--- title: Audiense Reviews meta\_title: 'Audiense Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 247 reviews by the users' company size, role or industry to find out how Audiense works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 247 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Audiense Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. [(5 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578710&qs=pros-and-cons#reviews)

Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. [(5 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580019&qs=pros-and-cons#reviews)

Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. [(4 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579114&qs=pros-and-cons#reviews)

Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. [(4 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578006&qs=pros-and-cons#reviews)

Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. [(3 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578183&qs=pros-and-cons#reviews)

Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578931&qs=pros-and-cons#reviews)

Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579081&qs=pros-and-cons#reviews)

Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579768&qs=pros-and-cons#reviews)

Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=2103236&qs=pros-and-cons#reviews)

Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580059&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Audiense

##### 1. Audience Analysis

Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication.
[
See 5 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578710&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.")
NS

Nicolas S.

Mid-Market (51-1000 emp.)

5.0/5

"great performances and attention to detail in exploring audience insights"

What do you like about Audiense?

I like how flexible the software is and how deep you can explore audiences

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Comprehensive Audience Insights"

What do you like about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an

##### 2. Helpful

Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications.
[
See 5 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580019&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.")
NS

Nicolas S.

Mid-Market (51-1000 emp.)

5.0/5

"great performances and attention to detail in exploring audience insights"

What do you like about Audiense?

I like how flexible the software is and how deep you can explore audiences

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Comprehensive Audience Insights"

What do you like about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an

##### 3. Detailed Information

Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations.
[
See 4 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579114&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.")
NS

Nicolas S.

Mid-Market (51-1000 emp.)

5.0/5

"great performances and attention to detail in exploring audience insights"

What do you like about Audiense?

I like how flexible the software is and how deep you can explore audiences

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Comprehensive Audience Insights"

What do you like about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an

##### 4. Features

Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations.
[
See 4 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578006&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.")
NS

Nicolas S.

Mid-Market (51-1000 emp.)

5.0/5

"great performances and attention to detail in exploring audience insights"

What do you like about Audiense?

I like how flexible the software is and how deep you can explore audiences

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Comprehensive Audience Insights"

What do you like about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an

##### 5. Analytics

Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably.
[
See 3 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578183&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.")
NS

Nicolas S.

Mid-Market (51-1000 emp.)

5.0/5

"great performances and attention to detail in exploring audience insights"

What do you like about Audiense?

I like how flexible the software is and how deep you can explore audiences

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.0/5

"Comprehensive Audience Insights"

What do you like about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an

### 5 Cons or Disadvantages of Audiense

##### 1. Audience Management

Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements.
[
See 1 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578931&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Audiense is a great tool, but some improvements can be done."

What do you dislike about Audiense?

Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater

##### 2. Complex Features

Users find the **complex features** of Audiense overwhelming, making navigation challenging initially.
[
See 1 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579081&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"I strongly recommend this platform"

What do you dislike about Audiense?

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming

##### 3. Complexity

Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense.
[
See 1 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579768&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"I strongly recommend this platform"

What do you dislike about Audiense?

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming

##### 4. Data Inaccuracy

Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation.
[
See 1 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=2103236&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Saves me hours of time!"

What do you dislike about Audiense?

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation o

##### 5. Data Limitations

Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences.
[
See 1 mentions
](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580059&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Saves me hours of time!"

What do you dislike about Audiense?

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation o

  

AN

Verified User in Market Research

Small-Business (50 or fewer emp.)

10/5/2022

"The best tool for marketers"

5/5

What do you like best about Audiense?

The detail insights I love to know what is the people doing online Review collected by and hosted on G2.com.

What do you dislike about Audiense?

it's expensive, I don't like to use all the elements that you offer for the price that is a little up the sky Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

to draw my digital campaigns Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: In-app

  

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
UN

Verified User in Non-Profit Organization Management

Enterprise (\> 1000 emp.)

5/30/2022

"Detailed insights and wonderful customer support"

4/5

What do you like best about Audiense?

Audiense has an extremely helpful team that helped us understand its a million and one features. The ready-made reports also made things simple for gathering insights on who was part of our community. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

This is less about Audiense as a platform, but more about how it requires a lot of time and dedicated human resources to be able to take advantage of all the features of Audiense. It helps that the Audiense team is always there to support and quickly responds to any questions. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Understanding the categories of audience following us, understanding the overlaps of our audience among the different owned accounts Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5091788/official_response/edit)

Hi! 😇

Thank-you for your review! We love to hear that the Audiense team has been extremely helpful, and that you find our audience library to be useful!

We continue to offer as much help, guidance, and support within our platform and via our team to assist you with gaining value from Audiense, thank-you for taking the time to grow your skillset with us! ✨

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

  

 ![Miguel O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel O.")
MO

Miguel O.

M

Small-Business (50 or fewer emp.)

11/16/2021

"Product easy to understand and very useful for marketing work."

4.5/5

What do you like best about Audiense?

The functions and features to know the prospects and / or future customers is robust and easy to understand. The reports are generated efficiently and the data gives us the possibility to know and therefore prospect followers, who many times are prospects and end up being potential customers. The user interface is great, totally intuitive Review collected by and hosted on G2.com.

What do you dislike about Audiense?

It is a somewhat complete platform however I find fault with the export functionality and adding better tagging options. I know that the audiense team will consider it since they are attentive to continuous improvement. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Creating efficient strategies to reach the audience through the various social media channels has been easier since we adopted this tool in the marketing area of the company. And although it was an employee's initiative and we use the free version, we are waiting for the end of this year since the manager is considering purchasing the paid version. What would be to have the tool in its full extent and enjoy all its benefits that I am sure there are many. Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5125025/official_response/edit)

Hi Miguel! 🌈

Thank-you for your review! We love to hear that you find Audiense easy, robust, and useful 🙌

We are attentive to continuous improvement and feedback! 🕵️‍♀️

If you could provide more details of what you want from exports and tagging, please let us know at productrequest@audiense.com

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Abe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abe B.")
AB

Abe B.

Tech Solutions Director

Mid-Market (51-1000 emp.)

11/23/2021

"A comprehensive view of your audience supplemented by AI"

4/5

What do you like best about Audiense?

Audiense has a very intuitive layout, with easy to follow instructions and guides, and impactful reports and dashboards. It effectively segments and labels audiences according to a large variety of metrics, and will give you a much better sense of who you're engaging with. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

As with all tools based on public data, some of the data is either unavailable or can be incorrect or approximative due to the nature of what comes in. It means that if working with a very small audience size it may be worth validating insights, which the tool does let you do. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

We are a large social media agency. We use Audiense on behalf of our clients to gain an understanding of their audience, desired audience, or competitor / industry benchmarks. The comparative tool is particularly useful since it allows us to effectively make cases for various strategies and new directions. Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5126187/official_response/edit)

Hi Abe! 👋

Thank-you for your review, we're pleased to hear you find the platform intuitive to navigate, and make use of our guides 🙏

You make a valid point, social data can be a tricky one. If someone poses as an ostrich online, you might see them as ostrich in Audiense, we're representative of how people express themselves and sometimes this has its nuances 🪶

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/18/2021

"very especific"

4.5/5

What do you like best about Audiense?

it is very exact and detailed, the usability is simple and easy to use. I would like to use always it before making a decision. Its much more complete that other apps Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The free use is too short and it takes so much time to give the information, I would like to compare the differences between one market to another because sometimes I don't know which company woulb match Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

I would say to choose the company correctly according to the market you want to see Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

A very specified, exact and detailed buyer persona according to the market i am looking to fit into, it gives me more information than i can imagine ever so it's very useful Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5038111/official_response/edit)

Hi! 👩🏼‍💻

Thank-you for your review of Audiense! We're glad to hear you find the platform simple and easy, and that it's valuable in your decision-making 😎

We have now opened more extensive trial access to free users, to make use of this, please reach out to us at help@audiense.com, or find the access within the platform.

6/22/2022
Validated ReviewerIncentivizedSource: G2 invite

  

 ![Tory S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tory S.")
TS

Tory S.

New England Network Weaver 

Small-Business (50 or fewer emp.)

10/21/2020

"Audience Intelligence with a Human Connection"

5/5

What do you like best about Audiense?

I'm new to audience intelligence and having a dedicated person that could help onboard me was key to me saving time. In addition the questions and strategy I was interested in pursuing was complex, yet Roisin, the product specialist always had a way for me to get the information I was after and also teach me tips and tricks to look deeper.

This software helped me identify the best influencers talking about a brand we are interested in partnering with, and identify the people talking about a conversation we care about.

I was pleased and I saved myself a ton of research time that would have been based on gut and assumptions. The data I now have is exactly what we needed. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Sio far I love this platform and there isn't anything I dislike. Work with them and get the onboarding so you can pursue what you're after quicker. This is a powerful platform and time is of the essence with all jobs but especially ours. Ask for demo, and talk with the staff member about your use case for your business and situation. I'm confident he team will find a solution for you, and your business needs. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

1) I'm looking for micro influencers and people who are driving conversation in sub-cultures i'm not in or know next to nothing about. I was able to get a better understanding of the cultures quickly and what they are interested in for that particular month.

2) I was charged with finding brands that would align with these sub-cultures, and to investigate which brands would be mission aligned I listened in on social conversations to find the ones folks lauded as great and mission oriented. Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-4432919/official_response/edit)

Hi Tory!! 😁

Thank-you for your review of Audiense! Thank-you for highlighting the help our team provides in onboarding, Roisin is amazing! 💗

We hope you continue to find value and identify the best influencers for your campaigns and strategies 🙌

10/22/2021
Current UserValidated ReviewerSource: Organic

  

 ![Ana Júlia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana Júlia B.")
AB

Ana Júlia B.

Owner

Small-Business (50 or fewer emp.)

10/19/2021

"Amazing and easy platform."

5/5

What do you like best about Audiense?

I can track my followers and engagement, and it provides me with more knowledge of my account. With it, I know who follows me back, where my audience come from and even their languages. It has become my daily source of tracking the account I spent every day on. Very good platform. Really. I recommend it to anyone who needs this type of service. Fan accounts like me will love this platform a lot and professional accounts can really make more money using it. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Unfortunately, there are some limited resources on the free version and I can't afford the full version. But I'm sure that if I could afford it, there wouldn't have a negative point on Audiense for sure. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Great platform. It is easy to learn, easy to manage, and you can know everything about your account. Since teh day I found it I felt that was the right platform to stay everyday. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Know I know the best time to post and who likes my content. This way I can get more likes and increase my audience. By increasing my audience, I can reach more and more people. Running a fan account is not easy but my life has changed since I found Audiense. Review collected by and hosted on G2.com.

Show More

Response from of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5066626/official_response/edit)

Hi Ana Júlia, thank you very much for leaving us your feedback. We are so happy to hear you use the platform daily and that it has been a help in developing your account!

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications")
UT

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

11/7/2022

"best audience builder"

5/5

What do you like best about Audiense?

easy to use, complete reports, even the free plan is good Review collected by and hosted on G2.com.

What do you dislike about Audiense?

you need to know the exact name of an account. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Reports are very complete Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: In-app

  

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/29/2021

"Audiense - an incredible tool for audience segmentation and profiling"

5/5

What do you like best about Audiense?

I'm especially fascinated by Audiense's ability to identify segments within certain audiences. It's even more helpful to get more granular beyond that point, whether it be demo skews, interests, or online habits. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

There's not much to dislike. The only knock would be the price - but for a company or person using it every day, it would quickly pay for itself. It's a tremendous product. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Play around with it. Ask lots of questions. There's so much I didn't even realize was at my disposal until I hopped on a call with two Audiense representatives. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

We use Audiense to help inform audience profiles and uncover specific characteristics around who we target in our marketing campaigns. We consider over-indexing brands, people, locations, etc. Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-5097352/official_response/edit)

Hi! 👋

Thank-you for your review of Audiense!

Segmentation is key to uncovering actionable insights, we're happy to see you feel the same way about granular data 🙌

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism")
UL

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

8/11/2022

"Great resource"

4.5/5

What do you like best about Audiense?

Great resource for the team to identify relevant audiences and help inform strategy for clients Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Price could be a lot more competitive compared to other resources Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

identifying new audiences and supporting strategy Review collected by and hosted on G2.com.

Show More

Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-6969425/official_response/edit)

Hi! 🗺

Thank-you for your review of Audiense! We love hearing that the platform is useful in informing strategy for your clients ⚡️

To discuss pricing, please speak to your account manager, or contact help@audiense.com

Validated ReviewerIncentivizedSource: G2 Gives Campaign

## Top-Rated Alternatives

[

 ![Brandwatch Consumer Intelligence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Consumer Intelligence")

Brandwatch Consumer Intelligence

4.4/5(728)

](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)

[

 ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater")

Meltwater

4.1/5(2,669)

](https://www.g2.com/products/meltwater/reviews)

[

 ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social")

Sprout Social

4.4/5(6,871)

](https://www.g2.com/products/sprout-social/reviews)

[
View All Alternatives
](https://www.g2.com/products/audiense/competitors/alternatives)

##### Categories on G2

[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence)

[Show MoreShow Less](javascript:void(0);)

##### Explore More

[What PR CRM platforms work best for account executives who are pitching media across multiple client accounts without mixing up contacts or coverage?](https://www.g2.com/discussions/what-pr-crm-platforms-work-best-for-account-executives-who-are-pitching-media-across-multiple-client-accounts-without-mixing-up-contacts-or-coverage)[Leading generative AI tools for enterprise applications](https://www.g2.com/discussions/what-are-the-leading-generative-ai-tools-for-enterprise-applications)[Which accounts receivable system is best for startups](https://www.g2.com/discussions/which-accounts-receivable-system-is-best-for-startups)

[Which product analytics platforms connect well with CRM and product development tools so behavioral data actually flows into the rest of the stack?](https://www.g2.com/discussions/which-product-analytics-platforms-connect-well-with-crm-and-product-development-tools-so-behavioral-data-actually-flows-into-the-rest-of-the-stack)[What MFA tool supports biometric authentication methods?](https://www.g2.com/discussions/what-mfa-tool-supports-biometric-authentication-methods)[Pros and Cons Details](https://www.g2.com/products/audiense/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)