AR

Verified User in Retail

Small-Business (50 or fewer emp.)

7/27/2020

"Excellent tool"

5/5

What do you like best about Attribution?

The ease of use of the platform is fantastic, meaning that marketeers of all capabilities and standards can both use the data, and understand it. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Can be a little slow to update sometimes. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Attribution helps use to get a better understanding of which channels are driving value for the business, which is quintessential for a small business trying to increase its marketing expenditure in the most efficient manner. It also helps me as a manager educate my team to think about the user journey as a whole, rather than a single touch point, which is what Google analytics typically promotes. Review collected by and hosted on G2.com.

QS

Qiana S.

Marketing Operations Analyst

Mid-Market (51-1000 emp.)

11/5/2019

"Attribution has truly helped us increase visibility into our marketing campaigns!"

5/5

What do you like best about Attribution?

Revenue Tracking! We are able to track how much revenue our marketing campaigns are earning. With Attribution we are doing this much more accurately. We also REALLY enjoy their level of customer service and attention to their customers. Attribution has very short turnaround times and it doesn't take long to hear back from them. They've been a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Nothing as of yet. Any small improvement myself or my team has shared, Attribution was very quick to respond and in some cases, began implementing these changes right away. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Omni-channel attribution. Before Attribution, we only gave credit to "Last Touch", which didn't give credit to our customers' entire digital journey. However with Attribution, we are able to see the level of influence each marketing channel has on each other. Also, we recently integrated our Direct Mail PURL campaign into the platform and we are starting to see how much omni-channel attribution we truly have and which channels help push lead conversion. Review collected by and hosted on G2.com.

AA

Andrew A.

Acquisition Marketing: Digital Programs

Computer & Network Security

Small-Business (50 or fewer emp.)

11/7/2019

"Great Multichannel Attribution Tool"

5/5

What do you like best about Attribution?

Setup was already very simple and the integration with Segment made things even easier. Setting up new channel groupings is quick and intuitive and the customer support is top-notch. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Nothing major yet! We've had a few minor issues with the default conversion event switching back and forth between conversions but this is more of a minor inconvenience than anything. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Give these folks a shot! It's a great, simple, easy-to-use, cost-efficient solution with a really great team of support reps. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Being able to quickly and efficiently view all of our conversion event data by channel in one centralized location without the need for complex Google Analytics filters has been a game-changer. Being able to natively view spend and CPA by channel in one centralized repository has also allowed us to optimize our media dollars with a lot of agility. Review collected by and hosted on G2.com.

PT

Payam T.

Small-Business (50 or fewer emp.)

7/8/2019

"Ideal "starter" Attribution platform for any marketer"

5/5

What do you like best about Attribution?

We needed to setup an attribution platform fairly quickly before launching our company and website. The platform was easy to setup and integrate with Shopify, FB, Google, and other 3rd party ad platforms. We were able to see results by source and campaign type, and change attribution model to see how it impacts results. Most of the metrics (sales, clicks, user-level-data) are fairly accurate. I've been using the platform for 5 months now and so far it has all the features we need. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

I don't have any strong dislikes, however there are some minor areas that could use some polishing. It's more in the UX space than functionality. The data picker tends to reset or doesn't remember my last setting, so I have to remember to set it before analyzing the data. The company has been super responsive to our input and making adjustments to the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

This is a great tool that give you the insight you're looking for w/o taking a big chunk of your budget. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

We directionally rely on the campaign performance from the various digital marketing platforms we use to drive sales, however a lot of these platforms tend to be very optimistic when attributing sales. Since we run multiple ad campaigns simultaneously, most of these platforms are taking credit for the same conversion. Attribution has helped paint a more realistic picture on who gets how much of each credit. Review collected by and hosted on G2.com.

ZA

Zeb A.

Digital Platforms Developer

Mid-Market (51-1000 emp.)

6/27/2019

"The best multi touch attribution software out there!"

5/5

What do you like best about Attribution?

Super simple to setup. Integrates via segment. Super intuitive UI.

Attribution has made us a more agile where we can easily drill down and find out how our marketing dollars are working and work towards improving our channel ROI. This is one of those softwares that gets opened the first thing in the morning, alongside our email.

Developers love it, marketers love it, bosses love it even more, what else can you ask for! Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Nothing much to dislike, but faster loading speed of the datasets would be great. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Must have for agile digital marketing teams. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Being a global not-for-profit, our work impacts a lot of people around the world.

The key to us doing our job well in Charity fundraising is efficiency and managing a tight budget.

The more dollar we can save by constantly reviewing how our channels are performing, we make sure that we are both efficient and effective in getting our cause heard and rally supporters.

Attribution has made this possible to us and we're loving it! Review collected by and hosted on G2.com.

AH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

10/16/2019

"Effective Attribution"

4/5

What do you like best about Attribution?

We enjoyed seeing sales attribution across all our marketing channels. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Initially we didn't like not being able to see conversion paths but one of the latest feature updates fixed that. We were also not able to fully get the Cohort functionality to sync and attribute revenue from Stripe for our subscribers. Review collected by and hosted on G2.com.

AT

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

11/22/2019

"Seemless integration"

5/5

What do you like best about Attribution?

Very easy to use. Super fast integration with Segment. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Revenue metric isn't super relevant for us as a subscription service. Review collected by and hosted on G2.com.

PB

Paul B.

Founding Team

Small-Business (50 or fewer emp.)

3/19/2019

"Solved our multi-channel attribution problems"

5/5

What do you like best about Attribution?

Gives us really solid multi-channel attribution, and let's us drill down super granularly. Super helpful to be able to segment and drill down by channel (fb, google, search), campaigns + assets, paths, and utms. After we spent a few minutes defining all our channels, we had full-picture of where we spent and made money. It's our source of truth for attribution, and check it almost daily. Easy to setup, took a couple minutes. Support team is incredibly responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Nothing. Product is great, easy to set up, and great support. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Email their team if you have any questions. In addition to having a great product, they are some of the smartest people in the world about the technical challenges of attribution. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Attribution solves multi-channel attribution.

Gives us a much more accurate picture of our marketing mix. Helps us decided which channels/campaigns/adsets to cut and which to spend more money on. Also shows us cohorted LTVs and ROAS per channel. All in one place and easy to set up. Couldn't ask for more. Review collected by and hosted on G2.com.

JM

Jon M.

Co-Founder and CEO

Small-Business (50 or fewer emp.)

11/19/2018

"Awesome tool, great customer support! "

5/5

What do you like best about Attribution?

Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome. Ryan and his team have consistently gone out of their way take care of our needs. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

If I have to put something down, my only dislike (and I think they are working on this, but some of it could be out of their control) is that some times we’ve had latency in how fast the app refreshes results. Again, I think there are other causes beyond Attribution, but they’re looking into this. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Educate yourself on multi-touch attribution as using a tool like Attribution’s means you’re going to have to change how you measure, compare and spend with competing ad platforms. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

As a digital business in a super competitive market, we spend a ton on paid media to reach and convert businesses to paying customers. Up until we installed Attribution, we’ve been “optimizing” (though not well) our ad spend by collecting the performance data from all the ad platforms. I would say Attribution has solved two problems. First, we’re saving time and headache trying to piece together all the data from Google, Facebook and others. Attribution does this inside their platform and tells us how all our ad channels are really converting. The biggest benefit is we get more conversions (paying customers!) with the same or less ad spend. Review collected by and hosted on G2.com.

SC

SmartrMail C.

Marketing

Small-Business (50 or fewer emp.)

11/11/2018

"Best Multi-touch Attribution App for the Price"

4.5/5

What do you like best about Attribution?

It was an extremely quick setup that was well documented by their team. Pricing was also transparent and visible on site, didn't have to waste time jumping on a demo call or reaching out before we could trial the app and see if it would be a good fit for us. Review collected by and hosted on G2.com.

What do you dislike about Attribution?

Not much. Load speeds have improved recently, but theres still some room for performance improvements. We use the app in Australia, which is middle of the night in the US at times when backups typically run. However their team has been great improving this when requested and is very helpful on support.

It would be nice if we got email reports as well. Review collected by and hosted on G2.com.

Recommendations to others considering Attribution:

Give this product a try! You'll likely save heaps of time and money compared to other legacy solutions on the market. Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

We wanted to accurately attribute revenue to all our marketing channels so we could grow our startup by scaling our spend on the channels that were contributing to conversions and new revenue. We've been able to get a better understanding on the marketing channels that drive conversions and make data driven decisions on spend. Review collected by and hosted on G2.com.