--- title: Aurea CRM Reviews meta\_title: 'Aurea CRM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 26 reviews by the users' company size, role or industry to find out how Aurea CRM works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 26 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Aurea CRM Reviews & Product Details

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Aurea CRM is a comprehensive customer relationship management solution that lets you drive customer engagement tools deep into your sales organization. With end-to-end capabilities for sales and marketing, it provides a one-stop-shop that delivers a compact overview of team activities, sales pipelines, and key performance indicators so you can set priorities and make informed decisions. The new Aurea CRM Enterprise Edition has been reengineered with integrated campaign management offerings to give you the insight, access, and speed you need.

* * *

Seller
[Aurea Software](https://www.g2.com/sellers/aurea-software)
Discussions
[Aurea CRM Community](https://www.g2.com/products/aurea-crm/discuss)
Overview by
Nika Mizerski (Product Marketer bei update software AG)

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## Value at a Glance

Averages based on real user reviews.

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/aurea-crm/pricing)

## Top-Rated Alternatives

[

 ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)")

Agentforce Sales (formerly Salesforce Sales Cloud)

4.4/5(25,873)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

[

 ![Coevera](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Coevera")

Coevera

4.6/5(480)

](https://www.g2.com/products/coevera/reviews)

[

 ![Dynamics 365 Sales](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dynamics 365 Sales")

Dynamics 365 Sales

3.8/5(1,623)

](https://www.g2.com/products/dynamics-365-sales/reviews)

[
View All Alternatives
](https://www.g2.com/products/aurea-crm/competitors/alternatives)

## User Insights

Average based on 26 real user reviews.

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Mahe H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahe H.")
MH

Mahe H.

Operations Coordinator

Broadcast Media

Small-Business (50 or fewer emp.)

3/5/2026

"Unified CRM with Customization and Usability Challenges"

4/5

What do you like best about Aurea CRM?

I appreciate how Aurea CRM unifies sales, marketing, and customer service into one cohesive system, which means we don't have to jump between separate tools. The 360° customer view is incredibly strong, letting us see every interaction, past purchase, support ticket, and conversation in one place, so we're never unprepared for a call or reply. I really value its customizability without requiring heavy coding, allowing us to tweak fields, workflows, and dashboards to match our business processes. The reporting and analytics are intuitive and actually used by our team regularly, helping us spot trends and manage our pipeline efficiently. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

The biggest pain point for our team is that the user interface can feel dated and a bit clunky compared to newer CRM tools. Some workflows take extra clicks to complete, and the navigation isn’t always intuitive—new team members often need extra training to get comfortable, which slows down onboarding. The initial setup of Aurea CRM was functional but definitely on the more complex side. Overall, the platform is solid once configured, but the setup process would benefit greatly from better migration tools, pre-built templates, simplified permissions, guided workflows, and more self-service integration setup. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

I use Aurea CRM to manage our customer lifecycle, track interactions, and improve sales and support. It's customizable and provides a 360° customer view, allowing us to unify sales, marketing, and service. The reporting helps us spot trends and make data-driven decisions. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Fabian A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabian A.")
FA

Fabian A.

Sr Supervisor Service Delivery (IT Service Delivery) | Insulet

Medical Devices

Small-Business (50 or fewer emp.)

7/11/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Everything Just Works—Reallyawesome experience Enjoy Using It"

4/5

What do you like best about Aurea CRM?

Everything I mean is really good to use it Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I mean everything is of for me I really like it Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

Is very easy to use, so I am really happy with that Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic Review from User Profile

 ![Adan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adan G.")
AG

Adan G.

Small-Business (50 or fewer emp.)

5/8/2026

"Effortless Setup & Team Adoption with Aurea CRM"

5/5

What do you like best about Aurea CRM?

I love how easy Aurea CRM was to teach to our reps. We probably only had one meeting for about thirty minutes to go over the software, and they picked it up quickly. The simplicity of the software is another thing I appreciate, especially for dispositioning and notating the accounts. It's also very easy to set up, and I would highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

None Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

I find the product reduces clutter by consolidating applications, helping us track appointments and provide feedback. It's simple to teach and use, which our reps picked up quickly. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Asfandyar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asfandyar A.")
AA

Asfandyar A.

12/14/2025

"Highly Customizable, Boosts Sales Efficiency"

4/5

What do you like best about Aurea CRM?

I like the combination of comprehensive sales tools and flexibility that Aurea CRM offers. It provides a 360-degree view of customer and prospect data, making it easier and more transparent to track leads, opportunities, and interactions. The sales pipeline and opportunity management features allow me to prioritize and confidently follow up on deals. Aurea CRM's high customizability lets me tailor workflows and views to align with our sales processes. The intuitive interface and mobile access ensure effective work whether in the office or on the go. Additionally, the integration capabilities with email and calendar tools streamline daily tasks and boost productivity across the sales cycle. Switching to Aurea CRM gave us more flexibility, stronger customization options, and improved visibility into our sales pipeline, better aligning with our sales processes and reporting needs. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

Steep learning curve: Some users find it complex to set up and learn, especially for teams without strong technical expertise. User interface and performance: A few reviewers mention that parts of the interface can feel outdated or less intuitive than more modern CRM systems, and that loading or performance can be sluggish at times. Cost concerns: The pricing and total cost of ownership can be higher compared with other CRM solutions, which can be a consideration for smaller businesses. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

I use Aurea CRM to manage sales activities and track the sales pipeline. It centralizes customer data, improves forecasting, ensures timely prospect engagement, and reduces manual effort. This helps make more informed sales decisions. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/27/2024

"Best CRM on the market right now"

3/5

What do you like best about Aurea CRM?

Aurea is the best crm provider in my openion because its user friendly ui is great. and it has more features like nurture leads and many more which helps many business owner to organze leads. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

There are some key point which hurts is pricing and mobile app features. because salesforce and other crm provider have that feature already and they offer good price. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

The main problem i have with other crm providers is client management. but on aurea there is more features that help me to access clients data easily and its helps me to nurture them too. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

LS

Lisa S.

Mid-Market (51-1000 emp.)

4/1/2024

"Very concise and effective CRM"

4/5

What do you like best about Aurea CRM?

It's very user friendly which makes adopting the CRM a breeze. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

It can be costly to adopt and employ when compared to other CRM platforms. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

It allows us to maintain a database of our clients as well as easily access information that is client specific. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting")
UA

Verified User in Accounting

Small-Business (50 or fewer emp.)

10/16/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"My data always and everywhere"

2.5/5

What do you like best about Aurea CRM?

truly a super CRM application for the structured company Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

The cost could be a negative factor even if it is worth it. Review collected by and hosted on G2.com.

Recommendations to others considering Aurea CRM:

very stable as an application Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

no problem in fact he/she handled everything very well Review collected by and hosted on G2.com.

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6/30/2022
Validated ReviewerIncentivizedSource: G2 inviteAI Translated

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
UI

Verified User in Insurance

Mid-Market (51-1000 emp.)

12/29/2021

"Aurora product review"

3.5/5

What do you like best about Aurea CRM?

I like the fact that the company used Amazon web services behind the scenes. This really gives it a fighting chance in the broad CRM market out there. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I wish they had more variety of mobile apps offered. Sales force really knocks it out of the park on this note. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

We use it to quickly access customers information and route calls efficiently. It can sort calls as they come in to the correct dept which is invaluable in keeping call times down and service levels up! Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

AM

Andy M.

Small-Business (50 or fewer emp.)

11/24/2020

"Concrete and secure sales Aurea CRM !!"

4.5/5

What do you like best about Aurea CRM?

We decided to give it a try by allowing you to use your system where we could find each specification of the tool and showing itself the detailed operation of how to make sales, for us it was immediately the best possible solution I love how we can use this system and directly coupled to our Company because it allows me to bring traffic, we can use it in any marketing system to broaden the search and attract new customers, we have not had any kind of problem with the operation and users offer us positive comments for the good work in sales . Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

Definitely a tool that worked correctly, the options it offers us to achieve specific sales are very effective, so we have not had an inconvenient point regarding its operation, for that reason I do not have any negative opinion regarding each tool that is offered, it seems to me it can improve, adding more features some type of text design or improvement in future advertising. Review collected by and hosted on G2.com.

Recommendations to others considering Aurea CRM:

I recommend the service because it has given detailed solutions where we have noticed sales, traffic and new customers, marketing collaborates and this CRM all associating is the most powerful system with a service with exponential traffic, we are very happy, in my opinion I recommend the service because works . Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

The search for a CRM system is necessary for any company because it allows the increase and above all the sales, the Aurea CRM system has worked perfectly, managing to connect directly to the company and in turn to the marketing tools allowing a wide potential been able to grow little by little thanks to the system, managing to attract traffic to the web and in turn expand sales, I love the system because it provides a solution. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Animation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Animation")
AA

Verified User in Animation

Small-Business (50 or fewer emp.)

6/24/2021

"Complete and powerfull"

4/5

What do you like best about Aurea CRM?

Perfect integral solution for customer management, I like all the options and tools it offers, the ease of use is good. Review collected by and hosted on G2.com.

What do you dislike about Aurea CRM?

I would improve the speed and optimize it Review collected by and hosted on G2.com.

Recommendations to others considering Aurea CRM:

A powerful tool focused on client portfolio and marketing, client management and more. Review collected by and hosted on G2.com.

What problems is Aurea CRM solving and how is that benefiting you?

Having everything in one place saves a lot of time and disgust. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about Aurea CRM? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Aurea CRM
](https://www.g2.com/products/aurea-crm/discussions/new)

GU

Guest User
•
Last activity over 4 years ago

What is Aurea CRM?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-aurea-crm)

[
View all Discussions
](https://www.g2.com/products/aurea-crm/discuss)

##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/aurea-crm/pricing)

Aurea CRM Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Agentforce Sales

4.4/5(25,873)

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Full Circle Insights

4/5(135)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_87b97473d85950649de0005f1dfc3da2/coevera.png "Product Avatar Image")

Coevera

4.6/5(480)

[
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##### 
##### Aurea CRM Features

Sales Force Automation

Contact & Account Management

Opportunity & Pipeline Mgmt.

Task / Activity Management

Marketing Automation

Campaign Management

Customer Support

Case Management

Knowledge Base

Call Center Features

Reporting & Analytics

Reporting

Dashboards

Forecasting

[
View More Features
](https://www.g2.com/products/aurea-crm/features)

##### Categories on G2

[CRM](https://www.g2.com/categories/crm)

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