--- title: Attio Reviews meta_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 585 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 585 scale: '5' date_modified: '2026-08-13' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Attio Reviews **Vendor:** Attio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 585 ## About Attio Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com ## Attio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. (75 reviews) - Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. (43 reviews) - Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. (41 reviews) - Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. (25 reviews) - Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. (23 reviews) - Users appreciate the **flexibility** of Attio, allowing customized data models and smooth workflow automation for teams. (22 reviews) - Users love the **intuitive interface** of Attio, making it easy to adopt and customize across teams. (22 reviews) - Users appreciate the **simplicity** of Attio, finding it easy to use and adopt across teams effectively. (22 reviews) - Easy Implementation (19 reviews) - Easy Tracking (17 reviews) **What users dislike:** - Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. (25 reviews) - Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. (23 reviews) - Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. (21 reviews) - Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. (19 reviews) - Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. (13 reviews) - Time-Consuming (8 reviews) - Users find Attio to be **expensive** , especially for larger teams needing more workflow capabilities and credits. (7 reviews) - Limited Customization (7 reviews) - Limited Features (7 reviews) - Users feel that **email handling issues** make simple communication challenging, with a lack of key features impacting usability. (6 reviews) ## Attio Reviews ### 1. Great Meeting Recordings, but Search Could Be Easier **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** What I like best about Attio is how flexible and intuitive it feels compared to traditional CRMs. Instead of forcing you into rigid objects and workflows, it treats everything as customizable data — so you can model relationships (people, companies, deals, investors, candidates, etc.) exactly the way your team actually works. **What do you dislike about Attio?** There’s a steeper learning curve at the start. The flexibility is powerful, but it can feel overwhelming when you’re first setting up your data model and workflows. It’s also less opinionated out of the box. Compared to traditional CRMs with predefined pipelines and reports, you may need to build more from scratch to get it working the way you want. **What problems is Attio solving and how is that benefiting you?** Lack of real-time collaboration and visibility Many tools feel like isolated silos with delayed syncs and limited shared context. Attio’s real-time updates, shared views, and activity tracking mean teams see changes instantly. Benefit: I always have up-to-date context on what others are doing, reducing redundant work and miscommunication. ### 2. Impeccable organization with integration to email and well-structured tasks **Rating:** 4.5/5.0 stars **Reviewed by:** José Pedro C. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Attio?** I really like the fact that it is connected to email and can extract information directly from the messages. I also like the tasks and how everything is well organized within the tool. **What do you dislike about Attio?** The search tool, sometimes, I think it doesn't work 100% well. **What problems is Attio solving and how is that benefiting you?** Attio is my main CRM. I use it to track and organize my relationship with my investors and also with the companies in which I invest. ### 3. Ask Attio Bot Makes Finding CRM Files Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Attio?** The Ask Attio bot is helpful for finding files in the CRM. **What do you dislike about Attio?** There’s not much to dislike—it's a great CRM overall. **What problems is Attio solving and how is that benefiting you?** It helps us keep track of our last contact with clients, including what was discussed and anything that was promised. ### 4. Highly Customizable, Cost-Effective CRM Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian T. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Attio?** I like how customizable Attio is. I've been able to add my invoice information and billable hours as their own category of item, which means I can track the amount spent and hours logged per client in one central platform. Having all my connections, video recordings, and conversations in one place is a huge time saver and keeps things simple. I don't have to have multiple systems for these things. The integration options with Zapier also mean it automatically pulls information from my QuickBooks account, which I find very useful. In addition, Attio integrates with my Gmail, increasing efficiency. I also appreciate that Attio offers everything I want at a much lower price compared to Hubspot, which I found very expensive. The simplicity of Attio, compared to Hubspot's bloat, is another big plus. The initial setup was really simple, which made me very happy. **What do you dislike about Attio?** Setting up workflows can be tricky the first time you do it. There is lots of information available to help, but it still just doesn't feel simple. It took me a lot of trial and error to start. Now it's easy, but it took me longer than expected to learn. **What problems is Attio solving and how is that benefiting you?** I use Attio to centralize all my connections, video recordings, and conversations, saving time and simplifying processes. It's customizable, allowing me to track invoices and billable hours per client, and its integration with Zapier and Quickbooks automates data pulling. ### 5. Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Attio?** I like that it is simple to use and has a ton of features **What do you dislike about Attio?** I don't dislike anything. It has all the possible integrations etc. that I might ask for. **What problems is Attio solving and how is that benefiting you?** I am an engineer using this to understand customer calls. ### 6. Sleek Interface, Lacks Integration **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2026 **What do you like best about Attio?** I like the interface of Attio. I think it looks well designed and it's very modern compared to other CRMs. I also use the dashboards and reports a lot to look at our numbers, and I'd say that's the main feature I value. **What do you dislike about Attio?** It doesn't integrate in with all the other tooling that I would like, such as clay or more complex tooling, which is definitely a downside. And, generally, I don't feel like it has some of the more robust capability such as email sending that HubSpot has. **What problems is Attio solving and how is that benefiting you?** We use Attio for tracking recent jobs. ### 7. Deep Office Integration and Smart AI Agent **Rating:** 4.0/5.0 stars **Reviewed by:** Elias H. | Internship at Austrin Embassy Commercial Section Manila, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Attio?** the deep integration into office, video transcript and good KI agent **What do you dislike about Attio?** strong focus on software companies and solutions **What problems is Attio solving and how is that benefiting you?** to properly manage how we interact with customers ### 8. Great Integration, Needs Improved Notetaker **Rating:** 3.5/5.0 stars **Reviewed by:** Hannes T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I like Attio's integration capabilities and customization options. The ability to connect it to the rest of our toolstack is incredibly helpful. Since we have a dual-facing pipeline, the custom objects and lists are particularly valuable to us. **What do you dislike about Attio?** I find that notes should be able to be assigned to multiple records and the notetaker is unusable. The notetaker is too intrusive and the settings are very limited. We'd ideally prefer a non-bot notetaker and don't want video recordings due to confidentiality. **What problems is Attio solving and how is that benefiting you?** Attio provides a single source of truth for relationships and sharing status across the team, and has limited automation in deal screening and pre-categorization. ### 9. Easy Setup, But Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Diego M. | Air Export Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Attio?** I like that Attio is easy to use and is visible. The initial setup was simple, which helped us get started quickly. We use it to set up stages so we know who's handling what with client deals. **What do you dislike about Attio?** The learning curve? I don't know all the tools and features I'm able to use. **What problems is Attio solving and how is that benefiting you?** I use Attio to classify deals with clients by setting up stages to know who's handling what. ### 10. Attio for Outside Sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Attio?** The AI feature can build workflows and answer questions. **What do you dislike about Attio?** It can’t track outside sales activity very well, and the reporting feels limited overall. **What problems is Attio solving and how is that benefiting you?** Solving some sales automation processes that save sales reps time each day ### 11. Auto-Save Is Great, but Default Company Tags on Tasks Are Frustrating **Rating:** 2.0/5.0 stars **Reviewed by:** Crystal W. | Customer Success Manager and Customer Support, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I like that my notes auto-save when I leave a note on a ticket. **What do you dislike about Attio?** When I create a task, I like that the task is associated with the company ticket, but I don’t like that the company tag is automatically included in the description of the task. It's noise to me. **What problems is Attio solving and how is that benefiting you?** I use it to keep track of customer accounts and monitor their progress as they move through onboarding and into active status. ### 12. Powerful Organization with Improved Search Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Attio?** I like how Attio organizes and stores the different pieces necessary to get sales, like points of contact, contracts, and emails. It helps with storing large amounts of information, making it easy to find specific details like a billing address. **What do you dislike about Attio?** It took me a while to understand the search feature, that can definitely be improved. **What problems is Attio solving and how is that benefiting you?** Attio stores all our contracts and provides contacts, making it easy to find things like billing addresses. It organizes large amounts of information, storing different pieces for sales, such as contacts, contracts, and emails. ### 13. Great Visualization, Needs Better Integration **Rating:** 2.0/5.0 stars **Reviewed by:** Lydia G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like the visualization with the Kanban board and the different cards. Having the ability to add custom attributes is also a plus, especially since we need access to very specific information that isn't common in CRM platforms. **What do you dislike about Attio?** There aren't a lot of easily accessible and easily implemented integrations with other apps and platforms. Currently, we do not use Attio with other tools because it is so hard to do so. **What problems is Attio solving and how is that benefiting you?** Attio helps me organize deals visually and track them in the pipeline. I appreciate the Kanban board visualization, different cards, and custom attributes for accessing specific information and qualifications not commonly supported by traditional CRM platforms. ### 14. Ease of use and integrated insights to customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Attio?** The ability to navigate quickly makes it easy to add information, such as details for new contacts. I also like being able to find and search through the repository without any hassle. **What do you dislike about Attio?** Permissions discovery can be challenging **What problems is Attio solving and how is that benefiting you?** Visibility into our customers and what they say ### 15. Clean UI and Easy Platform to Use. **Rating:** 4.0/5.0 stars **Reviewed by:** Jarred K. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** Clean UI and very easy to use you don't need to be a RevOps wizard. The company is growing and clearly investing in the platform which is wonderful. **What do you dislike about Attio?** Attio has very limited to no integrations in our GTM tech stack. We're using Apollo for numbers, sequences, and clay and none of its integrated very manually. But I hear there will be a native integration soon. **What problems is Attio solving and how is that benefiting you?** Forecasting, pipeline management, deal tracking, client notes. ### 16. Effortless CRM for Venture Capitalists **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas V. | Founder & General Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Attio?** I really appreciate Attio for its ease of use. It's crucial for keeping track of everything for my venture capital CRM needs. The setup was easy, which is a big plus for me. I find the AI CRM features particularly valuable. Everything works perfectly, which keeps my workflow smooth. **What do you dislike about Attio?** I had to pay a consulting firm to set up my space **What problems is Attio solving and how is that benefiting you?** Attio helps me by keeping track of everything, and I find it easy to use. ### 17. Highly Customizable, Speedy Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Chris J. B. | Digital Communications Officer, Research, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Attio?** I like Attio for its simple UI and the ability to customize the platform to our specific needs. The free-tier plan is great for keeping our costs low. I appreciate the AI integration, which speeds up our workflows and helps us save time. It also makes it easy to organize our tasks. The setup was very quick and easy, which I found helpful. **What do you dislike about Attio?** The AI credits are expensive and are used up quickly, so we don't use those as much as we'd like to. **What problems is Attio solving and how is that benefiting you?** Attio customizes my experience, integrates AI to streamline workflows, saves time, and keeps us organized. It also helps keep our costs low while allowing platform tailoring to specific needs. ### 18. Easy Setup That Saves Time: 10x Easier Than HubSpot **Rating:** 4.0/5.0 stars **Reviewed by:** eMomentum S. | Superviser, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Attio?** Easy to set up, saves time, 10 times easier than HubSpot **What do you dislike about Attio?** It is expensive, even though we took the startup program benefit, I cannot set up just “watching” accounts. **What problems is Attio solving and how is that benefiting you?** Pipeline tracking, Reporting, Lead generation tracking. Saving time ### 19. Efficient Record Linking, Needs Optimization on Large Databases **Rating:** 5.0/5.0 stars **Reviewed by:** Ross M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Attio?** I really like the efficient record linking in Attio, as it allows me to quickly link contacts, companies, deals, and tasks without any complicated setup. The initial setup was fast, which I appreciated. I find the automated reminders incredibly helpful because they help prevent missed renewals or renegotiations. **What do you dislike about Attio?** I think Attio could improve performance for very large databases. It needs better optimization when handling millions of records. **What problems is Attio solving and how is that benefiting you?** I use Attio to track contract expirations with automated reminders, helping to prevent missed renewals. It efficiently links records like contacts and tasks without complicated setup. ### 20. Fast, Helpful Support and a Highly Customizable Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Arleigh B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Attio?** Great helpful and fast customer service! And the platform meets all of our requirements of categorizing, customization, etc. Very easy to use, integration was easy and its great that it updates in real time based on our emails. **What do you dislike about Attio?** The Ai columns could be improved a little bit, their api is good so we can found a workaround. **What problems is Attio solving and how is that benefiting you?** housing our entire crm system in real time! And knowing who we spoke to/when. ### 21. Accelerates Client Retention with Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** I like Attio's custom property organization and the more advanced contact scoring model it offers. The setup was fast, which made getting started a breeze. **What do you dislike about Attio?** Lack of structure escalation management. Flexible scoring system based on custom engagement criteria. **What problems is Attio solving and how is that benefiting you?** Attio helps me monitor client retention risk and addresses the lack of structured escalation management. ### 22. Flexible CRM with a Powerful Workflow Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas I. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Attio?** I use Attio as a flexible CRM to keep track of various customer processes like leads, deals, and customer successes. I appreciate how it allows me to tailor the CRM specifically to my needs and get a lot of insights. I really like its flexibility and powerful workflow engine because I can create complex workflows that reflect a dynamic business environment. **What do you dislike about Attio?** There are always small improvements, but nothing big comes to mind. **What problems is Attio solving and how is that benefiting you?** I use Attio as a flexible CRM to tailor to my needs, track customer processes, and gain insights. Its powerful workflow engine lets me create complex workflows to adapt to a dynamic business environment. ### 23. Streamlined Onboarding with Time-Saving Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2026 **What do you like best about Attio?** I use Attio for onboarding as a new sales hire and understanding the existing pipeline, and it saves me time by using 'Ask Attio' to pull relevant info so I'm not buried in reporting. I find the initial setup very easy. **What do you dislike about Attio?** Nothing. **What problems is Attio solving and how is that benefiting you?** Attio saves me time during onboarding by using Ask Attio to pull relevant info, preventing me from being buried in reporting. ### 24. Highly Customizable, Best for Solo Entrepreneurs **Rating:** 5.0/5.0 stars **Reviewed by:** Justin K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Attio?** I like the customization of Attio. It gives me insight into my calendar and tasks, which is really helpful for managing my work. **What do you dislike about Attio?** I feel that Attio lacks insight as I build within it, making it challenging to tailor the platform to my needs. I also had to hire a developer to get the most out of the platform. **What problems is Attio solving and how is that benefiting you?** I use Attio to track leads, close deals, and manage inventory, keeping my deal pipeline clean and structured with active machines and in-stock inventory. ### 25. Easy Setup, Great for Agencies, Needs Better Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Joshua I. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** I like that Attio is lightweight and easy to implement, which has made it an easy solution to recommend or implement ourselves when we need to set something up quickly. I also appreciate the minimal feature gating and find it to be of good value. **What do you dislike about Attio?** better reporting modules, better AI integration **What problems is Attio solving and how is that benefiting you?** Attio acts as a source of truth for clients, prospects, and partners. It's easy to implement and lightweight, making it a great quick setup solution for our agency's needs. ### 26. Customizable and Intuitive, Ideal for Partnership Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Attio?** I really appreciate how Attio is very easy to extend to our own needs and how straightforward it is to use. The records/objects are super helpful, especially since we manage a lot of different partnership packages. What I like most is the ease of use compared to other competitors who don't really offer this intuitively. **What do you dislike about Attio?** No native integration with Notion **What problems is Attio solving and how is that benefiting you?** I find Attio easy to extend to our needs, unlike other competitors, and it simplifies managing partnerships, people, speakers and invoices. ### 27. Customizable Platform That Centralizes Our Sales Efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Tom H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Attio?** I like how Attio brings all our lead sources into one place and does a lot of the thinking for me. Its customizability is fantastic as I can pretty much make it do anything I want, which means we never miss a lead and can easily track every conversation. The initial setup was easy peasy. **What do you dislike about Attio?** Some more native integrations would be good so I don't have to use Zapier. **What problems is Attio solving and how is that benefiting you?** Attio centralizes our sales pipeline and communications, integrating lead sources in one place. It simplifies our work by automating processes and offers customizability, ensuring we never miss a lead and can track every conversation effectively. ### 28. Flexible Attributes That Adapt to Our Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2026 **What do you like best about Attio?** Flexibility of attributes and ability to be flexible. **What do you dislike about Attio?** It doesn't have account ownership. Hard to divide accountability. **What problems is Attio solving and how is that benefiting you?** Housing company data and I'm able to access deals. ### 29. Effortless CRM Management with Attio's Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** keira g. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Attio?** I like using Attio for work, particularly appreciating its platform and the dashboards feature that helps me track where information is put into the platform. Also, I found the initial setup of Attio to be easy. **What do you dislike about Attio?** I find sequencing in Attio to be an area that could use improvement. It can be challenging to track where information is put into the platform. **What problems is Attio solving and how is that benefiting you?** I use Attio for CRM tasks and tracking data with its dashboards. ### 30. AI-Powered Search That Makes Everything Easy to Find **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Attio?** I love its AI features making things extremely easy to find and search **What do you dislike about Attio?** I don't love how you cannot integrate with Circleback or Crossbeam **What problems is Attio solving and how is that benefiting you?** Speeding up time it takes to build things out in an old school CRM and its search functionality is also really nice. ### 31. Flexible, Scalable, and Intuitive—Built to Grow with Us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2026 **What do you like best about Attio?** It's flexible, and scalable. It meets our needs now and will be able to meet our needs as we continue to grow. Intuitive interface. **What do you dislike about Attio?** I don't have anything top of mind that I would flag as a dislike. **What problems is Attio solving and how is that benefiting you?** CRM for our current clients and prospects. ### 32. Intuitive UI, Time-Saving Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attio?** I like Attio's UI/UX because it makes use simpler and gives me time back. Also, I appreciate that details can autopopulate, which adds to the overall efficiency of the software. The setup was so easy, which was a big plus for me. **What do you dislike about Attio?** I think there aren't enough auto-generates, and I feel that social media should auto-generate too. **What problems is Attio solving and how is that benefiting you?** Attio enhances clarity and searchability, simplifies use with its UI/UX, and auto-populates details, saving me time. ### 33. Intuitive CRM with Seamless Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Principal Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Attio?** I like Attio for its ease of use and automation. I'm also impressed with its ability to integrate with a wide range of productivity tools, which really helps by pulling all of our sales pipeline data together. The initial setup was very easy, and on top of that, it's a great CRM for centralizing information. **What do you dislike about Attio?** It would benefit from better orchestration. **What problems is Attio solving and how is that benefiting you?** I use Attio for centralizing information, and it integrates a wide range of productivity tools to pull all of our sales pipeline data together. I like its ease of use and automation. ### 34. Intuitive UX, Reliable Performance, and AI That Solves Real Problems **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Attio?** Design and UX is intuitive. Never had any performance issue. Like their AI feature which solves real problem. See it value for money. **What do you dislike about Attio?** Setting up webhooks and workflow could have been more intuitive. Spend 15 mins got lost and never came back. **What problems is Attio solving and how is that benefiting you?** It helps us maintain our pipeline and hit our revenue goals more easily. ### 35. Intuitive tool with integrations that enhance project self-management **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana G. | Onboarding Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** It is a very intuitive tool and allows integrations with other platforms, which facilitates the creation of a complete ecosystem for project self-management. **What do you dislike about Attio?** I would like to have a call recorder that syncs with the platform and the calendar. **What problems is Attio solving and how is that benefiting you?** Implementation and synchronization of tools. ### 36. Efficient Contact Management with Automatic Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Boris B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2026 **What do you like best about Attio?** I use Attio to contact different startups and VCs, and I appreciate how it keeps track of who I contacted, making it easy to get an overview. I really like the extension that works in Google, allowing me to add people and companies automatically. The initial setup was good and clear. **What do you dislike about Attio?** difficult to remove duplicates **What problems is Attio solving and how is that benefiting you?** I use Attio to contact startups and VCs. It helps me keep track of who I contacted and provides an easy overview. ### 37. Intuitive Sales Tool with Effective AI Features **Rating:** 4.0/5.0 stars **Reviewed by:** Peter T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Attio?** I find Attio easy to use and appreciate its intuitive design. The 'Ask Attio AI' is another feature I like as it enhances my experience, making Attio simple. Creating deals and adding notes or updates is straightforward, and it's not clunky like other software like SFDC. I use it mainly for pipeline progress and tracking. **What do you dislike about Attio?** I wish the Ask Attio AI could take more actions, like allowing me to edit a stage directly through the AI. **What problems is Attio solving and how is that benefiting you?** I use Attio for sales to track pipeline progress. It's easy to use, especially for creating deals and adding notes, and the Ask Attio AI makes it intuitive. ### 38. Great tool for managing recruitment pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Helen W. | HR Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Attio?** It can integrate with so many other tools, making it easy to sync and share work **What do you dislike about Attio?** Nothing I dislike particularly; the costs per user are quite high and some of our team don't need access a lot of the time **What problems is Attio solving and how is that benefiting you?** Managing recruitment; keeping track of who applied and when. Storing CVs and cover letters. Managing the pipeline so it's easy to see who we spoke to, log notes, share calls. ### 39. Intuitive, Simple, AI-First Experience with a Great UX **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa J. | Head of Origination, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Attio?** Intuitive. Simple. Great user experience. AI- first. **What do you dislike about Attio?** Syncing all emails means a lot of senior management emails are not confidential and requires work around **What problems is Attio solving and how is that benefiting you?** A connected ecosystem for all our company and customers ### 40. Cost-Effective, Feature-Rich CRM with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Emma W. | Operations Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Attio?** I like Attio for its good automation, great customer support, and the overall capability of the platform. The support team was really helpful, especially with the onboarding process, as Nima provided brilliant support calls which eased the complexity of the setup. Also, we switched from Hubspot to Attio for its cheaper price and better capabilities. **What do you dislike about Attio?** I haven't used it enough yet to suggest things. **What problems is Attio solving and how is that benefiting you?** I use Attio to automate emails, manage sales and deals, and maintain customer relationships. ### 41. Flexible CRM Alternative with Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Emilo V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Attio?** I enjoyed using Attio because of its flexible use beyond traditional CRM. It's great for operations, hiring partnerships, and more. The initial setup of Attio was fast. **What do you dislike about Attio?** I find the limited flexibility for niche workflows a bit challenging. Also, I'd like native calendar booking pages with an integrated meeting scheduler similar to standalone scheduling tools. **What problems is Attio solving and how is that benefiting you?** I use Attio for competitive intelligence tracking and maintaining structured data on competitors, products, and market positions. It allows my team to build highly specific processes for niche workflows like fundraising and partnerships due to its flexibility beyond traditional CRM. ### 42. Flexible, User-Friendly UX That Beats Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Attio?** I really like how flexible it is to use, and I find the UX to be better than that of Salesforce. **What do you dislike about Attio?** If your use case doesn't fit with Attio, it may not be a good fit for you. **What problems is Attio solving and how is that benefiting you?** Finding CRM videos as quickly as possible and love the call transcript. ### 43. User-Friendly Workflows That Make Automation Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** Workflows make it easy to automate processes in a very user-friendly way. **What do you dislike about Attio?** It feels like certain features are missing and haven’t been built in yet, such as the ability to search for things within a specific view. **What problems is Attio solving and how is that benefiting you?** Attio connects to many platforms easily and lets me build processes and automations without jumping through hoops. That autonomy to set things up myself is a big win compared to more complex CRMs like HubSpot or Salesforce ### 44. Seamless Salesforce Replacement with Better Pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Maggie D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** Attio provides a more seamless experience for the sales team by helping them track who they are talking to and at what point of the sales funnel they are at. The pricing is much better compared to our previous solution. **What do you dislike about Attio?** n/a **What problems is Attio solving and how is that benefiting you?** Attio helps our sales team track who they are talking to and the stage they're at in the sales funnel. It also provides a more seamless experience and better pricing compared to Salesforce. ### 45. Attio - Next-Generation CRM with Spot-On UI/UX and Great Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Attio?** It really feels like a next-generation CRM, and I’d recommend it to anyone. **What do you dislike about Attio?** At the moment, there isn’t really anything I dislike about Attio. The UI and UX both feel spot-on, and they’re paired with great pricing. **What problems is Attio solving and how is that benefiting you?** Attio is a next-generation, AI-native CRM that helps our commercial team gain detailed insight into our pipeline, improve performance and forecast revenue accurately. ### 46. AI-Driven CRM with Handy Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** William Y. | Investor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2026 **What do you like best about Attio?** I like the AI integration and the ease of use with most of my actual integrations. With Claude, it can automatically take reviews and people from my Google Calendar and populate my CRM, as well as come up with some useful automations. **What do you dislike about Attio?** Not much, it's pretty good, just wish it was a bit simpler **What problems is Attio solving and how is that benefiting you?** I use Attio for CRM, finding and tracking prospects, and it automatically populates my CRM from Google Calendar with AI integration, making it useful. ### 47. Easy to Spin Up, Customize, and Use **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica B. | Head of Operatoins, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Attio?** How easy it is to spin up, configure, customize, and overall use. Their support is also exceptional. **What do you dislike about Attio?** There's still a lot of functionality that I'm still hoping they will implement. I feel like a lot of their focus this year has been on integrations but not on core product improvements. **What problems is Attio solving and how is that benefiting you?** Source of truth on customer data and management of sales and CS activity ### 48. Streamlined CRM Experience for Startups **Rating:** 5.0/5.0 stars **Reviewed by:** Gestri H. | Senior Manager Sales Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Attio?** I find Attio easy and intuitive. I like how it keeps everything in one place and automates internal workflows, which helps build transparency within different teams. It's fast and covers all the features you'd need in a CRM, like recording calls, managing deals, and providing app integrations. The initial setup was very simple after taking the courses. **What do you dislike about Attio?** I don't like that there's no prebuilt contract or billing workflows - it could be impactful to have them **What problems is Attio solving and how is that benefiting you?** Attio keeps everything in one place, automates workflows, builds transparency within teams, and is fast, easy, and intuitive. ### 49. Customizable CRM with Seamless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Adar H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Attio?** I like the flexibility of Attio, the ability to build it however I want, and the fact that it's AI native. It just allows me to customize it however I want. The initial setup was very easy, and that's one of the reasons why I was immediately hooked. **What do you dislike about Attio?** I don't like the dashboards and filtering systems being immature, and it bothers me that my feedback hasn't resolved these issues yet. **What problems is Attio solving and how is that benefiting you?** I use Attio for tracking customer relationships from lead generation to engagement and product use. It also keeps meetings organized in one place. ### 50. Intuitive, Beautiful UI That Makes Staying Organized Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attio?** So far, it feels very intuitive. The UI is visually appealing and easy to navigate. After switching from Salesforce, I’m really enjoying using Attio, and it’s made staying organized much easier. **What do you dislike about Attio?** I’m still relatively new to the platform, but so far I’d really like more visibility into when changes are made to customer profiles. For example, if an update is made in certain areas—like within an associated deal—I’d expect those changes to carry over to the main customer profile as well. **What problems is Attio solving and how is that benefiting you?** It has made organization and account management much more efficient, saving me time and letting me focus on the more important tasks at hand. ## Attio Discussions - [Attio](https://www.g2.com/discussions/attio) - 1 upvote - [View Attio pricing details and edition comparison](https://www.g2.com/products/attio/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+08%3A15%3A32+-0500&secure%5Bsession_id%5D=8f824c57-f625-417b-ae7d-94ef5107231a&secure%5Btoken%5D=4f8f99123ccfaa39b13df2bf1f481a2d683667b0f7f30ac87f8e99b549c751c3&format=llm_user) ## Attio Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Allo](https://www.g2.com/products/the-mobile-first-company-allo/reviews) - 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[Zapier](https://www.g2.com/products/zapier/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Attio Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Desktop Integration - Contract/License Management **Marketing Automation** - Email Marketing - Lead Management - Email Management - File Management - Deal Management **Customer Support** - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards **Mobile & Social** - Social Collaboration Features - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Calendar/Reminder System **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation ## Top Attio Alternatives - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,301 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,057 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) - 4.5/5.0 (336 reviews)