Attribute is a cloud cost intelligence company building the first Runtime FinOps platform. Founded to address the growing gap between cloud billing data and how modern applications actually consume resources, Attribute works with engineering-led SaaS and technology organizations ranging from fast-growing startups to large enterprises. The company is built by infrastructure and cloud experts and is designed for teams running complex, dynamic environments. Attribute allocates cloud costs in real time based on actual application and infrastructure usage, not tags. Using eBPF at the application layer, it automatically maps resource consumption to teams, services, customers, products, workloads, or tenants. Attribute also provides accurate shared service allocation without requiring manual rules, tagging strategies, or ongoing maintenance. Attribute solves the problem of unreliable, high-effort cloud cost attribution. It gives platform engineering, DevOps, SRE, finance, and product teams a single source of truth for usage-based cloud costs they can trust. This enables better ownership, margin analysis, pricing decisions, and cost optimization without slowing down engineering teams. Attribute is a Runtime FinOps platform, not a traditional FinOps or cloud billing tool. While most solutions rely on tags, estimates, and post-invoice reporting, Attribute measures real usage directly from the runtime layer. This makes cost data accurate, continuous, and resilient to architectural change. What makes Attribute different is its ability to allocate costs the way modern systems actually run. It delivers precise cost per customer, product, team, or workload, including fair allocation of shared infrastructure, with zero tagging overhead. For customers, this changes how cloud cost decisions are made. Engineering teams gain clear ownership without extra work, finance teams get defensible numbers, and leadership can confidently connect cloud spend to business outcomes like margins, efficiency, and growth.