One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.

Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. Review collected by and hosted on G2.com.

The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. Review collected by and hosted on G2.com.

I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement.

The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors.

I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard.

It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. Review collected by and hosted on G2.com.

Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. Review collected by and hosted on G2.com.

They have been bending over backward for me as a tiny client for years. I have been working on different types merging the value of Audiences with our digital advertising business in 1000 different ways. This work has been ongoing for more than 2 years and we are still working on getting to the finishing line. Even with our minor contribution to the yearly turnover they have not only helped but invited me over to their office to learn more about how their service works. Great team, great people! Review collected by and hosted on G2.com.

Nothing really. Might be nice to have better-documented APIs Review collected by and hosted on G2.com.

Great team, helped me reach rich behavioural data from Meta - to my knowledge not available elsewhere right now. Review collected by and hosted on G2.com.

There's a lot of UK data in there but I think needs to be tailored a bit to include more for anyone focusing on that region - just needs to be discussed up front with the team. I'd imagine it will keep expanding as time goes on. Review collected by and hosted on G2.com.

Audiense is the first platform I look to whenever I'm working on an audience development project. The segmentation, comparisons, and global landscape make it perfect for projects, big or small. With my work focused primarily in the music industry, I'm able to easily find the artists I'm working with or comparable artists to start any project. The deep breakdowns across all the different forms of media, user preferences, demographics and more is the most robust offering I've seen and with the newest acquisitions expanding across additional social media sites, it really is an uncomparable project. Review collected by and hosted on G2.com.

There's a lack of historical change functionality which makes it hard to compare over time. Review collected by and hosted on G2.com.

Audiense provides us with a wealth of audience data and insights that are so valuable in providing a more tailored approach to how we can more strategically plan and reach target audiences. Review collected by and hosted on G2.com.

There is a wealth of different ways to gain data through the tool, which is a positive, however it will take our team a little while to get confident in using it. Review collected by and hosted on G2.com.

Audiense is a solution we use for a wide variety of usecases .

Adoption of the tool is quite easy , and our team was able to get value from the software on day 1.

Very reactive , and professionnal team that support our use of the platform .

Impress by both their roadmap and execution on this industry. Review collected by and hosted on G2.com.

Not much here , the product works as advertised . Review collected by and hosted on G2.com.

Their technology, their data, and their team exceptional. Audience offers the most robust view of consumer behavior and personalities across social platforms – insights we cannot get anywhere else. We rely heavily on these observations for both clients and new business efforts.

I LOVE the behavioral profile, the instant segmentation, and the media content consumption - it brings our media and strategy planning to the next level.

With an insights team of 35 people, I don't know how we could do without it! Review collected by and hosted on G2.com.

Practically nothing. But if I'm forced, I'd suggest the auto segmentation provide more accurate and specific segment names. Review collected by and hosted on G2.com.

The most helpful thing about Audiense is that you can answer such a broad variety of questions a brand might have about not just their own audience(s) but also audience(s) of competitors.

This breadth is also paired with speed, with insights being generated in such a speedy timeframe.

There is so much room for story telling with the data and allows audience understanding to push so much deeper than demographics and dive into what really makes consumer audiences tick, sparks their interests, and what and who influences them!

The support received from the team at Audiense is also second to none. Any questions that can't be answered by tooltips in platform and that are submitted through the help forms, are always answered fully and in good time.

I will also add that Audiense is really easy to use, excellent for layering on people-based insights to existing reports, and is great for pulling out quick exciting nuggests of interest! Review collected by and hosted on G2.com.

There is very little that I can add here.

There are some metrics in which occasionally results need to be caveated. But this is not a dislike of Audiense. In these cases, any inferences made are necessary and there is not a better option on the market. Review collected by and hosted on G2.com.

So far, I've only seen only Audiense who can 1. see the overlap of followers within 3 selected Twitter accounts. 2. Identify group of people on Twitter who are a. following account A while b. not following account B.

This is super powerful when I want to ultra target for specific group of people.

The support team is very quick in coming back to my requests/questions too. Review collected by and hosted on G2.com.

The interface is only in English, which is okay for me, but wish there is option for Japanese-only speakers too :) Review collected by and hosted on G2.com.