--- title: Fullpath Reviews meta_title: 'Fullpath Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Fullpath works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 10 scale: '5' date_modified: '2026-06-22' parent_category: name: Automotive url: https://www.g2.com/categories/automotive --- # Fullpath Reviews **Vendor:** Fullpath **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 4.9/5.0 **Total Reviews:** 10 ## About Fullpath Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes. The platform functions by consolidating years of historical data in a secure environment, using identity resolution technology to merge duplicate profiles into a single source of truth. Rather than relying on manual list-pulling or generic outreach, the technology leverages machine learning to identify shopper intent and execute personalized communication across multiple digital channels. To help dealerships scale their operations and maintain consistent customer journeys, Fullpath offers several core capabilities: \* Unified Customer Data: Centralizes fragmented data points into 360-degree shopper profiles, providing dealership teams with a clear understanding of a customer’s entire history, from their first ad click to their most recent service appointment. \*Omnichannel Marketing Automation: Deploys personalized messaging across email, SMS, search, social, and programmatic display. These campaigns are "always-on" and automatically adjust based on real-time inventory levels and specific shopper behavior. \*Agentic CRM Functionality: Utilizes integrated AI agents to handle administrative tasks, qualify leads, and prioritize workflows. This helps assist human teams by surfacing high-priority tasks and managing routine follow-ups. By providing a platform-agnostic infrastructure, the system integrates with existing dealership technology stacks via open APIs. This enables dealers to maintain their preferred software tools while benefiting from advanced data synchronization and AI-powered automation. The platform’s focus on data sovereignty and security is supported by ISO 27001 and ISO 42001 certifications, ensuring that customer information is handled according to international standards for information security and artificial intelligence management. This approach allows dealerships to improve operational efficiency while focusing on building long-term customer loyalty through more relevant, personalized interactions. ## Fullpath Reviews ### 1. Automotive Marketing Is Becoming a Software Business **Rating:** 4.5/5.0 stars **Reviewed by:** Seth P. | Detailer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Fullpath?** I really appreciate how Fullpath helps us track customer behavior on our website and engagement, so our team can focus on the most important leads first. The AI-driven insights let us prioritize intent and buying stage, making our conversations with customers more purposeful. Having all the marketing and website activity in one place is a huge plus for efficiency. **What do you dislike about Fullpath?** Lately, what I honestly have the hardest time getting a grip on is how they determine SMS eligibility. I think of this as an AMP (Cox Automative) on Steriods—better and more detailed, but sometimes almost too detailed. It pulls data from our CRM, yet it filters it down so much that we’re left with such a small fraction of contacts we can actually SMS. At that point, it becomes tough to justify using SMS through this tool, and I find myself looking elsewhere for that solution. This may be a nuanced case, but it’s something I consistently struggle with. **What problems is Fullpath solving and how is that benefiting you?** Marketing in automotive is a moving target, and shoppers’ intent is constantly changing. With Fullpath, whatever a customer is shopping for on our website, we can reach them in a relevant way that brings them back to the site and, ultimately, helps convert that interest into a lead and a sale. **Official Response from Ro Oranim:** > Thank you for the feedback! We love hearing how our AI insights and behavioral tracking are helping your team prioritize the right leads. We also appreciate your honesty about the SMS filtering. We keep our criteria tight to protect your dealership from compliance risks and completely understand how frustrating it is when the reachable list feels too small. We are continuously working to optimize our processes and improve your experience as a Fullpath client. Thanks for being a valued partner! ### 2. True Innovators Who Listen and Adapt to End Users **Rating:** 5.0/5.0 stars **Reviewed by:** Robert B. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Fullpath?** Fullpath isn't just building a product based on historical products. They are true innovators. More importantly, they actually value the opinion of the end user and take a real interest in moving the product forward in the right direction for the user. In other words, I feel like they are adapting their software to fit the use instead of asking the user to adapt their use to the software. **What do you dislike about Fullpath?** Honestly, not much to dislike. The collaborate, listen well and are very quick to fix things. My only real complaint is that we have to use inferior software longer because they are diligent in rolling things out properly...which is, of course, sarcasm. **What problems is Fullpath solving and how is that benefiting you?** There are several but the agentic follow up is the biggest for us. Our current providers follow up processes are hard to implement and have firing errors more than they should. I am very excited to see more agents added. **Official Response from Ro Oranim:** > Thank you so much for the incredible review! We’re just as excited as you are about our agentic follow-up tools, and we have more AI agents on the way soon. Thank you for being such a supportive partner! ### 3. Fullpath Innovates Fast with Truly Responsive Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Connie G. | Director of marketing and Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Fullpath?** Fullpath is constantly innovating and using client feedback to enhance the product. I asked for a date selector for the data, and it was completed in a matter of weeks. But second to that, and as important, is that they provide real customer service. **What do you dislike about Fullpath?** I do not love the paid media and the lack of flexibility I have for customizations. **What problems is Fullpath solving and how is that benefiting you?** Providing clean, actionable data for our sales team to use in outbound outreach.Making email and SMS marketing easy to run and more effective. Also, giving out marketing team data they can use to easily measure success and cut hours spent analyzing. **Official Response from Ro Oranim:** > We are so happy to hear that our customer service team and rapid innovation have stood out to you. We pride ourselves on offering an excellent client experience and on driving our tech forward with the power of client feedback! We also want to thank you for sharing your thoughts on our paid media product and the desire for more customization flexibility. We have already shared your feedback directly with our product teams for follow-up. ### 4. Fullpath- our best lead provider! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek D. | Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2020 **What do you like best about Fullpath?** Fullpath is one of our very best vendors... The team is very knowledgeable and understands our business and needs very well. Bottom line though, is that the leads that come from them are the very best that we get with the highest closing ratio. Not only that, but the knowledge, support and enthusiasm from the Fullpath team is infectious! They have become a BIG part of our dealership team! **What do you dislike about Fullpath?** Nothing- its a great relationship and they are always responsive. **What problems is Fullpath solving and how is that benefiting you?** They help us better understand our online traffic and help to convert lookers into leads. **Official Response from Ro Oranim:** > Thanks Derek! We are so grateful to have enthusiastic and dedicated partners like you. ### 5. Fullpath’s Unified Customer Profiles Make Audience Building and Activation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Elijah S. | Research and Advancement Analayst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Fullpath?** Fullpath provides a consolidated view of the customer profile in a unified way that is then actionable through audience building and campaign activation. **What do you dislike about Fullpath?** There are a few areas where the platform could improve, particularly around data flexibility and control over certain functions, such as DigAd. Refining these aspects would allow greater customization for the client. **What problems is Fullpath solving and how is that benefiting you?** Fullpath is addressing a long-standing problem in automotive: dirty dealership data and fragmented customer records. With their CDP product, they unify customer data across the DMS, CRM, website, and other data-injection sources to create a single, consolidated view of each customer. Having this data cleaned and connected is hugely beneficial for marketing more accurately to our customers. In the end, it helps deliver a better customer experience while also supporting dealership growth and revenue. **Official Response from Ro Oranim:** > Thank you for the review! We’re so glad our CDP is successfully cleaning up your dealership's data and making audience building easy and actionable. We also hear you on wanting more data flexibility and control over functions like Digital Advertising. Finding the perfect balance between smart automation and client customization is a major focus for us, so we really appreciate you sharing this insight. Thank you for being a valued partner and helping us improve! ### 6. Outstanding Collaboration with the Fullpath Team **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca B. | Director of Marketing & Sales Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Fullpath?** The collaboration with the Fullpath team from our CSM to the exec team is outstanding. **What do you dislike about Fullpath?** Sometimes I can't find things because the platform has so many updates (not really something I dislike but if I HAD to pick something this is it) **What problems is Fullpath solving and how is that benefiting you?** Fullpath helps us with attribution, automated and effective marketing and has streamlined our monthly offer process. They're also great partners - anytime we encounter an issue, Fullpath is willing to talk through and see how they can support. **Official Response from Ro Oranim:** > Thank you for the fantastic feedback! We hear your feedback about too many updates. We always want to ensure the platform remains effortless to navigate, so we’ll keep working on making new features as easy to find as they are useful! We are so grateful to have you as a collaborative partner! ### 7. Fullpath is the way to go! **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Fullpath?** I love the freedom Fullpath gives us to track what's working, push out more units, and manage our data without worry. The VINs Acceleration tool is especially powerful for moving aged inventory quickly, and the real-time interactions with customers through email and text have truly transformed how we activate our data. Fullpath has set us up for success in ways I hadn't experienced before. **What do you dislike about Fullpath?** There's really nothing that I dislike about Fullpath. **What problems is Fullpath solving and how is that benefiting you?** Old age units through VINs Acceleration. **Official Response from Ro Oranim:** > We’re thrilled Fullpath is giving you the freedom to manage your data and push out more units. It's especially great to know that our VINs-Acceleration solution is successfully moving your aged inventory. Thanks for being a valued partner and letting us be a part of your success! ### 8. Fullpath Delivers Impressive Results for Our Dealership **Rating:** 5.0/5.0 stars **Reviewed by:** Earl W. | Internet Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Fullpath?** I really appreciate how Fullpath has lowered our cost per lead, increased website visits, and delivered more leads overall. Their support has helped our small dealership compete in a tough market between two much larger competitors, and they make us feel like our success matters. **What do you dislike about Fullpath?** We don’t dislike anything about Fullpath **What problems is Fullpath solving and how is that benefiting you?** Staying engaged with active customers **Official Response from Ro Oranim:** > Thank you so much for this wonderful review! We love hearing that Fullpath is helping your dealership successfully compete in your market. Your success is so important to us, and we are incredibly proud to be your partner! ### 9. AutoLeadStar best software provides efficiency by 2x times in qualifying and techology support **Rating:** 5.0/5.0 stars **Reviewed by:** Harshit P. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Fullpath?** While engaging with this software make me feel like a partner in my business. Overall technical support is upto the mark. They seem to always be developing ways to improve technology for their customers. And that's very great thing **What do you dislike about Fullpath?** There nothing as such to dislike Rightnow, I'm satisfied with their offerings **What problems is Fullpath solving and how is that benefiting you?** It helped our firm to reduce manwork by great technology that helps in qualifying better leads ### 10. Best SEM provider we have ever used! **Rating:** 5.0/5.0 stars **Reviewed by:** Luke L. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Fullpath?** I love the complete transparency they give in both your reports and your billing. No other lead providers do this. The people who work there are top notch! **What do you dislike about Fullpath?** I can't say anything bad about auto lead star **What problems is Fullpath solving and how is that benefiting you?** I am driving more quality traffic to my websites and we have already seen an increase in sales. ## Fullpath Discussions - [What is AutoLeadStar used for?](https://www.g2.com/discussions/what-is-autoleadstar-used-for) - [View Fullpath pricing details and edition comparison](https://www.g2.com/products/fullpath/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+19%3A53%3A01+-0500&secure%5Bsession_id%5D=2674cf9e-8858-4ceb-8816-bed115afa75b&secure%5Btoken%5D=34ba34c2d3b71909144a181a9c11593fb9f1fcb34e14a2269ed2eae0c9576c5f&format=llm_user) ## Fullpath Integrations - [CarNow](https://www.g2.com/products/carnow/reviews) - [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) - [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) - [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) - [Dealer Spike](https://www.g2.com/products/dealer-spike/reviews) - [DriveCentric](https://www.g2.com/products/drivecentric/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [ProMax Unlimited](https://www.g2.com/products/promax-unlimited/reviews) - [Tekion](https://www.g2.com/products/tekion/reviews) - [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - [Xtime](https://www.g2.com/products/xtime/reviews) ## Fullpath Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Platform Basics** - Reporting - Interoperability - Performance **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Channels** - Multi-Channel Coverage - Open Listening **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Platform Data** - Dashboard - Alerts and Notifications **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Platform Additional Functionality** - Cloud - Mobility - Messaging **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Platform Content** - Automation **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights **Generative AI** - AI Text Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Fullpath Alternatives - [Podium](https://www.g2.com/products/podium/reviews) - 4.5/5.0 (2,024 reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - 4.6/5.0 (628 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,165 reviews)