--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1483 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1483 scale: '5' date_modified: '2026-08-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,483 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. (479 reviews) - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. (409 reviews) - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. (358 reviews) - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. (199 reviews) - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. (116 reviews) - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. (115 reviews) - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. (111 reviews) - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. (90 reviews) - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Ease of Use and Efficiency in SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Gerard C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the ease of use and simplicity of Attentive. I also appreciate that it is a platform dedicated solely to SMS Marketing, which makes it very refined. **What do you dislike about Attentive?** Perhaps not so much as a tool, but it is not as embedded in the Spanish community. It is more in the English community. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the problem of saturated inboxes and increasing competition; it offers a channel with less noise to improve sales. ### 2. Efficient SMS & Email Automation with Smooth Integration **Rating:** 3.5/5.0 stars **Reviewed by:** Damien K. | Director of partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Attentive?** I appreciate that Attentive is our go-to platform for SMS and email automation around transactions, which our clients love for the time saving it helps create every time someone purchases off their website. It easily integrates with commerce platforms, especially Shopify, which is a big plus. I also find Attentive easy to set up, and with our experience as an agency, it's quite simple to use. **What do you dislike about Attentive?** Attentive has always been known for SMS but is getting better at emails too. I’d say they have come a long way, but still worth considering. More automations and content templates including AI suggestions could improve the email feature. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS and email automation around transactions, saving our clients time with every purchase. It's easy to set up and integrates well with Shopify. ### 3. Strong Support and Great UI, but Integration Could Be Better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The support is strong. UI is also great. **What do you dislike about Attentive?** It's not as integrated as other platforms. **What problems is Attentive solving and how is that benefiting you?** Clean popups, easy to track journeys, best platform for SMS ### 4. Simple Setup, Great Returns with Attentive **Rating:** 4.5/5.0 stars **Reviewed by:** Erynn S. | Director of Ecommerce + Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Attentive?** I use Attentive for SMS marketing, and it allows me to reach customers and subscribers via text messaging. I like the journey feature because it's simple to set up and gives me good returns. Setting up Attentive was simple. **What do you dislike about Attentive?** The reporting system is a little sticky. **What problems is Attentive solving and how is that benefiting you?** Attentive allows me to reach customers via text messaging. I like the simple setup of the journey feature, which gives me good returns. ### 5. Simple Segment Imports and Easy SMS Campaign Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I really like how simple it is to import segments and set up SMS campaigns. The process feels straightforward and easy to manage. **What do you dislike about Attentive?** I don’t like that I’m not able to import customer attributes on my own. I’d much rather be able to handle that directly, instead of having to submit a request to our account team each time. **What problems is Attentive solving and how is that benefiting you?** Attentive offers a more reliable platform for deploying SMS campaigns. ### 6. Amazing SMS Growth With Immediate Impact **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney S. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** amazing SMS growth. We've seen an immediate impact **What do you dislike about Attentive?** lacks some integrations in comparison to Klaviyo. Klaviyo seems to be the platform that most other platforms have. Attentive is hit or miss. **What problems is Attentive solving and how is that benefiting you?** SMS, Email ### 7. Boosts Engagement with Targeted Audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica H. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I LOVE that with Attentive, I can segment audiences and sends in so many different ways to obtain the most optimized audience and engagement results. The ability to create a targeted and optimized audience list based on interest and engagement is super valuable. Also, the initial setup was very easy. **What do you dislike about Attentive?** I would like to see an improvement in reporting. Specifically, I would like a PDF download feature or an external sharing link for business partners. **What problems is Attentive solving and how is that benefiting you?** I find Attentive streamlines our consumer connections and communication channels, helping me create targeted and optimized audience lists based on interest and engagement. ### 8. Easy-to-Use UI and Exceptionally Helpful Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The UI is super easy to read and understand. All the people and reps I've worked with have been amazing and always helpful with any questions or problems. **What do you dislike about Attentive?** It would be great if ROI was available on the dashboard. **What problems is Attentive solving and how is that benefiting you?** Reaching customers when immediate action/behaviors are needed. It's also really helped reaching very segmented groups of people. We're able to send texts to small groups and achieve high cvr and rev/text. ### 9. Effortless SMS Marketing with User-Friendly Design **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I like how easy it is to build journeys and how user-friendly the interface of Attentive is. It's much easier to use than in-house models, and the initial setup was very easy and quick. **What do you dislike about Attentive?** Some of the AI tools have limited visibility - for example, I cannot see all of the messages sent by AI journeys. **What problems is Attentive solving and how is that benefiting you?** Attentive manages our entire SMS channel, from campaigns to journeys and list size efficiently. ### 10. Scales SMS Marketing with a strong automation **Rating:** 5.0/5.0 stars **Reviewed by:** Osmely V. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive makes personalized messaging at scale feel simple. It works well with clear, segmented email tools, which I find really beneficial. The initial setup was super easy, making the transition smooth. **What do you dislike about Attentive?** common pain point with Attentive is that it can get expensive quickly as your subscriber list grows **What problems is Attentive solving and how is that benefiting you?** I use Attentive for reaching customers, engagement, and campaigns, making personalized messaging at scale feel simple. ### 11. Efficient with User-Friendly Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Tamara T. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I found Attentive to be very efficient. The interface is very easy to maneuver, and the platform's setup was easy as well. Although I haven't used the AI tool yet, knowing it could create copy by identifying the brand voice is very valuable and can save time. **What do you dislike about Attentive?** I think a quicker way to create dynamic codes and add more customizable layout features could improve the experience. **What problems is Attentive solving and how is that benefiting you?** I used Attentive to migrate a brand's email marketing efficiently, finding its interface easy to maneuver. The potential of the AI tool to create brand-voice aligned copy is valuable and saves time. ### 12. Very Useful Subscriber Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** subscriber management tool is very useful **What do you dislike about Attentive?** It take a while to load subscriber activity **What problems is Attentive solving and how is that benefiting you?** Showing what information is sent to customer and when ### 13. Plenty of Options, But the Website Could Be More User-Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** the system has various options to choose from **What do you dislike about Attentive?** It is not the most user friendly website **What problems is Attentive solving and how is that benefiting you?** make it a little easier to use ### 14. Functional Platform, Needs Improvements in the Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Juan M. **Reviewed Date:** October 29, 2025 **What do you like best about Attentive?** I enjoy how the Attentive platform delivers exactly what it promises in terms of functionality. I find particularly useful the features that allow sharing locations or landing pages from my website and the ability to use images in campaigns. I also value the way Attentive can send SMS reminders or include final links for the user to return to the website, which is very useful for increasing interaction in campaigns. I believe the platform is functional and delivers on what it says, which is a great benefit for our marketing needs and user campaign management through SMS. **What do you dislike about Attentive?** I don't like the user interface of Attentive. I can't see the invoices or receipts, and the financial part is very complicated to manage from the support page. The user interface is not clear and there are many things that are confusing. I feel like I need to become more familiar with the interface, but I think more user studies should be conducted to identify issues. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for marketing and SMS campaigns, mainly to remind users and direct them back to the website. The platform is functional and delivers on what it promises, although its interface and financial management could improve. ### 15. Effortless SMS Marketing with Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sarah B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Attentive?** I appreciate that Attentive is quite easy to use, especially on the backend, which simplifies the management of our SMS marketing efforts. The ease of setting up the platform was reportedly straightforward, even though I wasn't involved in that process. I like how effective Attentive is at helping us gather new customers for our Local Boy Outfitters retail site, using promo codes and cart reminders to convert interest into sales. I find it particularly beneficial that Attentive integrates seamlessly with Klaviyo, which is crucial for our email marketing strategies. The ability to schedule campaigns and adjust flows efficiently enhances our team's productivity, making it a significant asset in our day-to-day operations. **What do you dislike about Attentive?** I am not satisfied with the current fee structure of Attentive. Additionally, I feel that the support team should be more proactive in reaching out to us. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing to attract new customers and boost sales via promo codes and cart reminders. It's easy to use, schedule campaigns, adjust flows, and integrates well with Klaviyo. ### 16. User-Friendly Journey Building with Responsive, Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kaylah R. | Senior Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Very user friendly and easy to navigate. Great options for building journeys & segmenting. The team is also very responsive and helpful. **What do you dislike about Attentive?** I would love a large multi-account reporting tool for agencies like us to pull stats for multiple accounts at once. **What problems is Attentive solving and how is that benefiting you?** Attentive has been a vital and effective tool for growing our customer base and increasing sales & engagement ### 17. User-Friendly SMS Marketing Tool with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Krista N. **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I find Attentive to be very user-friendly, particularly in the context of life cycle marketing. For someone who is a beginner, it was easy to comprehend the logistics of creating an SMS campaign. It's been instrumental in executing strategies effectively and ramping up to create more business, which has been incredibly beneficial for our marketing efforts. Additionally, Attentive has proven to be useful in learning how to set up a strategy and see results unfold. I'm also impressed with how helpful the customer support team at Attentive has been, which adds to the overall positive experience. Overall, these factors would make me consider purchasing Attentive again in the future, and I would rate my likelihood to recommend it as a nine out of ten. **What do you dislike about Attentive?** I don't have any at this time **What problems is Attentive solving and how is that benefiting you?** I find Attentive very useful for ramping up business as it simplifies life cycle marketing and is easy for beginners to use. **Official Response from Andrew Tissera:** > Thank you for sharing your positive experience with Attentive! We're glad to hear that our platform has been instrumental in executing effective marketing strategies and ramping up your business. Our customer support team works hard to provide quick, reliable assistance, and we're pleased to hear that it has contributed to your overall positive experience. We appreciate your feedback! ### 18. Effortless Text Marketing with Intuitive Tools and Excellent Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I really like how easy Attentive makes it to manage text marketing and automate campaigns. The interface is intuitive, and the segmentation tools are strong. It’s great for sending personalized messages without needing a lot of manual setup. The customer success team is also very responsive and helpful whenever I’ve needed guidance. **What do you dislike about Attentive?** While the platform is solid overall, some parts of the analytics and reporting could be more flexible. It would also be nice if there were more built in integrations and creative tools for customizing message flows without needing to go through support. It’s definitely good, but there’s still room for smoother usability in a few areas. **What problems is Attentive solving and how is that benefiting you?** Attentive helps simplify SMS marketing by taking care of the heavy lifting with automation, compliance, and segmentation. It saves a lot of time compared to doing everything manually and makes it easy to stay connected with customers in a more personal way. The ability to track performance and see real revenue impact from text campaigns has also been a big plus, helping us make smarter marketing decisions overall. ### 19. Effortless Setup and Superior Support **Rating:** 5.0/5.0 stars **Reviewed by:** Campbell B. **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I have been using Attentive for six years across multiple brands as our SMS provider, and I have consistently found it to be the best in class compared to other vendors we considered. The implementation was exceptionally easy and thorough, with the supportive team from Attentive making the process smooth, even without a previous SMS provider. Their account managers are notably proactive and helpful in understanding the platform and making strategic decisions for our SMS campaigns. The platform excels in being user-friendly, which makes it incredibly easy to manage plans, think on our feet, and adjust scheduled campaigns on the dashboard. This flexibility allows us to see the journeys we have flowing and make necessary changes efficiently. Additionally, I appreciate the export of reports feature, which provides valuable insights and is conveniently emailed to me every morning. The dashboard for set or delivered campaigns, complete with stats, photos, and scripts, is both insightful and helpful. The integration with other tools, such as Klaviyo, enhances the functionality without complexity. Overall, my experience with Attentive is very favorable, reflected in my high likelihood of recommending it to others, rating it a perfect ten. **What do you dislike about Attentive?** I think Attentive is just a standalone platform, so it doesn't fully integrate the email side. They might have introduced email, but it isn't something that most people are using. This creates a difficulty because it requires having two separate platforms for CRM tasks. **What problems is Attentive solving and how is that benefiting you?** I find Attentive simplifies SMS campaign management, allowing me to easily shift plans and update scheduled campaigns via a user-friendly dashboard. It also offers insightful report exports and proactive account management, enhancing our strategic decisions. ### 20. Streamlines SMS Marketing with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia G. **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I appreciate Attentive for being best in class for SMS marketing, which led me to use it both on the brand side and now within an agency setting as a preferred platform. The setup process was extremely straightforward, greatly aided by the supportive Attentive team, making it very easy to use. I find that it significantly streamlines the SMS customer journey, allowing us to effectively meet customers at pivotal points in their decision-making process by communicating deals seamlessly. The platform's amazing interface stands out for its ease of use, adding to the overall positive experience. The integration with Klaviyo helps us streamline all the programs we use together, enhancing our efficiency. Additionally, the pricing combined with ease of use makes it a compelling choice for repeated usage. **What do you dislike about Attentive?** I don't have anything to add. **What problems is Attentive solving and how is that benefiting you?** I find Attentive streamlines the SMS customer journey, allowing us to reach customers at key decision points and effectively communicate deals. It is incredibly easy to use and integrates well, enhancing our marketing efforts. ### 21. User-Friendly Interface, Needs Better Revenue Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Alisan M. **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I definitely like the Attentive platform. I appreciate that it has a super user-friendly interface, which makes it really easy to use and straightforward, solving the time constraints we typically have on other platforms. What I really like about Attentive, and what I often tell clients, is that when migrating over to Attentive, they handle a lot of the heavy lifting, which simplifies the migration process significantly. Additionally, if I don't know the answer to something, Attentive is always there to help, which is a huge benefit when working with clients. I also find the ease of integrating with other platforms to build segments, and the features such as AB testing and sending in relative time zones, very useful. These features stand out as big advantages when compared to other platforms. All these aspects make the platform very appealing and would make me consider choosing it again. **What do you dislike about Attentive?** I find Attentive's tracking and reporting to be problematic as it overattributes revenue significantly, making it unreliable for accurate client reports. This discrepancy with the true source of revenue data is frustrating and hinders its use for precise tracking. Additionally, I've had negative experiences with the company's handling of my list when attempting to leave, which left me with a bad impression of the company's practices. **What problems is Attentive solving and how is that benefiting you?** Attentive simplifies migration by handling heavy lifting, easing setup difficulties. Its user-friendly interface saves time and aids quick navigation. However, it faces challenges with tracking accuracy and report reliability, impacting revenue attribution. ### 22. Effortless Integration with Attentive and Stellar Team Support **Rating:** 4.5/5.0 stars **Reviewed by:** Amy W. | Head of Digital **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** I found Attentive to be an incredibly easy-to-use platform. Setting it up was seamless, especially since we already had it integrated into our Shopify, making navigation straightforward. The simplicity in its usability is highly appreciated. Additionally, I love the friendly and supportive team; my interactions with them, including meeting them at an expo, has been immensely positive. The marketing platform as a whole is beneficial, with features like segmentation and the referrer friends option significantly enhancing the marketing efforts. I am particularly optimistic as we anticipate improvements in our marketing through better email capabilities, improved segmentation, and enhanced customer communication. This positive experience, combined with its strong potential to improve our marketing metrics, makes me appreciate Attentive's offerings greatly. **What do you dislike about Attentive?** I find the SMS feature of Attentive to be quite expensive. Although I understand that generating revenue from SMS is a key part of their business model, the high cost is a significant concern for me. **What problems is Attentive solving and how is that benefiting you?** I find Attentive's marketing platform beneficial for improving customer engagement with better emailing and segmentation. ### 23. Cost-Effective Platform with Easy A/B Testing **Rating:** 4.5/5.0 stars **Reviewed by:** Chad M. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive offers ease of use and the ability to AB test, which makes it simple to test variants. I also appreciate the platform's cost-effectiveness and consider it a better platform compared to Klaviyo. The team was super helpful with the transition, making the initial setup straightforward. **What do you dislike about Attentive?** I feel that Attentive needs more support on journeys. I would appreciate more ideas and recommendations on what we might be missing. **What problems is Attentive solving and how is that benefiting you?** Attentive provides a great platform for sending customer messaging via email and SMS. It's easy to use, allows A/B testing, and helps us test variants effectively. ### 24. Intuitive Design for the Team, Though We Still Use Another Marketing Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Design and layout makes everything fairly intuitive for myself and the team **What do you dislike about Attentive?** we use another platform as well for marketing **What problems is Attentive solving and how is that benefiting you?** SMS efforts ### 25. Effortless SMS Integration with Stellar Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. **Reviewed Date:** February 16, 2026 **What do you like best about Attentive?** I like how easy the interface is to use and the team behind it. It's super easy to navigate and also pull stats on performance, making the process of sharing with key stakeholders a quick one. It allows us to sign our customers up in a much simpler way, making opt-in rates higher. We've found out it links with Klaviyo and Shopify. So far it seems super easy. **What do you dislike about Attentive?** Nothing so far **What problems is Attentive solving and how is that benefiting you?** Attentive simplifies customer sign-ups, boosting opt-in rates. The easy navigation and performance stats streamline sharing with stakeholders, making the interface and supportive team valuable. ### 26. Unified SMS & Email Tracking Makes Campaign Optimization Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Zac B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Attentive?** I love that Attentive allows us to track both SMS and email performance within the same campaign. Having both channels integrated in one place makes it easy to see how each message contributes to the overall results and optimize our strategy in real time. **What do you dislike about Attentive?** There’s a bit of a learning curve with all the features, but that’s also what makes it such a robust platform. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us manage SMS and email marketing in one place, making it easier to create consistent messaging across channels. The AI features are especially helpful — they save time, improve personalization, and boost engagement by suggesting the best send times and content for our audience. ### 27. Detailed UI and Seamless Tools That Shine **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline B. | Marketing Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I love the detailed user interface and its seamless tools. **What do you dislike about Attentive?** I wish there was a better way to view all of the image uploads. **What problems is Attentive solving and how is that benefiting you?** Sending email campaigns quickly and effectively. ### 28. Useful Email Tool, Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Stacey D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like the journeys in Attentive. They help us set things automatically. **What do you dislike about Attentive?** We have quite a few errors with Attentive that we don't get great support on. We've had customers having trouble unsubscribing from emails, and Attentive can't recreate the issue, yet we keep getting emails from our customers about it. We also find the blocks for creating emails to be clunky, so there are issues like that. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for sending out emails, and it helps us easily segment our emails to customers. The journeys automatically set up, enhancing our email marketing efforts. ### 29. Easy SMS and Email Tool, But Lacks Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Carolyn J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like how easy Attentive is to use. I also appreciate the ability to create follow-up texts and emails, which allows us to reach people who did not open the original text or email. The setup was easy too. **What do you dislike about Attentive?** We do not like the reporting at all. We have to reach out to our account rep to get costs spent on emails monthly because we cannot pull the information ourselves. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the problem of reaching our customers via text and email, and we can send follow-ups to those who didn't open the original message. ### 30. Efficient SMS Platform with Quick Support **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I find Attentive to be an easy-to-use platform for reaching my guests. I like the white glove support that answers questions quickly. They've answered my questions in a timely manner and helped set up journeys for me. Also, the initial setup of Attentive was easy. **What do you dislike about Attentive?** NA **What problems is Attentive solving and how is that benefiting you?** I use Attentive to reach my guests easily and appreciate the quick, responsive white glove support for setting up customer journeys. ### 31. Efficient Messaging with Room for Flexibility **Rating:** 2.5/5.0 stars **Reviewed by:** Shannon W. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive is easy to use and makes building flows straightforward. It allows us to send text messages to our customers quickly and easily, and I appreciate being able to track our metrics. **What do you dislike about Attentive?** I've really disliked being locked into a contract. When we wanted to pivot and use some different things when Attentive wasn't working as well for us. We've had to continue to use Attentive to fulfill the contract while leveraging another software that's meeting our needs better. **What problems is Attentive solving and how is that benefiting you?** Attentive allows us to send text messages quickly and easily while tracking our metrics. ### 32. Effortless SMS Marketing with Attentive **Rating:** 5.0/5.0 stars **Reviewed by:** Lawrence K. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like Attentive because it's easy to use and the simplicity around sending messages is great. Measuring success on their dashboard is relatively clean and easy, which makes tracking performance straightforward. The initial setup was extremely easy, with the Attentive team providing a lot of help and staying in communication every step of the way. **What do you dislike about Attentive?** Nothing at this time! all works smooth so far **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach customers quickly and efficiently in a personalized way via SMS and MMS. It's easy to use, with straightforward sending and clean, easy-to-understand success metrics on the dashboard. ### 33. Good value, could have better features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** Competitve pricing and SMS messaging expertise **What do you dislike about Attentive?** Content editor is restrictive and email list upload policies are cumbersome **What problems is Attentive solving and how is that benefiting you?** Digital list marketing ### 34. Easy to Use and Scalable, but the Cost-to-Revenue Ratio Holds Us Back a Little **Rating:** 3.0/5.0 stars **Reviewed by:** Natalie W. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** Its easy to use and simple enough to scale. **What do you dislike about Attentive?** The main downside is the cost-to-revenue ratio. If it were more economical, we’d likely send more segmented texts rather than waiting for the bigger moments. **What problems is Attentive solving and how is that benefiting you?** We unlocked a new channel with Attentive. Our welcome flows have improved, and we’re now able to reach more of our customers instantly. ### 35. The Attentive team and platform are great and most intentional with what we need! **Rating:** 5.0/5.0 stars **Reviewed by:** Hollie E. | Director of Fan Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The Attentive platform feels like it was made with the user in mind. **What do you dislike about Attentive?** I think we're learning about some of the ways to mold the event space to using Attentive. Especially when it comes to communicating consistently with the consumer. **What problems is Attentive solving and how is that benefiting you?** Attentive is helping us bring awareness of our shows to the consumers most interested in the event. ### 36. User-Friendly Platform with Best-in-Class Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2026 **What do you like best about Attentive?** user friendly platform, best in class performance **What do you dislike about Attentive?** costs/pricing for additional packages including AI journeys **What problems is Attentive solving and how is that benefiting you?** customer personalization and engagement targeting ### 37. Extremely User-Friendly UI with AI Features That Drive the Business Forward **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The UI is extremely user-friendly. New AI features help to drive the business forward. A/B Testing is easy to set up **What do you dislike about Attentive?** The segmentation tool provides only bare minimum options. Being a portfolio of brands, it is impossible to see a roll-up view. Having a shared cart means the customer can switch from one brand to another brand using a single click. The customer see the sign up unit each time they switch to another brand in the same session. The product feed should be client facing **What problems is Attentive solving and how is that benefiting you?** Getting new customers, increasing revenue, and retention rate. ### 38. Expert CSM Support and Strong SMS Marketing Know-How **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** CSM support and expertise in SMS marketing **What do you dislike about Attentive?** The UI could use some improvements. Some features are missing compared to our ESP - the ability to clone flows to other triggers, the ability to review recipients of specific flows, or view recipients of campaigns. **What problems is Attentive solving and how is that benefiting you?** Providing best-in-class SMS marketing services, it's helpful to have guidance around the laws surrounding SMS marketing, and have CSM support on performance/strategy. ### 39. Expert Support and Easy Setup, but Attribution Concerns **Rating:** 4.5/5.0 stars **Reviewed by:** Josh I. | Co-Founder and COO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I really appreciate Attentive's white glove service. It really helps because changing or creating new campaigns is really easy due to always having an expert to talk to. I also found the initial setup of Attentive to be easy. **What do you dislike about Attentive?** Yeah. I don't know if I understand or trust their attribution. **What problems is Attentive solving and how is that benefiting you?** Attentive makes changing or creating campaigns easy with expert support through their white glove service. ### 40. User-Friendly SMS Marketing Tool with Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew N. | Vice President Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I find Attentive easy to use and affordable. The initial setup was very easy, and it allows me to send SMS effectively. **What do you dislike about Attentive?** I wish Attentive provided more insights on how to be more efficient with my SMS. **What problems is Attentive solving and how is that benefiting you?** Attentive helps me reach out to customers via SMS. It's easy to use and affordable, making setup and sending SMS simple, though I need more insights for efficiency. ### 41. Effortless Setup, Great UI, and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Savannah T. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like how Attentive has an easy-to-understand UI compared to Klaviyo, which makes building out campaigns simpler for me. I appreciate the support team and find their retargeting campaigns very helpful. Having email and SMS in the same platform with a great UI helps with consolidation. The initial setup was very easy. **What do you dislike about Attentive?** the attribution **What problems is Attentive solving and how is that benefiting you?** I use Attentive for consolidating email and SMS on the same platform with a great UI, which makes campaign building easy. The retargeting campaigns are simple to add, and the support and user interface are outstanding compared to Klaviyo. ### 42. Attentive Review **Rating:** 4.5/5.0 stars **Reviewed by:** Kirsten R. | Marketing Operations Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Attentive?** Attentive is user-friendly and easy to navigate. I appreciate how simple it is to build campaigns and segment audiences. The prebuilt journeys are a huge time-saver and provide a helpful starting point for strategy. I especially love the conversational flow options within journeys. They’ve been a huge success for us in helping segment customers based on what they’re actually looking for and guiding them to the most relevant content or products. Their support team has also been incredibly helpful. Every time I’ve had a question, they’ve responded quickly and thoroughly. **What do you dislike about Attentive?** When I originally signed up, we had an assigned account representative who met with us monthly. That support was helpful for staying up to date on new features and brainstorming strategy. Recently, Attentive removed direct account reps for my plan level, so now I don’t have a dedicated point of contact. This makes it harder to stay engaged or ask for guidance. I also wish there were more integrations beyond Klaviyo. For example, features like sending a text to users who didn’t open an email are great , but since we use Sendlane for email, we can’t take full advantage of those capabilities. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us reach customers through SMS in a streamlined, efficient way. It makes campaign building, audience segmentation, and journey setup easy — all of which help us save time and improve performance. The conversational journeys in particular have helped us better understand customer intent and personalize their experience from the start. ### 43. Frustratingly limited **Rating:** 1.0/5.0 stars **Reviewed by:** Abbey S. | CRM Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The concierge service is mostly very good **What do you dislike about Attentive?** How difficult it is to do A/B tests on signup forms, why should I have to reach out to you? **What problems is Attentive solving and how is that benefiting you?** Now that there are other programs that will do the same job but better, I do not think we will be staying with attentive once our contract ends. ### 44. Attentive is straight forward & gets the job done. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Attentive?** I love that with attentive it has built in features, such as shortening links, creating a gif, and straight-forward reporting insights. **What do you dislike about Attentive?** What I don't like about attentive is that there is a delay in getting reporting for SMS campaigns after they've been sent out. The reporting isn't live. **What problems is Attentive solving and how is that benefiting you?** Attentive allows for us to schedule our SMS campaigns, segment easily our audience, and view insights. ### 45. Streamlined SMS with Fantastic Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Jenny N. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like Attentive because it helps directly communicate with customers with personalization. The friendly UI is a plus, making it comfortable to use. The A/B testing features are also great, as they make it easy to analyze data and understand customer behavior. Overall, I found the initial setup to be easy. **What do you dislike about Attentive?** I think data reporting could be more seamless. I'd like to see live dashboards to make reporting better. **What problems is Attentive solving and how is that benefiting you?** Attentive helps me directly communicate with customers with personalization and makes it easy to analyze data and customer behavior using A/B testing features. ### 46. AI Upgrades That Supercharged Our SMS Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** All the AI upgrades. We recently added on the AI audiences and send time and this has been so great for our SMS strategy. **What do you dislike about Attentive?** Just when they have glitches but that is very few and far between. **What problems is Attentive solving and how is that benefiting you?** Customer engagement. We are always looking to engage customers at the right time and with the right message so the AI adds have really helped with this. ### 47. Simple Campaign Setup, Needs More Support **Rating:** 4.0/5.0 stars **Reviewed by:** Savannah D. | Senior Manager, Omnichannel and Digtial Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I really appreciate the simple campaign setup with Attentive, it takes me less than 10 minutes to set up and schedule a campaign. Plus, the reporting per campaign is nice to see, making the whole experience convenient and efficient. **What do you dislike about Attentive?** I would like to have a monthly touch point with an account manager to discuss ways to grow, better my campaigns, and get recommendations on my account. **What problems is Attentive solving and how is that benefiting you?** Attentive provides instant messaging as an additional channel to reach customers. It simplifies campaign setup, taking less than 10 minutes, and offers detailed reporting per campaign. ### 48. Intuitive, Easy to Navigate, with Helpful Support Along the Way **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** It's really intuitive, easy to navigate, and there's support along the way **What do you dislike about Attentive?** It's really honing in on using emails along with it's services, and not good at integrating with other email services **What problems is Attentive solving and how is that benefiting you?** We never really used any other sms platform, so I guess it's setting the bar for what we need on an sms platform - especially the sign up method from our website ### 49. User-Friendly Platform with Proactive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Alexis T. **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I like that Attentive is very easy to use, and the team is incredibly helpful with providing recommendations. It allows us to get to a closer touchpoint on people's phones than email or paid ads. **What do you dislike about Attentive?** The capture intent function lacks some design capabilities or are blocked by the white glove service. I don't want to rely on a team to make quick edits since it will take longer. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to send campaigns for promos and launches. It helps us reach a closer touchpoint on people's phones than email or ads. ### 50. Intuitive and Easy to Use, But Revenue Data Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Marieli A. | SMS Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Attentive?** What I find most helpful about Attentive is its intuitive design. Whenever I try out a new feature, I can quickly understand how it works. If I ever encounter any difficulties, their team is readily available to assist. Additionally, the data refreshes almost instantly, making it easy for us to incorporate Attentive's data into our daily statistics. **What do you dislike about Attentive?** Revenue data isn't always accurate. If revenue data was more accurate I would be able to rely on Attentive rather than supplement with other software. **What problems is Attentive solving and how is that benefiting you?** Automating our SMS sends has allowed us to streamline our communication process, while also ensuring that we have access to the most accurate customer data. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+11%3A52%3A28+-0500&secure%5Bsession_id%5D=1812a357-f032-489b-9b48-aa7a5511110e&secure%5Btoken%5D=631ca41c16cae02a1004bb33038d1cac9a363c923c97b4c59d0fe5ceb36ab14d&format=llm_user) ## Attentive Integrations - 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[Wonderment](https://www.g2.com/products/wonderment/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wunderkind](https://www.g2.com/products/wunderkind/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Attentive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,312 reviews)