--- title: Attentive Reviews meta\_title: 'Attentive Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1483 reviews by the users' company size, role or industry to find out how Attentive works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1483 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Attentive Reviews & Product Details Visit Website Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. * * * Product Website Attentive Seller [Attentive](https://www.g2.com/sellers/attentive) Discussions [Attentive Community](https://www.g2.com/products/attentive/discuss) Solution Type All-in-One Overview by Megan Miller (Senior Director of Growth Marketing at Attentive) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/attentive/pricing) ## Attentive Integrations (70) What do users say about integrations? Verified by Attentive [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Campaign ](https://www.g2.com/products/adobe-campaign/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar 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JE Jaclyn E. Technical Operations Manager Small-Business (50 or fewer emp.) 7/14/2026 "Intuitive SMS Solution with Stellar Support" 4.5/5 What do you like best about Attentive? I like Attentive for their awesome support and customer success manager (CSM) team. They really want to make sure we are using everything they have to offer. Their reporting and dashboard tools are great, easy to use, and intuitive. The sign-up units were a huge pull for us and the CSM team was appealing. We felt like we could get more support in our marketing efforts. Even though the initial setup took some additional support due to our integration with HubSpot, Attentive was helpful in doing that. Now working with our CSM has been great. Review collected by and hosted on G2.com. What do you dislike about Attentive? I'd like the integration with HubSpot to be stronger without having to set up our own API. I'd also like some additional editing options in the journeys tool, like being able to duplicate journeys and change the trigger or copy/paste across journeys. For the HubSpot integration, I'd appreciate more out-of-the-box syncing with HubSpot segments or contact properties. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Attentive helps us stay compliant, ensures high deliverability, offers great messaging ideas, and provides easy-to-use reporting tools. Their support and CSM team are outstanding, making a real effort to help us maximize their offerings. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/14/2026 "Great Channel Reporting, but UI for campaign builds and Flow Triggers Need Refinement" 3/5 What do you like best about Attentive? I like that we can see reports for email and SMS specific channels and that we can sort through our campaigns by send date , A/B tests, and send status. The smart sending is also pretty nice for A/B testing but we will see. I also appreciate that it integrates with Hiro. Review collected by and hosted on G2.com. What do you dislike about Attentive? I feel like there are a lot of gaps in the UI and also some triggers for flows. For instance Recharge cancellation is not a trigger although other Recharge order metrics are, which confuses me. Also the email campaign builds feel limited at times because working with the blocks or sections feels wonky because it's separated into rows and there are separate paddings for those and I always have to readjust. I would also like dark mode testing, which I think was actually implemented Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? I have been chatting with white glove support for certain issues like the Recharge subscription cancellation flow and was given some help on how to circumvent it but because I wasn't a technical person, it was nice to know the next steps even if I couldn't execute them myself. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") CH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/29/2025 "Powerful Automations & SMS, But Still Growing in Flexibility" 4.5/5 What do you like best about Attentive? Attentive is a robust platform for building personalized journeys with SMS and email. The interface is intuitive, and once you’re used to the flow, it’s easy to build and automate campaigns that actually convert. The integration with Mindbody makes it especially useful for fitness and wellness clients. I can segment based on real-time behaviors like visits, purchases, and memberships. Customer support has been responsive, and I appreciate the documentation available. Once you get going, the results tend to speak for themselves. Review collected by and hosted on G2.com. What do you dislike about Attentive? Attentive is clearly still evolving in its self-serve capabilities. Some common pain points I’ve noticed or seen others mention online include: • Lack of flexibility with dynamic content blocks and email customization. Templates are limited and can feel restrictive. • Slow feature rollouts: basic email features (like folders, drag-and-drop edits, or reusable content) are not as advanced as other tools. • Data syncing quirks: when integrated with CRMs or systems like Mindbody, there are sometimes delays or gaps in the sync, which affects segments. • Limited visibility/control for SMB users: some actions require support or a CSM to execute (like domain authentication or advanced settings). • Cost model can be expensive for smaller businesses as it scales. Also worth noting, implementation takes time. The initial setup can feel overwhelming, especially for clients who aren’t tech-savvy or don’t have marketing teams. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Attentive is helping us solve one of the biggest challenges in the fitness and wellness industry: staying consistently connected with clients in a personalized and automated way, without adding more manual work for staff. With Attentive, we can build journeys that reach clients at the right time based on their behavior, whether they’ve just booked a class, visited for the first time, or are at risk of churning. That’s allowed us to improve engagement, increase repeat bookings, and even drive more membership conversions. It’s also helped reduce the reliance on time-consuming manual emails or SMS blasts, making communication more scalable and data-driven. The Mindbody integration is key here, since it allows us to trigger automations based on real actions clients are taking. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 7/14/2026 "User-Friendly Platform with Great Support, Analytics, and Helpful AI Suggestions" 5/5 What do you like best about Attentive? Attentive is very user friendly and easy to navigate with drag and drop features. The support from the platform and teams is also really great. The data is easy to digest with the reports and analytics and the sign up units make it easy to track performance. The AI features and suggestions are really helpful. Review collected by and hosted on G2.com. What do you dislike about Attentive? I think the best thing to improve on attentive would be the US first approach, it would be good to have on the dashboards the option to see US performance in £ rather than having to convert it manually. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Sign up units, we were finding it hard to get new customers to sign up our email and SMS sign ups are both through attentive which integrates into klayvio and straight onto our newsletter. We also had more complex sign up units such as the exit intent and pre engagement which increased our performance for sign ups significantly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 7/14/2026 "Simple, Step-by-Step Segmentation That Keeps Campaigns on Track" 4.5/5 What do you like best about Attentive? I like the simplicity of building a segment - each step allows you to see what amount of your subscribers will be eligible, helping to steer campaign builds in the right direction. Review collected by and hosted on G2.com. What do you dislike about Attentive? I dislike that support is based solely in America, which means that if we run into more urgent technical issues, we can’t get them addressed as quickly as would be ideal. I also wish there was a middle ground between creating email templates and rows - something that would allow me to build a re-usable block I could drop into a template that has a mix of rows with different numbers of columns - for example, during sale we often input a section for shop by size that has a 1 column row, a 3 column row, and a 4 column row. In the current set up i have to create those as 3 different rows and input them all each time i want them on an email. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Attentive is helping us narrow our campaign sends to only those subscribers who are likely to interact, so our messaging stays targeted and reaches the people who are actually interested. As a result, it helps drive engagement and retention while also lowering spend. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nick K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick K.") NK Nick K. Ecommerce Operations Manager Mid-Market (51-1000 emp.) 2/12/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Effortless and Personalized Customer Engagement" 5/5 What do you like best about Attentive? I use Attentive's Journeys to create online follow-up conversations and maintain our VIP membership program for marketing. I appreciate that Journeys are self-managing once set up, and setting up exclusive offers for our VIP list customers is easy. The ability to do personalized follow-up with a small team is also a significant benefit. The initial setup was easy and I had help, which made the process smooth. Review collected by and hosted on G2.com. What do you dislike about Attentive? we are very happy overall and it's quickly becoming one of our strongest marketing tools Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? I use Attentive for creating personalized follow-ups with a small team and managing our VIP program. Journeys are self-managing after setup, and setting up exclusive offers for VIPs is easy. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") AM Verified User in Manufacturing Mid-Market (51-1000 emp.) 2/12/2026 "Top-Tier SMS Innovation with Unbeatable Support" 5/5 What do you like best about Attentive? Attentive is top-notch in their SMS experience, leading the industry with new innovations and immediate, extremely helpful customer care. I find the platform very easy to use, whether it's for setting up campaigns, reporting, or anything else. The dedicated account manager is invaluable for guiding strategy. Attentive's intuitive platform updates segments in real time, and it has reliably grown our SMS revenue significantly, even surpassing email. The initial setup was extremely easy, and their white glove service was very helpful. Review collected by and hosted on G2.com. What do you dislike about Attentive? wish there was way to connect GA4 for last click attributed revenue within attentive platform. also wish you could mass update messages in journeys - ex. override UTM tracking fields Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Attentive simplifies reporting metrics and KPI tracking, eases SMS campaign setup, and provides helpful customer care. The platform's ease of use and real-time segment updates boost our SMS revenue beyond email, making it a reliable channel. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 2/12/2026 "Convenient All-in-One Platform but Needs Improvements" 3/5 What do you like best about Attentive? I like that Attentive provides one place for both email and SMS needs, making it easier for multiple departments to access information. The ease of use stands out, and having everything in one place is really beneficial. Review collected by and hosted on G2.com. What do you dislike about Attentive? I find it difficult to track specifics of what has been sent to customers. Troubleshooting issues can be challenging. From a customer service perspective, we often assist customers trying to find out why they are not receiving emails. It's often difficult to see specific emails sent and figure out why they are not receiving emails when they are showing they are subscribed. We also find a lot of errors where triggered emails are going out incorrectly, emails are simply not being sent, etc. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? I use Attentive to manage both email and SMS needs in one place. It's easy to use and allows multiple departments to access information seamlessly. Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ellie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ellie B.") EB Ellie B. Senior Ecommerce Manager Small-Business (50 or fewer emp.) 7/14/2026 "Great Account Manager support, delayed reporting can be a hinderance" 3.5/5 What do you like best about Attentive? The platform is fairly easy to use, and I really appreciate having a dedicated account manager who understands our account and is available to chat whenever I need help. That personal support is the real point of difference from Klaviyo. Review collected by and hosted on G2.com. What do you dislike about Attentive? The platform can feel a bit clunkier than others. I really don’t like that templates don’t auto-save, and the delay in reporting can be pretty annoying at times—especially during big promo periods when I need to monitor things more closely. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? Attentive has been more cost-effective than Klaviyo for us, and its SMS flows have been a really positive addition, creating a new revenue stream for our business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Luis A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis A.") LA Luis A. Small-Business (50 or fewer emp.) 7/14/2026 "Innovative SMS Marketing with Room to Grow" 4/5 What do you like best about Attentive? I find that Attentive makes reaching out to customers via SMS very easy. The platform also simplifies SMS and opt-in form testing and optimization, making these tasks pretty easy. I really like the builder. Attentive seems to be pioneering in offering different sign-up and onboarding experiences on mobile and desktop, setting itself apart as other platforms lagged behind. These features make it easier for D2C brands, and it provides easy access to analytics as well. Review collected by and hosted on G2.com. What do you dislike about Attentive? I wish everything was consolidated into one platform. Right now, I use Klaviyo as well, which makes things a bit fragmented. It feels like Attentive is still in its early days of becoming a full ESP, whereas I'm using other tools that already have those capabilities. Review collected by and hosted on G2.com. What problems is Attentive solving and how is that benefiting you? I find Attentive makes reaching out to customers via SMS very easy and simplifies opt-in form testing and optimization for me. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Attentive? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Attentive ](https://www.g2.com/products/attentive/discussions/new) ![Ceata E. L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ceata E. L.") CL Ceata E. Lash • Last activity over 4 years ago Conversion rate has slowed in Q1, any tips or advice? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) ![Live F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Live F.") LF Live Fabulously • Last activity almost 4 years ago Will there be full email options for Attentive soon? 1 Upvote 3 [ Join the conversation ](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) [ View all Discussions ](https://www.g2.com/products/attentive/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/attentive/pricing) Attentive Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/attentive-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bb00d7c5f52d485d8d95648c96180775/postscript.jpg "Product Avatar Image") Postscript 4.8/5(161) [ Compare Now ](https://www.g2.com/compare/attentive-vs-postscript) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,688) [ Compare Now ](https://www.g2.com/compare/attentive-vs-braze) ##### ##### Attentive Features Campaigns Bulk SMS Text Messaging Bulk SMS Two-Way Text Messaging Text Scheduler SMS Platform Reporting Marketing Automation White Label [ View More Features ](https://www.g2.com/products/attentive/features) ## Top-Rated Alternatives [ ![Braze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braze") Braze 4.5/5(1,688) ](https://www.g2.com/products/braze/reviews) [ ![Postscript](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Postscript") Postscript 4.8/5(161) ](https://www.g2.com/products/postscript/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/attentive/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best platforms for real-time buyer intent alerts](https://www.g2.com/discussions/which-are-the-best-platforms-for-real-time-buyer-intent-alerts)[What release notes management software works best for 50-500 employee organizations in SaaS?](https://www.g2.com/discussions/what-release-notes-management-software-works-best-for-50-500-employee-organizations-in-saas%20)[ServiceTitan vs Jobber for a growing home services business that needs scheduling, invoicing and customer history in one place?](https://www.g2.com/discussions/servicetitan-vs-jobber-for-a-growing-home-services-business-that-needs-scheduling-invoicing-and-customer-history-in-one-place) [Which wide column solutions offer the best scalability and storage efficiency?](https://www.g2.com/discussions/which-wide-column-solutions-offer-the-best-scalability-and-storage-efficiency)[What are the best grant management software platforms for mid-market companies needing fast rollout without extensive IT overhead?](https://www.g2.com/discussions/what-are-the-best-grant-management-software-platforms-for-mid-market-companies-needing-fast-rollout-without-extensive-it-overhead)[Pros and Cons Details](https://www.g2.com/products/attentive/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)