- Multiple attribution models

- "Paths" feature

- Ease of use

- Excellent support Review collected by and hosted on G2.com.

- Difficult inital setup

- Can be slow

- Some intial glitches Review collected by and hosted on G2.com.

Tailored to track what's most crucial for an online business, initial integration is easy. Review collected by and hosted on G2.com.

As an engineer, getting visibility into the details of what's going on and debugging issues can be tricky Review collected by and hosted on G2.com.

We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us. Review collected by and hosted on G2.com.

Sometimes certain integrations are turned off and we are not notfied in any way. We dont get a notification for it unless we are in the platform itself. It would be nice to get an email notification when a intergration turns off. Review collected by and hosted on G2.com.

The level of granularity to which the click string is tracked. It goes down to the campaign level, has time-stamped data per click, and also integrates cost seamlessly for most channels. It makes building a custom attribution model from the click data very doable. Review collected by and hosted on G2.com.

There are times where the UI can load slowly or time out if you are looking at a massive data set with an extensive date range. Review collected by and hosted on G2.com.

easy setup, flawless ability to slice and dice the data, ability to show customizable attribution views, and granular tracking and reporting capabilities Review collected by and hosted on G2.com.

The data should be customizable (if we know the value of a conversion, and if the conversion value is missing, we should be able to just enter it without engineering involvement)

Reporting should be more advanced- It is not straightforward to pull data from the platform. Every tab should have a CSV export option.

Conversion reporting works great with Segment events, but it doesn't work for off-site lead events. (For example, it doesn't track our Linkedin lead ads, Facebook lead ads)

We are not allowed to customize reporting view on the dashboard. (For example, I can't see signups next to purchases. these are two different pulls)

No real-time tracking.

Basically reporting and analytics design is not ideal for me. Review collected by and hosted on G2.com.

I thought I would like the integration to segment.com, but it isn't done properly. Even when data is flowing in, it won't confirm that the segment.com integration is successful. Review collected by and hosted on G2.com.

- We found a decent amount of bugs, but some were fixed over time.

- Pages can take up to 1 minute to load, navigating through this platform will surely test your patience.

- The payment processing didn't work, it didn't allow new credit cards added, the process took several weeks.

- We were charged the wrong amount, but the company rectified it quickly. Review collected by and hosted on G2.com.

Super easy to use. The interface is very clean and user-friendly. We set it up via the integrations with SEGMENT and it was a breeze: No need to involve any developer if you know how to add Attribution as a destination in Segment. Review collected by and hosted on G2.com.

Overall, not much to dislike, it's a good solution. It would be nice to have a live onboarding session with a customer success manager but not a big deal. Integrations are the main opportunity for improvements: I can't wait to be able to pull data from platforms like Criteo or the Trade Desk. I do feel like the data is not flowing as fast as I would like sometimes into the interface. Review collected by and hosted on G2.com.

The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Review collected by and hosted on G2.com.

Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Review collected by and hosted on G2.com.

The platform is easy to use and intuitive. The staff is extremely helpful and will work with you to set up your account in such a way that you are able to see as much value as possible. There is so much customization included that no matter your need, you can really make it a platform that works for you. I love that you can choose to do either by individual or account and get as granular with your channels as you would like. It's definitely designed with flexibility in mind. Review collected by and hosted on G2.com.

It would be nice to see retroactive reporting capabilites. Review collected by and hosted on G2.com.

Easy to set up with Shopify, Facebook and Google. Works out of the box. Review collected by and hosted on G2.com.

Really no downsides; once the data starts to populate, you're good to go Review collected by and hosted on G2.com.