870&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicholas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas S.")
NS

Nicholas S.

Small-Business (50 or fewer emp.)

4.5/5

"Automate: The Quiet Time-Saver You Didn’t Know You Needed"

What do you dislike about Automate®?

Sometimes the setup process can feel a bit clunky, especially when trying to connect different apps because it doesn’t always play nice right away. A

JT

Jennifer T.

Mid-Market (51-1000 emp.)

4.5/5

"Automate has been incredibly useful to my organization."

What do you dislike about Automate®?

I wish the Microsoft functionality was expanded to Word and PowerPoint. I have a lot of reports and mail merges....That we execute and I had to write

##### 4. Workflow Complexity

Users find the **workflow complexity** of Automate® challenging, facing difficulties in tracing, troubleshooting, and UI performance.
[
See 5 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=1604109&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Lohith kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lohith kumar V.")
LV

Lohith kumar V.

4.5/5

"Simplifies Automation with Intuitive Usability"

What do you dislike about Automate®?

Sometimes it's difficult to trace complex workflows, especially when unexpected pop-ups or dynamic web elements occur. There's also a learning period

 ![vijay t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vijay t.")
VT

vijay t.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Automation with Stellar Support"

What do you dislike about Automate®?

Sometimes handling complex workflows is a little difficult, especially when unexpected pop-ups or dynamic web elements come up. It becomes a bit confu

##### 5. Automation Difficulty

Users find the **automation setup process difficult** due to clunky connections and troubleshooting challenges that require patience.
[
See 4 mentions
](https://www.g2.com/products/automate/reviews?filters%5Bsentiment_snippet%5D=2050495&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicholas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas S.")
NS

Nicholas S.

Small-Business (50 or fewer emp.)

4.5/5

"Automate: The Quiet Time-Saver You Didn’t Know You Needed"

What do you dislike about Automate®?

Sometimes the setup process can feel a bit clunky, especially when trying to connect different apps because it doesn’t always play nice right away. A

AH

Ada H.

Small-Business (50 or fewer emp.)

4.0/5

"Reliable task automation that reduces manual workload"

What do you dislike about Automate®?

The main problem I face with Automate Robotic Process Automation is that error resolution becomes hard to handle. The system logs do not show complete

AS

Archana S.

12/9/2025

"Effortlessly Automates IT Workflows"

4.5/5

What do you like best about Automate®?

I like the drag-and-drop options and the ability to build complex IT workflows without coding or manual intervention. Automate® makes it easy to automate our day-to-day IT operations quickly and accurately. Its strong third-party integration is a plus, and the visual workflow debugger is an interesting feature that many of our users appreciate as it simplifies troubleshooting. The initial setup was easy, and we didn't have to make any changes to our existing network, allowing for smooth implementation without any disturbance. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

UI performance lags when large workflows are created or run. The UI could be more optimized for complex workflows, and better navigation tools could be added. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

Automate® helps us solve repetitive IT tasks like ticket handling and user management with RPA and workflow automation, making operations faster and more accurate. Review collected by and hosted on G2.com.

Show More

Response from Morgan Celley of Automate®

[Editedit](https://www.g2.com/survey_responses/automate-review-12062844/official_response/edit)

Hi Archana, thank you for the feedback! I’m glad you’re finding the drag-and-drop options, integrations, and visual debugger so useful in your IT operations. We hear your concerns about UI performance on larger workflows, and we’re always working on optimizations to improve navigation and overall experience.

Validated ReviewerIncentivizedSource: Seller invite

 ![Nicholas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicholas S.")
NS

Nicholas S.

Conference &amp; Event Manager

Small-Business (50 or fewer emp.)

10/7/2025

"Automate: The Quiet Time-Saver You Didn’t Know You Needed"

4.5/5

What do you like best about Automate®?

I’ve been using Automate for a while now and it’s quickly become one of those “how did I live without this?” tools. It’s super intuitive, you don’t need to be a tech wizard to set up workflows, and it actually delivers on its promise to save time. I’ve used it to handle everything from repetitive email tasks to scheduling triggers, and it just works without fuss. The interface feels clean and modern, and I appreciate that it doesn’t bombard me with unnecessary features. It’s not flashy, but that’s what makes it great; it quietly runs in the background making life easier. If your day involves juggling lots of small tasks, Automate is worth checking out. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

Sometimes the setup process can feel a bit clunky, especially when trying to connect different apps because it doesn’t always play nice right away. A few times I’ve had automations randomly stop working for no clear reason, which can be frustrating when you’re relying on them. The support articles help, but I wish the troubleshooting was a little more beginner friendly. Still, once things are running, it’s super convenient. It just takes a little patience to get everything dialed in. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

It saves me so much time by taking care of those repetitive tasks I used to do over and over every day. Instead of constantly recreating the same steps or double-checking small things, Automate just handles it in the background so I can focus on the stuff that actually needs my attention. It’s like having a quiet assistant that keeps things moving without needing reminders. Honestly, it’s made my workflow smoother and my days a lot less stressful, Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
10/13/2025
Validated ReviewerIncentivizedSource: G2 invite

 ![Tarun S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tarun S.")
TS

Tarun S.

Software QA Engineer

Computer Software

Mid-Market (51-1000 emp.)

6/18/2025

"Simplifying Complex Tasks with Powerful Workflow Control"

5/5

What do you like best about Automate®?

It has lot of amazing features but I like the most is it helping us to streamline repetitive task without writing the code as it drag and drop interface with lot of built in action make it simple to create workflow quickly and saves our lot of time and the automate recorder feature is just amazing as they record user activities like mouse click and keystrokes that is helping us to building the accurate automation. It support both ui and api level automation along with that Its credential vault and audit logs ensure workflows are secure and well-tracked. With built-in triggers and error handling, tasks run smoothly even if something goes wrong. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

It's a well design and secure platform nothing to dislike with using this software. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

It's solving our major problem of time consuming and error prone manual tasks in our business process also It uses task builders with drag and drop actions to automate things like file transfers, report generation, data entry, and user account setup along with that it's automate recorder feature helping us to capture user actions helping replicate repetitive action also Its load balancing feature ensures workflows run efficiently across multiple machines, even during high usage along with that it's scheduling feature allowing tasks to run at its specified time. Overall it reduces manual work, increases speed, and keeps processes consistent. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

MT

Margaret T.

IT Business Partner

Small-Business (50 or fewer emp.)

6/24/2025

"Used Automate for 12 Years"

5/5

What do you like best about Automate®?

Automate makes it easy to create scheduled jobs that can pull data from disparate systems. It can do basic programming for you without much understanding of code but also can be used more advanced coding skills to more in depth programming.

Customer service is excellent and they will always try to assist in whatever goal you are working towards. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

When you query a data source it creates a data set in the job. I would like to be able to create multiple datasets from different sources and being to query against both data sets in the system. Instead I need to loop through the first data set and query the second source to get all the information. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

I have multiple sources of data that for security reason must remain separated. It allows me to audit both sides of the integration to ensure data integrity is maintained. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

JT

Jennifer T.

Senior Director of Data Processing.

Mid-Market (51-1000 emp.)

3/6/2023

"Automate has been incredibly useful to my organization."

4.5/5

What do you like best about Automate®?

I haven't found a process I couldn't improve. It has the ability to run scripts, so if I do not have an automate action to use, I can just implement a script. I appreciate that I can standardize my processes through workflow, so my people do not have to look up the details....the workflow can handle it. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

I wish the Microsoft functionality was expanded to Word and PowerPoint. I have a lot of reports and mail merges....That we execute and I had to write scripts. It is easier for my staff to understand the automate actions, versus scripts. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

I haven't had to add an employee in 10 years. I started with three, was able to re purpose one for a couple of years....Still only have three.

I have branched out to other departments as well. Review collected by and hosted on G2.com.

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Response from Katie Thompson of Automate®

[Editedit](https://www.g2.com/survey_responses/automate-review-7798759/official_response/edit)

Thanks for the awesome review! We appreciate your feedback. We’re glad our solution is helping your organization to better improve your automation needs. Sorry to hear you’re having issues with creating folders and ODBC connections. I have shared this information with our product/support team. If you ever find you need any assistance, please do not hesitate to reach out to Support as they are always at your disposal. Thank you again!

7/7/2025
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.")
PG

Pradyumn G.

Project Engineer

Enterprise (\> 1000 emp.)

11/21/2025

"Automated Interface with Quick Workflow"

4/5

What do you like best about Automate®?

I liked the Automate application because it simplifies my day-to-day routine tasks. It offers me an easy drag-and-drop interface which speeds-up the workflows and making the automation quick and efficient for its user. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

Some tools of this software run slower than expected which leads to decrease in the workflow. I face difficulty for setting-up the customized option. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

Automate software reduces all of my manual work by organizing the repetitive tasks in more organized way, which leads to minimize the human errors. It also helps me to complete all of my work faster and with better precision and accuracy. Review collected by and hosted on G2.com.

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Response from Morgan Celley of Automate®

[Editedit](https://www.g2.com/survey_responses/automate-review-11989213/official_response/edit)

Hi Pradyumm, thank you for sharing your experience! I’m glad Automate is helping simplify your daily routine and improve efficiency with the drag-and-drop interface. I hear you about the speed of certain tools and the challenges with customizing options. Your feedback is valuable, and we’re always working on making those areas better!

Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
11/28/2025
Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
AI

Verified User in Insurance

Enterprise (\> 1000 emp.)

7/7/2025

"Automate v9 & v10 experience"

3/5

What do you like best about Automate®?

-The interface and ease of use instructions and help documentation is the best and easier to understand comparing with any other RPA team. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

- Some of the modules in Automate like FTP doesn't get security updates which are essential for developers to keep using these features in older versions of Automate.

- Ignoring backward compatibility of the product when AUtoamte vendor developed new versions, this force us to stuck in the sane version and not able to upgrade without significant man hours.

- Even after paying for product and support for older versions, the only support we get is customer support answering and suggesting us to follow work arounds, as this is not significant enough for their dev team to provide a fix on investigate for.

- Inconsistency of auto login between versions of windows always puzzled us. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

- Automate is used for solving some ftp file upload automations

- Interacting with legacy thick clients on VM's. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

RM

Rolando M.

Site reliability engineer

Industrial Automation

Small-Business (50 or fewer emp.)

7/6/2025

"Automate RPA really saved us hours by handling all those mind-numbing data entries"

4/5

What do you like best about Automate®?

I also like the ease of usage of the drag and drop interface of Automate Robotic Process Automation. It enabled us to develop elaborate workflows that are much easier even to our non technical employees. As an example, in a matter of seconds, we could extract data out of the legacy systems, without any coding. Another huge plus on our part is its ability to handle errors. Our bots could now graciously handle an undesirable pop up or slowness of systems. This implies less manual operation and this is excellent. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

The first thing that can be improved is the steep learning curve of more advanced functionality. Some time is required to learn all the complex settings. In some cases, it can be also a bit difficult to fix difficult problems. Good documentation but the debugger would use a bit of interaction. Small organizations that need to expand rapidly in terms of prices, may also meet some form of a challenge. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

Robotic Process Automation is largely answering our huge issue of tediousness of repetitive manual data input. We used to spend countless hours every week transferring data between different systems and before finding ourselves using it. This was so dragging, prone to errors and to be honest a very demoralizing process to everyone involved. The software now automatically can do all that grunt work overnight. We no longer have our staff doing repetitive tasks which numbing their brains. They will be able to devote time on more strategic and interesting activities. This has enhanced productivity as well as general job liking to a great extent. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

JC

Jonathan C.

Business Transformation Specialist

Information Technology and Services

Small-Business (50 or fewer emp.)

6/27/2025

"Data entry automated, big relief"

4.5/5

What do you like best about Automate®?

What I personally like about Automate is that, despite being basically a drag-and-drop graphical program in which you write automation flows, somehow, it is extremely developer-friendly, non-developer-friendly, as well. It means that any person within my team will be able to create a new bot and release it within a jiffy without possessing much expertise in coding. In addition, the library of actions (ready-made modules) is very voluminous and it will be possible to reduce the problem of automation of complex Excel report generation or data search on web pages to the process of assemblies of those that are. The fact that it does not need monitoring of activities to carry out the duties and activities that have been assigned on time is also an added advantage. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

I will be honest and say that the only thing that I dislike about it is that even though simple automation is easy to do, a little more complex and unique application integrations do still require some learning process to be posed to blend well. Tracing complex workflows can be more taxing than many may expect especially when the unexpected pop-ups or web dynamic elements are involved. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

Automation of Robotic Process Automation eliminates the issue of tedious tasks such as data processing and making reports, which took several days or even months. My department was wasting a lot of time gathering financial reports across disparate systems which caused human errors and made it time-consuming to analyse. Automate has now automated this work and does it overnight without human involvement. We are supplied with the correct reports every morning which enables us to concentrate on decision making and analysis and not on the slow process of data typing. This shift has enhanced our productivity and job satisfaction in a significant manner. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

DC

Drishti C.

Senior data Analyst

Mid-Market (51-1000 emp.)

11/15/2025

"Intuitive Low-Code Platform That Streamlines Workflow Automation"

5/5

What do you like best about Automate®?

This platform offers an intuitive, low-code interface that simplifies the process of building, modifying, and deploying workflows efficiently. Its dependable performance and smooth integration with existing systems greatly minimize the need for manual work. Review collected by and hosted on G2.com.

What do you dislike about Automate®?

I dislike that Automate can feel rigid at times, certain customizations require workarounds, and advanced configurations aren’t always intuitive. Review collected by and hosted on G2.com.

What problems is Automate® solving and how is that benefiting you?

Automate® centralizes and standardizes our workflows, which helps reduce inconsistencies between teams and tools. The resulting clarity and automation have improved productivity and ensured smoother cross-functional operations. Review collected by and hosted on G2.com.

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Response from Morgan Celley of Automate®

[Editedit](https://www.g2.com/survey_responses/automate-review-11952135/official_response/edit)

Hi Drishti, thank you for sharing your experience! I’m glad to hear the low-code interface and integrations have simplified your workflows and reduced manual work. We hear you on the rigidity and customizations, and we’re continuously working to make advanced configurations more intuitive. Your feedback is truly appreciated!

Validated ReviewerIncentivizedSource: G2 invite

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