Aurinko powers core communications features, and offers out-of-the-box CRM sync logic, and ready-to-integrate Gmail and Outlook add-ons allowing business platforms (CRM, ATS, PM, PRM, LMS) to enable intelligent relationship management. *** CRM Sync Logic *** ENABLE INTELLIGENT RELATIONSHIP MANAGEMENT - Capture email and calendar activities and add them to CRM records automatically for predicting closed/won opportunities, detecting missing CRM contacts, and suggesting new connections. - Sync calendar events, contacts, and tasks bi-directionally for understanding key relationships and the level of engagement. - Proven sync engine used by thousands of Salesforce CRM users. *** Unified Mailbox APIs (Email, Calendar, Contacts, Tasks) *** POWER YOUR CORE COMMUNICATIONS FEATURES - Customize customer engagements and increase email deliverability. - Leverage Aurinko's advanced calendar scheduling capabilities. - Integrate users' address books and manage their to-do items. - Focus on your core products and let us maintain the provider APIs. *** Enable your business platform to gain differentiating insights by white-labeling our pre-built sync solutions!