Attribution App is an out of the box solution that immediately reveals rich insights without complicated setup. Far better than what is available in the free analytics tools out there, and essential for a multi-touch considered a purchase like ours. Review collected by and hosted on G2.com.

Like any tool, it takes time for data to accrue to start learning. Not a knock on the tool but on the fact that magic does not exist to retrospectively know where my customers have been and how we got them to our site. Review collected by and hosted on G2.com.

If you want to know where your users come from, Attribution is where to look. Perfectly does its job, and easy to set up and tweak to your liking. Review collected by and hosted on G2.com.

Sometimes the web app can be a bit slow. Review collected by and hosted on G2.com.

Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running. Review collected by and hosted on G2.com.

If you don't have a ton of data yet, it can take a while to start seeing the benefits of Attribution App. I wouldn't say I "dislike" it - like any platform, the more data you have, the more accurate it is. Review collected by and hosted on G2.com.

We've looked at a lot of different analytics services and nothing comes close to the ease of use and value of Attributionapp. Review collected by and hosted on G2.com.

The flipside of ease of use is a lack of customization, there's a few cuts of the data I'd like to see that I cannot. Review collected by and hosted on G2.com.

- Integrates really nicely with Segment.com

- Easy to add referral and UTM based traffic

- Integrates with a whole suite of integrations such as Google, Facebook, AdRoll and even services like Friendbuy

- Awesome customer support and sales (Ryan!) Review collected by and hosted on G2.com.

- No impression beacons

- Not a lot of improvements or changes in past year or two aside from a few more integrations

- Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources Review collected by and hosted on G2.com.

Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics. Review collected by and hosted on G2.com.

For large data sets, performance / refresh rate is sometimes slower than expected. Review collected by and hosted on G2.com.

Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets Review collected by and hosted on G2.com.

We spend a lot on facebook and know that view through conversions are a real thing. It's no fault of this app since facebook does not surface this data over their API, but even when using a first click method, the ROI for facebook in particular is usually lower than the reality. Review collected by and hosted on G2.com.

The ability to track the efficiency of my marketing campaigns and accurate ROAS.

We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy. Review collected by and hosted on G2.com.

There are some bugs but Ryan is always available to help and fix those. Review collected by and hosted on G2.com.

Really fast to implement (just a few hours) and the dashboard is easy to understand Review collected by and hosted on G2.com.

Not really a dislike, but a small improvement would be to show actual ROAS (revenue / cost) on the dashboard Review collected by and hosted on G2.com.

Very easy to use

Works well with Segment

Cheap pricing Review collected by and hosted on G2.com.

Basic functionality

No impression tags

Not many new features Review collected by and hosted on G2.com.