Aurea Email Marketing

3.5
(20)

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Aurea review by Frank N.
Frank N.
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"all time marketing solutions"

What do you like best?

Aurea email marketing has several features which are designed to help you maximize campaigns, delivering a well targeted as well as meaningful messages to clients. When you use this software, you will definitely have access to the most powerful email as well as digital marketing platform. This software enables you to engage in conversation with your customer thus you get to understand each other better. You can also be able to send huge volume of emails. This help you save time and costs. It also increases the conversation that you are likely to have with your customers or with your staff. Has automated features that makes work easier and more accurate. Automation also helps you to achieve higher returns on marketing investments since it makes work faster. Integrating and optimizing customer engagement are included benefits of using this program. It can integrate with other business system to improve on service provision to clients. Flexible integration framework improves the way marketers can extend digital messaging across the business. Have a perfect customer care system and they are always ready to help in case of any challenge. Highly customized reports and invoices can be easily created. It is also price friendly hence it favours many kinds of bisinesses.

What do you dislike?

Only that sometimes the system operates slowly especially when overloaded with transactions.

Recommendations to others considering the product

Aurea Marketing is here to help you overcome all marketing challenges that you have been having. Has updated features that are well designed to suit any business.

What business problems are you solving with the product? What benefits have you realized?

Sending and receiving huge volume of email has made work easier. It is also easy to respond to every customer's request since the software has improved the conversation we usually have with them. Moving us closer to our clients have improved our performance. Reports and invoices are of high standard and fully customized.

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Aurea review by Joseph K.
Joseph K.
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"the most powerful marketing software"

What do you like best?

I like this software because it includes email automation, content scoring, delivery monitoring and campaign analytics. It is easy to set up and is available in two configurations. This software has a mobile-optimized templates and easy visual editors. Presence of mobile-optimized templates makes it flexible and simple to use as well as easily accessible. With this software you can easily manage lists, campaigns and automation with intuitive workflows. Email automation makes work easier and accurate. You can also create customized reports in simple steps. I prefer this software because it is affordable as compared to other options. I also like the fact that it offers prebuilt templates, advanced mail merges, easy content and link validation. Has the ability to enhance monitoring and powerful spam scoring analysis since it includes blacklist and sender reputation features. This product makes it easy to connect with your audience.

What do you dislike?

No dislikes on this software. Its just the best.

Recommendations to others considering the product

Aurea Email Marketing is the best marketing software that moves you closer to your audience and enables you to have good conversation with your audience. This helps you to grow faster as the needs of your clients will be achieved.

What business problems are you solving with the product? What benefits have you realized?

Driving conversation with our audience is now easy since we are able to send and receive instant emails. We are able to know where we have failed and thus correct immediately. This has really improved our business performance. We are able to produce fully customized reports that keeps our clients updated.

What Email Marketing solution do you use?

Thanks for letting us know!
Aurea review by Marion A.
Marion A.
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"the most wonderful marketing software"

What do you like best?

I like Aurea Email Marketing because of the most powerful email and digital messaging platform. Having features like personalized email automation makes service delivery faster. Mobile-optimized templates and easy visual editors makes it flexible and user friendly. It is easy to manage lists and campaigns as well as automation with good workflow. Have advanced email merges and it is also easy to send large mass of email to your audience. Easy content and link validation are added adverntages. They offer good technical support with perfect customer care. It saves time as there is no training offered.

What do you dislike?

Unfavorable for small sized business becaise of their unfriendly pricing

Recommendations to others considering the product

Aurea Email Marketing helps in email marketing campaigns and unsures that you are close to your audience. Understanding each other is the most important thing and this software has made it possible

What business problems are you solving with the product? What benefits have you realized?

Aurea Email Marketing has made email marketing simple and now we are able to send and receive email easily. This has enabled us get feedback instantly and work on our challenges. It has moved us closer to our clients

Aurea review by Bounes N.
Bounes N.
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"Experience Aurea Email Marketing"

What do you like best?

I like this software because it has features such as; Enterprise-grade segmentation, testing and campaign automation capabilities, mobile optimized templates which makes it flexible as it can be used at any time. It is easy to use and navigate around, it is also easy to update lists quickly and have several of them, mail merges are advanced as well as easy content and link validation features are available. It has good interface that ensures good vision and the images and texts are aligned easily with visual editor features.

What do you dislike?

Their pricing is not friendly which makes it unfavorable to small sized business.

Recommendations to others considering the product

Aurea Email Marketing helps a lot in email marketing campaigns and also moves you closer to your audience. this ensures instant response.

What business problems are you solving with the product? What benefits have you realized?

Email marketing is now simple as we are using this software in email marketing campaigns for our sevices and products. our relationship with clients has improved as well.

Aurea review by Moureen C.
Moureen C.
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"the best email marketing software"

What do you like best?

I like this software because it is easy to use, It is also flexible which enables users to navigate around. you can have several lists and updating these lists is quick with this software. The split testing feature ensure emails are secure before being sent. presence of a good interface enables enhances perfect vision. Aligning images with texts is easy with the visual editor features. Easy to setup email due to the presence of advanced email merges. The mobile optimized templates makes it very interesting.

What do you dislike?

Things changed when they changed their prices

Recommendations to others considering the product

if you want a software that will ensure you reach out to your audience and connect with them, then Aurea Email Marketing is the solution.

What business problems are you solving with the product? What benefits have you realized?

during events, we are able to send mass amounts of email which has seen improvements in event attendance. This has moved the company close to the clients.

Aurea review by DANCAN B.
DANCAN B.
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"consider this"

What do you like best?

has mobile optimized templates that ensure visitors who access the site have from mobile devices are well served, easy visual editors which makes it easy to align images with texts, what you see is what you get. the system is also easy to navigate.

easy to manage lists, automation of work which makes work easier, advanced email merges available hence it is easy to setup emails, integrated with other applications which has improved as well as made work easier

What do you dislike?

Their pricing is not friendly, small businesses finds it hard to afford

Recommendations to others considering the product

Has features which are effective in reaching and connecting with our audience

What business problems are you solving with the product? What benefits have you realized?

We have been able to send a mass amount of emails, its not all about just sending email but conversations have been enhanced since the company has reached out to the clients and connected with them.

Aurea review by Bryan E.
Bryan E.
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"The program is easy to use, but does not work the majority of the time. "

What do you like best?

The program is fairly easy to use. It is nice to be able to clone previous emails, and then go in and edit new emails fairly easy.

What do you dislike?

The program does not run all the time. There are glitches where sometimes emails don’t send, and also times when the program won’t even open.

What business problems are you solving with the product? What benefits have you realized?

It provides easy access for us as a company to send emails.

Aurea review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
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Verified Current User
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"Good tool for emails"

What do you like best?

I like how easy it is to set up emails, and the ability to update the lists quickly. Lyris has the ability to set up automated emails based on form submissions, drip campaigns, campaigns based on engagement with emails. There is also a lot of flexibility to set up custom variables on the fly.

What do you dislike?

The tool lets the users have multiple lists for the campaigns. The only thing that makes this difficult is that an email address can be in multiple of these lists and be send many emails. It's hard to really merge or look at an email address globally to see what lists they are included on. The content management area where the images are set up is a little clunky.

What business problems are you solving with the product? What benefits have you realized?

The system was used to send all email communications for form submissions and students at the university. The benefits of how many automated emails and ease of customization and personalizing the emails is really helpful.

Aurea review by Administrator in Banking
Administrator in Banking
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Verified Current User
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"Moderate SQL & HTML knowledge needed "

What do you like best?

The system is easy to navigate. Confirmation prompt before emails are launched. A/b split testing feature.

What do you dislike?

Limited customer service support. When SQL or HTML code trips up, codes are unclear. Moderate level SQL and HTML experience needed. No drag and drop editior.

What business problems are you solving with the product? What benefits have you realized?

Ability to send a mass amount of emails (manual and automated) to our customers.

Aurea review by User in E-Learning
User in E-Learning
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Verified Current User
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"Strong platform for email marketing"

What do you like best?

Ease of use is probably its defining feature. It offers for many quick, easy to use tools for sending emails.

What do you dislike?

Recent price hike and I experience some glitches when running the software. The server has gone down multiple times

Recommendations to others considering the product

The click through feature was very effective in reaching our audience

What business problems are you solving with the product? What benefits have you realized?

We had a successful marketing campaign with Lyris. Being able to customized automated emails was very time- efficient

Aurea review by Tracy C.
Tracy C.
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content

"Lyrics HQ"

What do you like best?

Campaign management and web analytics with tools to easily report on results

What do you dislike?

The functionalities are somewhat limiting and it would be great to be able to store the history of what was worked on

What business problems are you solving with the product? What benefits have you realized?

Metrics related to campaign results

Aurea review by Dawn B.
Dawn B.
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"The experience started out good but ended bad because company got bought out "

What do you like best?

They had a lot of great features and the staff was very helpful. I liked their interface as well.

What do you dislike?

They changed their price and tried to offer a lot less for a lot more.

Recommendations to others considering the product

None

What business problems are you solving with the product? What benefits have you realized?

Issues with email and ecomerce. The beneifits were making our systems talk

Aurea review by Jayesh V.
Jayesh V.
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content

"Cool email marketing tool."

What do you like best?

This very cool email marketing tool. I liked its highly personalized engagement feature . It builds better campaigns for email marketing.

What do you dislike?

Some time user interface seems not good . Rest of the things are good. Mostly not much negative for me.

Recommendations to others considering the product

Good Tool for email marketing. Highly recommended.

What business problems are you solving with the product? What benefits have you realized?

We are using this tool our email marketing campaigns for our products.

Aurea review by Administrator in Non-Profit Organization Management
Administrator in Non-Profit Organization Management
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content

"Unwieldy, but works."

What do you like best?

I've used multiple incarnations of Lyris now for more than 8 years. I do appreciate Lyris HQ's more intuitive visual editor very much.

What do you dislike?

I dislike the lack of attention of mobile browsers, and I wish the dashboard weren't flash.

What business problems are you solving with the product? What benefits have you realized?

We use e-mail to leverage our fundraising campaign and to attract event attendance. Lyris reporting helps me identify trends in donor engagement and bejavior.

Aurea review by User in Architecture & Planning
User in Architecture & Planning
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Verified Current User
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content

"Wonderful Marketing Tool"

What do you like best?

I love the ability to record click throughs. It helps when reaching your audience.

What do you dislike?

The limited design and or complexity of creating a more customized lay out was sometimes a bit difficult.

What business problems are you solving with the product? What benefits have you realized?

The benefits were great in seeing what people were actually clicking and opening. Not to mention it was great for seeing "hot topics" that were of interest to people.

Aurea review by Internal Consultant
Internal Consultant
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"Newer versions may be better"

What do you like best?

Analytics are okay, not amazing though. To be fair, our company is using a pretty old version of Lyris (not even up to Aurea name!)

What do you dislike?

Interface is pretty archaic, we build content in a separate wordpress site (WHAT?!) and we can't customize messages with basic user info.

What business problems are you solving with the product? What benefits have you realized?

We are delivering email messages. But in 2018, should expect more than basic delivery.

Aurea review by User in Civil Engineering
User in Civil Engineering
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"Accelerated Marketing"

What do you like best?

Lyris has helped us engage in customer conversation on a valuable level. It's totally customization to our needs.

What do you dislike?

Haven't run into any dislikes yet. While using this product I didn't have any immediate complaints.

Recommendations to others considering the product

You can tell the folks behind Lyris are truly passionate about helping other companies innovate and grow.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a program with improved response times.

Aurea review by Laura L.
Laura L.
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content

"G2 Crowd Review "

What do you like best?

The products are easy to learn and Cleary

What do you dislike?

Not applicable as I don't have anything negative to say.

What business problems are you solving with the product? What benefits have you realized?

N/A

Aurea review by Administrator in Philanthropy
Administrator in Philanthropy
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Review Source
content

"communications coordinator"

What do you like best?

ease of email uploads and ability to send out email link

What do you dislike?

constantly having to recode problem spots, proofs appear different than final email

What business problems are you solving with the product? What benefits have you realized?

ease of sending and designing mass emails

Aurea review by User in Events Services
User in Events Services
Validated Reviewer
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content

"Functional, but designed more for an HTML minded person."

What do you like best?

The ability to interface with our ticketing company.

What do you dislike?

Cumbersome to visually edit email campaigns.

Recommendations to others considering the product

Know your coding capabilities.

What business problems are you solving with the product? What benefits have you realized?

Email Marketing.

Kate from G2

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