The depth of the segmentation information. Review collected by and hosted on G2.com.

Pricing, Package Structure and sometimes it is not efficient in giving hashtag based results. Review collected by and hosted on G2.com.

The Audiense dashboard, filters, and community insights functionality is the perfect way to expand your social media reach and to grow your community! Review collected by and hosted on G2.com.

I wish they would have kept the virtual tutorials with their teams, live, as opposed to recorded. Review collected by and hosted on G2.com.

I think the insights that you can get from Audiense insights are amazing: The personality tab, the socioeconomics and the intergration with trac is really useful for a lot of the marketing teams I work with. A lot of my charity/ngo clients also comment on using the influencers tab a lot for identifying people they would like to affiliate with. Review collected by and hosted on G2.com.

The help docs can be a little confusing, and I have found a couple that seem like they contradict each other (might just be me not getting it). For example I still can't figure out why the socioeconomics are sometimes the same across all of the baselines, and this article

https://help.audiense.com/hc/en-gb/articles/360020063211-Why-are-the-socioeconomics-the-same-as-the-baseline-Across-all-segments-

doesn't give much info. It can sometimes cause issues when clients question excessively about how things are calculated. Review collected by and hosted on G2.com.

Very easy to use. Flexible analysis and reporting, which allows us to surface the most important insights. Audiense regularly add new features to the platform, which keeps the tool relevant. Review collected by and hosted on G2.com.

Very little. We would like to be able to merge audience segments, which isn't currently possible. Review collected by and hosted on G2.com.

Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals. Review collected by and hosted on G2.com.

I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer. Review collected by and hosted on G2.com.

I love most getting 'personality', media affinity which helps a lot. Review collected by and hosted on G2.com.

Limited to twitter. would be helpful if it had Facebook Review collected by and hosted on G2.com.

Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really open and responsive but have taken our recommendations and suggestions on board - this is what a real partnership looks like.

Secondly - this level of service is reflected in the solution itself, and its our choice of social audience segmentation tool because of the range and usefulness of features. Review collected by and hosted on G2.com.

Nothing to complain about during our many years working with them. Review collected by and hosted on G2.com.

Media affinity lists and consumption behaviour Review collected by and hosted on G2.com.

Sometimes segments only differ by location but are predominately hold similar interests, affinities, consumption behaviours etc. Review collected by and hosted on G2.com.

I find it a very interesting tool to get potential from Twitter and see which segments are really interesting. Review collected by and hosted on G2.com.

The data is often inferred from those accounts that are open, so it may not be representative. Review collected by and hosted on G2.com.

Love that you can build audiences in a variety of different ways. Makes the approach flexible, and understanding my audience demographics and influences are easy to learn and explain to others. Review collected by and hosted on G2.com.

Lack of flexibility when it comes to reporting/sharing/exporting. Sometimes I just need something short and sweet but the tool limits you in that capacity. Can usually only share a complex link or a HUGE report. Even the distilled version is 20 pages long. Review collected by and hosted on G2.com.