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AR

Verified User in Research

Mid-Market (51-1000 emp.)

12/2/2021

"Powerful tool for Audience Intelligence"

5/5

What do you like best about Audiense?

- Fantastic product team

- Number of ways to build your audience (interests, keywords, emails, personality traits)

- Ability to segment audiences via different techniques (interconnectivity VS affinity)

- Volume of data points from which to understand your audience/general versatility

- Ability to compare unique users across audiences Review collected by and hosted on G2.com.

What do you dislike about Audiense?

- Wish for the ability to merge segments Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! ⚡️

Thank-you for your review of Audiense! We love our product team too 💗

We're super proud of our segmentation methods, and we're glad they provide value to you as well.

Merging segments is within our roadmap...watch this space! 🚀

GM

Gerardo M.

Co-Founder

Mid-Market (51-1000 emp.)

3/2/2021

"A great tool to explore new audiences for your brand/project."

4.5/5

What do you like best about Audiense?

Audiense it's very helpful as a starting point to define your audiences for your brand or for individuals in a conversation about the topics you care about. The options to group in clusters the main characteristics of your audience help you to define the strategic route to explore in deep how they are, what's their behaviour and the kind of media they consume. The part that I like most it's about the personality insights powered by IBM Watson. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I'd like to have the possibility to add information from other sources instead Twitter or Social Listening Unique users. When I received a tour from the tool I discovered how the information is integrated in the platform and that's very important to have it clear as an end user. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

One of the best option available in the audiences market. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audience profiling for several customer needs in the Digital Marketing Agency. Using twitter accounts or social media listening unique users about a topic is the best way to use it for the business intelligence and strategic planning team. This tool can be also used for the Influencer marketing team, with good insights about the infkuencers communities. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Gerado! 👋

Thank-you for your review of Audiense! It's great to see how helpful our platform has been to defining audiences, and the use of segmentation in your work and strategy. We love the personality traits too 🧠

Please could you outline in more detail what information from other sources you would like to upload into audience, send it to productrequest@audiense.com

UM

Verified User in Music

Mid-Market (51-1000 emp.)

10/21/2021

"Quick High Level Insights"

4/5

What do you like best about Audiense?

The report generates fairly quickly & media/influencer affinities is useful to understand an audience better. I also appreciate the benchmarking provided in certain sections. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Segments are not very useful, the naming is always way off and it's hard to really get a deeper look into each one to determine their uniqueness. There's also an abundance of data points, some of which are very random & often misleading (i.e., desktop usage & city). Also, I wish there was more ability to track custom hashtags & conversation topics. Review collected by and hosted on G2.com.

Response from of Audiense

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Hello, thank you for your feedback, it is appreciated!

To help in the future with regards to segment names, they are auto-named based on distinctive bio-keywords and serve as a suggestion to define the audience. We encourage users to interpret the results of individual segments, use the baseline feature to draw out unique points, and re-name (or even change the colour) of segments to something more relevant to their understanding e.g. 'run,running' could be edited to 'Runners'

In the full version of Audiense, you can create reports on Conversations including hashtags, keywords, and URLs. However, if you would like to monitor conversations more closely, you can do this in our Connect platform in the Monitoring section.

We're sorry to hear that you have found the quantity of data points to be too many, if you would like help in interpreting insights, reach out to us and we can schedule a screen-share.

CW

Cliff W.

Sr Director of Portfolio Growth Marketing

Mid-Market (51-1000 emp.)

3/3/2021

"Raised $500k in 3 Days for our Non-Profit"

5/5

What do you like best about Audiense?

Audiense is one of the most powerful Twitter marketing tools on the planet. I am able to run various campaigns and find my target customer. I use this tool daily. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I wish they would add even more features to the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

If you are running Twitter ads or want to run an influencer marketing campaign, this is the tool to use. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

I ran a campaign last year in hopes to raise $500,000 for our non profit over a 6 week campaign period. Not only did we raise $500,000 in 3 days with Audiense we ended raising over $1,000,000 dollars for our organization. I would not have been able to do this without Audiense. We also generated over 20 million impressions and many celebrities interacted with our brand during the campaign. Audiense is a truly special platform. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Cliff!! 💗

Thank-you so much for your review of Audiense, and for providing this case-study of the value that the platform brought to your campaign! 🌱

Please provide more detail on the features you would like to see by reaching out to productrequest@audiense.com

SH

Stephanie H.

Senior Account Manager

Mid-Market (51-1000 emp.)

5/18/2021

"Functionality great for audience insight, but heavily weighted towards twitter"

2.5/5

What do you like best about Audiense?

ability to download lists of tiktok users, this helped us greatly with narrowing down and focusing our latest research piece. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

reliant on Twitter data, a platform that we dont use much Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

A great tool for getting to know your audience better. Taking data from platforms that you currently use and allowing you to use these learnings when rolling our new platforms, or when deciding appropriate messaging for upcoming campaigns. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

We have used the platform to conduct research on new platforms such as tiktok, most recently we used this to form a report for the National Education Union Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Stephanie, thank-you for your review! 😸

We are looking towards compliantly broadening our data sources where possible, whilst we work on this, you can learn more about our methods in the resource below.

Also, we love hearing about your particular use-case and client, well-done with the report! 🙌

See how Audiense improved

TD

Tony D.

Engagement Manager

Small-Business (50 or fewer emp.)

10/21/2021

"Amazing Twitter application!"

5/5

What do you like best about Audiense?

-Batch unfollows

-Best time to tweet

-Custom audience creation Review collected by and hosted on G2.com.

What do you dislike about Audiense?

-Initial onboarding was challenging at first Review collected by and hosted on G2.com.

Response from of Audiense

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Hello Tony, thank you for taking the time to share your positive experience using Audiense! And happy to hear you are now a platform expert.

UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

11/25/2021

"The platform has been very useful as both a sales and insight tool"

4/5

What do you like best about Audiense?

Getting a macro look into my audiences, especially the content they have been sharing Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Sometimes the categorisation name of the different segments the platform spits out don't quite compute (requiring editing) Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 🦚

Yes, the macro look into audiences via segments is so important!

The segments are auto-named based on distinctive bio-keywords of the audience members themselves. This works as a starting point, but we advise taking a human eye over the insights as you might find a more appropriate name and want to edit the label yourself!😌

AE

Verified User in Entertainment

Enterprise (> 1000 emp.)

5/11/2021

"Powerful segmentation tool with certain limitations"

3.5/5

What do you like best about Audiense?

The ability to dive deep into specific clusters and flexible benchmarks are among the best from different segmentation tools I've used. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The pre-built categories feel limited, and it's unclear how they are curated. The biggest gripe of all is the inability to write your own boolean strings directly in the tool. Instead, you need to rely on the click-and-play query making built in the platform (or subscribe to their partner social listening provider, Pulsar), making it difficult to look up something made up of common keywords. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! ⚡️

Thank-you for your kind reviews and that you find our clusters and benchmarking to be among the best!!

Please could you outline to productrequest@audiense.com your query regarding 'pre-built' categories so we can understand what you're referring to?

In the meantime, your comment regarding boolean logic is something I have passed onto our team!

ES

Emilio S.

Director of Audience Research and Evaluation

Mid-Market (51-1000 emp.)

3/10/2021

"Excellent tool for creating digital archetypes and better understanding audiences"

5/5

What do you like best about Audiense?

Since its design and conceptualization, the Interactive Museum of Economics (MIDE) has been characterized by establishing a permanent dialogue with its audiences, allowing it to place them at the center of its decisions. To this end, it has a dedicated full-time area to better understand its visitors and users through audience studies, research, and evaluation.

Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems.

Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits.

Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

So far, we have liked everything about Audiense Insights. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hola! 😁

Muchas gracias por su review con tanto detaille!

We love to hear how you used our platform to understand your audience to new depths, and explore the insights and characteristics of the segments.

We really value your time and feedback here 💗

UO

Verified User in Online Media

Enterprise (> 1000 emp.)

1/17/2022

"great social listening tool"

5/5

What do you like best about Audiense?

audience segments are really useful and help identify missed markets Review collected by and hosted on G2.com.

What do you dislike about Audiense?

sometimes difficult to navigate around site Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 👋

Thank-you for your review of Audiense! We love to hear that the platform is helping you to uncover those missed markets 🌱 (although, we prefer to call ourselves an audience intelligence platform 😎)

If you have further suggestions regarding navigating the platform, please let us know via productrequest@audiense.com