The customer service is unmatched. My rep spent over an hour going through the weeds with me on journey-specific recommendations.. breaking down strategy, optimizing flows, and giving truly personalized guidance. I've never had a representative at any platform invest that kind of time and attention into helping me succeed. It didn't feel like a generic support call; it felt like having a strategic partner who genuinely cared about my results. That level of dedication makes a huge difference, especially when you're building out complex SMS programs. Review collected by and hosted on G2.com.

It's on the pricier side compared to other SMS platforms, but I recognize that you get what you pay for and Attentive consistently delivers best-in-class results. So the investment feels justified.

My two main gripes are around transparency. First, the reporting dashboard lumps in revenue that isn't directly attributable to SMS, which inflates the actual numbers and makes it harder to get an accurate read on true SMS performance. When I'm presenting results to leadership, I need to trust the data and right now I find myself having to dig deeper to separate what Attentive is actually driving versus what's being loosely attributed with "other revenue".

Second, I wish there was more proactive communication around upcoming features and new capabilities like RCS. I'd love to hear about what's on the roadmap before it launches rather than finding out after the fact. A little more transparency on the innovation side would go a long way in helping me plan ahead and get even more out of the platform. Review collected by and hosted on G2.com.

We love how hands on the Attentive team is and how growth minded they are. Always wanting to to grow, the Attentive team is receptive to all of our feedback and continually dropping new product drops, which we love testing. Review collected by and hosted on G2.com.

Our biggest struggles with Attentive has been that the platform is playing catch up in terms of the email functionality. My team has requested numerous product requests, which the Attentive team has already provided many new updates to address. But overall it’s the catching up to other email first platforms that is our biggest roadblocks when it comes to Attentive. Review collected by and hosted on G2.com.

We've been using Attentive for our SMS marketing efforts, and the results have been nothing short of exceptional. From the moment we onboarded, the team at Attentive made the process seamless, offering hands-on support and expert guidance every step of the way. Setup was seamless and east, and once we decided to move forward with Attentive we were able to get started fast!

Now, having used this for years across multiple brands, the platform has gotten even easier to use and more accessible to have additional stakeholders in. Review collected by and hosted on G2.com.

Cost and pricing can be a bit prohibitive as well as challenging with lack of transparency in rates.

International hurdles are also challenging at times, but that may be a byproduct of legislation differences rather than Attentive policy Review collected by and hosted on G2.com.

I cannot say enough good things about the Attentive team. From day one, it hasn't felt like we just bought a software license, it feels like we gained an extension of our own marketing team. Their customer success managers are proactive, strategic, and genuinely invested in our ROI. If you're looking for a platform where the service is as high-quality as the tech, this is it. Review collected by and hosted on G2.com.

I honestly have nothing negative to say. Anything we’ve asked them to do even things they don’t normally offer, they’ve either been able to provide or have worked with us to find a solution, helping make our marketing goals and ideas a reality. Review collected by and hosted on G2.com.

I really appreciate that Attentive allows us to easily reach our customers where they most want to be reached. I value how easy it is to deploy SMS and MMS text messages to our customers. I love the functionality of being able to schedule multiple messages for a specific sale instead of individually scheduling them. The setup, despite being somewhat complicated for us initially, is generally very easy. Review collected by and hosted on G2.com.

The only aspect of Attentive that is somewhat challenging is just some of their features are locked by default, and you have to reach out to customer service to get them to work for you. I understand that they kind of gate keep some of the items for safety or things like regulations, but in other ways, sometimes there's something you may want to be able to do that you can't simply because they just don't want you to be able to do that and have it locked. Review collected by and hosted on G2.com.

The Attentive platform is so intuitive. The reporting capabilities are great, and it's incredibly easy to set up campaigns from start to finish. The White Glove customer support and chat service is incredible and so responsive; it's quick and easy to solve any issues whether technical or user error. Attentive is also always on the forefront of technological advances, making sure their clients are able to get their hands on the latest tools. Review collected by and hosted on G2.com.

It's difficult to obtain information about who the subscribers are within segments - the segments and customers within them are not easily downloadable, so you cannot use segment analysis for customer research like you can with some other ESPs. Review collected by and hosted on G2.com.

I like the attentive white glove service. It really helps me move things along for clients and figure out more complex problems we're facing. I always feel like I get a really great response, and issues are handled really quickly. It allows me to solve any issues I'm facing really fast. I also find it helpful in implementing more complex things that our clients want to focus on within the platform. I feel that's a really great benefit overall. The initial setup was easy, especially with the white glove service. Review collected by and hosted on G2.com.

I think the overall journey building experience could be improved. For example, Klaviyo has a much more seamless process. There's a lot more capabilities such as cloning different flows that make the process a lot easier and allows for a lot of additional testing and other capabilities. Review collected by and hosted on G2.com.

Nothing liked best about attentive unfortunately. Review collected by and hosted on G2.com.

Attentive is a deeply frustrating platform and I would warn any business owner to stay far away.

The integrations are severely lacking. There is no robust live chat integration, which is debilitating for any modern ecommerce or service business trying to run a unified customer communication stack. If conversational commerce is part of your strategy, this platform will hold you back.

You cannot update your own subscriber lists. Every list change has to be manually submitted to their team, which turns what should be a five second task into a painstaking back and forth process. For a platform charging premium rates, the lack of self service list management is inexcusable.

The pricing is misleading. The contract rate is not what you actually pay. Carrier fees, which Attentive does not advertise upfront, nearly double the real monthly cost. Budget for twice what their sales team quotes you, because that is what will actually hit your account.

The biggest warning: do not sign anything with Attentive without scrutinizing every clause. They buried a 12 month auto renewal into our contract. We believed we were month to month after the initial 12 month term. We were not. We are now locked in for another 8 months against our will, with no option to exit. This is the kind of contractual landmine that should disqualify a vendor entirely.

Lacking integrations, no self serve list management, deceptive pricing, and predatory auto renewal terms. Avoid. Review collected by and hosted on G2.com.

Attentive is incredibly user-friendly, no matter what level of Marketing expertise you have. They also have some of the best merchant support. I'm a huge fan of their White Glove service and they have team members who are dedicated to helping you troubleshoot any difficulties. Review collected by and hosted on G2.com.

Nothing as of right now, this has been one of the most seamless email marketing platforms I've used in my 5+ years in e-commerce. Review collected by and hosted on G2.com.

The ease of use along with the amount of data the platform is able to provide us with. I specifically like the ability to create various segments allowing us to send more targeted messages to our customers. I also find the click map on the email campaigns we send out to be very insightful. The retargeting option that attentive automatically makes for us when we send out SMS campaigns saves us from having to do something like that ourselves, lightening up the workload. Review collected by and hosted on G2.com.

To be truthful, I have not run into any downsides or issues with attentive. Review collected by and hosted on G2.com.