# Best Email Tracking Software ## How Many Email Tracking Software Products Does G2 Track? **Total Products under this Category:** 170 ### Category Stats (Jul 2026) - **Average Rating:** 4.46/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** TrulyInbox (+2.59%) - Among all products in this category, TrulyInbox recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Email Tracking Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 117,400+ Authentic Reviews - 170+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Email Tracking Software ![G2 Grid® for Email Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-tracking/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=1619&focus%5B%5D=166877&focus%5B%5D=577&focus%5B%5D=1174041&focus%5B%5D=3435) Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, Pipedrive, Instantly, GTM Workspace - Powered by ZoomInfo, monday CRM, and Brevo Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/email-tracking/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=pipedrive&focus%5B%5D=instantly&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=monday-crm&focus%5B%5D=brevo-marketing-platform) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=271&secure%5Bchosen_at%5D=2026-07-28T20%3A10%3A15Z&secure%5Bdisplayable_resource_id%5D=271&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=271&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=271&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-tracking&secure%5Btoken%5D=5399615bcc23f7f95968561c9b0a1b39e024f3ab350fa13beb70486a50a425f0&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Demailtracking&secure%5Burl_type%5D=custom_url) [ HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(13,881) ](https://www.g2.com/products/hubspot-sales-hub/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of HubSpot Sales Hub, which simplifies managing sales processes and enhances productivity. The platform's ability to automate follow-u Pros and Cons [ Ease of Use (1216) ](https://www.g2.com/products/hubspot-sales-hub/reviews?qs=pros-and-cons)[ Missing Features (435) ](https://www.g2.com/products/hubspot-sales-hub/reviews?qs=pros-and-cons) [ Agentforce Sales ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.4/5(25,862) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) What do users say? Users consistently praise the product for its automation features and pipeline visibility, which significantly enhance sales productivity and streamline lead management. The intuitive interface and se Pros and Cons [ Ease of Use (3657) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews?qs=pros-and-cons)[ Learning Curve (1830) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews?qs=pros-and-cons) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,694) ](https://www.g2.com/products/apollo-io/reviews) What do users say? Users consistently praise Apollo.io for its ease of use and extensive contact database, which streamline the process of finding and reaching out to leads. The platform's ability to integrate various s Pros and Cons [ Ease of Use (1587) ](https://www.g2.com/products/apollo-io/reviews?qs=pros-and-cons)[ Missing Features (559) ](https://www.g2.com/products/apollo-io/reviews?qs=pros-and-cons) [ Pipedrive ](https://www.g2.com/products/pipedrive/reviews) By [Pipedrive](https://www.g2.com/sellers/pipedrive) [ 4.3/5(3,099) ](https://www.g2.com/products/pipedrive/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Pipedrive, which simplifies sales pipeline management and enhances productivity. Many appreciate how it streamlines workflows and a Pros and Cons [ Ease of Use (574) ](https://www.g2.com/products/pipedrive/reviews?qs=pros-and-cons)[ Missing Features (230) ](https://www.g2.com/products/pipedrive/reviews?qs=pros-and-cons) ## FAQs About Email Tracking Software Generated using AI Last updated: June 3, 2026 ### Which email tracking tool integrates with CRM systems Based on G2 reviews, several email tracking tools in this category are commonly used alongside CRM workflows, pipeline tracking, and follow-up management. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized CRM with email tracking. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customer data and workflow tracking. - [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and email sync. - [monday CRM](https://www.g2.com/products/monday-crm) — customizable workflows with email visibility. ### Which email tracking tool offers the best reporting features Based on G2 reviews, buyers looking for stronger reporting in email tracking often compare products that surface email activity, pipeline visibility, and team performance in one place. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — dashboards for deals and lead activity. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — customizable reports and forecast visibility. - [Pipedrive](https://www.g2.com/products/pipedrive) — simple pipeline reporting for follow-ups. - [monday CRM](https://www.g2.com/products/monday-crm) — snapshot reporting on pipeline health. ### Which email tracking platform supports attachment tracking Based on G2 reviews, attachment tracking is discussed less often than email opens, follow-ups, and communication history, so buyers usually look for platforms that centralize email activity and document-related context. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — tracks email activity and follow-ups. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — logs emails with account history. - [Pipedrive](https://www.g2.com/products/pipedrive) — email-linked deal and document context. - [Close](https://www.g2.com/products/close) — communication history with email workflows. ### What should buyers look for in email tracking tools According to verified users, buyers should look for email tracking tools that make follow-ups easier, keep communication history in one place, and connect email activity to pipeline or lead management. Recent reviews repeatedly mention value in open and engagement tracking, reminders, automated sequences, dashboards, and a clean interface that sales teams can adopt quickly. Integrations with Gmail, Outlook, calendars, and CRM workflows also come up often because they reduce manual updates. Reviewers also flag a few tradeoffs to evaluate early, including setup complexity, reporting depth, syncing reliability, and whether advanced automation or customization is limited to higher plans. ### How do teams use email tracking for follow-ups According to verified users, teams use email tracking to stay on top of leads, customer conversations, and next steps without relying on memory or scattered spreadsheets. Recent reviews describe using open and click visibility, reminders, sequences, and activity timelines to spot when outreach needs a response or when a deal may be stalling. Users also mention tying emails to contact or account records so managers and teammates can quickly see conversation history. In practice, that means email tracking supports more consistent outreach, cleaner handoffs, and better day-to-day prioritization, especially when teams are handling a high volume of prospects, meetings, and follow-up tasks. [ Instantly ](https://www.g2.com/products/instantly/reviews) By [Instantly](https://www.g2.com/sellers/instantly) [ 4.8/5(4,129) ](https://www.g2.com/products/instantly/reviews) What do users say? Users consistently praise the ease of use and automation features of Instantly, which streamline cold email campaigns and save time. The platform's intuitive interface and effective warm-up capabiliti Pros and Cons [ Ease of Use (418) ](https://www.g2.com/products/instantly/reviews?qs=pros-and-cons)[ Expensive (134) ](https://www.g2.com/products/instantly/reviews?qs=pros-and-cons) [ monday CRM ](https://www.g2.com/products/monday-crm/reviews) By [monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b) [ 4.5/5(1,377) ](https://www.g2.com/products/monday-crm/reviews) What do users say? Users consistently praise the ease of use and customizability of monday CRM, highlighting how it simplifies task management and enhances team collaboration. The intuitive interface and visual boards h Pros and Cons [ Ease of Use (190) ](https://www.g2.com/products/monday-crm/reviews?qs=pros-and-cons)[ Missing Features (78) ](https://www.g2.com/products/monday-crm/reviews?qs=pros-and-cons) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,108) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) What do users say? Users consistently praise the product for its accurate contact information and ease of use, which significantly enhances their prospecting efforts. The extensive database allows for quick access to re Pros and Cons [ Contact Information (413) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?qs=pros-and-cons)[ Inaccurate Data (232) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?qs=pros-and-cons) [ Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews) By [Brevo](https://www.g2.com/sellers/brevo) [ 4.5/5(2,614) ](https://www.g2.com/products/brevo-marketing-platform/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Brevo Marketing Platform, highlighting how it simplifies campaign creation and management. Many appreciate the platform's ability t Pros and Cons [ Ease of Use (314) ](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons)[ Missing Features (107) ](https://www.g2.com/products/brevo-marketing-platform/reviews?qs=pros-and-cons) [ Salesloft ](https://www.g2.com/products/salesloft/reviews) By [Salesloft](https://www.g2.com/sellers/salesloft) [ 4.5/5(4,287) ](https://www.g2.com/products/salesloft/reviews) What do users say? Users consistently praise the ease of use and effective organization of Salesloft, highlighting its ability to streamline outreach and manage sales activities efficiently. The platform's integration w Pros and Cons [ Ease of Use (256) ](https://www.g2.com/products/salesloft/reviews?qs=pros-and-cons)[ Call Issues (164) ](https://www.g2.com/products/salesloft/reviews?qs=pros-and-cons) [ Substrata ](https://www.g2.com/products/substrata-substrata/reviews) By [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea) [ 4.9/5(1,098) ](https://www.g2.com/products/substrata-substrata/reviews) What do users say? Users consistently praise Substrata for its ability to provide deep behavioral insights that enhance communication and sales strategies. The platform's real-time analysis of emotional cues and buyer i Pros and Cons [ Accuracy (535) ](https://www.g2.com/products/substrata-substrata/reviews?qs=pros-and-cons)[ Learning Curve (307) ](https://www.g2.com/products/substrata-substrata/reviews?qs=pros-and-cons) [ Zoho ](https://www.g2.com/products/zoho-crm/reviews) By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ 4.1/5(2,941) ](https://www.g2.com/products/zoho-crm/reviews) What do users say? Users consistently praise the user-friendly interface and customization options of Zoho CRM, which make it easy to manage leads and automate workflows. The platform's ability to integrate with other t Pros and Cons [ Ease of Use (271) ](https://www.g2.com/products/zoho-crm/reviews?qs=pros-and-cons)[ Learning Curve (112) ](https://www.g2.com/products/zoho-crm/reviews?qs=pros-and-cons) [ EngageBay ](https://www.g2.com/products/engagebay/reviews) By [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) [ 4.6/5(708) ](https://www.g2.com/products/engagebay/reviews) What do users say? Users consistently praise the ease of use and automation features of EngageBay, which help streamline contact management and follow-ups. Many appreciate having all tools integrated in one platform, al Pros and Cons [ Ease of Use (244) ](https://www.g2.com/products/engagebay/reviews?qs=pros-and-cons)[ Missing Features (108) ](https://www.g2.com/products/engagebay/reviews?qs=pros-and-cons) [ GMass ](https://www.g2.com/products/gmass/reviews) By [GMass](https://www.g2.com/sellers/gmass) [ 4.7/5(1,320) ](https://www.g2.com/products/gmass/reviews) What do users say? Users consistently praise GMass for its ease of use and seamless integration with Gmail, allowing for efficient mass emailing and personalized outreach. The tool's automation features, such as follow- Pros and Cons [ Ease of Use (223) ](https://www.g2.com/products/gmass/reviews?qs=pros-and-cons)[ Email Management (57) ](https://www.g2.com/products/gmass/reviews?qs=pros-and-cons) [ Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.1/5(3,148) ](https://www.g2.com/products/adobe-marketo-engage/reviews) What do users say? Users consistently praise Adobe Marketo Engage for its powerful automation and flexible integration capabilities, which streamline marketing processes and enhance lead management. Many appreciate how Pros and Cons [ Ease of Use (193) ](https://www.g2.com/products/adobe-marketo-engage/reviews?qs=pros-and-cons)[ Learning Curve (176) ](https://www.g2.com/products/adobe-marketo-engage/reviews?qs=pros-and-cons) [ Mixmax ](https://www.g2.com/products/mixmax/reviews) By [Mixmax](https://www.g2.com/sellers/mixmax) [ 4.6/5(1,461) ](https://www.g2.com/products/mixmax/reviews) What do users say? Users consistently praise the email tracking and automation features of Mixmax, which significantly enhance their outreach efficiency and follow-up processes. The intuitive interface allows for easy s Pros and Cons [ Email Tracking (59) ](https://www.g2.com/products/mixmax/reviews?qs=pros-and-cons)[ Missing Features (19) ](https://www.g2.com/products/mixmax/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/email-tracking?order=g2_score&page=2#product-list) - [3](/categories/email-tracking?order=g2_score&page=3#product-list) - [4](/categories/email-tracking?order=g2_score&page=4#product-list) - [5](/categories/email-tracking?order=g2_score&page=5#product-list) - … - [11](/categories/email-tracking?order=g2_score&page=11#product-list) - [12](/categories/email-tracking?order=g2_score&page=12#product-list) - [Next ›Next ›](/categories/email-tracking?order=g2_score&page=2#product-list) Spotlight Categories [Customer Success Software](https://www.g2.com/categories/customer-success) [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Digital Signage Software](https://www.g2.com/categories/digital-signage) Similar Categories - [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools) - [Conversation Intelligence](/categories/conversation-intelligence) - [Digital Sales Room](/categories/digital-sales-room) - [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing) - [Outbound Call Tracking](/categories/outbound-call-tracking) - [Sales Coaching](/categories/sales-coaching) - [Sales Enablement](/categories/sales-enablement) - [Sales Engagement](/categories/sales-engagement) - [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation) - [Sales Performance Management](/categories/sales-performance-management) - [Sales Planning](/categories/sales-planning) - [Sales Training and Onboarding](/categories/sales-training-and-onboarding) [Browse Email Tracking Themes](/categories/email-tracking/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated April 10, 2026 Email tracking software allows users to monitor email engagement metrics, including open rates, link clicks, and attachment downloads, using features such as web beacons and read receipts, helping sales and marketing teams identify optimal engagement points and improve communications with prospective customers. ### Core Capabilities of Email Tracking Software To qualify for inclusion in the Email Tracking category, a product must: - Integrate with email platforms so that users can create, manage, send, schedule, and track inbound and outbound emails - Enable users to schedule emails based on factors such as time constraints, geographic distribution of prospects, and prospect status - Notify users when recipient actions occur such as email opened, reply sent, or attachment downloaded - Allow users to categorize inbound and outbound communications according to tags, lists, and sales priority - Deliver analytics on basic and advanced email usage to understand how emails are received ### Common Use Cases for Email Tracking Software Sales and marketing teams use [email tracking software](https://learn.g2.com/best-email-tracking-software) to optimize outreach timing and improve prospect engagement. Common use cases include: - Identifying the best time to follow up with prospects based on open and click behavior - Evaluating the effectiveness of sales messaging and email templates to improve conversion - Prioritizing outreach by tracking which prospects are most actively engaging with emails ### How Email Tracking Software Differs from Other Tools Email tracking software integrates directly with email platforms and is typically implemented alongside complementary sales and marketing tools such as [CRM software](https://www.g2.com/categories/crm) and [email marketing software](https://www.g2.com/categories/email-marketing) to form a complete sales force automation system. While email marketing software focuses on campaign management and list segmentation, email tracking tools focus specifically on real-time engagement signals at the individual email level. ### Insights from G2 on Email Tracking Software Based on category trends on G2, real-time open and click notifications and seamless CRM integration stand out as the most valued features. Improved follow-up timing and better visibility into prospect intent stand out as primary outcomes of adoption. Top Tools at a Glance | | Real-time email open tracking with CRM-native sequencing | User Review "Highly Customisable, but Easy to Underutilise Without Training" | | | Salesforce-native email tracking inside opportunity pipelines | User Review "Agentforce Sales Delivers Clear Lead Visibility and Smoother Marketing-to-Sales Handoff" | | | Multi-touch outreach tracking with sequenced follow-ups | User Review "Sales Development Representative" | | | Deal-linked email tracking with pipeline visibility | User Review "Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline" | | | Cold outreach deliverability with multi-inbox warmup tracking | User Review "Instantly showed me that cold email is not just about writing better emails" | | | Centralized email tracking with pipeline automation | User Review "Game Changer CRM" | | | Outbound email tracking with B2B intent signals | User Review "ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting" | | | Multi-channel campaign tracking with unified deliverability analytics | User Review "WooCommerce data flows into Brevo without building another integration" | | | Salesforce-synced email tracking inside sales cadences | User Review "Boosts Sales Execution with Structured Cadences and CRM-Integrated Insights" | | | Email tracking with behavioral buyer-intent signals | User Review "Caught a silent deal-breaker using Q for Email and SoundWave" | * * * Show More