Pablo S.
PS
Pablo S.
Asesor de estrategia
Small-Business (50 or fewer emp.)
"Technology and Support make Audiense a great option for social media marketing."
5/5
What do you like best about Audiense?

As an Audiense user, I can say that I am genuinely impressed with the technical strength of the platform. The amount of data obtained from social media is impressive, and Audiense uses it effectively to provide valuable information to users.

The platform is easy to use and offers many features to help users get the most out of their social media profiles. Audiense has everything you need to optimize your social media marketing campaigns, from audience segmentation to detailed reporting.

Moreover, the support from the Audiense team is simply outstanding. They are always available to help with any issues that may arise and ensure that users are delighted with the service. They also offer various online resources, such as tutorials and help guides, to ensure users can make the most of the platform.

Overall, I highly recommend Audiense to anyone looking for a solid and effective solution for social media marketing. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Although Audiense's platform is impressive in terms of technical strength and support, it can be a bit overwhelming for new or inexperienced users in social media marketing. The features and data available can be challenging to handle initially, but the support team is always available to help. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Hi Pablo,

Thank you so much for your positive review ๐Ÿค—

We are delighted to help any time, whether technical enquiries or provide advice/guidance for specific projects to get the best out of the data. We are passionate about our solutions and want to share the knowledge & value!

You are right, for some it might be overwhelming at first, until they get some guidance either in-app or via our resources (Knowledge Base or Onboarding).

I have included a link to our knowledge base for reference here below.

Please don't hesitate to share future product feedback via the platform (top navigation menu).

๐Ÿš€ This will take you to our new Product Portal (roadmap) so you can take a peek at what's coming next, betas to request, and newly launched updates. You can either vote for what's important to you by clicking on each feature card, or submit any new ideas!

Best wishes,

The Audiense team

See how Audiense improved
Andrea A.
AA
Andrea A.
Strategy & Growth Director
Mid-Market (51-1000 emp.)
"Great tool for audience profiling"
5/5
What do you like best about Audiense?

I like the data it pulls from brands, like how it clusters followers, how it creates attitudinal themes, suggested media, and social media usage. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Could provide better insights on social media usage and platforms formats. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you, Andrea, for taking the time to share your positive feedback! ๐Ÿ’œ

We are delighted that you appreciate the user-friendliness and quality of our insights. We appreciate your thoughts on social media usage, as we are always looking to improve our data and integrations to enrich your analysis. We have another managed product off-app (Demand Intelligence) which is offered via our solutions team, where Audiense is able to analyze specific brand demand, multichannel (incl. social media & search). You can reach out to the team to find out more and ensure it fits with your use case. ๐Ÿš€

If you'd like to learn about the latest updates and improvements on the roadmap, we have our product portal where we invite you to suggest ideas, vote for specific features that matter to you, and take part in what we develop next. In this portal, you will also see all the Beta features available in-app to support your audience analysis further! I have added a link below.

Please don't hesitate to contact us, as we'd be happy to answer all your questions!

Once again, a big thank you for your trust, and for choosing Audiense as your solution!

Best regards,

The Audiense Team

See how Audiense improved
Rodrigo F.
RF
Rodrigo F.
Mid-Market (51-1000 emp.)
"Audiense is the best tool for know about the emotions of ours consumers"
5/5
What do you like best about Audiense?

It is straightforward to use and provides much data that helps us reinforce our proposals more strategically. It also allows us to know our consumers' personalities, enabling us to create a more accurate brand persona. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

What I dislike about the tool is that it can only be used through Twitter. This is a problem because if there is a brand or industry that does not exist there, then the tool would not work for me. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you Rodrigo for taking the time to review Audiense and share your experience ๐Ÿ’•

Twitter is indeed our main data source for Audiense Insights & Audiense Connect platforms, but we are using other data and proprietary algorithms to enrich this data further.

To use a couple of examples, you can see social media channels for influencers, and filter content creators by channel in the influencers tab, as well as relevant social channels for the audience via the online habits tab.

However, we understand if an account or audience is not on Twitter, this becomes more difficult to analyse. In these cases, there are options:

1. Use Audiense Insights as a proxy to find similar audiences (i.e. competitor followers)

2. We also have a multichannel reporting option, where we can provide reports off platform for Instagram, TikTok and YouTube, at account level.

3. Audiense also has a Meta Insights tool called "Soprism", which allows you to find audiences on Facebook and Instagram (covers the Meta network), and uses declared data via the Meta ads API.

๐Ÿš€ With Soprism, you can identify audiences with specific interests, as well as first-party data audiences if Meta is an important channel for you. Many of our users now have access to both, and use them in combination.

You can speak to your AM about this for more information anytime.

Best wishes,

The Audiense Team

รngel G.
รG
รngel G.
Small-Business (50 or fewer emp.)
"The best intelligence tool for gathering HCPs social conversations worldwide"
5/5
What do you like best about Audiense?

The quality of the data gathered helps you to get intelligence to take the best strategic decisions in social media marketing Review collected by and hosted on G2.com.

What do you dislike about Audiense?

No downside, everything is always fine in all counts Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you, Angel, for taking the time to review Audiense and share your experience. We really appreciate this! ๐Ÿซถ

It's music to our ears that you are happy with our tools and are getting value for informing strategy, identifying the right channels, engaging with communities. ๐ŸŽต

I have included our latest product update so you know what is new, better and coming, as well as have a link for our product portal (roadmap) which is included. ๐Ÿš€

Best wishes,

The Audiense Team

See how Audiense improved
Verified User in Music
UM
Verified User in Music
Mid-Market (51-1000 emp.)
"A uniquely powerful tool."
4.5/5
What do you like best about Audiense?

- The personality section is perhaps my favourite, as it helps give a holistic understanding of an artist's fans

- The influencers & brands section is also great to get an impression of who they are, and is sufficiently sliceable to dive into various niches, as the same view (uniqueness/affinity/filters) doesn't work for each use case

- Benchmarking functionality is a huge advantage too, to contextualise everything we can uncover Review collected by and hosted on G2.com.

What do you dislike about Audiense?

- Demographics and sociographics can be misleading, due to its inferential nature, and while I can use other sources for demographic information, I have to make sure clients don't read too much into the demographics/sociographics sections when I send them the public version of the report Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you for your review ๐Ÿ’•

We are happy that you like the data representation and filtering features!

In terms of demographics within our Audiense Insights platform, we use Twitter public profile information and our own algorithm to infer what Twitter does not provide.

For example, language is based on user tweets, country/city are inferred from the Twitter profile free text field, but we apply our algorithm (AI/ML) to detect these correctly and make sure we have the right version of the location, whereas age & gender are not provided by Twitter, so we apply AI/ML.

For socioeconomics, this data is aggregated from FB Ads API (declared) and census data for US-only income. The link below explains how this tab/data is calculated ๐Ÿซถ

We value your ongoing feedback!

You can share suggestions/thoughts via productrequest@audiense.com any time, or via the platform's top menu (product feedback) to also access our roadmap.

Best wishes,

The Audiense Team

See how Audiense improved
Caterina G.
CG
Caterina G.
Head of Client Partner
Small-Business (50 or fewer emp.)
"Best tool for target intelligence"
4.5/5
What do you like best about Audiense?

Audiense tells to marketers what people actually does on social network: it translate data in actionable insight Review collected by and hosted on G2.com.

What do you dislike about Audiense?

it's not allowed to change the audience after a report is launched Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you, Caterina, for taking the time to share your experience with Audiense. ๐Ÿ’•

Our audience reports show data that is historic (real-time, to date), so the insights can not be modified without launching a new report. We introduced a feature last year that allows you to clone your report (audience definition), which can be found on your report list actions menu, next to the report you wish to relaunch. The bonus is that you can modify your definition, especially with the new insights you identified in the first report, to refine it. ๐Ÿ”Ž

Please find our latest product updates with new & improved features below! ๐Ÿš€

Best wishes,

The Audiense Team

See how Audiense improved
Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Amazing tool with many insights for my marketing strategy"
5/5
What do you like best about Audiense?

I really like the data and insights you can get in Audiense, it helps me to analyse my competitors, find influencers and better understand my target audience. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Nothing, everything is good in the product Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you for your review! We really appreciate knowing we are making a difference.

You may have seen we have just launched our most recent product update. Link included below in case you missed it. Always here for any support you may need. ๐Ÿš€

Best wishes,

The Audiense Team

See how Audiense improved
Adrien K.
AK
Adrien K.
Small-Business (50 or fewer emp.)
"Helpful"
5/5
What do you like best about Audiense?

The fact that the data is really fast to collect. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The tool is perfect to match with social listening tools, it was harder to understand communities spotted with another methodology. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

Thank you Adrien for sharing your experience with us! ๐Ÿ’œ

We're glad to hear that our speedy data collection impressed you ๐Ÿš€ Data speed is one of our self-imposed priorities, and we're delighted it's hitting the mark. Also, we know it can be tough juggling different methods, and we are continuously working to enhance Audiense's compatibility to better support various approaches in understanding communities.

Knowing that you're using Audiense to better understand who's interested in specific topics really makes our day ๐ŸŽ‰

Encore merci pour votre confiance!

The Audiense Team

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great tool for insights and easy to use"
5/5
What do you like best about Audiense?

Audiense is really easy to use and navigate, great customer support to help us with the implementation. We use it very often whether it is for existing or new businesses and it integrates easily with our business and our needs. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

We do not have any complaints or suggestions so far. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you for taking the time to review your experience with Audiense.

We love reading these positive comments. Always a pleasure to support and keep providing useful features. ๐Ÿ’—

In case you missed it, we have just launched an improved actions menu, and the option to merge segments (useful when segments are similar to avoid repetition). Have left the link to our product update below! ๐Ÿš€

Please don't hesitate to reach out to us at any time.

Best wishes,

The Audiense Team

See how Audiense improved
Verified User in Government Relations
UG
Verified User in Government Relations
Enterprise (> 1000 emp.)
"Easily and quickly pulls Twitter/X demographics"
5/5
What do you like best about Audiense?

Fast, easy to use, offers several different Twitter/X functionalities. The reports are polished and easy to digest. Authentication of accounts not required to study them. Audiense customer support is very responsive and helpfil. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

No pain points found yet. I am loving this tool! Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you for taking the time to share your experience!! We really appreciate it and are delighted to hear your thoughts ๐Ÿ’—

We have a product portal available to all users who want to know of upcoming new features, share any ideas, vote for features that will be more valuable, and keep up to date with any new betas that can be requested ๐Ÿš€

Have shared the link below, which is also available in your dashboard's top menu under product feedback.

Best wishes,

The Audiense Team

See how Audiense improved