--- title: Attentive Reviews meta_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1482 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1482 scale: '5' date_modified: '2026-07-29' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews **Vendor:** Attentive **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,482 ## About Attentive Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. ## Attentive Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. (479 reviews) - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. (409 reviews) - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. (358 reviews) - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. (199 reviews) - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. (184 reviews) - Users praise Attentive for its **intuitive interface** , making customer data management and SMS campaigns effortless and effective. (175 reviews) - Automation (111 reviews) - Easy Creation (94 reviews) - Email Marketing (89 reviews) - Reporting Features (88 reviews) **What users dislike:** - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. (116 reviews) - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. (115 reviews) - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. (111 reviews) - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. (90 reviews) - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. (83 reviews) - Users find the **learning curve steep** , especially for those less tech-savvy, with overwhelming advanced features for beginners. (70 reviews) - Poor Customer Support (66 reviews) - Users experience **inadequate reporting** in Attentive, leading to discrepancies and challenges in accessing accurate analytics. (63 reviews) - SMS Issues (61 reviews) - Campaign Issues (50 reviews) ## Attentive Reviews ### 1. Extremely Easy to Use with Friendly, Prompt Whiteglove Support **Rating:** 5.0/5.0 stars **Reviewed by:** Summer O. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The interface is extremely easy to use. Whenever I have a question, the whiteglove team is very friendly, prompt, and they know the platform well. Our account rep is also very responsive and personable. **What do you dislike about Attentive?** I really can't think of anything I dislike. **What problems is Attentive solving and how is that benefiting you?** They make message creation very simple and fast, and they are really on top of innovation. It's refreshing to hear about what's new in the industry and how we can access it first from our partners. ### 2. User-Friendly Interface Makes SMS Marketing a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Attentive?** User-friendly interface. Easy to set-up journeys and create segments. Support team reply quickly. **What do you dislike about Attentive?** As we have two different accounts for the US and CA and we report on them as one, it would be helpful to be able to build custom dashboard where we can include the number of clicks and unsubscribes, rather than the percentages. It would also be helpful if there was an AI summarisation tool for the conversations tab where we can identify legitamate replies and understand what their main concerns are rather than having to individually open all replies. **What problems is Attentive solving and how is that benefiting you?** We use Attentive for SMS marketing. It allows us to target tailored audiences and to create journeys for each campaign with ease. ### 3. Attentive Streamlines Real-Time Customer Communication with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Dispute Resolution | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** What I like best about Attentive is how it helps streamline communication and makes it easier to stay connected with customers in real time. The platform is user-friendly and allows us to quickly send targeted messages, track engagement, and improve the overall customer experience. **What do you dislike about Attentive?** While Attentive is helpful for customer communication, some areas could be more intuitive, especially when managing conversations or reviewing customer history. Having easier access to detailed customer information and more robust tracking tools would help improve efficiency. **What problems is Attentive solving and how is that benefiting you?** Attentive helps streamline customer communication by allowing us to send timely and personalized messages. This benefits me by making it easier to keep customers informed, improve response times, and create a smoother support experience ### 4. Attentive Turns SMS Into a Measurable Revenue Channel with Powerful Personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Yingni Q. | Head of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** What I like best about Attentive is how effectively it turns SMS into a measurable revenue channel rather than just a broadcast tool. The segmentation capabilities and behavioural triggers make it easy to personalise messaging at scale, which has driven meaningful conversion uplift for us. The platform integrates smoothly with our ecommerce stack, and the campaign performance reporting is clear enough to make optimisation decisions quickly. It’s also intuitive for day-to-day use, which allows marketing teams to move fast without heavy technical support. Overall, it’s a powerful retention and conversion tool that delivers tangible ROI when used strategically. **What do you dislike about Attentive?** One area for improvement is pricing transparency and overall cost, particularly as subscriber volume scales. SMS can become an expensive channel quickly, so having clearer forecasting tools would help with long-term planning. Additionally, while the platform is strong for core flows and campaigns, more advanced customisation sometimes requires additional setup or support. That said, these are relatively minor trade-offs given the revenue impact the channel can deliver when managed well. **What problems is Attentive solving and how is that benefiting you?** The real benefit is that SMS becomes a predictable, measurable revenue channel rather than a one-off campaign tool. We’ve seen stronger engagement rates compared to email, and the ability to segment based on behaviour helps us send more relevant messages, driving higher ROI and repeat purchase frequency. ### 5. Outstanding Account Manager (Adam Meyerson) **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole K. | Email & SMS Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** White glove customer service team and I have an OUTSTANDING account manager (Adam Meyerson) **What do you dislike about Attentive?** A tad behind on technology. Love that AI is here, but I want to be able to walk through the audiences that I'm generating with the AI tool. I'm grateful that email autosave is rolling out because I can't tell you the amount of times I've lost my work because I get pulled into a report or a call and then get automatically signed out and lose everything which is hours of work. My account manager has signed me up to be part of the test group for the preference center, I just need to work with him to get this executed because right now we're wanting and needing more than preference dropdown with our lightboxes. **What problems is Attentive solving and how is that benefiting you?** We are needing to improve our ROI on SMS and my account manager is holding a working session with me to identify areas where we can optimize segmentation and our audiences to focus on those who are most likely to purchase. ### 6. Powerful & Easy-to-Use SMS Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Chirag G. | Category Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Attentive?** What I like best about Attentive is its easy-to-use interface, strong SMS performance, and automation features that help reach customers at the right time. **What do you dislike about Attentive?** What I dislike about Attentive is that sometimes the reporting insights are limited, and deeper analysis requires extra effort. Also, some features feel restrictive when trying to customize campaigns more flexibly. **What problems is Attentive solving and how is that benefiting you?** Attentive is easy to use, with a clean, intuitive interface that keeps day-to-day campaign management running smoothly. Ease of Implementation is straightforward, and integrations with e-commerce platforms are simple to set up without much friction. Customer support is responsive and genuinely helpful, especially during onboarding and when it comes to troubleshooting and resolving issues. Our frequency of use is daily for promotions, alerts, and other time-sensitive campaigns, and it consistently supports what we need. It offers a strong set of features for SMS marketing, automation, and segmentation, which covers most of our business needs. Overall, Ease of Integration process feels uncomplicated and makes it easy to connect seamlessly with our existing tools and workflows. ### 7. Intuitive, Conversion-Focused SMS Automation with Clear, Actionable Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Josette L. | Chief of Staff to the CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** What I like best about Attentive is how intuitive and conversion-focused the platform is. The onboarding was straightforward, and once everything was set up, it was easy to build flows, segment audiences, and launch campaigns without needing heavy technical support. I also appreciate how strong the SMS deliverability is and how well the automation performs, especially for abandoned carts and promotional pushes. The reporting is clear and actionable, which makes it easier to see what’s actually driving revenue and optimize from there. Overall, it feels built for brands that care about performance, not just sending texts. **What do you dislike about Attentive?** One downside is that pricing can scale up quickly as your subscriber list grows, especially if you’re sending frequent campaigns. It’s powerful, but you definitely feel the investment as volume increases. **What problems is Attentive solving and how is that benefiting you?** Attentive solves the challenge of turning traffic into measurable revenue through SMS in a way that feels organized and scalable. Before using it, text marketing felt manual and inconsistent. With Attentive, everything is structured, from list growth tools to automated flows like abandoned cart, browse abandonment, and post-purchase follow-ups. It’s helped us capture high-intent shoppers and bring them back at the right moment, which directly impacts conversions. The segmentation also allows us to send more relevant messages instead of blasting the entire list, so engagement stays healthy. Overall, it’s benefiting us by driving incremental revenue while keeping communication streamlined and performance-driven rather than reactive. ### 8. Easy platform for SMS & great Support teams **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie K. | Senior Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The platform is very user-friendly which is nice for smaller teams who may need to provide coverage for PTO– easy for my manager to jump in and make tweaks without too much instruction. There are some things you can't do as a basic user (like set up A/B tests), but White Glove support via platform chat has always been quick to respond. They do launch a lot of new features (mainly AI) so there's definitely upsell that happens once you enroll but I've never seen a new feature roll out without the ability for a free trial before locking in at a higher rate. **What do you dislike about Attentive?** Would like to see a way to train their AI content suggestions in tailored brand voice the way you can on outside platforms, or with using best-performing past sends. As-is, the content suggestions are way too generic. **What problems is Attentive solving and how is that benefiting you?** We switched SMS program management from Klaviyo to Attentive. ### 9. We Left, Came Back, and Remembered Why Attentive Is the Gold Standard **Rating:** 4.0/5.0 stars **Reviewed by:** Lexie F. | Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** The customer service is unmatched. My rep spent over an hour going through the weeds with me on journey-specific recommendations.. breaking down strategy, optimizing flows, and giving truly personalized guidance. I've never had a representative at any platform invest that kind of time and attention into helping me succeed. It didn't feel like a generic support call; it felt like having a strategic partner who genuinely cared about my results. That level of dedication makes a huge difference, especially when you're building out complex SMS programs. **What do you dislike about Attentive?** It's on the pricier side compared to other SMS platforms, but I recognize that you get what you pay for and Attentive consistently delivers best-in-class results. So the investment feels justified. My two main gripes are around transparency. First, the reporting dashboard lumps in revenue that isn't directly attributable to SMS, which inflates the actual numbers and makes it harder to get an accurate read on true SMS performance. When I'm presenting results to leadership, I need to trust the data and right now I find myself having to dig deeper to separate what Attentive is actually driving versus what's being loosely attributed with "other revenue". Second, I wish there was more proactive communication around upcoming features and new capabilities like RCS. I'd love to hear about what's on the roadmap before it launches rather than finding out after the fact. A little more transparency on the innovation side would go a long way in helping me plan ahead and get even more out of the platform. **What problems is Attentive solving and how is that benefiting you?** We were on Attentive for 2–3 years before switching to Klaviyo for SMS, and the drop in performance was immediate and significant. Klaviyo's SMS capabilities just weren't measuring up and getting proper support was like pulling teeth. We had to beg for a dedicated rep, and when we finally got one, they only wanted to focus on email. SMS felt like an afterthought. Since returning to Attentive, the difference has been night and day. The biggest thing for us was finding a partner that's fully dedicated to SMS, not treating it as a bolt-on to an email platform. With Attentive, I know my rep is laser-focused on helping me build a stronger SMS program, and that level of specialized support makes all the difference. We struggled with maintaining the SMS revenue we had built 2–3 years ago after the switch to Klaviyo. We're still less than a year into our return to Attentive, but I can already see us getting back on track to hitting those numbers thanks to the dedicated support, AI-powered tools, and a platform that's purpose-built for SMS. More than anything, Attentive gives me the confidence to invest the time and attention into SMS that it deserves. When you have the right tools and the right partner behind you, the channel gets the focus it needs to actually perform. ### 10. Hands-On, Growth-Minded Team with Continuous Product Updates **Rating:** 4.5/5.0 stars **Reviewed by:** Julia B. | Senior CRM Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** We love how hands on the Attentive team is and how growth minded they are. Always wanting to to grow, the Attentive team is receptive to all of our feedback and continually dropping new product drops, which we love testing. **What do you dislike about Attentive?** Our biggest struggles with Attentive has been that the platform is playing catch up in terms of the email functionality. My team has requested numerous product requests, which the Attentive team has already provided many new updates to address. But overall it’s the catching up to other email first platforms that is our biggest roadblocks when it comes to Attentive. **What problems is Attentive solving and how is that benefiting you?** Attentive is definitely solving the problems of reducing subscribers receiving the same messages via email and SMS by allowing us to create multi-media journeys, which ultimately improve the customer experience. Also Attentive is on the forefront of AI technology and how brands can use AI to improve customer experience, personalization, and much more. ### 11. A top to bottom great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan L. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** We've been using Attentive for our SMS marketing efforts, and the results have been nothing short of exceptional. From the moment we onboarded, the team at Attentive made the process seamless, offering hands-on support and expert guidance every step of the way. Setup was seamless and east, and once we decided to move forward with Attentive we were able to get started fast! Now, having used this for years across multiple brands, the platform has gotten even easier to use and more accessible to have additional stakeholders in. **What do you dislike about Attentive?** Cost and pricing can be a bit prohibitive as well as challenging with lack of transparency in rates. International hurdles are also challenging at times, but that may be a byproduct of legislation differences rather than Attentive policy **What problems is Attentive solving and how is that benefiting you?** Being able to speak to our customer lists in a time sensitive and personal way. Before it there was a serious reliance on emails that were sent at one pre-determined time during the day that always came earlier to try and beat other's to the punch. ### 12. Attentive Feels Like an Extension of Our Marketing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin P. | Senior Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I cannot say enough good things about the Attentive team. From day one, it hasn't felt like we just bought a software license, it feels like we gained an extension of our own marketing team. Their customer success managers are proactive, strategic, and genuinely invested in our ROI. If you're looking for a platform where the service is as high-quality as the tech, this is it. **What do you dislike about Attentive?** I honestly have nothing negative to say. Anything we’ve asked them to do even things they don’t normally offer, they’ve either been able to provide or have worked with us to find a solution, helping make our marketing goals and ideas a reality. **What problems is Attentive solving and how is that benefiting you?** We’ve been using Attentive for a few years and the platform is a game-changer. The UI is incredibly intuitive, making it easy to build complex journeys and segments without needing a technical degree. What really sets them apart is the service, their onboarding made the transition seamless, and the ongoing support is the best I've experienced in the CRM marketing world. ### 13. Revolutionized Our Text Marketing Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie H. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I really appreciate that Attentive allows us to easily reach our customers where they most want to be reached. I value how easy it is to deploy SMS and MMS text messages to our customers. I love the functionality of being able to schedule multiple messages for a specific sale instead of individually scheduling them. The setup, despite being somewhat complicated for us initially, is generally very easy. **What do you dislike about Attentive?** The only aspect of Attentive that is somewhat challenging is just some of their features are locked by default, and you have to reach out to customer service to get them to work for you. I understand that they kind of gate keep some of the items for safety or things like regulations, but in other ways, sometimes there's something you may want to be able to do that you can't simply because they just don't want you to be able to do that and have it locked. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to easily reach our customers where they most want to be reached. ### 14. Best-In-Class SMS Platform **Rating:** 5.0/5.0 stars **Reviewed by:** CC G. | Growth Marketing Manager - Retention & Life Cycle, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The Attentive platform is so intuitive. The reporting capabilities are great, and it's incredibly easy to set up campaigns from start to finish. The White Glove customer support and chat service is incredible and so responsive; it's quick and easy to solve any issues whether technical or user error. Attentive is also always on the forefront of technological advances, making sure their clients are able to get their hands on the latest tools. **What do you dislike about Attentive?** It's difficult to obtain information about who the subscribers are within segments - the segments and customers within them are not easily downloadable, so you cannot use segment analysis for customer research like you can with some other ESPs. **What problems is Attentive solving and how is that benefiting you?** Attentive helps us identify and reach mobile-first customers, boosting engagement where it matters most. Unlike email, which is often ignored or spread across a customer's multiple inboxes, texts are seen quickly and are tied to a more reliable customer identity via phone numbers. The platform also saves us time with easy-to-use tools that let us quickly launch and optimize campaigns. ### 15. Efficient Communication with Exceptional Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like the attentive white glove service. It really helps me move things along for clients and figure out more complex problems we're facing. I always feel like I get a really great response, and issues are handled really quickly. It allows me to solve any issues I'm facing really fast. I also find it helpful in implementing more complex things that our clients want to focus on within the platform. I feel that's a really great benefit overall. The initial setup was easy, especially with the white glove service. **What do you dislike about Attentive?** I think the overall journey building experience could be improved. For example, Klaviyo has a much more seamless process. There's a lot more capabilities such as cloning different flows that make the process a lot easier and allows for a lot of additional testing and other capabilities. **What problems is Attentive solving and how is that benefiting you?** Attentive provides my clients with a complete life cycle journey that enhances their experience, which in turn makes my job easier. ### 16. Heavily Lacking, Not Worth The Money, Bad Contracts, Be Careful **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Attentive?** Nothing liked best about attentive unfortunately. **What do you dislike about Attentive?** Attentive is a deeply frustrating platform and I would warn any business owner to stay far away. The integrations are severely lacking. There is no robust live chat integration, which is debilitating for any modern ecommerce or service business trying to run a unified customer communication stack. If conversational commerce is part of your strategy, this platform will hold you back. You cannot update your own subscriber lists. Every list change has to be manually submitted to their team, which turns what should be a five second task into a painstaking back and forth process. For a platform charging premium rates, the lack of self service list management is inexcusable. The pricing is misleading. The contract rate is not what you actually pay. Carrier fees, which Attentive does not advertise upfront, nearly double the real monthly cost. Budget for twice what their sales team quotes you, because that is what will actually hit your account. The biggest warning: do not sign anything with Attentive without scrutinizing every clause. They buried a 12 month auto renewal into our contract. We believed we were month to month after the initial 12 month term. We were not. We are now locked in for another 8 months against our will, with no option to exit. This is the kind of contractual landmine that should disqualify a vendor entirely. Lacking integrations, no self serve list management, deceptive pricing, and predatory auto renewal terms. Avoid. **What problems is Attentive solving and how is that benefiting you?** sms/email it is okay its not great i wouldnt recommend ### 17. Incredibly User-Friendly CRM with Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Attentive is incredibly user-friendly, no matter what level of Marketing expertise you have. They also have some of the best merchant support. I'm a huge fan of their White Glove service and they have team members who are dedicated to helping you troubleshoot any difficulties. **What do you dislike about Attentive?** Nothing as of right now, this has been one of the most seamless email marketing platforms I've used in my 5+ years in e-commerce. **What problems is Attentive solving and how is that benefiting you?** Attentive helps take the guess work out of building emails. The platform is user-friendly and reduces the amount of code needed to create a campaign. It also has powerful segmenting tools that help us keep our deliverability rate up. ### 18. Easy to Use with Powerful Segmentation, Click Maps, and Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The ease of use along with the amount of data the platform is able to provide us with. I specifically like the ability to create various segments allowing us to send more targeted messages to our customers. I also find the click map on the email campaigns we send out to be very insightful. The retargeting option that attentive automatically makes for us when we send out SMS campaigns saves us from having to do something like that ourselves, lightening up the workload. **What do you dislike about Attentive?** To be truthful, I have not run into any downsides or issues with attentive. **What problems is Attentive solving and how is that benefiting you?** It helps us when trying to avoid email burnout with the smart sending feature. ### 19. User-Friendly SMS Marketing Platform with Insightful Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I manage various clients' SMS marketing efforts, and I find Attentive to be a great platform for running these campaigns. It's extremely user-friendly, which makes it easy for me and my clients to navigate. I love how simple and clean the interface is while also providing deep and valuable data insights. The initial setup was very easy for all my clients. **What do you dislike about Attentive?** I think the journeys could be more customizable, similar to Klaviyo. Maybe being able to build out journeys with more than one message. **What problems is Attentive solving and how is that benefiting you?** Attentive is a great platform for managing SMS marketing, being extremely user-friendly and providing deep, valuable data insights. The setup was very easy for my clients. ### 20. New Channel Success and continuing development **Rating:** 4.5/5.0 stars **Reviewed by:** Meredydd C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** From the events that provided a chance to speak to real customers away from the sales angle, through the free trial and into the 2+ year-long collaboration we have had with the Attentive team, the support and results have been exactly what we were looking for. The tool is easy to use, and we have support from Attentive in building and executing campaigns when we are short of resources. Expanding into triggered email and the use of AI tools further improving results. **What do you dislike about Attentive?** The only downside has been a few instances of dropped tracking, which have required tag enrichment to resolve and led to loss of tracking during down time. These have been infrequent and quickly resolved. **What problems is Attentive solving and how is that benefiting you?** We did not have this channel before Attentive and were unsure how it would work for us. We are pleased with the outcome and glad we took up the free trial ### 21. A Clear Leader in SMS **Rating:** 4.0/5.0 stars **Reviewed by:** Chad G. | E-Commerce Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Attentive?** Attentive has stayed ahead of the curve and been quick to adopt winning strategies and functionalities that have allowed us to do more with less. The implementation was quick and easy, and the user-friendly dashboard helps to find key metrics at a glance. **What do you dislike about Attentive?** The price point. As a true leader in SMS, I can accept some higher costs when compared to the competition. I believe there is room for improvement in the interface used for building out journeys and signup units, **What problems is Attentive solving and how is that benefiting you?** Customer acquisition, customer retention, and customer communication. Allows us to retarget our most engaged customers, while providing more opportunities to successfully convert those who are on the fringe. Has been a useful tool in helping us to grow our mailing list. Rolling out engaging sign-up units across web, social, and email has afforded us more avenues for successful customer data capture, expanding our capacity for growth. ### 22. Easy Text Scheduling, But Integrations and Automation Setup Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** Attentive makes it easy to schedule and send texts to customers. You can schedule several at a time. **What do you dislike about Attentive?** I dislike that it doesn't integrate with Squarespace and I have to manually add any emails they collect to my email list. I find creating automatic texts for people who first add their phone numbers not user friendly and there is no way to tell if a flow isn't working unless you manually check it. Also creating and updating the popups on the website isn't user friendly. **What problems is Attentive solving and how is that benefiting you?** It isn't solving any problems but is adding another way to reach customers. Emails tend to get lost, texts definitely reach people much easier. ### 23. Easy to Use with a Great Interface, Top-Notch Features, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tara S. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** It's so easy to use, the interface is great and support and features are top notch. They always listen to suggested integrations. **What do you dislike about Attentive?** I wish we had some more suggestions to improve our sales that are specific to our industry and customers. **What problems is Attentive solving and how is that benefiting you?** Attentive is solving how and when we talk to customers as well as lost sales from abandoned carts and browse. We are getting more sales and reaching more customers consistently. ### 24. Effortless Email Campaigns, Needs Better Journey Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I like using Attentive for its simple email builders and tools for creating dynamic segments, which are super helpful. It lets me send emails to different audiences effectively and helps me set up weekly emails quickly for our four different channels. Previews and test sending are very straightforward and help us avoid errors. It's really important for us to test links for different regional segments, and Attentive makes that easier. Communication with the Attentive team is super easy. **What do you dislike about Attentive?** Tracking performance of journeys is a bit tricky, and gets split into version history or send dates. I just want a quick overview of performance since launching a journey and how it fluctuates over time. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to send emails effectively to different audiences, with simple builders and dynamic segments. It's easy to create email journeys, and previews help avoid errors by adjusting URLs for regional segments. ### 25. Attentive review **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry S. | Email & CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** The platform itself is very easy to use and understand, and the support from the team at Attentive is brilliant. We usually get a same day response from our CSM when we need support or advice which is so efficient. **What do you dislike about Attentive?** I haven't come across any issues with Attentive. **What problems is Attentive solving and how is that benefiting you?** Allows us to reach and acquire a wider audience through the pop-up on site, who are beginning to use SMS marketing over email. ### 26. Attentive Is Beginner-Friendly, Clear on Metrics, and Backed by Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** I was new to working in Attentive when I started this job, but I was genuinely impressed by how easy it was to use as a beginner. Between the overall functionality, how clearly I can view data and metrics, and the customer support when I have questions, I’ve been very satisfied. **What do you dislike about Attentive?** One thing I’d love to see is a visual overview of all emails within a flow or campaign. As a designer, being able to view the entire email journey on an artboard-like canvas (similar to Figma) would make it easier to understand the customer experience across weekly and monthly touch points. **What problems is Attentive solving and how is that benefiting you?** Email design, marketing, performance data, metrics. ### 27. Simple to Start, Powerful Features That Keep Expanding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** It is very simple to start, and has a high skill ceiling of possibilities and features. My team and I are still finding ways to best use Attentive for our campaigns. **What do you dislike about Attentive?** Not being able to switch to an A/B campaign midway through building. Being locked into one category just seems like a loss of a feature. **What problems is Attentive solving and how is that benefiting you?** I currently work as an SMS marketing builder, so I am passed a marketing campaign and I build and schedule the SMS. I will say the increased features and use of AI have been a godsend and improved our send numbers significantly. It is very easy to integrate into our current workflow. ### 28. Attentive’s Guided Layout and Responsive Support Boost Our Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Attentive?** Attentive is most helpful with its layout and the way it walks you through each step. Whenever I need help, I can reach out to support or our CSM, and they always do their best to fully assist and then check back in to see how things are going. Pricing has also worked for us, and with the help of AI I’m able to complete tasks and perform more efficiently. **What do you dislike about Attentive?** The only issue I’ve come across is that when a platform wasn’t running correctly, we weren’t informed. This caused some confusion until we were able to get in touch with support. **What problems is Attentive solving and how is that benefiting you?** We used to struggle to keep everything organized, but now we can easily see our day-to-day emails and texts in one place. That visibility helps us perform more efficiently and get things done faster. ### 29. Exceptional Partnership and Attention to Detail with Attentive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** The quality and attention to detail on our account has been seen and felt for years. Even through multiple account managers, we have always had the best partnership and I feel like we are truly an investment for Attentive, and it is a mutual working relationship to hit goals. **What do you dislike about Attentive?** I do not have anything I dislike about Attentive at this time. **What problems is Attentive solving and how is that benefiting you?** Solving for the customer journey, customer lifecycle to hit them in the platform they are most likely to see and interact with when we rely so heavily on email at our company. We see great lift in revenue, conversion and overall brand recognition through thoughtful planning. ### 30. Easy to Use Platform with a Thorough, Attentive Customer Success Team **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin F. | Director, Inventory, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** Platform is relatively easy to use. Customer success management team is thorough and attentive. They constantly strive to provide insight and feedback on how to improve business. It integrates well with other applications in our tech stack. **What do you dislike about Attentive?** Some of the customizations don't have everything that I'd like to see in our business. They are functional, but I would like a few more options. **What problems is Attentive solving and how is that benefiting you?** It allows us to focus on customer segments in a much more targeted manner. This allows us to reach customers who have unique attributes that may not necessarily be considered through regular email messaging. Their new AI tools are showing promise and we have been able to improve our sign up units. ### 31. Intuitive Interface and Reliable Support Enhance CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Aneta M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Attentive?** I find Attentive's visual interface very easy to use, especially when scheduling and planning emails. The intuitive interface makes onboarding straightforward and quick, taking team members from no email experience to setting up campaigns and journeys in no time. I appreciate that it integrates seamlessly with Shopify, which simplifies my workflow. The automated journeys are simple to set up, enhancing the overall efficiency. I also like the support available from the account manager and the white-glove team, who help with high-level strategy for our CRM. **What do you dislike about Attentive?** The whiteglove team is in the US and we're in the UK, so we can only get support after 2 PM our time. The Shopify promo codes also don't expire. **What problems is Attentive solving and how is that benefiting you?** Attentive's visual interface makes it easy to schedule emails and set up automated journeys. It integrates with Shopify for a seamless experience. The intuitive design simplifies onboarding, and the account manager supports high-level CRM strategy. ### 32. Simplified Campaigns, Efficient Customer Connection **Rating:** 4.5/5.0 stars **Reviewed by:** Liz F. | Marketing Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Attentive?** I love the way campaigns are set up on Attentive and how easy it is to set up templates and track performance. Segmentation is much easier than our previous platform, and I find the Journeys feature amazing for helping emails flow with minimal manual updating required. The ease of having specific product groupings shared via email, SMS, and MMS is also a big plus. Additionally, the initial setup was pretty easy with help from their team. **What do you dislike about Attentive?** We've had some issues with products syncing when switching our website to Shopify, but their white glove team has been pretty good at helping us get them fixed so far. Because we started off with a different product sync, it has meant I have to manually add products to emails rather than using the product feed. It's been a couple of weeks and still waiting on a resolution to why product feeds are not syncing over. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for email, SMS, and MMS marketing, easily connecting with customers for product announcements and sales. It simplifies campaign setup and segmentation, making it easier than the previous platform. ### 33. User-Friendly with Exceptional AI Support **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandra C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I really appreciate Attentive's enhanced white-glove team that supports us with any issues we have. I find the tool very friendly, with an intuitive design that makes setting up campaigns and flows easy. The AI feature is impressive as it helps create copywriting and subject lines by learning from our past successful campaigns and branding, customizing and learning our tone to support us better. I also like the simplicity of their segmentation feature. Another aspect I really like is their constant evolution, adding new features and solutions, especially their identification technology, which consistently brings a 30 to 40% lift in new subscribers when we activate it in any new client. The setup process was super easy since the Attentive team handles everything and provides an onboarding team to set everything up. **What do you dislike about Attentive?** For me, things that can be improved: they have several features that you need to go to their white glove team, which, I mean, even though the team is amazing and they do reply relatively fast, it would be ideal for us to be able to set them up on our own to streamline the processes. Deliverability right now is one of them; we don't have access to any deliverability information, aside from spam complaints or bounce rate. Having access to monitoring the deliverability, as you do in Klaviyo, would be great. One of the things that could be improved (that Klaviyo has) is that you can copy between accounts. We're an agency, so being able to share templates, logics from flows, or segmentation would be great. The segmentation tool itself is still a little bit slower. In general, the Attentive platform is slow. It takes a little bit more time to load, which makes the process lengthier than necessary. **What problems is Attentive solving and how is that benefiting you?** Attentive makes email and SMS marketing simpler with user-friendly and intuitive tools. Its AI helps create tailored content by learning from past campaigns. I can target and segment better with AI support, reaching customers more likely to purchase. ### 34. Decent Features, Integration Challenges with CMSs **Rating:** 3.0/5.0 stars **Reviewed by:** Maheen N. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I find that having both email and SMS in the same place with Attentive is helpful. The AI features, like coming up with different taglines, especially for SMS, where I can make it shorter and more urgent, are nice too. The onboarding process was great, and your team was really helpful with all the necessary tasks. At my last workplace, the customer service was amazing. **What do you dislike about Attentive?** I'm having a lot of trouble with the tracking part of Attentive. It's not as easily integrated in terms of reporting and pixel tracking with our website. I have no visibility on how emails and SMS are performing in terms of actual numbers. The campaign reporting numbers are way overestimated compared to the actual numbers, which tells me that the tracking isn't done properly. Integration with different types of CMSs should be easier; it's a problem with less common CMSs like Umbraco. There are limitations with email templates, and there's not much I can do in terms of drag and drop. I think smaller accounts could also benefit from more direct guidance like monthly reporting walkthroughs that bigger accounts have. Initial setup wasn't easy, there were a lot of onboarding tasks. If dealing with a more complicated CMS than WordPress, Shopify, or BigCommerce, I wouldn't suggest using Attentive. **What problems is Attentive solving and how is that benefiting you?** Attentive helps keep our engagement with the current donor base by enabling us to send SMS and emails effectively. Having both email and SMS in one place is helpful, but tracking and integration with CMSs like WordPress and Shopify needs improvement. ### 35. Streamlined SMS Marketing, Email Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Vanessa B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like Attentive's minimalist design, which makes it easier to pinpoint whatever problem or solution I'm looking for since there aren't as many options on the screen. I also appreciate the responsiveness of the customer service team. It's easy for me to address any issues with them. I really like the premade email blocks, which make designing an email much easier. The white glove team also helped immensely with the transition. **What do you dislike about Attentive?** Well, its strength in simplicity is also a weakness. Sometimes I want to just solve things myself and there might not be an option for me to do that on my end. Also, I wish there were more tutorials and templates to choose from. It's awesome for texting but the email is less robust. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to send messages to large groups easily and control sign-up units for subscribers. Its minimalist design makes it simple to find solutions without confusion. ### 36. Attentive Is User-Friendly, Integration-Rich, and Backed by White-Glove Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** The upsides of using of attentive is that the platform is super user friendly. The already pre-baked in suggestions for flows and automations is also really helpful. The amount of integrations make it easy to seamlessly have all of your data talking to each other across multiple platforms. In-platform reporting is robust and you can get most of what you're looking for directly within the platform, though as always, in-platform revenue is typically overstated but it depends on what each company is using as their source of truth for revenue reporting. The White Glove Support that attentive provides is always available and super helpful to answer any breadth of questions a user might have and the pricing is extremely fair for level of service. I haven't been as impressed with the AI / Intelligence features or the suggested AI copy but that's just my personal opinion probably, I'm sure it works well for others that don't have such a specific tone of voice they bring as a company towards customer communication style. **What do you dislike about Attentive?** The only downsides of using attentive is that if your commerce platform is hosted on something other than Shopify. Currently a brand I've worked with was on BigCommerce and that certainly limited the flexibility I had in reference to event url triggers or using appropriate link tracking or product referencing but there are ways you can get around that. **What problems is Attentive solving and how is that benefiting you?** Attentive is allowing us to meet consumers where they are at, directly on their mobile device now that we live and operate in such a mobile heavy world. The smart sending and quiet hour features are also super beneficial if you're trying to be cognizant of sending time for consumers. ### 37. Involved Support, Easy SMS, but Email Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** sarah c. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like how the client rep is very involved, helping me with many aspects and making sure I understand different tools. He's great at checking all my segmentation and offering suggestions along the way, which has helped me solve many issues. I find SMS really easy to set up and use. While email can be a bit tougher, having my rep assist makes it easier. I also appreciate that reporting is really easy to pull through filters, with clear visual options to select from. **What do you dislike about Attentive?** Email templates that we want to create outside of Attentive for brand style are a bit difficult to implement due to html not correctly reading our code, or dimensions for rows not being clearly defined so that we can upload things row by row. I wish there was a way for us to create unique designs inside of Attentive rather than having to import anything. There was a big mix up with warming our contacts up, however if that issue hadn't happened, the transition would have been pretty easy. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS and email, which helps with customer relationship management. The client rep is very helpful, making sure I understand the tools and solving issues. SMS setup is easy, and reports are simple to pull with clear visual options. ### 38. User-Friendly and Effective Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Valeria M. | Marketing And Public Relations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I really like how user-friendly Attentive is. I've tried other softwares, and it usually takes me a couple of days to get familiar with them. However, with Attentive, it was a right-away experience. It's very intuitive, and you just know what to do and how to navigate the page without much hassle. It works great and rarely lags, and I've had a great experience with it so far. The Attentive team is very communicative, which adds to the overall great experience. **What do you dislike about Attentive?** Sometimes when I add the information of an SMS I'm going to send, it glitches a bit. It detects as if two SMS are sending, so you do have to play around a bit with the spaces. Remove and add the text, like, twice or three times. But other than that, it works pretty smoothly, and it's not like a big thing that should need improvement. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to address our customers who prefer SMS, as it's more effective now than email for getting our promotions across. ### 39. Intuitive Platform with Scope for MMS Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ciara G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like that Attentive is very intuitive and easy to onboard. From crafting a text to editing a journey, everything is smooth. Also, adding links to messages that Attentive provides tracking on is super easy and works well. It helps drive our subscribers to our website, which is always a goal. It also provides data on how the subscriber interacts with our text message and which messaging or deal performs or converts best. **What do you dislike about Attentive?** We had issues with MMS performing correctly. I wish there was a way to audit that it was working correctly instead of me only finding out because I am in the SMS journey. For instance, the phone number was not automatically saving in the contact card so the contact card was not working. This was not working for days before I sent a test text to myself and discovered the issue. If there was an internal process to ensure things like the contact card feature were working, we wouldn't have been dark for those days. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for SMS marketing to notify subscribers about deals, drive urgency during sales, and promote offers. It helps drive traffic to our website, provides data on interactions, and shows which messaging works best. ### 40. User-Friendly with Smart AI Features, But Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Alicia F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I use Attentive for SMS and email campaigns. I find the platform user-friendly and easy to navigate, which I appreciate when building campaigns. The AI features are great for segmenting audiences, helping to figure out who to send campaigns to, and providing great recommendations. I love how it handles scheduling and manages smart times for sending. I also appreciate the ability to build flows to keep communicating with customers automatically, which helps in building relationships without having to manually schedule campaigns. The AI does a good job of filtering the audience, and the tagging feature is nice for reporting. Additionally, the White Glove team is very reliable and great to reach out to, making the platform quite useful even for those who may not be familiar with email and SMS. **What do you dislike about Attentive?** When I tried to build out campaigns in a folder for the month, all of them got scheduled at once when I wasn't ready. I had to go back and edit them to draft mode, which was frustrating. Also, there's a limitation of only using five tags on a product, which I think could be improved. **What problems is Attentive solving and how is that benefiting you?** I use Attentive's AI features for segmentation, helping me build targeted campaigns. It also smartly schedules messages and automates customer communications, enhancing engagement without manual effort. ### 41. Easy Campaign Setup, but Data Depth and Event Targeting Need Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I would say I like the data I receive and ease of setting up campaigns and flows. **What do you dislike about Attentive?** The lack of depth of in the data. It becomes pretty manual for me to understand why a test did well or even if I'm in an product trial. Sales/ Account Managers can't tell me anything in detail. That's great the product is increase my revenue, but what do the customers in this trial have in common that is leading to higher performance. I can't trust data that has no depth or reasoning. Also, the events. There needs to be a wider depth to these that aren't transactional with better filters. The last time I used an Attentive event - It was targeting every and charging me $$$ - even though I had filters. **What problems is Attentive solving and how is that benefiting you?** It's giving me another channel to help reach customers and providing a 180 approach to understanding our customer profiles/identity ### 42. Exceptional Support Team and Great SMS Features **Rating:** 4.5/5.0 stars **Reviewed by:** Maddie G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I like the Attentive support the most. I've worked with Attentive for about five years now and have had multiple different CSMs. Every single time, I'm impressed by how hands on they are. Even after hours, the white glove team is very supportive and capable of taking action instead of just telling you what to do. **What do you dislike about Attentive?** I think that there's a little bit of a lack of communication between Attentive and Klaviyo. Attentive doesn't pass enough or really any information over to Klaviyo aside from the sign-up units. I'd love to see all the metrics and SMS click information that Attentive can receive from Klaviyo but inside Klaviyo for Attentive. That's something that could be a little bit fixed. **What problems is Attentive solving and how is that benefiting you?** I use Attentive to target customers and track their journey, improving engagement through SMS without needing explicit metrics from Shopify. It simplifies excluding customers by location due to legal requirements, making our program better. ### 43. Easy Access to Subscriber Promo Details and SMS Threads, Though Sometimes Difficult **Rating:** 3.5/5.0 stars **Reviewed by:** Enrique R. | Retention Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Attentive?** Being able to find all customer promotional and code details right on the subscriber page is super useful, since I use this information all the time. Easy to locate a customer and SMS threads with the activity tab on subscribers so i can see if the customer is being truthful. I am able to use this information for proof of customer interactions. **What do you dislike about Attentive?** I find it is diffcult sometimes to locate exact customer texts using there #'s, emails is easy but SMS sometimes the full text thread doesn't pop up **What problems is Attentive solving and how is that benefiting you?** Helps me locate customer promotional information easily and affectively. This solves the issue of going though all convos to find this information ### 44. Smooth and Efficient with Instant Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Jim G. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Attentive?** I find Attentive incredibly efficient. It's smooth, simple, and cool software that immensely helps even those new to creative work. I love the quick feedback on detail—sending a campaign and getting results instantly is amazing. The analytics are quick, allowing me to give clients immediate results. The creative abilities and uniqueness of the platform are encouraging, helping non-experts become experts. The initial setup was smooth, with helpful and available service. **What do you dislike about Attentive?** I don’t have anything that dislike. It’s so much better than Twilio that I used prior. **What problems is Attentive solving and how is that benefiting you?** Attentive is incredibly efficient and user-friendly. It provides quick, detailed feedback from campaigns, allowing fast client updates and helps even creative newbies become experts. ### 45. Centralized Marketing with Helpful Support but Needs AI Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Brooke Fisher G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2026 **What do you like best about Attentive?** I like that Attentive is always trying to improve and is moving into AI. Even though AI hasn't been included yet in the basic plan, I'm hopeful it will grow. I also like that I can see all of my SMS and email in one place. The initial setup was super easy, and their 'white glove' team is super helpful. **What do you dislike about Attentive?** I wish AI was included on the basic plan. Klaviyo lets you use smart sending for free but it's a charge with Attentive. **What problems is Attentive solving and how is that benefiting you?** I use Attentive for recovering carts, announcing new things, and seeing all my SMS and email in one place. ### 46. Attentive Leads the Way in Innovative, Highly Integrated SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about Attentive?** Attentive is a leader in the SMS marketing space. The platform is always innovating and is also the most integrated sms platform out there. **What do you dislike about Attentive?** Because the platform is always changing sometimes updates are not communicated thoroughly or clearly. Either new functionalities are added without explanation or existing functionalities change and it is up to the user to figure out how to adjust or where to find things in the platform, etc. **What problems is Attentive solving and how is that benefiting you?** Attentive is handling our list growth without me having to use another popup platform and then pass phone numbers along. Attentive is also helping me segment the audience for insights. ### 47. Responsive Support Team, with a Few Occasional Hiccups **Rating:** 3.5/5.0 stars **Reviewed by:** Sarah D. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Attentive?** First, the support! We have a great team whos always ready to step in and help/ **What do you dislike about Attentive?** We've had a few bad hiccups, but I feel like that is the same with any platform. **What problems is Attentive solving and how is that benefiting you?** Attentive has helped us improve how we communicate with customers throughout their shopping journey. We're able to quickly notify customers about promotions, product launches, and important order updates through SMS! ### 48. Effortless Campaign Management, Needs More Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Sam T. | Insights Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Attentive?** I use Attentive for SMS and Email campaigns. I like that it allows easier management of these two channels and provides clear reporting. The dashboard features for reporting results are very easy to use and are mostly good to go out of the box. The default dashboard contains most of the information needed to report on campaign results and performance, and where more granularity is needed, there are specific reporting features. The initial setup of Attentive was very easy as it guides you through each step. **What do you dislike about Attentive?** It needs more native integrations and less reliance on 3rd party connectors like Zapier. We have to use it with Zapier because it doesn't have Google Ads integration. **What problems is Attentive solving and how is that benefiting you?** I find Attentive makes managing SMS and email channels easier with clear reporting. The default dashboard is user-friendly and comprehensive for campaign results and performance, with specific reporting features when granularity is needed. ### 49. Effortless Personalization, Needs Transparent Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I use Attentive for email and SMS marketing campaigns. I appreciate that it helps me reach customers and increase engagement overall. I really like how easy it is to create personalized automated messaging at scale, which has a huge impact for me because it lets me deliver 1:1 feeling experiences without actually doing 1:1 work. The initial setup was very easy too. **What do you dislike about Attentive?** pricing isn't very transparent, you typically have to go through the sales process to understand costs **What problems is Attentive solving and how is that benefiting you?** Attentive helps me reach customers and increase engagement. It lets me deliver personalized 1:1 experiences without the effort of doing 1:1 work. ### 50. Exceptional Support and Revenue Boosting Features **Rating:** 5.0/5.0 stars **Reviewed by:** Charlotte K. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Attentive?** I love the excellent level of support Attentive provides. They are always staying on the latest technology and adding new features. It's a major revenue and retention tool for us. I don't really know other providers that offer the level of support Attentive does. We always have someone to help offer strategy, recommendations, compare benchmarks, and ensure ROI is there. The initial setup was very easy, and Attentive supported migration. **What do you dislike about Attentive?** Nothing **What problems is Attentive solving and how is that benefiting you?** Attentive handles all our email and SMS marketing, serving as a major revenue and retention tool. It offers excellent support, keeping us updated with the latest technologies and features, and ensures we have strategic guidance and strong ROI. ## Attentive Discussions - [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) - 1 comment, 1 upvote - [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) - 3 comments, 1 upvote - [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) - 6 comments, 1 upvote - [View Attentive pricing details and edition comparison](https://www.g2.com/products/attentive/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-29+15%3A14%3A37+-0500&secure%5Bsession_id%5D=3dd1c3aa-e9e6-423b-a471-996183c5e376&secure%5Btoken%5D=89da09036306ecf7045eaa9b63c99287b4a8b2cf77ecf89b669c48150ef92e1a&format=llm_user) ## Attentive Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Airship](https://www.g2.com/products/airship/reviews) - [Amperity Customer Data Platform](https://www.g2.com/products/amperity-customer-data-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 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[Wonderment](https://www.g2.com/products/wonderment/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wunderkind](https://www.g2.com/products/wunderkind/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Attentive Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Attentive Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,663 reviews) - [Postscript](https://www.g2.com/products/postscript/reviews) - 4.8/5.0 (155 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)