--- title: Audiense Reviews meta\_title: 'Audiense Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 247 reviews by the users' company size, role or industry to find out how Audiense works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 247 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Audiense Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. [(5 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578710&qs=pros-and-cons#reviews) Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. [(5 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580019&qs=pros-and-cons#reviews) Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. [(4 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579114&qs=pros-and-cons#reviews) Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. [(4 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578006&qs=pros-and-cons#reviews) Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. [(3 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578183&qs=pros-and-cons#reviews) Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578931&qs=pros-and-cons#reviews) Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579081&qs=pros-and-cons#reviews) Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579768&qs=pros-and-cons#reviews) Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=2103236&qs=pros-and-cons#reviews) Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. [(1 mentions)](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580059&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Audiense ##### 1. Audience Analysis Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. [ See 5 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578710&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.") NS Nicolas S. Mid-Market (51-1000 emp.) 5.0/5 "great performances and attention to detail in exploring audience insights" What do you like about Audiense? I like how flexible the software is and how deep you can explore audiences ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Comprehensive Audience Insights" What do you like about Audiense? The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an ##### 2. Helpful Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. [ See 5 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580019&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.") NS Nicolas S. Mid-Market (51-1000 emp.) 5.0/5 "great performances and attention to detail in exploring audience insights" What do you like about Audiense? I like how flexible the software is and how deep you can explore audiences ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Comprehensive Audience Insights" What do you like about Audiense? The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an ##### 3. Detailed Information Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. [ See 4 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579114&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.") NS Nicolas S. Mid-Market (51-1000 emp.) 5.0/5 "great performances and attention to detail in exploring audience insights" What do you like about Audiense? I like how flexible the software is and how deep you can explore audiences ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Comprehensive Audience Insights" What do you like about Audiense? The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an ##### 4. Features Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. [ See 4 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578006&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.") NS Nicolas S. Mid-Market (51-1000 emp.) 5.0/5 "great performances and attention to detail in exploring audience insights" What do you like about Audiense? I like how flexible the software is and how deep you can explore audiences ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Comprehensive Audience Insights" What do you like about Audiense? The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an ##### 5. Analytics Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. [ See 3 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578183&qs=pros-and-cons#reviews) See Related User Reviews ![Nicolas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas S.") NS Nicolas S. Mid-Market (51-1000 emp.) 5.0/5 "great performances and attention to detail in exploring audience insights" What do you like about Audiense? I like how flexible the software is and how deep you can explore audiences ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Comprehensive Audience Insights" What do you like about Audiense? The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an ### 5 Cons or Disadvantages of Audiense ##### 1. Audience Management Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. [ See 1 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1578931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Audiense is a great tool, but some improvements can be done." What do you dislike about Audiense? Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater ##### 2. Complex Features Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. [ See 1 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579081&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 4.5/5 "I strongly recommend this platform" What do you dislike about Audiense? The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming ##### 3. Complexity Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. [ See 1 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1579768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 4.5/5 "I strongly recommend this platform" What do you dislike about Audiense? The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming ##### 4. Data Inaccuracy Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. [ See 1 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=2103236&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Saves me hours of time!" What do you dislike about Audiense? Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation o ##### 5. Data Limitations Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. [ See 1 mentions ](https://www.g2.com/products/audiense/reviews?filters%5Bsentiment_snippet%5D=1580059&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Saves me hours of time!" What do you dislike about Audiense? Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation o ![Bailey G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bailey G.") BG Bailey G. VP, Content & Syndication Mid-Market (51-1000 emp.) 11/9/2023 "Great audience insights at your fingertips" 4.5/5 What do you like best about Audiense? It provides really great insights into your chosen audience(s). Rather than making assumptions, you can let the data guide your strategy. Review collected by and hosted on G2.com. What do you dislike about Audiense? At times your audience size can be limited if it isn't a highly active group that is on Twitter. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? One of the biggest problems that it solves is being able to create data-backed personas for the brands we represent. We're able to tap into personality traits via IBM Watson, understand media affinities, review purchase behaviors, and more. Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-7259526/official_response/edit) Thank you for taking the time to review your experience with Audiense Bailey. We really appreciate it! πŸ’œ We are delighted to know that you enjoy and value Audiense. In terms of audience size, Audiense Insights has a sample size limit of 250,000 members, however you can upload your own audience (handles or IDs (i.e. social listening authors) with a limit of 1 million members. You can also circumvent this limit by creating the audience in Audiense Connect first and select that audience from Connect via the Profile Attributes report creation type (also up to 1 million members). πŸ“ˆ The reason for the 250K cap is that you don't need to analyse more to understand an audience type, however we do have those workarounds if you want to expand this analysis (i.e. followers of audience). πŸš€ We hope this helps if you weren't aware, and always here to answer any further questions. Have included a link to our knowledge base. Best wishes, The Audiense Team [See how Audiense improved](https://help.audiense.com/knowledge/how-to-upload-audiences-between-connect-and-insights) Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Small-Business (50 or fewer emp.) 7/26/2024 "Good preoduct and great customer service" 5/5 What do you like best about Audiense? Strong product suite Easy to use Good communication Review collected by and hosted on G2.com. What do you dislike about Audiense? Comms could be better around billing - better notifications and clearer pathways to customer service Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? Intelligence Review collected by and hosted on G2.com. Show More Response from Celine Geeurickx of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-9927470/official_response/edit) Thank you for your review ! 🫢 It's great to read that you find our products easy to use and that our communication meets your expectations. Your feedback on improving our billing communication and customer service pathways is really precious to us. We're committed to enhancing these areas and will definitely share your insights with our team! Thank you for helping us improve! Your Audiense Team πŸ’œ Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 11/20/2023 "Audiense is an effective and informative marketing tool!" 4/5 What do you like best about Audiense? Audiense has allowed us to create customer segments based on people who have been engaging with our brand online. Our prior segmentation used exclusively product sales data, so Audiense has allowed us to extend into those who have engaged with our brand but not purchased - a useful potential customer group for us to understand. Review collected by and hosted on G2.com. What do you dislike about Audiense? The Audiense platform can be a bit difficult to use sometimes. The process of creating audiences for DSP targeting can take some time as well. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? We previously did not full understand the behaviours of users who engage in conversation relevant to our brand online, as well as their media behaviours (e.g. TV shows, movies, podcasts they enjoy). Through using Audiense, we've been able to understand this information as well as the biggest influencers in their segments. This has allowed us to define clear customer segments to build our marketing plan. Review collected by and hosted on G2.com. Show More Response from Celine Geeurickx of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-8186470/official_response/edit) Hey ! Huge thanks for sharing your experience with Audiense 😊 It's fantastic to hear how the solution has empowered you for segmentation. Understanding these potential customer groups opens up exciting possibilities for tailored marketing strategies πŸŽ‰ Sorry to hear you’ve found using the platform a little difficult at times. Our team is more than happy to help with any questions and feedback so we can improve functionalities or offer support where needed. Regarding DSPs, integration involves a third-party partner, which may result in longer setup times. However, if immediate assistance is required, feel free to contact our team directly via email at help@audiense.com or via your account manager. Best, The Audiense Team Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Small-Business (50 or fewer emp.) 5/28/2022 "Audiense the essential intelligence tool" 5/5 What do you like best about Audiense? Everything. customer service, onboarding. I have been using it for several years.Latest iterations are excellent. I use the audience segmentation tool as well as followers comparison and insights on data collected. Ads packaging also let users target across platforms as swell as look alikes. The audiense algorithm is very good in organising followers by groups including age, region, mobile device etc. Review collected by and hosted on G2.com. What do you dislike about Audiense? There is nothing that i dislike about Audiense.- Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? Audiense helps us understand our existing followers and search for future ones. We benefit from content creation, insights and intelligence data to help us better put forward campaigns with impact. The sentiment is one of the big things it is helping us get an understanding of the mood of our followers. The more you dig into the tool the more you see how to reach out and engage. For examples using their Follower comparison tool across competitors to see which are the mutual ones and not mutual ones allow you to target potential new audiences with similar interests. Understanding the rank of Twitter followers to see who you are not following back is all great. Review collected by and hosted on G2.com. Show More Response from Josephine Durney Jimenez of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-6614868/official_response/edit) Hi! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of Audiense! We love that you find our platform 'essential' πŸ€Έβ€β™€οΈ and that you highlight the support from our customer service and onboarding team πŸ’— 11/2/2023 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Small-Business (50 or fewer emp.) 11/1/2023 "An incredibly powerful, multi-faceted platform that delivers real insight" 5/5 What do you like best about Audiense? Tremendous scope in terms of tools available, genuinely interesting and actional insights, the fact that I can easily apply it to any campaign I work on - regardless of B2B or B2C. My clients love the reports I can present and it has real insights on the way I approach marketing campaign planning. It's also hugely valuable in the publishing sector for understanding the potential value of an acquisition and the audiences we could tap into. Review collected by and hosted on G2.com. What do you dislike about Audiense? Honestly nothing. The only minor gripe I have is the segment names as they're not always reflective of the data and insights inside the segment, but you can easily rename segments as required. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? I frequently find myself challenged with exploring new audiences for the books I work on, or needing to deliver more impact on digital advertising campaigns. Audiense is the perfect partner for all these things and more. It essentially makes me look absolutely awesome at my job. Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-5334032/official_response/edit) Thank you for taking the time to review Audiense. We really appreciate knowing about your experience. πŸ’• Absolutely delighted that we are helping you in your day-to-day and enhancing your awesomeness! πŸš€ We would certainly like to know if our AI-generated segment names that we released recently have helped (as these not only use bio-keywords, but also affinities). I have included our product portal feature card link below, in case you have further observations, our product team could jump on it. Again, thanks for sharing. Best wishes, The Audiense Team [See how Audiense improved](https://portal.productboard.com/audiense/4-product-portal-roadmap/c/33-auto-naming-improvements?utm_medium=social&utm_source=portal_share) Validated ReviewerSource: Organic ![Mathieu C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mathieu C.") MC Mathieu C. Mid-Market (51-1000 emp.) 9/25/2023 "A very useful solution !" 4.5/5 What do you like best about Audiense? This tool gives us very useful and important learnings about our audiences. It also allows us to adapt and make our strategy more relevant. We can also define a clear persona for our brand. Review collected by and hosted on G2.com. What do you dislike about Audiense? For the moment, there is a limitation to the Twitter data. But I guess it is something that will be improved. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? We were looking for a tool that is able to give us more insights regarding our audience. Also in order to improve the targeting of our campaigns. And we already see a positive impact on our results ! Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-8655797/official_response/edit) Thank you for taking the time to share your experience with Audiense πŸ’— We're thrilled to hear that you find our platform to be a very useful solution for your audience insights and strategy development It's fantastic to know that Audiense has provided you with valuable learnings about your audiences and has helped you adapt and refine your strategies. Defining a clear persona for your brand is a critical step in effective marketing, and we're pleased to have played a part in that process. πŸš€ Regarding your feedback on the limitation with Twitter data, we're continuously working on enriching our data and improving our platforms to provide you with even more comprehensive insights. As part of our suite of platforms, SOPRISM, Meta audience insights, has access to 2.7bn users in the Meta ecosystem, where you can profile aggregated audiences based on their interests, as well as your First-party data within your FB Ad account (custom audiences, fan pages). If you were not aware previously, you can reach out to help@audiense.com to ask for more details on how to complement Audiense Insights to expand your data points. Audiense is designed to help businesses like yours gain deeper insights into their audience and enhance campaign targeting, ultimately leading to positive impacts on results. We're thrilled to hear about the positive impact it has had on your campaigns so far. If you have any further suggestions or questions, please feel free to reach out. We're dedicated to continuously improving Audiense to meet your needs and support your marketing efforts effectively. Please check out our Product Portal on the link below, where you can explore our product roadmap, including planned, under consideration, beta, and launched features. This allows you to vote for upcoming features and have a voice in shaping what truly matters for your projects and campaigns. Thank you for choosing Audiense as your solution. Best, The Audiense Team [See how Audiense improved](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) Current UserValidated ReviewerSource: Organic ![David A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A.") DA David A. Small-Business (50 or fewer emp.) 5/22/2023 "A Game Changer for Marketers" 5/5 What do you like best about Audiense? As a marketer, Audiense has truly revolutionized how I approach audience understanding and campaign strategies. The depth of insights we can extract about our audience has been astonishing. Audiense ability to meticulously identify and segment audiences has allowed us to tailor our messaging to each segment interests and behaviors and create highly relevant and effective marketing campaigns. Moreover, the tool gives you information about their personality, values and needs. You can deep dive into their interest and affinities with other brands or personalities. Review collected by and hosted on G2.com. What do you dislike about Audiense? We find that you need to create separate reports for comprehensive analysis across various audiences. This can result in a vast amount of information that may feel overwhelming to process and synthesize. A unified view or a more integrated way of presenting these multiple reports would significantly enhance our experience with the platform. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? Audiense is our go-to tool for deeper audience insights, enabling more personalized campaigns, data-driven decisions, and effective audience growth. Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-8126106/official_response/edit) Thanks so much David for sharing your experience with us πŸ’• We hear you when it comes to comparing multiple audiences at once, and we have a few improvements in the roadmap that should help with this! πŸš€ I have shared a link to our Product Portal (Roadmap) below, that will reveal improvements being considered, planned, in beta and launched, so you can have a look by clicking on each section & feature card Upcoming features will include "Merge & split segments within the same report", "Compare insights across several segments", "Compare insights over time" and a few other improvements which we hope will be welcomed. We truly value your ideas and support, so we have made it possible for you to click on these product cards, vote and submit your ideas to our product team, if you'd like to have a say in how these are developed to suit your needs 🫢 Best wishes, The Audiense Team [See how Audiense improved](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/7-under-consideration) Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign MG Marcos G. Enterprise (\> 1000 emp.) 5/22/2023 "Excellent for Unveiling Data Insights and Unraveling Data Stories" 5/5 What do you like best about Audiense? I recently had the opportunity to explore the capabilities of Audiense Insights and Connetc, and I must say it is an excellent tool for gaining valuable insights and uncovering the stories hidden within the data. One of the standout features that I truly appreciate is the extensive range of options it provides for cross-referencing information from diverse audiences. Review collected by and hosted on G2.com. What do you dislike about Audiense? While Audiense has proven to be an exceptional resource, one aspect that I find limiting is its heavy reliance on Twitter and Instagram data. Although these platforms are undoubtedly influential, it would be beneficial if Audiense could incorporate data from a broader range of sources. By expanding its compatibility to include other popular social media platforms, the tool would provide a more comprehensive and holistic view of the digital landscape. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? Audiense is an invaluable tool that allows us to gain a deep understanding of our social media communities, their behaviors, and their likes and preferences. By leveraging its powerful analytics, we can uncover valuable insights that enable us to design tailored content strategies specifically catered to these profiles. With Audiense, we can make data-driven decisions, ensuring that our content resonates with our audience and drives meaningful engagement. Review collected by and hosted on G2.com. Show More Response from Celine Geeurickx of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-7864995/official_response/edit) Hi Marcos ! 😊 Thank you for sharing your detailed review of Audiense! We're happy to hear that you appreciate the extensive insights and cross-referencing capabilities provided by Audiense Insights and Connect. We understand your concern regarding the reliance on Twitter and Instagram data. We’re excited to inform you that we do support data from the entire Meta ecosystem, including Facebook, and also offer the ability to profile from first-party data sources such as customer lists and website tracking pixels using our tool: SOPRISM. Additionally, we are actively working on integrating new social networks into our panel to enhance the comprehensiveness of our insights. Your feedback is super helpful as we continue to improve Audiense. Thanks again for sharing your thoughts! Your Audiense Team πŸ’œ Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Sabina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sabina G.") SG Sabina G. Managing Director Small-Business (50 or fewer emp.) 11/9/2023 "Data-driven marketing approach based on behavioral insights" 5/5 What do you like best about Audiense? I appreciate that this tool provides genuine insights into actual behaviors, rather than just relying on what people claim they do. This novel approach offers a valuable complement to conventional market research, delivering invaluable data effortlessly. It's user-friendly, visually appealing, and immensely effective for enriching our strategies with authentic data intelligence. Review collected by and hosted on G2.com. What do you dislike about Audiense? Would love even more data sources in the future Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? It gives us real-team insights about our clients target groups without investing time & money in traditional market research. Thanks to the collected data we are able to refine our overall strategies from content to advertising plan. Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-8815161/official_response/edit) Thank you so much for taking the time to share your thoughts on Audiense Sabina. We're thrilled to hear about your positive experience and the specific aspects of the tool that have resonated with you. πŸ’ž We're delighted that you appreciate Audiense's unique approach in providing genuine insights into actual behaviors. It's our mission to go beyond surface-level information and offer a deeper understanding of audience affinities. We're pleased to hear that this has proven to be a valuable complement to traditional market research, enriching your strategies with authentic audience intelligence. πŸš€ Your mention of Audiense being user-friendly and visually appealing is gratifying, as we strive to create an interface that not only meets but exceeds our users' expectations. We're committed to making the user experience as seamless and enjoyable as possible. Regarding your desire for even more data sources, we appreciate your feedback. Our team is working to enhance and expand the capabilities of Audiense with more channels and data in the near future, so we will be confirming our developments in our roadmap, which I have included below. πŸ“’ Once again, thank you for your review and for choosing Audiense. Best Wishes, The Audiense Team [See how Audiense improved](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/7-under-consideration) Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2023 "Fantastic research tool" 5/5 What do you like best about Audiense? Audiense opens up the possibility of analysing a specific group of people or audience of your intrerest, providing very detailed reports on their lifestyle, characteristics and features. It's a superb way to understand what moves this audience, so you can take more informed decisions on your marketing strategies. Review collected by and hosted on G2.com. What do you dislike about Audiense? It is difficult to directly reach out to the audience itself, but this is because of data protection regulations. Review collected by and hosted on G2.com. What problems is Audiense solving and how is that benefiting you? It allows me to better understand a particular audience so I can better design my strategy to approach them. This maximizes the chances of success in my campaigns. Review collected by and hosted on G2.com. Show More Response from Tara Twyman of Audiense [Editedit](https://www.g2.com/survey_responses/audiense-review-5405823/official_response/edit) Thank you for taking the time to share your experience of Audiense, we really appreciate it! 🫢 We hear you about directly engaging with members of the audience. You can of course focus on segment (audience) types, and lookalikes within our tools. Not sure if this will help, or you already know, but sharing is caring as they say: within Audiense Insights, you have the targeting pack to support your segmented targeting, and within Audiense Connect dashboard you can also use X ads, lists and other features that allow to identify top engagers, audiences that start interacting with your campaigns in real-time / dynamic), through an owned connected account. πŸ“ˆ A slightly different approach is through our Meta insights tool 'Soprism by Audiense', where you can send profiled audiences/segments to Meta Ads directly to reach out with ads, incl. lookalikes to expand your reach + profile your first-party FB audiences (reach out to your Account team for more information if you don't already have access). πŸš€ Have included our latest product update on the link below. We are always here to help with any advice. Best wishes, The Audiense Team [See how Audiense improved](https://resources.audiense.com/en/blog/product-update-merge-segments-customized-reports-meta-targeting-and-much-more) Current UserValidated ReviewerSource: Organic ## Top-Rated Alternatives [ ![Brandwatch Consumer Intelligence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Consumer Intelligence") Brandwatch Consumer Intelligence 4.4/5(728) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,669) ](https://www.g2.com/products/meltwater/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,871) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/audiense/competitors/alternatives) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)[Brand Intelligence](https://www.g2.com/categories/brand-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What PR CRM platforms work best for account executives who are pitching media across multiple client accounts without mixing up contacts or coverage?](https://www.g2.com/discussions/what-pr-crm-platforms-work-best-for-account-executives-who-are-pitching-media-across-multiple-client-accounts-without-mixing-up-contacts-or-coverage)[Leading generative AI tools for enterprise applications](https://www.g2.com/discussions/what-are-the-leading-generative-ai-tools-for-enterprise-applications)[Which accounts receivable system is best for startups](https://www.g2.com/discussions/which-accounts-receivable-system-is-best-for-startups) [Which product analytics platforms connect well with CRM and product development tools so behavioral data actually flows into the rest of the stack?](https://www.g2.com/discussions/which-product-analytics-platforms-connect-well-with-crm-and-product-development-tools-so-behavioral-data-actually-flows-into-the-rest-of-the-stack)[What MFA tool supports biometric authentication methods?](https://www.g2.com/discussions/what-mfa-tool-supports-biometric-authentication-methods)[Pros and Cons Details](https://www.g2.com/products/audiense/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)