[ ASO Tools Reviews ](https://www.g2.com/products/aso-tools/reviews) [ ASO Tools Reviews ](https://www.g2.com/products/aso-tools/reviews) # ASO Tools Features ##### ## Optimization (7) Icon Testing Provides A/B testing for app icons to determine which icons lead to more app downloads. Screenshot Testing Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. App Store Page Design & Preview Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. Keyword Tools Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. Reviews & Ratings Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. Keyword Localization Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. Conversion Rate Benchmarks Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. Show More ##### ## Reporting & Alerts (4) Reports and Dashboards Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. Traffic Source Reporting Provides reporting around traffic source to analyze app downloads, product page views, and impressions. Featured App Alerts Provides notifications before the App Store or Google Play promotes your app. Alert Delivery Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. Show More ##### ## Competition Monitoring (4) Timeline Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. Store Performance Ability to monitor app downloads over time and compare performance with competitors. Financial Analysis Ability to monitor app's revenue over time and compare performance with competitors. Category Ranking Ability to monitor app's category rankings over time and compare performance with competitors. Show More ##### ## Platform Additional Functionality (3) Integrations Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. Organic Keyword Protection Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. App Suggestions Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. Show More ##### ## Agentic AI - App Store Optimization (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(725) ](https://www.g2.com/products/adjust/reviews) [ ![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak") AppTweak 4.6/5(207) ](https://www.g2.com/products/apptweak/reviews) [ ![AppFollow](https://images.g2crowd.com/uploads/product/hd_favicon/1546526161/appfollow.svg "AppFollow") AppFollow 4.6/5(197) ](https://www.g2.com/products/appfollow/reviews) [ View All Alternatives ](https://www.g2.com/products/aso-tools/competitors/alternatives) ##### Categories on G2 [ App Store Optimization ](https://www.g2.com/categories/app-store-optimization) ##### Explore More [ Best cloud-based API development solutions ](https://www.g2.com/discussions/best-cloud-based-api-development-solutions)[ Which digital communications governance solutions consolidate email surveillance, Teams monitoring, and communications archiving in a single dashboard? ](https://www.g2.com/discussions/which-digital-communications-governance-solutions-consolidate-email-surveillance-teams-monitoring-and-communications-archiving-in-a-single-dashboard)[ Leading sales incentive management app ](https://www.g2.com/discussions/what-is-the-leading-sales-incentive-management-app) [ What platform integrates recruitment marketing with CRM systems? ](https://www.g2.com/discussions/what-platform-integrates-recruitment-marketing-with-crm-systems)[ Recommendations for best event management platforms ](https://www.g2.com/discussions/what-are-the-best-event-management-platform-recommendations)[ What are the most reliable enterprise information archiving software based on compliance reviews of regulatory cycles? ](https://www.g2.com/discussions/what-are-the-most-reliable-enterprise-information-archiving-software-based-on-compliance-reviews-of-regulatory-cycles%20) Show More [ Best cloud-based API development solutions ](https://www.g2.com/discussions/best-cloud-based-api-development-solutions)[ Which digital communications governance solutions consolidate email surveillance, Teams monitoring, and communications archiving in a single dashboard? ](https://www.g2.com/discussions/which-digital-communications-governance-solutions-consolidate-email-surveillance-teams-monitoring-and-communications-archiving-in-a-single-dashboard)[ Leading sales incentive management app ](https://www.g2.com/discussions/what-is-the-leading-sales-incentive-management-app) [ What platform integrates recruitment marketing with CRM systems? ](https://www.g2.com/discussions/what-platform-integrates-recruitment-marketing-with-crm-systems)[ Recommendations for best event management platforms ](https://www.g2.com/discussions/what-are-the-best-event-management-platform-recommendations)[ What are the most reliable enterprise information archiving software based on compliance reviews of regulatory cycles? ](https://www.g2.com/discussions/what-are-the-most-reliable-enterprise-information-archiving-software-based-on-compliance-reviews-of-regulatory-cycles%20)