Audiense Reviews & Product Details

Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. Review collected by and hosted on G2.com.

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. Review collected by and hosted on G2.com.

Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. Review collected by and hosted on G2.com.

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming Review collected by and hosted on G2.com.

Indepth analytics about audience's interest and people/ TV shows they follow. Review collected by and hosted on G2.com.

Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. Review collected by and hosted on G2.com.

One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.

Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. Review collected by and hosted on G2.com.

The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. Review collected by and hosted on G2.com.

I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement.

The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors.

I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard.

It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. Review collected by and hosted on G2.com.

Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. Review collected by and hosted on G2.com.

They have been bending over backward for me as a tiny client for years. I have been working on different types merging the value of Audiences with our digital advertising business in 1000 different ways. This work has been ongoing for more than 2 years and we are still working on getting to the finishing line. Even with our minor contribution to the yearly turnover they have not only helped but invited me over to their office to learn more about how their service works. Great team, great people! Review collected by and hosted on G2.com.

Nothing really. Might be nice to have better-documented APIs Review collected by and hosted on G2.com.

Great team, helped me reach rich behavioural data from Meta - to my knowledge not available elsewhere right now. Review collected by and hosted on G2.com.

There's a lot of UK data in there but I think needs to be tailored a bit to include more for anyone focusing on that region - just needs to be discussed up front with the team. I'd imagine it will keep expanding as time goes on. Review collected by and hosted on G2.com.

Audiense is the first platform I look to whenever I'm working on an audience development project. The segmentation, comparisons, and global landscape make it perfect for projects, big or small. With my work focused primarily in the music industry, I'm able to easily find the artists I'm working with or comparable artists to start any project. The deep breakdowns across all the different forms of media, user preferences, demographics and more is the most robust offering I've seen and with the newest acquisitions expanding across additional social media sites, it really is an uncomparable project. Review collected by and hosted on G2.com.

There's a lack of historical change functionality which makes it hard to compare over time. Review collected by and hosted on G2.com.

Audiense provides us with a wealth of audience data and insights that are so valuable in providing a more tailored approach to how we can more strategically plan and reach target audiences. Review collected by and hosted on G2.com.

There is a wealth of different ways to gain data through the tool, which is a positive, however it will take our team a little while to get confident in using it. Review collected by and hosted on G2.com.

Audiense is a solution we use for a wide variety of usecases .

Adoption of the tool is quite easy , and our team was able to get value from the software on day 1.

Very reactive , and professionnal team that support our use of the platform .

Impress by both their roadmap and execution on this industry. Review collected by and hosted on G2.com.

Not much here , the product works as advertised . Review collected by and hosted on G2.com.