# Top 10 Attio Alternatives & Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 554
If you are considering Attio, you may also want to investigate similar alternatives or competitors to find the best solution. CRM Software is a widely used technology, and many people are seeking productive, easy to use software solutions with partner relationship mgmt. (prm), marketing roi analytics, and social collaboration features. Other important factors to consider when researching alternatives to Attio include features and customer data. The best overall Attio alternative is HubSpot Sales Hub. Other similar apps like Attio are Pipedrive, folk, Agentforce Sales (formerly Salesforce Sales Cloud), and Zoho CRM. Attio alternatives can be found in [CRM Software](https://www.g2.com/categories/crm).


## Best Paid & Free Alternatives to Attio
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [folk](https://www.g2.com/products/folk-folk/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  - [Copper](https://www.g2.com/products/copper/reviews)
  - [HighLevel](https://www.g2.com/products/highlevel/reviews)
  - [Close](https://www.g2.com/products/close/reviews)
  - [Creatio](https://www.g2.com/products/creatio/reviews)

## Top 10 Alternatives to Attio Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Attio stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Consulting, and Health, Wellness and Fitness, and find the best product for your business.


  ### 1. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
By HubSpot
**Average Rating:** 4.4/5
**Total Reviews:** 13,873
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.


Reviewers say compared to Attio, HubSpot Sales Hub is:
- Slower to reach roi
- Better at meeting requirements
- Easier to set up
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs HubSpot Sales Hub](https://www.g2.com/compare/attio-vs-hubspot-sales-hub)
**Compare HubSpot Sales Hub with other alternatives:**
- [HubSpot Sales Hub vs Pipedrive](https://www.g2.com/compare/hubspot-sales-hub-vs-pipedrive)
- [HubSpot Sales Hub vs folk](https://www.g2.com/compare/hubspot-sales-hub-vs-folk-folk)
- [HubSpot Sales Hub vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-hubspot-sales-hub)
- [HubSpot Sales Hub vs Zoho CRM](https://www.g2.com/compare/hubspot-sales-hub-vs-zoho-crm)
- [HubSpot Sales Hub vs monday CRM](https://www.g2.com/compare/hubspot-sales-hub-vs-monday-crm)
- [HubSpot Sales Hub vs Copper](https://www.g2.com/compare/copper-vs-hubspot-sales-hub)
- [HubSpot Sales Hub vs HighLevel](https://www.g2.com/compare/highlevel-vs-hubspot-sales-hub)
- [HubSpot Sales Hub vs Close](https://www.g2.com/compare/close-vs-hubspot-sales-hub)
- [HubSpot Sales Hub vs Creatio](https://www.g2.com/compare/creatio-vs-hubspot-sales-hub)

  ### 2. [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
By Pipedrive
**Average Rating:** 4.3/5
**Total Reviews:** 3,092
Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite their sales tasks in one workspace. And with AI-powered features that offer personalized tips, winning and renewing deals has never been easier.


Reviewers say compared to Attio, Pipedrive is:
- Slower to reach roi
- Easier to set up
- More usable
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Pipedrive](https://www.g2.com/compare/attio-vs-pipedrive)
**Compare Pipedrive with other alternatives:**
- [Pipedrive vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-pipedrive)
- [Pipedrive vs folk](https://www.g2.com/compare/pipedrive-vs-folk-folk)
- [Pipedrive vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-pipedrive)
- [Pipedrive vs Zoho CRM](https://www.g2.com/compare/pipedrive-vs-zoho-crm)
- [Pipedrive vs monday CRM](https://www.g2.com/compare/pipedrive-vs-monday-crm)
- [Pipedrive vs Copper](https://www.g2.com/compare/copper-vs-pipedrive)
- [Pipedrive vs HighLevel](https://www.g2.com/compare/highlevel-vs-pipedrive)
- [Pipedrive vs Close](https://www.g2.com/compare/close-vs-pipedrive)
- [Pipedrive vs Creatio](https://www.g2.com/compare/creatio-vs-pipedrive)

  ### 3. [folk](https://www.g2.com/products/folk-folk/reviews)
By folk
**Average Rating:** 4.5/5
**Total Reviews:** 333
folk is the all-in-one tool to put your contacts at work. The contact-centric collaborative tool to centralize, organize and activate contacts. Our mission is to give individuals and teams whose jobs revolve around managing and activating contacts a powerful tool to get their work done.


Reviewers say compared to Attio, folk is:
- More expensive
- Easier to set up
- Better at support
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs folk](https://www.g2.com/compare/attio-vs-folk-folk)
**Compare folk with other alternatives:**
- [folk vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-folk-folk)
- [folk vs Pipedrive](https://www.g2.com/compare/pipedrive-vs-folk-folk)
- [folk vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-folk-folk)
- [folk vs Zoho CRM](https://www.g2.com/compare/zoho-crm-vs-folk-folk)
- [folk vs monday CRM](https://www.g2.com/compare/folk-folk-vs-monday-crm)
- [folk vs Copper](https://www.g2.com/compare/copper-vs-folk-folk)
- [folk vs HighLevel](https://www.g2.com/compare/highlevel-vs-folk-folk)
- [folk vs Close](https://www.g2.com/compare/close-vs-folk-folk)
- [folk vs Creatio](https://www.g2.com/compare/creatio-vs-folk-folk)

  ### 4. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
By Salesforce
**Average Rating:** 4.4/5
**Total Reviews:** 25,853
Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.


Reviewers say compared to Attio, Agentforce Sales (formerly Salesforce Sales Cloud) is:
- Slower to reach roi
- More expensive
- Better at meeting requirements
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-attio)
**Compare Agentforce Sales (formerly Salesforce Sales Cloud) with other alternatives:**
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs HubSpot Sales Hub](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-hubspot-sales-hub)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Pipedrive](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-pipedrive)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs folk](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-folk-folk)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Zoho CRM](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs monday CRM](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-monday-crm)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Copper](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-copper)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs HighLevel](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-highlevel)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Close](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-close)
- [Agentforce Sales (formerly Salesforce Sales Cloud) vs Creatio](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-creatio)

  ### 5. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
By Zoho
**Average Rating:** 4.1/5
**Total Reviews:** 2,939
Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization.


Reviewers say compared to Attio, Zoho CRM is:
- Slower to reach roi
- Better at meeting requirements
- Easier to set up
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Zoho CRM](https://www.g2.com/compare/attio-vs-zoho-crm)
**Compare Zoho CRM with other alternatives:**
- [Zoho CRM vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-zoho-crm)
- [Zoho CRM vs Pipedrive](https://www.g2.com/compare/pipedrive-vs-zoho-crm)
- [Zoho CRM vs folk](https://www.g2.com/compare/zoho-crm-vs-folk-folk)
- [Zoho CRM vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm)
- [Zoho CRM vs monday CRM](https://www.g2.com/compare/zoho-crm-vs-monday-crm)
- [Zoho CRM vs Copper](https://www.g2.com/compare/copper-vs-zoho-crm)
- [Zoho CRM vs HighLevel](https://www.g2.com/compare/highlevel-vs-zoho-crm)
- [Zoho CRM vs Close](https://www.g2.com/compare/close-vs-zoho-crm)
- [Zoho CRM vs Creatio](https://www.g2.com/compare/creatio-vs-zoho-crm)

  ### 6. [monday CRM](https://www.g2.com/products/monday-crm/reviews)
By monday.com
**Average Rating:** 4.6/5
**Total Reviews:** 1,326
monday CRM is a dedicated sales platform that enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — managing all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal status so that no opportunity slips through the cracks. Then, analyze sales processes using real-time data in customizable dashboards. Once a deal is won, all post-sales activities can be managed directly from monday sales CRM. This connects all company stakeholders, like finance, legal, and account managers to all relevant information, to ensure smooth billing, contracting, onboarding, and more. Find these key CRM features available on monday sales CRM: - Mass emails & HTML editor - Shared email inboxes - AI email generator - Funnel chart - Leaderboard - Mobile CRM experience - Deal stages monday sales CRM integrates with most sales apps and tools to ensure work is done as efficiently as possible.


Reviewers say compared to Attio, monday CRM is:
- Slower to reach roi
- Easier to set up
- More usable
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs monday CRM](https://www.g2.com/compare/attio-vs-monday-crm)
**Compare monday CRM with other alternatives:**
- [monday CRM vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-monday-crm)
- [monday CRM vs Pipedrive](https://www.g2.com/compare/pipedrive-vs-monday-crm)
- [monday CRM vs folk](https://www.g2.com/compare/folk-folk-vs-monday-crm)
- [monday CRM vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-monday-crm)
- [monday CRM vs Zoho CRM](https://www.g2.com/compare/zoho-crm-vs-monday-crm)
- [monday CRM vs Copper](https://www.g2.com/compare/copper-vs-monday-crm)
- [monday CRM vs HighLevel](https://www.g2.com/compare/highlevel-vs-monday-crm)
- [monday CRM vs Close](https://www.g2.com/compare/close-vs-monday-crm)
- [monday CRM vs Creatio](https://www.g2.com/compare/creatio-vs-monday-crm)

  ### 7. [Copper](https://www.g2.com/products/copper/reviews)
By Copper
**Average Rating:** 4.5/5
**Total Reviews:** 1,158
Copper is a smart & simple CRM that helps you close deals faster.


Reviewers say compared to Attio, Copper is:
- Slower to reach roi
- More usable
- Easier to set up
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Copper](https://www.g2.com/compare/attio-vs-copper)
**Compare Copper with other alternatives:**
- [Copper vs HubSpot Sales Hub](https://www.g2.com/compare/copper-vs-hubspot-sales-hub)
- [Copper vs Pipedrive](https://www.g2.com/compare/copper-vs-pipedrive)
- [Copper vs folk](https://www.g2.com/compare/copper-vs-folk-folk)
- [Copper vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-copper)
- [Copper vs Zoho CRM](https://www.g2.com/compare/copper-vs-zoho-crm)
- [Copper vs monday CRM](https://www.g2.com/compare/copper-vs-monday-crm)
- [Copper vs HighLevel](https://www.g2.com/compare/copper-vs-highlevel)
- [Copper vs Close](https://www.g2.com/compare/close-vs-copper)
- [Copper vs Creatio](https://www.g2.com/compare/copper-vs-creatio)

  ### 8. [HighLevel](https://www.g2.com/products/highlevel/reviews)
By HighLevel
**Average Rating:** 4.6/5
**Total Reviews:** 648
The fastest growing white-label marketing platform for digital agencies. CRM, Email, 2-way SMS, Funnel Builder, and more! Start with a 14 day free trial!


Reviewers say compared to Attio, HighLevel is:
- Slower to reach roi
- Better at meeting requirements
- More expensive
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs HighLevel](https://www.g2.com/compare/attio-vs-highlevel)
**Compare HighLevel with other alternatives:**
- [HighLevel vs HubSpot Sales Hub](https://www.g2.com/compare/highlevel-vs-hubspot-sales-hub)
- [HighLevel vs Pipedrive](https://www.g2.com/compare/highlevel-vs-pipedrive)
- [HighLevel vs folk](https://www.g2.com/compare/highlevel-vs-folk-folk)
- [HighLevel vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-highlevel)
- [HighLevel vs Zoho CRM](https://www.g2.com/compare/highlevel-vs-zoho-crm)
- [HighLevel vs monday CRM](https://www.g2.com/compare/highlevel-vs-monday-crm)
- [HighLevel vs Copper](https://www.g2.com/compare/copper-vs-highlevel)
- [HighLevel vs Close](https://www.g2.com/compare/close-vs-highlevel)
- [HighLevel vs Creatio](https://www.g2.com/compare/creatio-vs-highlevel)

  ### 9. [Close](https://www.g2.com/products/close/reviews)
By Close
**Average Rating:** 4.7/5
**Total Reviews:** 2,046
Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals and make more sales—all without manual data entry!


Reviewers say compared to Attio, Close is:
- Easier to set up
- Better at meeting requirements
- More usable
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Close](https://www.g2.com/compare/attio-vs-close)
**Compare Close with other alternatives:**
- [Close vs HubSpot Sales Hub](https://www.g2.com/compare/close-vs-hubspot-sales-hub)
- [Close vs Pipedrive](https://www.g2.com/compare/close-vs-pipedrive)
- [Close vs folk](https://www.g2.com/compare/close-vs-folk-folk)
- [Close vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-close)
- [Close vs Zoho CRM](https://www.g2.com/compare/close-vs-zoho-crm)
- [Close vs monday CRM](https://www.g2.com/compare/close-vs-monday-crm)
- [Close vs Copper](https://www.g2.com/compare/close-vs-copper)
- [Close vs HighLevel](https://www.g2.com/compare/close-vs-highlevel)
- [Close vs Creatio](https://www.g2.com/compare/close-vs-creatio)

  ### 10. [Creatio](https://www.g2.com/products/creatio/reviews)
By Creatio
**Average Rating:** 4.6/5
**Total Reviews:** 359
One platform to automate industry workflows and CRM with no-code.


Reviewers say compared to Attio, Creatio is:
- Slower to reach roi
- Better at meeting requirements
- Better at support
Categories in common with Attio: [CRM](https://www.g2.com/categories/crm)

**Compare:** [Attio vs Creatio](https://www.g2.com/compare/attio-vs-creatio)
**Compare Creatio with other alternatives:**
- [Creatio vs HubSpot Sales Hub](https://www.g2.com/compare/creatio-vs-hubspot-sales-hub)
- [Creatio vs Pipedrive](https://www.g2.com/compare/creatio-vs-pipedrive)
- [Creatio vs folk](https://www.g2.com/compare/creatio-vs-folk-folk)
- [Creatio vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-creatio)
- [Creatio vs Zoho CRM](https://www.g2.com/compare/creatio-vs-zoho-crm)
- [Creatio vs monday CRM](https://www.g2.com/compare/creatio-vs-monday-crm)
- [Creatio vs Copper](https://www.g2.com/compare/copper-vs-creatio)
- [Creatio vs HighLevel](https://www.g2.com/compare/creatio-vs-highlevel)
- [Creatio vs Close](https://www.g2.com/compare/close-vs-creatio)


---
## Attio Alternatives FAQs

### What features do alternatives offer that Attio does not?

Alternatives to Attio offer several features that Attio currently lacks, including native call center features, campaign management, case management, customer contract management, customer support portals, forecasting, internationalization, knowledge base, marketing ROI analytics, product and price list management, quote and order management, sandbox/test environments, social network integration, support analytics, territory and quota management, and partner relationship management (PRM).



### Which CRM tools do reviewers recommend instead of Attio?

Reviewers recommend [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) for its ease of use, extensive automation, and comprehensive sales and marketing integration, supported by 1,216 mentions of ease of use and 702 mentions of features. [Pipedrive](https://www.g2.com/products/pipedrive/reviews) is favored for its intuitive visual sales pipeline, ease of setup, and strong automation, with 574 mentions of ease of use and 200 mentions of features. [folk](https://www.g2.com/products/folk-folk/reviews) is praised for its clean, user-friendly interface and flexible contact management, with 51 mentions of ease of use and 23 mentions of contact management. [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) is recommended for its powerful automation, AI-driven insights, and scalability, with 3,167 mentions of features and 2,065 mentions of ease of use. These tools provide more advanced features and better support compared to Attio, making them preferred choices among reviewers.



### How does Attio compare to HubSpot Sales Hub?

According to G2 data, [Attio](https://www.g2.com/products/attio/reviews) and [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) have close average ratings of 4.3/5 and 4.4/5 respectively, with HubSpot having a significantly larger review base (13,837 vs. 480). HubSpot leads across all rated dimensions, including meeting requirements (8.6 vs 8.1), usability (8.7 vs 8.3), ease of setup (8.4 vs 7.9), ease of administration (8.6 vs 8.5), support (8.6 vs 8.4), and ease of doing business (8.7 vs 8.8). HubSpot offers a broader feature set, including call center features, campaign management, case management, forecasting, knowledge base, marketing ROI analytics, and territory & quota management, which Attio lacks. Users praise Attio for its flexibility, ease of customization, AI integration, and modern UI, highlighting its adaptability to unique workflows and efficient automation capabilities. However, Attio users note a steeper learning curve, limited native integrations, and less robust reporting compared to HubSpot. HubSpot users emphasize its comprehensive all-in-one platform, ease of use, strong automation, pipeline visibility, and extensive integrations. HubSpot's AI features like Breeze assist in lead generation and workflow automation, though some users find advanced features costly and the interface occasionally cluttered. Overall, HubSpot is favored for its extensive features and scalability, while Attio is preferred for flexibility and modern AI-native design, especially by teams seeking customizable CRM solutions.



### Why do users choose HubSpot Sales Hub over Attio?

Users choose [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) over Attio primarily for its comprehensive, all-in-one CRM ecosystem that consolidates sales, marketing, and customer service functions in a single platform. HubSpot's extensive feature set—including call center capabilities, campaign management, forecasting, and marketing ROI analytics—provides a robust solution for managing complex sales processes. Its intuitive user interface, strong automation tools, and seamless integrations with popular tools like Gmail, Outlook, Slack, and LinkedIn enhance productivity and ease of use. The AI-powered Breeze assistant further streamlines workflows by automating repetitive tasks and providing actionable insights. Additionally, HubSpot's larger user base and mature support infrastructure offer confidence in scalability and reliability. While some users note higher costs and a learning curve for advanced features, the platform's ability to centralize data, improve pipeline visibility, and reduce manual work makes it a preferred choice for organizations seeking a powerful, scalable CRM solution with broad functionality and strong sales enablement capabilities.



### What are the best alternatives to Attio?

The best alternatives to Attio based on G2 user reviews and ratings are [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) (4.4/5 stars with 13,837 reviews), [Pipedrive](https://www.g2.com/products/pipedrive/reviews) (4.3/5 stars with 3,060 reviews), [folk](https://www.g2.com/products/folk-folk/reviews) (4.5/5 stars with 330 reviews), and [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) (4.4/5 stars with 25,825 reviews). These alternatives are highly rated and offer robust CRM capabilities with strong user satisfaction.




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