Attentive is a user friendly email service provider that is a perfect blend of approachable for the brand manager and detailed for the agency. Review collected by and hosted on G2.com.

I think there could be improvements in two areas with Attentive. First, there isn't a simple way to view how subscriber growth compares to different time periods. Second, it's not easy to tell which products were sold from campaign emails. Review collected by and hosted on G2.com.

I like that Attentive continues to develop their product in innovative ways that aren't yet seen in the marketplace. It keeps us at the forefront of personalizing our CRM messages to our customers. Additionally, the initial setup for SMS was fantastic, and for email, it was also good. Review collected by and hosted on G2.com.

The focus is definitely Black Friday and Cyber Monday, which is peak for most retailers. However, at fun.com and halloweencostumes.com, our peak is earlier starting in August. So when they're doing major releases during that time, which is the cutoff for releases for other retailers, it can cause issues for us during our peak. Review collected by and hosted on G2.com.

The interface is extremely easy to use. Whenever I have a question, the whiteglove team is very friendly, prompt, and they know the platform well. Our account rep is also very responsive and personable. Review collected by and hosted on G2.com.

I really can't think of anything I dislike. Review collected by and hosted on G2.com.

User-friendly interface. Easy to set-up journeys and create segments. Support team reply quickly. Review collected by and hosted on G2.com.

As we have two different accounts for the US and CA and we report on them as one, it would be helpful to be able to build custom dashboard where we can include the number of clicks and unsubscribes, rather than the percentages. It would also be helpful if there was an AI summarisation tool for the conversations tab where we can identify legitamate replies and understand what their main concerns are rather than having to individually open all replies. Review collected by and hosted on G2.com.

What I like best about Attentive is how it helps streamline communication and makes it easier to stay connected with customers in real time. The platform is user-friendly and allows us to quickly send targeted messages, track engagement, and improve the overall customer experience. Review collected by and hosted on G2.com.

While Attentive is helpful for customer communication, some areas could be more intuitive, especially when managing conversations or reviewing customer history. Having easier access to detailed customer information and more robust tracking tools would help improve efficiency. Review collected by and hosted on G2.com.

What I like best about Attentive is how effectively it turns SMS into a measurable revenue channel rather than just a broadcast tool. The segmentation capabilities and behavioural triggers make it easy to personalise messaging at scale, which has driven meaningful conversion uplift for us.

The platform integrates smoothly with our ecommerce stack, and the campaign performance reporting is clear enough to make optimisation decisions quickly. It’s also intuitive for day-to-day use, which allows marketing teams to move fast without heavy technical support.

Overall, it’s a powerful retention and conversion tool that delivers tangible ROI when used strategically. Review collected by and hosted on G2.com.

One area for improvement is pricing transparency and overall cost, particularly as subscriber volume scales. SMS can become an expensive channel quickly, so having clearer forecasting tools would help with long-term planning.

Additionally, while the platform is strong for core flows and campaigns, more advanced customisation sometimes requires additional setup or support. That said, these are relatively minor trade-offs given the revenue impact the channel can deliver when managed well. Review collected by and hosted on G2.com.

White glove customer service team and I have an OUTSTANDING account manager (Adam Meyerson) Review collected by and hosted on G2.com.

A tad behind on technology. Love that AI is here, but I want to be able to walk through the audiences that I'm generating with the AI tool. I'm grateful that email autosave is rolling out because I can't tell you the amount of times I've lost my work because I get pulled into a report or a call and then get automatically signed out and lose everything which is hours of work. My account manager has signed me up to be part of the test group for the preference center, I just need to work with him to get this executed because right now we're wanting and needing more than preference dropdown with our lightboxes. Review collected by and hosted on G2.com.

What I like best about Attentive is its easy-to-use interface, strong SMS performance, and automation features that help reach customers at the right time. Review collected by and hosted on G2.com.

What I dislike about Attentive is that sometimes the reporting insights are limited, and deeper analysis requires extra effort. Also, some features feel restrictive when trying to customize campaigns more flexibly. Review collected by and hosted on G2.com.

What I like best about Attentive is how intuitive and conversion-focused the platform is. The onboarding was straightforward, and once everything was set up, it was easy to build flows, segment audiences, and launch campaigns without needing heavy technical support.

I also appreciate how strong the SMS deliverability is and how well the automation performs, especially for abandoned carts and promotional pushes. The reporting is clear and actionable, which makes it easier to see what’s actually driving revenue and optimize from there.

Overall, it feels built for brands that care about performance, not just sending texts. Review collected by and hosted on G2.com.

One downside is that pricing can scale up quickly as your subscriber list grows, especially if you’re sending frequent campaigns. It’s powerful, but you definitely feel the investment as volume increases. Review collected by and hosted on G2.com.

The platform is very user-friendly which is nice for smaller teams who may need to provide coverage for PTO– easy for my manager to jump in and make tweaks without too much instruction. There are some things you can't do as a basic user (like set up A/B tests), but White Glove support via platform chat has always been quick to respond.

They do launch a lot of new features (mainly AI) so there's definitely upsell that happens once you enroll but I've never seen a new feature roll out without the ability for a free trial before locking in at a higher rate. Review collected by and hosted on G2.com.

Would like to see a way to train their AI content suggestions in tailored brand voice the way you can on outside platforms, or with using best-performing past sends. As-is, the content suggestions are way too generic. Review collected by and hosted on G2.com.