--- title: Automat Reviews meta_title: 'Automat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how Automat works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 18 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Automat Reviews **Vendor:** Automat Technologies **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 18 ## About Automat Automat is a conversation company. Conversations are the best way to sell, and this is why we bring the power of sales conversations to your eCommerce—at scale. Ecommerce companies staff their websites and increase sales with Virtual Product Advisors. These AI-powered advisors are trained to have automated one-on-one conversations with consumers, provide personalized recommendations, and ultimately give them the boost in confidence they need to buy - just like a real salesperson would. We partner with the world's largest B2C retailers and brands and consistently deliver higher first-party insight, conversion rates, and order value.  ## Automat Reviews ### 1. Love the capability! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Automat?** With Automat we were able to turn a normally flat user experience into something more engaging to the end consumer and gathering data on how we can better serve our customers. **What do you dislike about Automat?** The time was long to get this up and running and lot of back and forth - but truthfully that comes with any new partnership and development. **What problems is Automat solving and how is that benefiting you?** Solving for customers asking what types of products are best for them through customer service outreach when they can chat with the bot and get their answers they need almost immediately. ### 2. Great strategic partners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Automat?** Automat is a strategic partner to us thanks to their industry expertise and ability integrate with our tech stack. They are adaptable, friendly and understand our 3-year vision for the chatbot we are developing now. I recommend them. **What do you dislike about Automat?** Automat did not provide the UX/UI design support we need to launch our chatbot. That said we have internal resources and did not expect Automat to help in that area of our project. The biggest drawback has been that Automat is still working on a product feed, which is important to us because we have a portfolio of 100+ products. **Recommendations to others considering Automat:** My advice is not specific to Automat. The more direction you have and the more you understand your needs, the better off you will be before deciding to partner with Automat or any other vendor. Our needs matched Automat's capabilities, so our partnership has been very positive so far. **What problems is Automat solving and how is that benefiting you?** Automat is helping us create a chatbot that will drive incremental sales through conversational commerce and streamline customer service. ### 3. I'm satisfied with the launch of Chatbot. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Automat?** Automat is our global vendor managing the launch of Chatbot for the international markets. I like the project management and timely response in terms of communication. **What do you dislike about Automat?** The company is based in Canada. I had concern of the project management and support in terms of trouble shooting for technical issues as they are different time zone. However the project has been well managed. I hope the they can still do the good job in terms of maintenance or support for the marketing activation in the future. **What problems is Automat solving and how is that benefiting you?** We have only recently launched the Chatbots. We want to partner with Automat how to better leverage the chatbot to have business impact to our business. ### 4. Automat has been a great support team. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Automat?** The quick response of our project manager, Carah Campbell, and her eagerness to improve our Chatbot post launch. **What do you dislike about Automat?** There were breakdowns in communication, specifically regarding costs for certain updates. **What problems is Automat solving and how is that benefiting you?** How to integrate post-purchase customer experience into the flow. Still in process, so no benefits realized as of yet. ### 5. Automat is a top tier conversational marketing company **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Automat?** Flexibility, industry knowledge, perspective, subject matter expert, customizations **What do you dislike about Automat?** Closed system, NLU process unexplained, use of personalization not realized **What problems is Automat solving and how is that benefiting you?** Conversational marketing, customer care, personalization ## Automat Discussions - [What is Automat used for?](https://www.g2.com/discussions/what-is-automat-used-for) - [View Automat pricing details and edition comparison](https://www.g2.com/products/automat/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+20%3A25%3A16+-0500&secure%5Bsession_id%5D=6ac04088-8e6a-462d-81ee-b8996ac7a0bd&secure%5Btoken%5D=6cd43856127be7595aa98e4852176524405c387ed79c854143a10b2cad9171ca&format=llm_user) ## Automat Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Templates** - Optimization **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information - Augmented Analytics - Proactive Chat **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Personalization** - Recommendation - Content - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Customer Surveys - Lead Qualification - Transcripts/Chat History - Language Detection - Pre-Configured Bot - Lead Capture - Code-free Development - Natural Language Processing - Multi-Language - For Sales/Marketing - Contextual Guidance - Automated Responses - Customer Support - Chatbot - Intent Recognition - Sentiment Analysis - Customer Experience Management - Query Suggestions - Transfers/Routing - AI Copilot - Canned Responses - AI/Machine Learning - Multi-Channel Communication - Automated Routing - Workflow Automation **Multichannel** - Web - Mobile **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Automat Alternatives - [Drift](https://www.g2.com/products/drift/reviews) - 4.4/5.0 (1,203 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,734 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews)