--- title: Attio Reviews meta_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 572 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 572 scale: '5' date_modified: '2026-08-03' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Attio Reviews **Vendor:** Attio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 572 ## About Attio Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com ## Attio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. (75 reviews) - Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. (43 reviews) - Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. (41 reviews) - Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. (25 reviews) - Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. (23 reviews) - Users appreciate the **flexibility** of Attio, allowing customized data models and smooth workflow automation for teams. (22 reviews) - Users love the **intuitive interface** of Attio, making it easy to adopt and customize across teams. (22 reviews) - Users appreciate the **simplicity** of Attio, finding it easy to use and adopt across teams effectively. (22 reviews) - Easy Implementation (19 reviews) - Easy Tracking (17 reviews) **What users dislike:** - Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. (25 reviews) - Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. (23 reviews) - Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. (21 reviews) - Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. (19 reviews) - Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. (13 reviews) - Time-Consuming (8 reviews) - Users find Attio to be **expensive** , especially for larger teams needing more workflow capabilities and credits. (7 reviews) - Limited Customization (7 reviews) - Limited Features (7 reviews) - Users feel that **email handling issues** make simple communication challenging, with a lack of key features impacting usability. (6 reviews) ## Attio Reviews ### 1. Streamlined Team Collaboration with Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Attio?** I use Attio for customer loyalty tracking. I like its good performance with team collaboration, and the initial setup was fast. **What do you dislike about Attio?** I find the onboarding for the non-performing sales team needs improvement. Also, the engagement levels of community members are unclear. **What problems is Attio solving and how is that benefiting you?** I use Attio for customer loyalty tracking, helping clear up engagement level uncertainties of community members. It also supports good team collaboration. ### 2. Easy API & Internal Tooling via MCP, But More Connections Needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Attio?** it has an mcp, which makes connecting api's and internal tooling very easy **What do you dislike about Attio?** the MCP doesn't have enough connections, e.g sequences **What problems is Attio solving and how is that benefiting you?** attio solves the crm + ai agentic issues, which allows me to connect it to my other ai tool ### 3. User-Friendly CRM with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha F. **Reviewed Date:** February 18, 2026 **What do you like best about Attio?** I like how user-friendly Attio is and how easy it is to teach to new coworkers. The interface is easy to navigate and visually appealing. The initial setup was easy too! **What do you dislike about Attio?** I find prioritizing sequences and deleting records challenging. I want to be able to pause sequences without exiting people or losing my place, and I wish there were more definite deadlines for when things will send. **What problems is Attio solving and how is that benefiting you?** I use Attio for the sales process and managing leads/customers. It helps me with organization and workflow. ### 4. AI-First CRM That Enhances Sales Pipeline Management **Rating:** 5.0/5.0 stars **Reviewed by:** Dean P. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Attio?** I really appreciate Attio's AI-first approach, which I believe is the future of CRMs. It isn't bloated but still manages to be very powerful. Attio was our first choice as it works so well with our agents. The initial setup was amazing, and I had help from our agents too. **What do you dislike about Attio?** Nothing so far **What problems is Attio solving and how is that benefiting you?** Attio is the best way to manage our sales pipeline, company customers, and contacts. ### 5. Intuitive and Flexible CRM with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I really like Attio for its intuitive and flexible design. It's way simpler than any other CRM I've ever used, which makes keeping sales organized a lot easier. **What do you dislike about Attio?** This might be my own fault but it hasn't been recording calls recently, I need to figure that out. I would suggest making it clear if it's recording or not. **What problems is Attio solving and how is that benefiting you?** Attio keeps my sales organized, and it's intuitive, flexible, and a lot simpler than any other CRM I've used. ### 6. Spreadsheet-Like UX with Powerful Search Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Attio?** I like how it's basically like Google Sheets but better. It has the clean UX of a spreadsheet but more powerful search features. **What do you dislike about Attio?** Sometimes, having different metrics live at different entity levels makes trying to analyze data cumbersome. The reporting functionality is also limited. **What problems is Attio solving and how is that benefiting you?** The functionality to create alerts and notifications directly in Slack is awesome and helps us catch things that might have otherwise fallen through the cracks. ### 7. Clean Design and Integrations, but Workflow Building Can Be Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Attio?** clean design - range of capabilities - integrations **What do you dislike about Attio?** complex to build workflows - took lots of testing - videos were challenging **What problems is Attio solving and how is that benefiting you?** capacity for monitoring and catolging emails, flagging to do and over due items ### 8. Streamlined Contact Management with Exceptional UI **Rating:** 5.0/5.0 stars **Reviewed by:** Dan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Attio?** I really appreciate Attio's clear UI with sublime UX, which makes it much easier to keep track of the overwhelming number of emails. The integrations sound cool, and I'm excited to try them out. The initial setup was very easy with the help of a couple of their CSAs, making the onboarding process smooth. **What do you dislike about Attio?** Nothing yet **What problems is Attio solving and how is that benefiting you?** I use Attio for keeping track of investors and early access users, managing contact lists, tracking investor/user status, and handling a lot of emails. ### 9. Intuitive CRM with Robust API Features **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I find Attio to be easy to use, which really makes my work more efficient. The modern tech aspect and API connections enhance the experience by requiring fewer clicks and offering faster navigation. The setup was also easy, which was a relief. **What do you dislike about Attio?** I don't like the less restrictive free tier. **What problems is Attio solving and how is that benefiting you?** I use Attio for pipeline and activity management. It's easy to use with modern tech and API connections, leading to less clicks and faster navigation. ### 10. User-Friendly CRM with Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Raul L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I like being able to drag accounts into different pipeline stages. I also like that there's a mobile app. These features are simple to use and very user-friendly. **What do you dislike about Attio?** It's new to me so sometimes it's hard for me to find information I need but I'm slowly getting more used to it. **What problems is Attio solving and how is that benefiting you?** Attio keeps track of my tasks and notes. It's user-friendly with features like dragging accounts into different pipeline stages and having a mobile app. ### 11. Great UX/UI that helps organize sales insights cleary **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** I like the UX/UI interface and the fact that I can keep adding columns to keep my data clear and organized. **What do you dislike about Attio?** I wish the connectivity between the CRMS was a little more functional. **What problems is Attio solving and how is that benefiting you?** Attio is solving the problem of bringing the right people to the forefront of my eyesight for outreach. This is helping be much more efficient. ### 12. Lightweight, Super-Fast CRM with Powerful Automation Potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I love how fast the platform is. Compared to other CRMs that are very heavy and clunky to use, Attio feels very lightweight and super fast to navigate. We've used a few of the automation features and we are looking to expand usage of those features soon. **What do you dislike about Attio?** The automations take a little bit of time to get comfortable with. They don't have some obvious native automations like setting up scheduled reminders about deals/objects etc. **What problems is Attio solving and how is that benefiting you?** We are a small enterprise SaaS business with clients/deals that have very long sales cycles. Attio helps our biz dev team stay on the same page as we manage the lenghty and complex sales cycles for our deals. ### 13. Not the best experience for sure **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Attio?** I cant say I love attio. It seems clunky to add columns and store teh data in this particilar way. **What do you dislike about Attio?** View Settings. The columns offered arent the ones I need. or are stored behind muptiple subfolders. **What problems is Attio solving and how is that benefiting you?** it is our crm for our sales portion of the company. it should make follow up and data storage easy. ### 14. Ease of Use, But Need for Analytical Improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Florent T. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attio?** I appreciate the ease of use of Attio and the quality of the UX. It was very simple to set up, even though we recently hired freelancers to create extensions. **What do you dislike about Attio?** The analytics section is very limited in terms of functionality and the call log is restricted. Only native integrations like Aircall provide information, but it remains not very granular. **What problems is Attio solving and how is that benefiting you?** I use Attio for collaboration on sourcing issues, tracking portfolio companies, and sector mapping. ### 15. Powerful Integrations and Agent Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Moritz M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Attio?** Connections, integrations, and the ability to automate with agents. **What do you dislike about Attio?** Honestly, not much. It doesn’t really provide the best practices I was looking for. **What problems is Attio solving and how is that benefiting you?** Connect customer data to other platforms ### 16. Good Value, Easy Setup, Needs Enhanced Features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I feel that Attio offers good value and is stable. The integration with Slack is key for our company because all activities need notifications for team awareness. Integration with Google, especially calendar integration, is also a must. Setting up Attio was super easy. **What do you dislike about Attio?** I think AI features are overrated and most of them are better performed in other platforms. Also, the response of the support team, although nice, is not effective, and some basic implementations like mandatory fields have never been introduced. **What problems is Attio solving and how is that benefiting you?** Attio gives me control of dealflow and business development and integrates with Slack and Google for team notifications and calendar needs. ### 17. Highly Customisable Workflows with Native AI (Ask Attio) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** How customisable it is Native AI (ask attio) workflow builder MCP for claude **What do you dislike about Attio?** not very easy to implement cause you need to set everything up from scratch easy things like revenue metrics not very straightforward to track and automate **What problems is Attio solving and how is that benefiting you?** We didn't have a system before so now we have all our info in one place and can start reporting ### 18. Smooth Onboarding, Efficient Donor Management **Rating:** 4.5/5.0 stars **Reviewed by:** Javier Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I like Attio for its smooth onboarding process, which is great for modern teams. The initial setup was fast, which made it easy to get started. **What do you dislike about Attio?** I don't like the lack of an audit log for all records changes. **What problems is Attio solving and how is that benefiting you?** I use Attio for non-profit donor management. It solves poor internal handoff issues with clear status states and notes, making transitions smoother. I like the smooth onboarding for modern teams. ### 19. Reliable Platform with Fast Setup, Needs Better Collaboration Features **Rating:** 5.0/5.0 stars **Reviewed by:** Cody W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** I like Attio for its reliable system stability, as the platform runs smoothly with minimal downtime. The initial setup was fast, which I really appreciated. **What do you dislike about Attio?** I think there could be better cross workspace data sharing. It would make collaboration between different teams easier. **What problems is Attio solving and how is that benefiting you?** I use Attio for client project milestone tracking and organizing contacts from events quickly and efficiently. ### 20. Streamlined CRM with Integrated Call Recording **Rating:** 4.0/5.0 stars **Reviewed by:** Joren T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Attio?** I like the integrated call recorder in Attio because it automates our entire quote process. **What do you dislike about Attio?** I don't like that call recordings aren't visible on deals. Also, the way companies and individuals are linked to deals could be better. The initial setup was moderately easy but could be improved. **What problems is Attio solving and how is that benefiting you?** I use Attio for an overview of customers, optimizing sales, and automating processes. It automates our entire quote process, which is quite helpful. ### 21. Best-in-Class Layout, but Search Could Be Better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Attio?** The layout is the best I have ever used before **What do you dislike about Attio?** The search function could be a bit better **What problems is Attio solving and how is that benefiting you?** It is helping me stay organized in the business with so much deal flow ### 22. AI Blocks Make Workflow Creation Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Attio?** Being able to create workflow with AI blocks **What do you dislike about Attio?** Needs some tricks for integrating Aircall or some data **What problems is Attio solving and how is that benefiting you?** I like that it lets me automate B2B sales with more steps than the classic tools allow. Being able to use AI blocks directly in the workflow is a real game changer. ### 23. The CRM we didn't know we needed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Attio?** The fully customizable data model. Unlike rigid CRMs, Attio lets you structure records, attributes, and relationships exactly the way your team works, not the other way around." **What do you dislike about Attio?** Reporting and analytics are still limited compared to more mature CRMs. Building custom dashboards requires workarounds. **What problems is Attio solving and how is that benefiting you?** Giving the whole team visibility on relationships and deal progress. Everyone works from the same source of truth, which cuts down on internal back-and-forth. ### 24. Seamless CRM Experience, Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like how seamless Attio is. The initial setup was easy. **What do you dislike about Attio?** I would like a better way to search all of my data. **What problems is Attio solving and how is that benefiting you?** I use Attio for keeping track of applications for our internal program. It's seamless and easy to set up. ### 25. Clear, Powerful Pipelines—But Missing Basic Must-Have Features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** I like the complexity of the things we can do, and the pipelines are clear and easy to follow. **What do you dislike about Attio?** It lacks some very basic features, such as the ability to set an attribute as compulsory. **What problems is Attio solving and how is that benefiting you?** It solves the challenge of dealing with complex CRM data for clients and prospects. It helps me keep everything organized and be more productive in how I reach out to my clients and follow up with them. ### 26. Flexible CRM with Outstanding Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Coleman K. | Sr Enterprise Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Attio?** I really like the flexibility of Attio and how the level of automation allows us to structure the CRM just how we need it. The initial setup was very easy, and their team has been helpful in answering any questions we've had. **What do you dislike about Attio?** Nothing comes to mind. **What problems is Attio solving and how is that benefiting you?** I use Attio for automating leads and tracking opportunities. The flexibility allows us to structure the CRM exactly how we need it. ### 27. Easy-to-Understand UI and Lots of Features, Though Visually Busy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Attio?** Easy to comprehend UI, lots of functionalities **What do you dislike about Attio?** A little bit of visual vomit, pages can feel clustered **What problems is Attio solving and how is that benefiting you?** It is fully functioning as our CRM ### 28. Easy Task Creation with Helpful AI Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Attio?** Its integrations with AI tools the ability to add tasks easily **What do you dislike about Attio?** slightly less formal formatting, still need to get used to it vs affinity format **What problems is Attio solving and how is that benefiting you?** cleanly organizing my deal flow and investor pipelines ### 29. Attio keeps me and my colleagues organized **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe S. | Business Partnerships Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like how organized Attio allows you to be. **What do you dislike about Attio?** I dislike that when you don't complete the tasks it doesn't suggestion a new due date for them. **What problems is Attio solving and how is that benefiting you?** Organization within the company. ### 30. Simplifies Network Management, Needs Improved Search **Rating:** 4.0/5.0 stars **Reviewed by:** Adanma R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Attio?** I like how Attio makes managing my company's network easier by keeping everything in one place. The easy navigability is a standout feature for me, and the initial setup was very easy. **What do you dislike about Attio?** Search could be more intuitive. I don't like having to click so many buttons to search. **What problems is Attio solving and how is that benefiting you?** I use Attio for managing my company's network and keeping everything in one place. ### 31. Seamless CRM with Superior Email Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Attio?** I like the customization and the simplicity of use once you get it customized to what you want. It's amazing how Attio integrates with email. **What do you dislike about Attio?** I wish that they allowed us to pipe in data sources such as PitchBook but I believe these are coming. **What problems is Attio solving and how is that benefiting you?** I find Attio helps our multiple teams stay cohesive by integrating different tools like email and Slack, syncing CRM updates with emails. ### 32. Flexible, Highly Customizable CRM That Adapts to My Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Attio?** The flexibility and customization. It feels like a CRM that actually adapts to how I work, instead of forcing me into a rigid structure. **What do you dislike about Attio?** I just generally don't like adding tools **What problems is Attio solving and how is that benefiting you?** I think it's just more adaptable and flexible and useful than airtable ### 33. Seamless CRM Management, Exceptionally Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Chase M. | Investment Analyst Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like Attio because it's very well designed and simple, making it easy to use. It helps us organize and track our conversations with all our customers, which is a big plus for our CRM needs. I appreciate that it feels very well built, adding to the positive experience my team has had with it. **What do you dislike about Attio?** N/A **What problems is Attio solving and how is that benefiting you?** Attio helps us organize and track our conversations with all our customers. ### 34. Great Interface and AI Search, but Needs Broader Integrations and More Agent Actions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Attio?** I really like it’s interface and the AI features that make it easy to find information **What do you dislike about Attio?** I think you should add support for integrating other notetaking sources or other sources of information that you can line up against attio and your agent should be able to take full action as opposed to just read **What problems is Attio solving and how is that benefiting you?** Organizing all our customer interactions and being able to search over them ### 35. Intuitive Interface that Organizes Our Clients **Rating:** 5.0/5.0 stars **Reviewed by:** robert a. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I like that Attio is simple and straightforward. I think it is one of the most direct and usable interfaces in CRM software that I have seen. I was looking for something simpler, more direct, and fresh, and Attio offers it intuitively. **What do you dislike about Attio?** So far, I haven't had any bad experiences with Attio. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize my client structure, assign tasks, discover new opportunities, have a history of dialogues, and forecast income and projects. ### 36. Developer-Friendly API, Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Marshall M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Attio?** I like Attio's developer-friendly API because it's very easy to use. It allows me to integrate with web panels and Slack bots easily. **What do you dislike about Attio?** No issues so far, but maybe more documentation. **What problems is Attio solving and how is that benefiting you?** I find Attio helps with tracking revenue and organizing projects. Its developer-friendly API is easy to use, allowing me to integrate with web panels and Slack bots easily. ### 37. Cost-Effective CRM with Room for Integration Growth **Rating:** 3.0/5.0 stars **Reviewed by:** Jordan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I appreciate that Attio is cheaper than Hubspot and doesn't have feature-bloat hidden behind paywalls. It does what it does without being frilly or overloaded with features. **What do you dislike about Attio?** Integrations could be better. I need more triggers and more actions. Also reporting is lacking pretty hard. **What problems is Attio solving and how is that benefiting you?** Core CRM and CS hub for customer info, comms, and deals. Makes it easy to access via Claude and other AI tools. ### 38. Streamlined CRM with Customizable Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Brett W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Attio?** I can create custom workflows based on triggers, stages, or time conditions. The initial setup was smooth, which made getting started with Attio easy. **What do you dislike about Attio?** I think Attio could offer more out of the box CRM features. **What problems is Attio solving and how is that benefiting you?** Attio helps me manage tasks and activities and solves issues with adapting my CRM as we grow. I like the custom workflow feature based on triggers, stages, or time conditions. ### 39. Super Easy, Flexible CRM with a Spreadsheet-Like Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attio?** Attio is super easy to integrate and use compared to the legecy players and provides more flexibility. They have a great interface system that makes it easy to view/find records. It's like working in a spreadsheet. **What do you dislike about Attio?** Each of their new features needs a little polish. Sequences could be improved. The workflow builder is due for an update. The AI capabilities are slightly lacking. Each of these things are something I sometimes go to outside tools, when Attio has all the features, but the features aren't 100% there yet. **What problems is Attio solving and how is that benefiting you?** Attio gives us a a single source of truth where anyone can find the right data when they need it. ### 40. Great Conversation Insights, But External Data Retrieval Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Attio?** The ability to review and analyze past conversations. **What do you dislike about Attio?** There are some difficulties in retrieving data for external use. **What problems is Attio solving and how is that benefiting you?** Attio helps me analyze business pain points, which is my primary concern at this moment. ### 41. Easy to Find People’s Information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** It's easy to find people's information and emails. **What do you dislike about Attio?** It can be difficult to find attachments/docs uploaded to old email threads. I wish there was an attachment/docs tab under each person. **What problems is Attio solving and how is that benefiting you?** I use attio for finding email adresses for people I need to reach, and figuring things out for myself without having to ask my boss. For example, finding old invoices or information about people. ### 42. Customizable CRM with Smooth Setup and Efficient Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Azhar . **Reviewed Date:** December 12, 2025 **What do you like best about Attio?** I really like how customizable Attio is. It's great that you can create a number of reports, records, lists, and workflows. You can do a lot more with it if you're good with the setup. **What do you dislike about Attio?** The workflow is very limited, and you need to pay a little bit extra cost to have more workflow capabilities in Attio. Additionally, the credits available are not sufficient for a big enterprise. **What problems is Attio solving and how is that benefiting you?** Attio helps me track priority accounts and ensures no account is untouched by alerting me if not contacted within seven days. It manages call recordings and provides MOMs with action plans, saving time on manual writing. ### 43. Streamlined Customer and Opportunity Management **Rating:** 5.0/5.0 stars **Reviewed by:** Jason W. **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I use Attio for managing my customers and maintaining my relationships with them. It helps me track deal flows and sales opportunities effectively. It allows me to easily report on sales activities and understand the foundational metrics for my business. **What do you dislike about Attio?** I wish the API had access to create emails and log offline activity more programmatically **What problems is Attio solving and how is that benefiting you?** I use Attio for managing customer relationships, tracking deal flow, and monitoring sales opportunities. ### 44. Attio: Simplicity and Modularity for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Fanny S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** I love the simplicity of using Attio, its modularity, its design, and its efficiency. Additionally, I appreciate its consideration for continuous improvements. **What do you dislike about Attio?** I would like to be able to have a mailing campaign feature. Mainly this mailing and analytics part. **What problems is Attio solving and how is that benefiting you?** Attio offers a CRM suited to our startup, unlike rigid CRMs like HubSpot or Salesforce. It is easy to use and flexible, making it appropriate for our needs. ### 45. Fast Onboarding with Custom CRM Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Ronnie P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like Attio's fast onboarding and quick adoption. The initial setup was fast, making it easy to get started with building a fully customized CRM structure. **What do you dislike about Attio?** I think Attio could improve its value for larger teams. **What problems is Attio solving and how is that benefiting you?** I use Attio to build customized CRM structures, which solves slow decision-making due to a lack of data. I like the fast onboarding and quick adoption. ### 46. Streamlined Contract Management, Smooth Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Noel S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Attio?** I like the custom statuses and stages in Attio, as I can rename and redesign pipeline stages to match their exact terminology. The initial setup was smooth. **What do you dislike about Attio?** I dislike the visual relationship mapping. **What problems is Attio solving and how is that benefiting you?** Attio helps me monitor contract lifecycles, automate tagging based on behavior or attributes, and track key dates. It overcomes inefficient manual tagging and enhances contract management. ### 47. Highly Customizable CRM, but Setup and Automations Feel Clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Attio?** It is extremely customizable, which is key for a CRM **What do you dislike about Attio?** It is a bit clunky in setting up and some of the automations are not intuitive. **What problems is Attio solving and how is that benefiting you?** Keeping my data clean and saving me time ### 48. Fluid Automation, Excellent Integration! **Rating:** 5.0/5.0 stars **Reviewed by:** Lorenzo L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I like that Attio is user-friendly, so I found it easy to develop the integration with our product. It allows me to have data synchronized optimally between the product and Attio and to choose what to synchronize. **What do you dislike about Attio?** If the management of the webbook could be drastically improved, especially the dashboard part. **What problems is Attio solving and how is that benefiting you?** Attio automates various workflows for me, especially on the operations side. ### 49. Easily Track Items Through Every Step of the Process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Attio?** Being able to easily keep track of where certain items are in a process **What do you dislike about Attio?** It can be challenging to learn how things work and how to best use the platform **What problems is Attio solving and how is that benefiting you?** Keeping track of everything we are working on and doing ### 50. Reliable CRM with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Kat H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Attio?** I think Attio is okay to be honest, and the initial setup was pretty easy. **What do you dislike about Attio?** not applicable; works for the use case i need **What problems is Attio solving and how is that benefiting you?** I use Attio for tracking in CRM, mainly for sales. ## Attio Discussions - [Attio](https://www.g2.com/discussions/attio) - 1 upvote - [View Attio pricing details and edition comparison](https://www.g2.com/products/attio/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+07%3A57%3A18+-0500&secure%5Bsession_id%5D=e000097d-b4f9-43cb-a8fb-9cdda9c52f49&secure%5Btoken%5D=f1c1b1443a64714370fea6e3c4e6003be0f2ebc3e0e21144b7762bf72671cef2&format=llm_user) ## Attio Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Allo](https://www.g2.com/products/the-mobile-first-company-allo/reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Autotouch AI](https://www.g2.com/products/autotouch-ai/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Cal.com](https://www.g2.com/products/cal-com/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Cargo](https://www.g2.com/products/cargo/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Claap](https://www.g2.com/products/claap/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - [Composio](https://www.g2.com/products/composio/reviews) - [Cotera OS](https://www.g2.com/products/cotera-os/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Deepline](https://www.g2.com/products/deepline/reviews) - [Default](https://www.g2.com/products/default/reviews) - [Definite](https://www.g2.com/products/definite/reviews) - [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Dropbox](https://www.g2.com/products/dropbox-ai-dropbox/reviews) - [Dust](https://www.g2.com/products/dust-dust/reviews) - [Evergrowth](https://www.g2.com/products/evergrowth/reviews) - [Exa](https://www.g2.com/products/exa/reviews) - [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - [Forest](https://www.g2.com/products/forest-app/reviews) - [FunnelStory](https://www.g2.com/products/funnelstory/reviews) - [Fyrebox](https://www.g2.com/products/fyrebox/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Granola](https://www.g2.com/products/granola/reviews) - [Harmonic](https://www.g2.com/products/harmonic/reviews) - [HeyReach](https://www.g2.com/products/heyreach/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HowdyGo](https://www.g2.com/products/howdygo/reviews) - [Hyperline](https://www.g2.com/products/hyperline/reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Jet Admin](https://www.g2.com/products/jet-admin/reviews) - [Kondo](https://www.g2.com/products/kondo/reviews) - [Langdock](https://www.g2.com/products/langdock/reviews) - [lemlist](https://www.g2.com/products/lemlist/reviews) - [Lindy](https://www.g2.com/products/lindy-lindy/reviews) - [Linear](https://www.g2.com/products/linear/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Magpai](https://www.g2.com/products/magpai/reviews) - [Measure](https://www.g2.com/products/measure/reviews) - [MeetGeek](https://www.g2.com/products/meetgeek/reviews) - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews) - [Microsoft OneDrive for Business](https://www.g2.com/products/microsoft-onedrive-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Mixmax](https://www.g2.com/products/mixmax/reviews) - [MonetizeNow](https://www.g2.com/products/monetizenow/reviews) - [MyCRMBackup](https://www.g2.com/products/mycrmbackup/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Nomi](https://www.g2.com/products/nomi/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Outdoo AI](https://www.g2.com/products/outdoo-ai/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Paid.ai](https://www.g2.com/products/paid-ai/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Pipedream](https://www.g2.com/products/pipedream/reviews) - [Polytomic](https://www.g2.com/products/polytomic/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) - [Productboard](https://www.g2.com/products/productboard/reviews) - [Quo](https://www.g2.com/products/quo-quo/reviews) - [Quotient](https://www.g2.com/products/quotient/reviews) - [Relay.app](https://www.g2.com/products/relay-app/reviews) - [Ringee.IO](https://www.g2.com/products/ringee-io/reviews) - [RingEX](https://www.g2.com/products/ringex/reviews) - [SegMetrics](https://www.g2.com/products/segmetrics/reviews) - [Sembly AI](https://www.g2.com/products/sembly-ai-sembly-ai/reviews) - [Sequence](https://www.g2.com/products/sequence-hq-sequence/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Skylar](https://www.g2.com/products/skylar/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Snitcher](https://www.g2.com/products/snitcher/reviews) - [Specter](https://www.g2.com/products/specter/reviews) - [Spinach AI](https://www.g2.com/products/spinach-ai/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Stripe Invoicing](https://www.g2.com/products/stripe-invoicing/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [The Swarm](https://www.g2.com/products/the-swarm/reviews) - [Turnstile](https://www.g2.com/products/turnstile/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Attio Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Desktop Integration **Marketing Automation** - Email Marketing - Lead Management **Reporting & Analytics** - Reporting - Dashboards **Mobile & Social** - Social Collaboration Features - Mobile User Support **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Attio Alternatives - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,288 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,055 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) - 4.5/5.0 (334 reviews)