# Best Identity Resolution Software - Page 2

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

The best identity resolution software in 2026 is Salesforce Data 360 (formerly Data Cloud), rated 4.3 out of 5 on G2 based on 250+ verified reviews. For ecommerce and retail, Wunderkind identifies anonymous web traffic to grow consented first-party audiences. The highest user-rated tool among the top five is Senzing at 4.8 stars.

1. Salesforce Data 360 (formerly Data Cloud) — 4.3/5 (250+ reviews): Best for enterprise Customer 360 and data unification
2. Tealium Customer Data Hub — 4.3/5 (450+ reviews): Best for real-time customer data unification across channels
3. Wunderkind — 4.4/5 (80+ reviews): Best for identifying anonymous web traffic in retail and ecommerce
4. Senzing — 4.8/5 (10+ reviews): Best for entity resolution and record matching
5. Informatica Master Data Management - Identity Resolution — 4.5/5 (10+ reviews): Best for enterprise master-data identity matching

*Updated June 2026. Based on 2026 G2 verified review data across 69 products.*


Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.

Identity resolution is sometimes offered as a feature of other customer data management solutions, such as [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and [customer identity and access management](https://www.g2.com/categories/customer-identity-and-access-management) software.

To qualify for inclusion in the Identity Resolution category, a product must:

- Gather and store customer data from first-, second-, and/or third-party sources
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media, and online purchases
- Make connections between disparate identifiers to provide a 360-degree view of the customer






## G2 Grid® for Identity Resolution Software
![G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/identity-resolution/grids.png?focus%5B%5D=1173013&focus%5B%5D=54136&focus%5B%5D=39376&focus%5B%5D=1415362&focus%5B%5D=131375&focus%5B%5D=107318&focus%5B%5D=6236&focus%5B%5D=124196)
Highlighted products: Salesforce Data 360 (formerly Data Cloud), Tealium Customer Data Hub, Wunderkind, Tie, Senzing, Meiro, Treasure Data Customer Data Platform, and Informatica Master Data Management - Identity Resolution.
Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=tealium-customer-data-hub&focus%5B%5D=wunderkind&focus%5B%5D=tie&focus%5B%5D=senzing&focus%5B%5D=meiro&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=informatica-master-data-management-identity-resolution)


## How Many Identity Resolution Software Products Does G2 Track?
**Total Products under this Category:** 70

### Category Stats (Jul 2026)
- **Average Rating**: 4.37/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Tealium Customer Data Hub (+0.02%) - Among all products in this category, Tealium Customer Data Hub recorded the largest rating increase compared to last month
*Last updated: July 16, 2026*


## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 70+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Identity Resolution Software Is Best for Your Use Case?

- **Leader:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Highest Performer:** [Tie](https://www.g2.com/products/tie/reviews)
- **Easiest to Use:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Top Trending:** [Hightouch](https://www.g2.com/products/hightouch/reviews)
- **Best Free Software:** [FullContact](https://www.g2.com/products/fullcontact/reviews)


---

**Sponsored**

### Customer.io

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1448&secure%5Bchosen_at%5D=2026-07-16T21%3A07%3A12Z&secure%5Bdisplayable_resource_id%5D=1674&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1448&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-resolution%3Fopen_modal_url%3D%252Fproducts%252Fatdata%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fidentity-resolution%2526source%253Dcategory&secure%5Btoken%5D=45b59e198f77e63ff535fa08ac7dbc75de6f36344600aa53b02a835bc1a50268&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_personalization%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Identity Resolution Software Products in 2026?
### 1. [BritePool](https://www.g2.com/products/britepool/reviews)
BritePool, the replacement for third-party cookies will integrate seamlessly within today's complex adtech ecosystem.


**Average Rating:** 4.0/5.0
**Total Reviews:** 5
**How Do G2 Users Rate BritePool?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind BritePool?**

- **Seller:** [BritePool](https://www.g2.com/sellers/britepool)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 80% Small-Business, 20% Mid-Market


#### What Are BritePool's Pros and Cons?

**Pros:**

- Audience Activation (2 reviews)
- Marketing Campaigns (2 reviews)

**Cons:**

- Limited Functionality (2 reviews)


### What Do G2 Reviewers Say About BritePool?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **effective audience targeting** of BritePool, ensuring privacy-compliant advertising without third-party cookies.
- Users appreciate BritePool's **targeted audience advertising** without relying on third-party cookies, ensuring privacy compliance.

**Cons:**

- Users find BritePool's **limited functionality** restricts data gathering and hinders effective targeted marketing efforts.

#### What Are Recent G2 Reviews of BritePool?

**"[Good digital advertising agency](https://www.g2.com/survey_responses/britepool-review-9657970)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/britepool-review-9657970)

---

**"[BritePool a digital advertising publisher.](https://www.g2.com/survey_responses/britepool-review-5293834)"**

**Rating:** 5.0/5.0 stars
*— Tannu S.*

[Read full review](https://www.g2.com/survey_responses/britepool-review-5293834)

---


#### What Are G2 Users Discussing About BritePool?

- [What is BritePool used for?](https://www.g2.com/discussions/what-is-britepool-used-for)

### 2. [IQM](https://www.g2.com/products/iqm/reviews)
IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations. Unlike traditional, general purpose DSPs that are built for mass-market applications, IQM focuses on the unique needs of high-stakes environments. These legacy platforms often lack the necessary compliance frameworks, granular targeting tools, and specialized workflows that are essential for advertisers operating in regulated sectors. As a result, many advertisers find themselves compromising on accuracy in favor of broader reach, which can be detrimental in scenarios where every decision counts. IQM addresses this critical gap by providing a platform that prioritizes precision over generalization. The key features of IQM include an integrated DSP and data management platform (DMP) architecture that enhances media efficiency and data integrity without relying on third-party identity resolution. This allows advertisers to maintain direct control over their audience strategies. The platform also facilitates seamless first-party data integration, enabling advertisers to match and activate their own audience assets directly within IQM. This capability significantly improves targeting precision and campaign outcomes, particularly in high-stakes scenarios. Additionally, IQM offers access to premium, brand-safe inventory across various channels, including connected TV (CTV), over-the-top television (OTT), and online video (OLV). This ensures that advertisers can deliver impactful storytelling at scale in trusted environments. Advanced geo-targeting features allow for precise, localized activation, which is crucial for campaigns that require surgical accuracy, such as those targeting specific districts or clinics. Furthermore, IQM includes Power Segments tailored for policy and legislative influence campaigns, where audience composition is directly linked to real-world impact. IQM also serves as a strategic extension for agency and in-house teams navigating the complexities of time-sensitive campaigns. Its focus on regulated and high consequence verticals means that the platform's development and service model are directly informed by the needs of its users. This results in a product that not only provides the necessary vertical expertise and data infrastructure but also offers operational responsiveness that is essential for outcomes driven advertising. With features like AI-driven optimization and chat-based campaign building, IQM streamlines workflows while ensuring full transparency and control for advertisers.


**Average Rating:** 5.0/5.0
**Total Reviews:** 10
**How Do G2 Users Rate IQM?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.0/10 (Category avg: 10/10)

**Who Is the Company Behind IQM?**

- **Seller:** [IQM](https://www.g2.com/sellers/iqm)
- **Company Website:** https://iqm.com
- **Year Founded:** 2014
- **HQ Location:** Manhasset, US
- **LinkedIn® Page:** https://www.linkedin.com/company/10274942 (136 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 60% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of IQM?

**"[Innovative, Cutting-Edge Platform with Strong Integrations and Responsive Support](https://www.g2.com/survey_responses/iqm-review-13107443)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Consulting*

[Read full review](https://www.g2.com/survey_responses/iqm-review-13107443)

---

**"[Intuitive DSP with Stellar Support, Rapid Integrations, and Best-in-Class Performance](https://www.g2.com/survey_responses/iqm-review-13045935)"**

**Rating:** 5.0/5.0 stars
*— Will O.*

[Read full review](https://www.g2.com/survey_responses/iqm-review-13045935)

---



### 3. [Optable](https://www.g2.com/products/optable/reviews)
\*Optable is the Agentic Audience Platform for publishers and media companies.\* Optable provides the infrastructure publishers need to build identity, activate premium audiences, and transact efficiently in an era of AI-powered advertising. Trusted by leading publishers and media companies including Hearst, iHeartMedia, Unity, Mediavine, and Raptive, Optable is the infrastructure for publishers who want to own their data, scale their audience business, and prepare for the agentic advertising ecosystem. \*Agentic Collaboration\* As a founding member of the Ad Context Protocol (AdCP) — the open standard for machine-to-machine communication across the advertising ecosystem – Optable’s platform is already interoperable with the AI-powered buying workflows that are reshaping how premium inventory is discovered and transacted. Optable is also a member of the IAB Tech Lab and chairs the Prebid Agentic PMC Taskforce, helping define the standards that will govern agentic advertising across the industry. Optable's Audience Agent expedites audience planning. Audience Agent can ingest RFP briefs in natural language, synthesize audiences across first-party data, third-party signals, and behavioral events, and return ranked recommendations with confidence scores in minutes rather than days. It only builds against data that actually exists in the publisher's platform and activates approved audiences directly to connected SSPs and ad servers without manual setup. Building on this foundation, Optable's Sales Agent sits at the center of the deal lifecycle, receiving inbound requests from AI-powered buyers, applying publisher-defined rules, and coordinating with buyer agents to execute deals automatically. Publishers use these agentic tools to win more RFPs, tap into new advertising partners, and grow their advertising business. Together, these agents form the early architecture of the Agentic Collaboration Marketplace: an emerging ecosystem that allows premium publishers to become discoverable and transactable to AI-powered buyers through open protocols. \*Identity & Signal Enrichment\* Optable gives publishers a private identity graph that the publisher owns outright. Authenticated emails, device IDs, MAIDs, household IPs, and CRM records are resolved into unified user clusters. The ID Switchboard sits on top of this graph and centralizes resolution across 8+ identity partners in a single control plane. UID2, ID5, LiveRamp, Criteo, Yahoo Connect, and more enrich bid requests in real time with full provenance labeling. Customers see CPM lifts, addressability expansion, and programmatic revenue gains as a result. \*Audience Management & Activation\* Optable's audience management layer turns a publisher's existing content and user signals into packaged, sellable audience products from day one. Optable Attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, so sales teams can start pitching fully-packaged, enriched audience segments right away. Optable's contextual classification engine uses LLMs to map publisher content to IAB taxonomy as well as custom audiences in real time, expanding on the keyword-matching systems most competitors still rely on. Publishers can build, enrich, and activate first-party and third-party audiences across ad platforms like Google Ad Manager, The Trade Desk, Amazon DSP, Meta, and all major SSPs. Privacy-preserving & interoperable data clean room applications allow collaboration with advertisers without exposing raw user data; partners can onboard in as little as 10 minutes with a no-code interface or direct integration with AWS Clean Rooms, Snowflake, and more. \*Enterprise Scale & Interoperability\* Optable serves publishers and media companies representing 25K+ domains and $3B+ in annual ad spend, resolving 500M+ IDs per day across 30B+ active profiles. With 75+ integrations spanning all major DSPs, SSPs, and clouds, Optable replaces the fragmented stack of DMPs, CDPs, identity vendors, and clean room tools with a single, modular platform. This convenience reduces total cost of ownership while giving publishers the identity foundation and audience activation capabilities they need to compete with walled gardens and thrive in the emerging agentic marketplace.


**Average Rating:** 5.0/5.0
**Total Reviews:** 6
**How Do G2 Users Rate Optable?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Quality of Support:** 9.7/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Optable?**

- **Seller:** [Optable](https://www.g2.com/sellers/optable)
- **Year Founded:** 2020
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/optableco (61 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Enterprise


#### What Are Optable's Pros and Cons?

**Pros:**

- Audience Activation (3 reviews)
- Audience Targeting (3 reviews)
- Customer Support (3 reviews)
- Marketing Campaigns (3 reviews)
- Customer Engagement (2 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)
- Technical Expertise (1 reviews)


### What Do G2 Reviewers Say About Optable?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **seamless audience activation** of Optable, facilitating targeted campaigns and actionable insights effortlessly.
- Users value the **audience targeting capabilities** of Optable, enabling precise and effective data-driven campaigns.
- Users value the **excellent customer support** from Optable, highlighting the team's friendliness and efficiency.
- Users value Optable for facilitating **data-driven marketing campaigns** , enabling quick insights and targeted audience segments.
- Users value the **effective customer engagement** capabilities of Optable, enhancing connections and support for advertisers.

**Cons:**

- Users feel that without a tech team, **difficult learning** can hinder the effective use of Optable’s advanced features.
- Users note that without proper training, **advanced features of Optable may remain underutilised** , hindering their overall effectiveness.
- Users find **limited customization** in Optable, leading to underutilized advanced features without a dedicated tech team.
- Users note that the **lack of technical expertise** limits the effective use of Optable's advanced features.

#### What Are Recent G2 Reviews of Optable?

**"[A Reliable Platform That Permits Data Driven Ad Sales](https://www.g2.com/survey_responses/optable-review-11504096)"**

**Rating:** 5.0/5.0 stars
*— Tushar A.*

[Read full review](https://www.g2.com/survey_responses/optable-review-11504096)

---

**"[easy intuitive and excellent support team!](https://www.g2.com/survey_responses/optable-review-10940741)"**

**Rating:** 5.0/5.0 stars
*— Guillaume R.*

[Read full review](https://www.g2.com/survey_responses/optable-review-10940741)

---



### 4. [Verisk Marketing Solutions](https://www.g2.com/products/verisk-marketing-solutions/reviews)
Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions across all stages of the customer funnel. Our award-winning identity resolution and enrichment solutions—coupled with shopping behavior data delivering millions of signals per day—empower brands to craft informed lead management decisions in real time, while maximizing ROI from their campaigns with more precise targeting and propensity capabilities.


**Average Rating:** 4.3/5.0
**Total Reviews:** 6
**How Do G2 Users Rate Verisk Marketing Solutions?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Verisk Marketing Solutions?**

- **Seller:** [Verisk](https://www.g2.com/sellers/verisk)
- **Year Founded:** 1971
- **HQ Location:** Jersey City, NJ
- **LinkedIn® Page:** https://www.linkedin.com/company/580619/ (5,820 employees on LinkedIn®)
- **Ownership:** NASDAQ: VRSK

**Who Uses This Product?**
- **Company Size:** 33% Enterprise, 33% Mid-Market


#### What Are Verisk Marketing Solutions's Pros and Cons?

**Pros:**

- Customer Insights (1 reviews)
- Insights (1 reviews)
- Lead Generation (1 reviews)
- Real-Time Processing (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Poor Dashboard (1 reviews)


### What Do G2 Reviewers Say About Verisk Marketing Solutions?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ability to generate insights** seamlessly, enhancing compliance and benefiting from a strong user base.
- Users value the **insight generation** of Verisk Marketing Solutions, noting its compliance and strong user community.
- Users appreciate the **Real-Time Compliance Tools** feature of Verisk Marketing Solutions for enhancing lead generation efficiency.
- Users praise the **Real-Time Compliance Tools** for being their most valued feature, enhancing overall effectiveness.

**Cons:**

- Users find the **dashboard UI lacking** , but still functional for their needs.
- Users find the **dashboard UI lacking** , suggesting improvements for a better overall experience despite its functionality.

#### What Are Recent G2 Reviews of Verisk Marketing Solutions?

**"[Hassle free experience with Marketing solution](https://www.g2.com/survey_responses/verisk-marketing-solutions-review-11052933)"**

**Rating:** 5.0/5.0 stars
*— Pratik N.*

[Read full review](https://www.g2.com/survey_responses/verisk-marketing-solutions-review-11052933)

---

**"[Wonderful company and so willing to help](https://www.g2.com/survey_responses/verisk-marketing-solutions-review-7792542)"**

**Rating:** 5.0/5.0 stars
*— Meghan S.*

[Read full review](https://www.g2.com/survey_responses/verisk-marketing-solutions-review-7792542)

---


#### What Are G2 Users Discussing About Verisk Marketing Solutions?

- [What is Infutor used for?](https://www.g2.com/discussions/what-is-infutor-used-for)

### 5. [AtData](https://www.g2.com/products/atdata/reviews)
AtData's flagship email verification service, SafeToSend, leads the industry in accuracy, security, speed, and ease of use to provide comprehensive email data hygiene and protection against costly, problematic addresses. SafeToSend will confirm the email address is valid by determining if not only the syntax is correct but also if the address meets ISP-specific requirements. We will fix typos, formatting, syntax and other input errors while weeding out damaging addresses to alleviate risk and save your sender reputation. We also provide an engagement score that examines activity signals to identify actively used emails for improved deliverability, better segmentation, and qualifying leads. Our 100% SafeToSend guarantee gives your the peace of mind that your emails are validated, corrected, and safe so your messaging gets to the right audience on the right channel. The results are higher response rates, conversion and profits. Getting started is easy. We make it simple to clean your data through our self-service portal, InstantData. Create a free account and either select your email list from your local device, upload it via FTP or import it from your email marketing platform.


**Average Rating:** 4.4/5.0
**Total Reviews:** 26
**How Do G2 Users Rate AtData?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind AtData?**

- **Seller:** [Atdata](https://www.g2.com/sellers/atdata)
- **Year Founded:** 1999
- **HQ Location:** Newton, MA
- **Twitter:** @atdata (3,948 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/atdataemailexperts (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 54% Small-Business, 31% Mid-Market



#### What Are Recent G2 Reviews of AtData?

**"[Recommend working with AtData!](https://www.g2.com/survey_responses/atdata-review-6863795)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Fund-Raising*

[Read full review](https://www.g2.com/survey_responses/atdata-review-6863795)

---

**"[Top-echelon data optimization services](https://www.g2.com/survey_responses/atdata-review-6934310)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Retail*

[Read full review](https://www.g2.com/survey_responses/atdata-review-6934310)

---


#### What Are G2 Users Discussing About AtData?

- [What is AtData used for?](https://www.g2.com/discussions/what-is-atdata-used-for) - 1 comment

### 6. [LayerFive](https://www.g2.com/products/layerfive/reviews)
LayerFive is a privacy-safe, first-party data based identity resolution and identity management platform that resolved cross-device known and anonymous consumer interactions. LayerFive Identity Platform is a brand-owned comprehensive consumer identity management solution that brands use for improving consumer experience, better marketing attribution and analytics and to improve sales and marketing effectiveness.


**Average Rating:** 4.7/5.0
**Total Reviews:** 3
**How Do G2 Users Rate LayerFive?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind LayerFive?**

- **Seller:** [LayerFive](https://www.g2.com/sellers/layerfive)
- **Year Founded:** 2019
- **HQ Location:** Fremont, US
- **LinkedIn® Page:** https://www.linkedin.com/company/10680438 (19 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Enterprise



#### What Are Recent G2 Reviews of LayerFive?

**"[LayerFive Helps You Monitor Your Customer's Journey for More Effective Marketing](https://www.g2.com/survey_responses/layerfive-review-9011160)"**

**Rating:** 4.5/5.0 stars
*— Mark W.*

[Read full review](https://www.g2.com/survey_responses/layerfive-review-9011160)

---

**"[Able to leverage our deeper insights that help us double our sales.](https://www.g2.com/survey_responses/layerfive-review-9882132)"**

**Rating:** 4.5/5.0 stars
*— Rahul P.*

[Read full review](https://www.g2.com/survey_responses/layerfive-review-9882132)

---


#### What Are G2 Users Discussing About LayerFive?

- [What is LayerFive used for?](https://www.g2.com/discussions/what-is-layerfive-used-for)

### 7. [Narrative](https://www.g2.com/products/narrative-i-o-narrative/reviews)
Narrative is a data commerce platform that makes it fast and easy to buy, sell, and share data.


**Average Rating:** 3.7/5.0
**Total Reviews:** 10
**How Do G2 Users Rate Narrative?**

- **Quality of Support:** 7.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Narrative?**

- **Seller:** [Narrative I/O](https://www.g2.com/sellers/narrative-i-o)
- **Year Founded:** 2016
- **HQ Location:** New York, NY
- **Twitter:** @narrative_io (384 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/15176097 (32 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 60% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of Narrative?

**"[Great software](https://www.g2.com/survey_responses/narrative-review-8804663)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Computer & Network Security*

[Read full review](https://www.g2.com/survey_responses/narrative-review-8804663)

---

**"[Best for the Photos](https://www.g2.com/survey_responses/narrative-review-9564364)"**

**Rating:** 4.5/5.0 stars
*— Ravneesh K.*

[Read full review](https://www.g2.com/survey_responses/narrative-review-9564364)

---


#### What Are G2 Users Discussing About Narrative?

- [What is Narrative used for?](https://www.g2.com/discussions/what-is-narrative-used-for)

### 8. [NetOwl Name Matcher](https://www.g2.com/products/netowl-name-matcher/reviews)
NetOwl NameMatcher, the winner of the MITRE Multicultural Name Matching Challenge, offers the most accurate, fast, and scalable name matching available. Using a revolutionary machine learning-based approach, NetOwl addresses complex name matching challenges.


**Average Rating:** 4.8/5.0
**Total Reviews:** 3
**How Do G2 Users Rate NetOwl Name Matcher?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind NetOwl Name Matcher?**

- **Seller:** [NetOwl](https://www.g2.com/sellers/netowl)
- **Year Founded:** 1996
- **HQ Location:** Falls Church, US
- **Twitter:** @NetOwlAnalytics (102 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netowl (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Enterprise, 33% Small-Business



#### What Are Recent G2 Reviews of NetOwl Name Matcher?

**"[Offers the most accurate, fast and reliable name matching](https://www.g2.com/survey_responses/netowl-name-matcher-review-7166153)"**

**Rating:** 4.5/5.0 stars
*— Srinivas G.*

[Read full review](https://www.g2.com/survey_responses/netowl-name-matcher-review-7166153)

---

**"[Review of NetOwl.](https://www.g2.com/survey_responses/netowl-name-matcher-review-5331331)"**

**Rating:** 5.0/5.0 stars
*— Tannu S.*

[Read full review](https://www.g2.com/survey_responses/netowl-name-matcher-review-5331331)

---


#### What Are G2 Users Discussing About NetOwl Name Matcher?

- [What is NetOwl Name Matcher used for?](https://www.g2.com/discussions/what-is-netowl-name-matcher-used-for)

### 9. [Neustar PlatformOne](https://www.g2.com/products/neustar-platformone/reviews)
Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.


**Average Rating:** 4.0/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Neustar PlatformOne?**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.2/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Neustar PlatformOne?**

- **Seller:** [Neustar](https://www.g2.com/sellers/neustar)
- **Year Founded:** 1996
- **HQ Location:** Sterling, VA
- **Twitter:** @Neustar (10,853 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5349/ (945 employees on LinkedIn®)
- **Ownership:** NYSE: NSR

**Who Uses This Product?**
- **Company Size:** 75% Mid-Market, 25% Small-Business


#### What Are Neustar PlatformOne's Pros and Cons?

**Pros:**

- Attribution Accuracy (1 reviews)
- Audience Activation (1 reviews)
- Data Management (1 reviews)
- Integrations (1 reviews)
- Real-Time Processing (1 reviews)

**Cons:**

- Sync Issues (1 reviews)
- Tracking Issues (1 reviews)


### What Do G2 Reviewers Say About Neustar PlatformOne?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **attribution accuracy** of Neustar PlatformOne, enabling precise targeting and real-time customer data insights.
- Users value the **real-time customer data integration** for creating highly targeted campaigns with precision.
- Users value the **real-time customer data integration** in Neustar PlatformOne, enabling precise and targeted campaigns.
- Users value the **real-time integration** of customer data, enabling precise and targeted marketing campaigns.
- Users value the **real-time processing** of Neustar PlatformOne, enabling precise targeting through integrated customer data.

**Cons:**

- Users experience **sync issues** that can lead to delays in campaign implementation during high data volumes or busy hours.
- Users experience **delays in data synchronization** , impacting campaign implementation and processing during peak times.

#### What Are Recent G2 Reviews of Neustar PlatformOne?

**"[The definitive platform for combining online and offline insights](https://www.g2.com/survey_responses/neustar-platformone-review-707279)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Insurance*

[Read full review](https://www.g2.com/survey_responses/neustar-platformone-review-707279)

---

**"[Brands turn this customer data into market strategies](https://www.g2.com/survey_responses/neustar-platformone-review-10949424)"**

**Rating:** 4.0/5.0 stars
*— Michal F.*

[Read full review](https://www.g2.com/survey_responses/neustar-platformone-review-10949424)

---


#### What Are G2 Users Discussing About Neustar PlatformOne?

- [What is Neustar PlatformOne used for?](https://www.g2.com/discussions/what-is-neustar-platformone-used-for)

### 10. [33Across](https://www.g2.com/products/33across/reviews)
33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.


**Average Rating:** 4.3/5.0
**Total Reviews:** 125
**How Do G2 Users Rate 33Across?**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.2/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind 33Across?**

- **Seller:** [33Across](https://www.g2.com/sellers/33across)
- **Year Founded:** 2007
- **HQ Location:** NY, US
- **Twitter:** @33Across (1,238 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/33across-inc./ (48 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Small-Business, 30% Mid-Market


#### What Are 33Across's Pros and Cons?

**Pros:**

- Innovation (1 reviews)
- Reliability (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Inefficient Reporting (1 reviews)


### What Do G2 Reviewers Say About 33Across?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **data-driven advertising solutions** of 33Across, enhancing ad effectiveness while prioritizing privacy and brand safety.
- Users appreciate the **reliability** of 33Across, confident in achieving better outcomes through its data-driven advertising solutions.

**Cons:**

- Users find the **complexity** of 33Across challenging, particularly for novices navigating its documentation and tools.
- Users find the **difficult learning curve** of 33Across challenging, highlighting a need for better onboarding and documentation.
- Users often face **inefficient reporting** due to a complicated interface and a lack of user-friendly documentation.

#### What Are Recent G2 Reviews of 33Across?

**"[Effortlessly Connects Brands with Publishers for Ads](https://www.g2.com/survey_responses/33across-review-12704383)"**

**Rating:** 5.0/5.0 stars
*— Anandharaman P.*

[Read full review](https://www.g2.com/survey_responses/33across-review-12704383)

---

**"[Effortless, Low-Work 33Across Experience](https://www.g2.com/survey_responses/33across-review-12701361)"**

**Rating:** 5.0/5.0 stars
*— Rachel V.*

[Read full review](https://www.g2.com/survey_responses/33across-review-12701361)

---



### 11. [4Cite](https://www.g2.com/products/4cite/reviews)
4Cite offers a full range of real time, triggered, and direct mail marketing services.


**Average Rating:** 4.8/5.0
**Total Reviews:** 4
**How Do G2 Users Rate 4Cite?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind 4Cite?**

- **Seller:** [4cite](https://www.g2.com/sellers/4cite)
- **Year Founded:** 2010
- **HQ Location:** Albany, US
- **Twitter:** @4citemarketing (309 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1829818 (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 75% Small-Business, 25% Enterprise



#### What Are Recent G2 Reviews of 4Cite?

**"[Best Marketing platform that increase my Tee spring shop sales](https://www.g2.com/survey_responses/4cite-review-5173304)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Apparel & Fashion*

[Read full review](https://www.g2.com/survey_responses/4cite-review-5173304)

---

**"[4Cite - Review](https://www.g2.com/survey_responses/4cite-review-6507004)"**

**Rating:** 5.0/5.0 stars
*— AMIT B.*

[Read full review](https://www.g2.com/survey_responses/4cite-review-6507004)

---


#### What Are G2 Users Discussing About 4Cite?

- [What is 4Cite used for?](https://www.g2.com/discussions/what-is-4cite-used-for)

### 12. [Capturify.io](https://www.g2.com/products/capturify-io/reviews)
Capturify.io is an identity resolution platform that turns anonymous website visitors into real, contactable leads. Capturify.io reveals full name, email, physical address, and up to 40 data points on high-intent website visitors - all in real-time and fully privacy-compliant. With seamless integrations, built-in audience segmentation, and automated sales and marketing workflows, Capturify.io empowers sales and marketing teams to dramatically boost conversions, lower acquisition costs, and unlock hidden revenue from existing web traffic/ Whether B2B or B2C, Capturify transforms interest into identity, and identity into opportunity.


**Average Rating:** 5.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Capturify.io?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Capturify.io?**

- **Seller:** [Capturify](https://www.g2.com/sellers/capturify)
- **Year Founded:** 2023
- **HQ Location:** Las Condes, CL
- **LinkedIn® Page:** https://www.linkedin.com/company/capturify/ (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 450% Mid-Market, 100% Small-Business


#### What Are Capturify.io's Pros and Cons?

**Pros:**

- Platform Integration (5 reviews)
- Efficiency Improvement (4 reviews)
- Data Accuracy (3 reviews)
- Real-Time Processing (2 reviews)
- Automation (1 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Data Management (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Limited Customization (1 reviews)


### What Do G2 Reviewers Say About Capturify.io?
*AI-generated summary from verified user reviews*

**Pros:**

- Users rave about the **seamless platform integration** of Capturify.io, enhancing efficiency and lead management effortlessly.
- Users value the **efficiency improvement** from Capturify.io, saving significant time on manual tasks and enhancing productivity.
- Users value the **excellent accuracy** of Capturify.io, providing verified visitor data for effective lead generation.
- Users praise the **real-time processing** of Capturify.io, enabling immediate visibility into website visitors and lead management.
- Users value the **automation capabilities** of Capturify.io, enhancing efficiency in connecting HR professionals with HubSpot.

**Cons:**

- Users find the initial setup time for **advanced automation features** to be a challenge before smooth operation begins.
- Users find the **export options inflexible** and struggle with data limitations in Capturify.io for small businesses.
- Users find the **difficult learning** curve challenging initially, though support mitigates some frustrations with prompt assistance.
- Users find the pricing structure **too expensive** for agencies managing multiple domains, seeking more flexibility.
- Users find **limited customization** challenging, often relying on API calls for advanced automation in workflows.

#### What Are Recent G2 Reviews of Capturify.io?

**"[A must-have tool for agencies that need real visitor intellige](https://www.g2.com/survey_responses/capturify-io-review-11827689)"**

**Rating:** 5.0/5.0 stars
*— Steve P.*

[Read full review](https://www.g2.com/survey_responses/capturify-io-review-11827689)

---

**"[Exactly what we needed to identify high-intent website visitors](https://www.g2.com/survey_responses/capturify-io-review-11835755)"**

**Rating:** 5.0/5.0 stars
*— Darren G.*

[Read full review](https://www.g2.com/survey_responses/capturify-io-review-11835755)

---



### 13. [ID5 IdentityCloud](https://www.g2.com/products/id5-identitycloud/reviews)
Connect With Your Audience Everywhere The ID5 ID and the ID5 Graph provide you with a complete view of users' digital footprint by resolving identity at the device, individual, and household levels, so you can address audiences and measure performance across channels. Designed to adapt to technical shifts and regulatory changes, our technology evolves to meet today's and tomorrow's identity needs, reducing fragmentation and respecting privacy at every step.


**Average Rating:** 3.8/5.0
**Total Reviews:** 2
**How Do G2 Users Rate ID5 IdentityCloud?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind ID5 IdentityCloud?**

- **Seller:** [ID5](https://www.g2.com/sellers/id5)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/id5.io/ (65 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 50% Mid-Market


#### What Are ID5 IdentityCloud's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Data Management (1 reviews)
- Marketing Campaigns (1 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Limited Functionality (1 reviews)


### What Do G2 Reviewers Say About ID5 IdentityCloud?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **effective audience activation** of ID5 IdentityCloud, enhancing targeted ad delivery while respecting privacy.
- Users value the **effective data management** of ID5 IdentityCloud, enhancing privacy while optimizing ad targeting.
- Users value the **effective marketing campaigns** of ID5 IdentityCloud, enabling precise targeting while respecting user privacy.

**Cons:**

- Users report **integration issues** with ID5 IdentityCloud, finding it challenging to connect data from external sources.
- Users find the **limited functionality** of ID5 IdentityCloud challenging, especially with data connectivity and integrating external sources.

#### What Are Recent G2 Reviews of ID5 IdentityCloud?

**"[Promising technology led identity management solution provider..!](https://www.g2.com/survey_responses/id5-identitycloud-review-8236894)"**

**Rating:** 4.5/5.0 stars
*— Shaunak P.*

[Read full review](https://www.g2.com/survey_responses/id5-identitycloud-review-8236894)

---



### 14. [Intent IQ](https://www.g2.com/products/intent-iq/reviews)
Intent IQ is a cross-channel advertising solution.


**Average Rating:** 5.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Intent IQ?**

- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Intent IQ?**

- **Seller:** [Intent IQ](https://www.g2.com/sellers/intent-iq)
- **Year Founded:** 2009
- **HQ Location:** Long Island City, US
- **LinkedIn® Page:** https://www.linkedin.com/company/intent-iq/ (56 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market


#### What Are Intent IQ's Pros and Cons?

**Pros:**

- Easy Setup (1 reviews)
- Marketing Campaigns (1 reviews)
- Setup Speed (1 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Poor Support Services (1 reviews)


### What Do G2 Reviewers Say About Intent IQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **very easy setup** of Intent IQ, enhancing their experience and campaign effectiveness.
- Users praise the **outstanding campaign results** of Intent IQ, boosting publisher revenues with easy setup and great features.
- Users appreciate the **easy setup speed** of Intent IQ, enabling quick launches and impressive campaign results.

**Cons:**

- Users feel there are **integration issues** and suggest improvements for customer support in Intent IQ.
- Users note that **customer support is lacking** , indicating a need for significant improvements in assistance and integration.

#### What Are Recent G2 Reviews of Intent IQ?

**"[I'm a fan](https://www.g2.com/survey_responses/intent-iq-review-4999541)"**

**Rating:** 5.0/5.0 stars
*— Vince L.*

[Read full review](https://www.g2.com/survey_responses/intent-iq-review-4999541)

---

**"[Cookieless advertising solution](https://www.g2.com/survey_responses/intent-iq-review-9952612)"**

**Rating:** 5.0/5.0 stars
*— Kartik H.*

[Read full review](https://www.g2.com/survey_responses/intent-iq-review-9952612)

---


#### What Are G2 Users Discussing About Intent IQ?

- [What is Intent IQ used for?](https://www.g2.com/discussions/what-is-intent-iq-used-for)

### 15. [Katch](https://www.g2.com/products/katch/reviews)
Katch is the only software platform that enables brands to engage and monetize every buyer - even those that don't transact.


**Average Rating:** 2.3/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Katch?**

- **Quality of Support:** 1.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind Katch?**

- **Seller:** [Katch](https://www.g2.com/sellers/katch)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business




#### What Are G2 Users Discussing About Katch?

- [What is Katch used for?](https://www.g2.com/discussions/what-is-katch-used-for)

### 16. [OnAudience Graph](https://www.g2.com/products/onaudience-graph/reviews)
OnAudience Graph is a cookieless solution that allows marketers to find data about users on the basis on any kind of ID, such as Unified ID 2.0, Xandr ID, or Connected TV IDs. OnAudience Graph also allow marketers to target one user on various devices. Cross-device targeting makes it possible to target your mobile user on desktop too. Our service of ID management is unique on the market. The key benefits of using our OnAudience Graph are: 1. Big scale - we use a large base of IDs, including Public IDs, CTV IDs and MAIDs, to match target audiences with data from other databases 2. We operate on the most popular and the most important IDs on the data market 3. We use our own DMP, which is fast, efficient, and is not generating additional costs, e.g. licensing cost. The product is addressed to every size companies with their own data science team.


**Average Rating:** 4.5/5.0
**Total Reviews:** 2
**How Do G2 Users Rate OnAudience Graph?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind OnAudience Graph?**

- **Seller:** [OnAudience](https://www.g2.com/sellers/onaudience)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/onaudience/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Enterprise


#### What Are OnAudience Graph's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Connectivity (1 reviews)
- Marketing Campaigns (1 reviews)

**Cons:**

- UX Improvement (1 reviews)


### What Do G2 Reviewers Say About OnAudience Graph?
*AI-generated summary from verified user reviews*

**Pros:**

- Users benefit from **cross-device targeting** with OnAudience Graph, simplifying campaign adjustments to reach audiences effectively.
- Users value the **cross-device connectivity** of OnAudience Graph, facilitating seamless user engagement across multiple platforms.
- Users value the **cross-device targeting capabilities** of OnAudience Graph, enabling effective campaign adjustments and user reach.

**Cons:**

- Users find OnAudience Graph's interface **counter-intuitive** , making campaign comparisons across devices challenging and less effective.

#### What Are Recent G2 Reviews of OnAudience Graph?

**"[Hard to estimate the best results audience segments.](https://www.g2.com/survey_responses/onaudience-graph-review-10666983)"**

**Rating:** 4.5/5.0 stars
*— Seide R.*

[Read full review](https://www.g2.com/survey_responses/onaudience-graph-review-10666983)

---

**"[Graph in a minute](https://www.g2.com/survey_responses/onaudience-graph-review-7468419)"**

**Rating:** 4.5/5.0 stars
*— Mst. Fariha Tasnim B.*

[Read full review](https://www.g2.com/survey_responses/onaudience-graph-review-7468419)

---



### 17. [Semcasting](https://www.g2.com/products/semcasting/reviews)
Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.


**Average Rating:** 4.6/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Semcasting?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Semcasting?**

- **Seller:** [Semcasting](https://www.g2.com/sellers/semcasting)
- **Company Website:** https://semcasting.com
- **Year Founded:** 2009
- **HQ Location:** North Andover, Massachusetts, United States
- **Twitter:** @semcasting (993 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/semcasting-inc (41 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are Semcasting's Pros and Cons?

**Pros:**

- Audience Activation (2 reviews)
- Customer Support (2 reviews)
- Accuracy (1 reviews)
- Automation (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Inadequate Analytics (1 reviews)
- Restrictions (1 reviews)
- Segmentation Issues (1 reviews)


### What Do G2 Reviewers Say About Semcasting?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **automatic audience creation** by Semcasting, enhancing their targeting and expanding campaign reach effectively.
- Users commend the **quick and efficient customer support** provided by Semcasting, resolving issues promptly and effectively.
- Users value the **automatic audience creation** in Semcasting, streamlining the process and enhancing advertising efficiency.
- Users value the **automation capabilities** of Semcasting, enhancing their targeting for advertising campaigns effectively.
- Users value the **ease of use** of Semcasting, with seamless audience creation and responsive customer support.

**Cons:**

- Users find the **difficult learning** curve impacts their ability to track campaign effectiveness and ROI accurately.
- Users struggle with **inadequate analytics** , hindering their ability to assess ROI and optimize advertising campaigns effectively.
- Users find the **lack of clarity in click-to-sale tracking** detrimental to calculating their ROI effectively.
- Users find **segmentation issues** in Semcasting limit their ability to accurately assess ROI and optimize campaigns.

#### What Are Recent G2 Reviews of Semcasting?

**"[An explicit platform that leads to IP targeting in machine learning](https://www.g2.com/survey_responses/semcasting-review-10020415)"**

**Rating:** 4.5/5.0 stars
*— Alessio B.*

[Read full review](https://www.g2.com/survey_responses/semcasting-review-10020415)

---

**"[Semcasting’s Conversion Tracking is Not Clear](https://www.g2.com/survey_responses/semcasting-review-10656962)"**

**Rating:** 4.5/5.0 stars
*— Lutfi M.*

[Read full review](https://www.g2.com/survey_responses/semcasting-review-10656962)

---


#### What Are G2 Users Discussing About Semcasting?

- [What is Semcasting used for?](https://www.g2.com/discussions/what-is-semcasting-used-for)

### 18. [ActiveIQ](https://www.g2.com/products/activeiq/reviews)
ActiveIQ is an intent technology that transforms B2B ads and content into leads and sales growth. ActiveIQ helps you improve sales efficiency, shorten the sales cycle and increase revenue by optimizing your sales funnel and filling the pipeline with only the most qualified leads from targeted accounts.


**Average Rating:** 4.5/5.0
**Total Reviews:** 2
**How Do G2 Users Rate ActiveIQ?**

- **Quality of Support:** 7.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind ActiveIQ?**

- **Seller:** [ActiveIQ](https://www.g2.com/sellers/activeiq)
- **HQ Location:** Calgary, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/activeiqco/ (19 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business



#### What Are Recent G2 Reviews of ActiveIQ?

**"[ActiveConversion is an expert at driving conversions](https://www.g2.com/survey_responses/activeiq-review-8206775)"**

**Rating:** 4.5/5.0 stars
*— Deepam G.*

[Read full review](https://www.g2.com/survey_responses/activeiq-review-8206775)

---

**"[The Robust and Effective Discussion Thread](https://www.g2.com/survey_responses/activeiq-review-10026895)"**

**Rating:** 4.5/5.0 stars
*— Amici R.*

[Read full review](https://www.g2.com/survey_responses/activeiq-review-10026895)

---



### 19. [BDEX](https://www.g2.com/products/bdex-s-identity-graph-bdex/reviews)
BDEX is one of the Inc 5000 fastest-growing privately-owned U.S. companies. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. There’s plenty to love about our ID Resolution’s comprehensive data. Enjoy access to dozens of vetted data sources in one place, including SDKs, App Publishers, and Aggregators, plus real-time API for accessing identity linkages in milliseconds. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly understand and target their audience. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate BDEX?**

- **Quality of Support:** 5.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind BDEX?**

- **Seller:** [BDEX's Identity Graph](https://www.g2.com/sellers/bdex-s-identity-graph)
- **Year Founded:** 2014
- **HQ Location:** Miami, US
- **LinkedIn® Page:** https://www.linkedin.com/company/bdex (13 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of BDEX?

**"[BDEX Reviews](https://www.g2.com/survey_responses/bdex-review-9477079)"**

**Rating:** 4.5/5.0 stars
*— Dheeraj K.*

[Read full review](https://www.g2.com/survey_responses/bdex-review-9477079)

---



### 20. [Delivr.ai](https://www.g2.com/products/delivr-ai/reviews)
Delivr.ai is a cutting-edge platform specializing in identity resolution and person-based intent intelligence to revolutionize digital marketing and sales strategies. Founded in 2023 and headquartered in Satellite Beach, Florida, the company leverages AI and advanced data analytics to help businesses identify and engage with high-intent prospects at both the individual and account levels. By analyzing over trillions of behavioral signals daily and categorizing them into 23k standard topics and 57k technographic topics matching the G2 taxonomy. Delivr.ai enables companies to target those actively doing research. This enables marketers to focus on those people and companies actively in a buying cycle, optimizing go-to-market strategies and advertising spend. The platform excels in tracking individual buyer behaviors across domains, identifying anonymous website visitors, and integrating real-time insights into customer relationship management (CRM) systems. Unlike traditional account-based intent platforms, Delivr.ai focuses on individual decision-makers within buying groups, offering unparalleled precision and actionable insights. This approach enhances marketing efficiency by eliminating irrelevant targeting and enabling personalized outreach strategies.


**Average Rating:** 3.8/5.0
**Total Reviews:** 2
**How Do G2 Users Rate Delivr.ai?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Delivr.ai?**

- **Seller:** [Delivr.ai](https://www.g2.com/sellers/delivr-ai)
- **Year Founded:** 2023
- **HQ Location:** Satellite Beach , US
- **LinkedIn® Page:** https://www.linkedin.com/company/delivrai (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business


#### What Are Delivr.ai's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Audience Activation (1 reviews)
- Customer Insights (1 reviews)
- Easy Integrations (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Integration Issues (1 reviews)
- Limited Functionality (1 reviews)


### What Do G2 Reviewers Say About Delivr.ai?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of integration and user-friendliness** of Delivr.ai, enhancing their marketing strategies effortlessly.
- Users love how Delivr.ai enhances **audience activation** by accurately identifying visitors and personalizing marketing efforts.
- Users value the **real-time customer insights** from Delivr.ai, which enhance strategic decision-making and improve integration.
- Users value the **easy integrations** with other tools, enhancing their ability to gain insights and implement strategies.
- Users appreciate the **seamless cross-platform integrations** of Delivr.ai, enhancing campaign effectiveness through personalized targeting.

**Cons:**

- Users find **difficult navigation** on Delivr.ai due to its lack of polish and overwhelming complexity for inexperienced teams.
- Users find **integration issues** with Delivr.ai challenging, lacking the polish of more established platforms.
- Users find Delivr.ai has **limited functionality** , lacking polish and integrations compared to established platforms.

#### What Are Recent G2 Reviews of Delivr.ai?

**"[Best Customer Level Marketing Platform](https://www.g2.com/survey_responses/delivr-ai-review-10619598)"**

**Rating:** 4.0/5.0 stars
*— Isha M.*

[Read full review](https://www.g2.com/survey_responses/delivr-ai-review-10619598)

---



### 21. [Identity Resolution](https://www.g2.com/products/delivr-ai-identity-resolution/reviews)
Identity resolution is the process of connecting multiple identifiers across devices and touchpoints to build a cohesive, unified view of individuals, ultimately culminating in personally identifiable information. With our identity resolution, you're not just guessing about customer behavior – you're knowing. This leads to more informed decisions and more effective strategies.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Identity Resolution?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Identity Resolution?**

- **Seller:** [Delivr.ai](https://www.g2.com/sellers/delivr-ai)
- **Year Founded:** 2023
- **HQ Location:** Satellite Beach , US
- **LinkedIn® Page:** https://www.linkedin.com/company/delivrai (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Identity Resolution?

**"[Intuitive and easy to use](https://www.g2.com/survey_responses/identity-resolution-review-9544258)"**

**Rating:** 5.0/5.0 stars
*— José C.*

[Read full review](https://www.g2.com/survey_responses/identity-resolution-review-9544258)

---



### 22. [NetOwl EntityMatcher](https://www.g2.com/products/netowl-entitymatcher/reviews)
NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc.


**Average Rating:** 2.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate NetOwl EntityMatcher?**

- **Quality of Support:** 6.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind NetOwl EntityMatcher?**

- **Seller:** [NetOwl](https://www.g2.com/sellers/netowl)
- **Year Founded:** 1996
- **HQ Location:** Falls Church, US
- **Twitter:** @NetOwlAnalytics (102 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netowl (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business





### 23. [Roq.ad](https://www.g2.com/products/roq-ad/reviews)
Using probabilistic modeling and machine learning, Roq.ad connects all devices to a consumer to serve synchronized advertising. Understanding your audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between your brand and consumers. Roq.ad has helped a number of major brands with identity resolution.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Roq.ad?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Roq.ad?**

- **Seller:** [Roq.Ad](https://www.g2.com/sellers/roq-ad)
- **Year Founded:** 2016
- **HQ Location:** New York , US
- **LinkedIn® Page:** https://www.linkedin.com/company/roqad/ (22 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Roq.ad?

**"[Its made our marketing effective and efficient](https://www.g2.com/survey_responses/roq-ad-review-8203212)"**

**Rating:** 4.5/5.0 stars
*— Shailee T.*

[Read full review](https://www.g2.com/survey_responses/roq-ad-review-8203212)

---

**"[Monetization Solutions for Publishers](https://www.g2.com/survey_responses/roq-ad-review-9940966)"**

**Rating:** 5.0/5.0 stars
*— Kartik H.*

[Read full review](https://www.g2.com/survey_responses/roq-ad-review-9940966)

---



### 24. [Throtle](https://www.g2.com/products/throtle-onboarding-throtle/reviews)
Throtle is a data centric identity resolution and data onboarding company. We pride ourselves on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. With decades of data expertise at our core, Throtle developed technology and data processes to ensure brands obtain and understand their customers at the highest levels of fidelity. Our Mission: To securely connect identities in the digital and offline world, helping brands leverage the power of our data and identity solutions to empower individual-based marketing and create personalized and relevant experiences. Our solutions include identity resolution, data onboarding, data intelligence, and connected TV.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Throtle?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Throtle?**

- **Seller:** [Throtle Onboarding](https://www.g2.com/sellers/throtle-onboarding)
- **Year Founded:** 2015
- **HQ Location:** Red Bank, US
- **Twitter:** @throtle_io (115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/throtle (64 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Throtle?

**"[Identity Graph](https://www.g2.com/survey_responses/throtle-review-4107356)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Insurance*

[Read full review](https://www.g2.com/survey_responses/throtle-review-4107356)

---


#### What Are G2 Users Discussing About Throtle?

- [What is Throtle Onboarding used for?](https://www.g2.com/discussions/throtle-what-is-throtle-onboarding-used-for)
- [What is Throtle Onboarding used for?](https://www.g2.com/discussions/what-is-throtle-onboarding-used-for)

### 25. [Acxiom InfoBase®](https://www.g2.com/products/acxiom-infobase/reviews)
With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence. This powerful platform uses cohorts to consolidate personal information, maximizing accuracy and predictability while keeping identities secure. Plus, with full coverage of all UK addresses, you’ll never miss a valuable lead!



**Who Is the Company Behind Acxiom InfoBase®?**

- **Seller:** [Acxiom](https://www.g2.com/sellers/acxiom)
- **Year Founded:** 1969
- **HQ Location:** Conway, Arkansas, United States
- **Twitter:** @Acxiom (18,095 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acxiom (3,871 employees on LinkedIn®)
- **Ownership:** NASDAQ: ACXM







## What Is Identity Resolution Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Identity Resolution Software?

- [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
- [Personalization Software](https://www.g2.com/categories/personalization)