# Best Location-Based Marketing Software ## How Many Location-Based Marketing Software Products Does G2 Track? **Total Products under this Category:** 69 ### Category Stats (Aug 2026) - **Average Rating:** 4.35/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Purple (+0.83%) - Among all products in this category, Purple recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Location-Based Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,900+ Authentic Reviews - 69+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Location-Based Marketing Software ![G2 Grid® for Location-Based Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/location-based-marketing/grids.png?focus%5B%5D=156591&focus%5B%5D=3571&focus%5B%5D=71241&focus%5B%5D=25947&focus%5B%5D=104479&focus%5B%5D=20375&focus%5B%5D=71240&focus%5B%5D=111004) Highlighted products: SingleInterface, SAP Engagement Cloud (formerly SAP Emarsys), Cisco Hyperlocation, Optimove (formely Kumulos), Radar, Purple, Cisco Spaces, and Flame Analytics. Underlying data: [Grid® JSON](https://www.g2.com/categories/location-based-marketing/grids.json?focus%5B%5D=singleinterface&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=cisco-hyperlocation&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=radar-labs-inc-radar&focus%5B%5D=purple&focus%5B%5D=cisco-spaces&focus%5B%5D=flame-analytics) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1455&secure%5Bchosen_at%5D=2026-08-02T08%3A29%3A08Z&secure%5Bdisplayable_resource_id%5D=1455&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1455&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=1455&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flocation-based-marketing%3Fopen_modal_url%3D%252Fproducts%252Faruba-location-powered-applications%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Flocation-based-marketing%2526source%253Dcategory&secure%5Btoken%5D=90af4edebf203ac6d168404e508b8718f9614d5089ba91f8539804ac8998fefc&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [SingleInterface](https://www.g2.com/pt/products/singleinterface/reviews) SingleInterface é a maior plataforma de tecnologia de varejo da Ásia orientada por IA, construída para um mundo onde a descoberta não é mais por cliques, mas por respostas. O que mudou fundamentalmente é como os clientes descobrem e escolhem marcas. As decisões são cada vez mais impulsionadas por Pesquisa, Mapas, plataformas sociais, assistentes de voz e sistemas de IA — muitas vezes antes de um cliente visitar um site ou uma loja. SingleInterface é construída exatamente para essa realidade. No seu núcleo estão oito agentes de IA especializados, cada um responsável por uma parte crítica do crescimento local — todos coordenados através do que chamamos de Modo IA. O Modo IA é nossa camada de controle inteligente. Ele entende objetivos, detecta problemas, prioriza ações e orquestra como os agentes de IA trabalham juntos — seja você gerenciando uma localização ou milhares. Através deste sistema: - A Presença IA garante que cada localização seja precisa, confiável e visível em Pesquisa, Mapas, plataformas sociais e respostas de IA. - A Avaliações IA transforma o feedback dos clientes em uma vantagem de reputação e conversão. - A Competidor IA revela lacunas no mercado local e oportunidades competitivas. - A Páginas IA cria vitrines digitais conscientes da localização otimizadas para descoberta. - A Interações IA entende chamadas e conversas, capturando a verdadeira intenção do cliente. - A Audiência IA enriquece leads e identifica clientes de alto valor em nível local. - A Tarefas IA converte insights em ações automatizadas e prioritárias. - A Insights IA reúne tudo em uma visão clara e pronta para executivos. Em vez de gerenciar múltiplas ferramentas e fluxos de trabalho, as marcas usam uma interface inteligente onde o Modo IA continuamente guia o que corrigir, o que automatizar e onde crescer — localização por localização. Isso é especialmente poderoso para marcas que operam em várias cidades, países e idiomas. As equipes obtêm clareza sem microgerenciamento, e a liderança obtém consistência sem desacelerar o crescimento. Em resumo, a SingleInterface ajuda as marcas a vencer localmente em escala em um mundo orientado por IA. **Average Rating:** 4.7/5.0 **Total Reviews:** 99 #### How Do G2 Users Rate SingleInterface? - **Integração:** 8.8/10 (Category avg: 8.0/10) - **Geolocalização:** 8.5/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.1/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind SingleInterface? - **Vendedor:** [SingleInterface](https://www.g2.com/pt/sellers/singleinterface) - **Ano de Fundação:** 2014 - **Localização da Sede:** Gurgaon, IN - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f3bf92e569ba95ab9233d6579ee580a78cc412d9fa210bb6e87bb25cd8ad6ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsingleinterface%2F&secure%5Burl_type%5D=linkedin_company_website) 322 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente - **Top Industries:** Serviços Financeiros, Varejo - **Company Size:** 62% Large, 30% Medium #### What Do G2 Reviewers Say About SingleInterface? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam o **suporte ao cliente responsivo** da SingleInterface, o que melhora sua experiência geral e facilidade de uso. - Os usuários valorizam a **simplicidade e eficiência** do SingleInterface, aumentando a produtividade e oferecendo excelente suporte ao cliente. - Os usuários acham o SingleInterface incrivelmente **fácil de usar** , integrando várias plataformas em uma experiência contínua. - Os usuários descobrem que o SingleInterface melhora a **eficiência de marketing** ao centralizar tarefas e simplificar o acompanhamento de desempenho em vários locais. - Os usuários apreciam a **excelente interface do usuário** do SingleInterface, achando-a suave e amigável para uma ótima experiência. ##### Cons - Os usuários expressam frustração com **atrasos** na resolução de tickets e no registro na loja SIS, impactando a eficiência geral do serviço. - Os usuários experimentam **desempenho lento** durante o tráfego de pico, o que pode impactar os tempos de resposta e os processos de listagem. - Os usuários experimentam **tempos de carregamento lentos** e atrasos, particularmente durante o tráfego de pico, impactando a eficiência geral. - Os usuários acham que **questões de tempo** prejudicam significativamente a eficiência, especialmente com tickets críticos e registros de loja SIS. - Os usuários observam a necessidade de **melhoria no processo de integração e na interface do painel** para uma experiência mais suave. #### What Are Recent G2 Reviews of SingleInterface? **["Excelente experiência com interface única, plataforma integrada e ótimo suporte"](https://www.g2.com/pt/survey_responses/singleinterface-review-11253508)** **Rating:** 5.0/5.0 stars _— boney c._ [Read full review](https://www.g2.com/pt/survey_responses/singleinterface-review-11253508) **["Gestão sem esforço em múltiplas localizações com suporte estelar, leve curva de aprendizado"](https://www.g2.com/pt/survey_responses/singleinterface-review-11850888)** **Rating:** 5.0/5.0 stars _— Shwet K._ [Read full review](https://www.g2.com/pt/survey_responses/singleinterface-review-11850888) ### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/pt/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (anteriormente SAP Emarsys) ajuda as organizações a impulsionar um engajamento único ao conectar insights de clientes em tempo real com os sinais operacionais que gerem o negócio. Como parte do portfólio SAP Customer Experience (CX), o Engagement Cloud permite interações personalizadas e impulsionadas por IA em todos os canais—transformando momentos como pedidos, eventos de serviço e marcos de fidelidade em experiências oportunas e relevantes que constroem confiança, fortalecem relacionamentos e impulsionam o crescimento. **Average Rating:** 4.3/5.0 **Total Reviews:** 615 #### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)? - **Integração:** 7.0/10 (Category avg: 8.0/10) - **Geolocalização:** 7.7/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.4/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)? - **Vendedor:** [SAP](https://www.g2.com/pt/sellers/sap) - **Website da Empresa:** www.sap.com - **Ano de Fundação:** 1972 - **Localização da Sede:** Walldorf - **Twitter:** @SAP 297,052 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de CRM, Gerente de Marketing - **Top Industries:** Varejo, Vestuário e Moda - **Company Size:** 49% Medium, 22% Small #### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** no SAP Emarsys, permitindo um gerenciamento de campanhas rápido e eficiente. - Os usuários valorizam os **recursos de automação** do SAP Emarsys, aumentando a eficiência das campanhas enquanto mantêm um toque pessoal. - Os usuários apreciam a **interface amigável** do SAP Emarsys, permitindo configurações de campanhas fáceis e estratégias de CRM eficazes. - Os usuários valorizam a **equipe de suporte útil** do SAP Engagement Cloud, melhorando sua experiência e a eficácia das campanhas. - Os usuários apreciam as **interações com clientes altamente personalizadas** possibilitadas pelo SAP Emarsys, aprimorando suas estratégias de CRM de forma eficaz. ##### Cons - Os usuários relatam **recursos ausentes** no SAP Engagement Cloud, achando a nova visão geral de segmentação menos intuitiva e carente de funcionalidades essenciais. - A **curva de aprendizado** para o SAP Engagement Cloud pode ser avassaladora, exigindo treinamento e suporte extensivos para os usuários. - Os usuários acham a **curva de aprendizado difícil** esmagadora, exigindo treinamento e suporte extensivos para navegar na plataforma. - Os usuários acham os **recursos limitados** do SAP Engagement Cloud desafiadores, complicando a experiência geral do usuário e o processo de aprendizado. - Os usuários acham que o SAP Emarsys tem uma interface **não intuitiva** , tornando a configuração inicial e o aprendizado desafiadores. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **["Automação de Marketing Poderosa com fortes capacidades de personalização"](https://www.g2.com/pt/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)** **Rating:** 5.0/5.0 stars _— Supraja B._ [Read full review](https://www.g2.com/pt/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288) **["Gestão de Campanhas Sem Esforço, Mas Precisa de Mais Integrações"](https://www.g2.com/pt/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)** **Rating:** 5.0/5.0 stars _— Ayush b._ [Read full review](https://www.g2.com/pt/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092) #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/pt/discussions/what-is-emarsys-used-for) ### [Cisco Hyperlocation](https://www.g2.com/pt/products/cisco-hyperlocation/reviews) O Cisco Hyperlocation oferece uma precisão excepcional de localização interna usando o seu Wi-Fi interno da Cisco. Três tecnologias da Cisco - o ponto de acesso Hyperlocation Aironet 4800 de próxima geração, o motor de localização Connected Mobile Experiences (CMX) e o CMX Location SDK - trabalham juntas para melhorar tanto a precisão quanto a taxa de atualização para navegação precisa, engajamento, análises e outros serviços de localização. **Average Rating:** 4.4/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Cisco Hyperlocation? - **Integração:** 8.9/10 (Category avg: 8.0/10) - **Geolocalização:** 8.7/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.9/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Cisco Hyperlocation? - **Vendedor:** [Cisco](https://www.g2.com/pt/sellers/cisco) - **Ano de Fundação:** 1984 - **Localização da Sede:** San Jose, CA - **Twitter:** @Cisco 720,366 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=476aeabc5a712d049453edd5c54ea0318890d9e60d93782e37fe028224df1cbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcisco%2F&secure%5Burl_type%5D=linkedin_company_website) 95,545 funcionários no LinkedIn® - **Propriedade:** NASDAQ:CSCO #### Who Uses This Product? - **Company Size:** 58% Medium, 33% Large #### What Are Recent G2 Reviews of Cisco Hyperlocation? **["Cisco Hyperlocation: Aquisição de dados com segurança avançada"](https://www.g2.com/pt/survey_responses/cisco-hyperlocation-review-6561919)** **Rating:** 5.0/5.0 stars _— shijo j._ [Read full review](https://www.g2.com/pt/survey_responses/cisco-hyperlocation-review-6561919) **["Muito bom software"](https://www.g2.com/pt/survey_responses/cisco-hyperlocation-review-6789821)** **Rating:** 5.0/5.0 stars _— Razvan P._ [Read full review](https://www.g2.com/pt/survey_responses/cisco-hyperlocation-review-6789821) #### What Are G2 Users Discussing About Cisco Hyperlocation? - [Para que é usado o Cisco Hyperlocation?](https://www.g2.com/pt/discussions/what-is-cisco-hyperlocation-used-for) ### [Optimove (formely Kumulos)](https://www.g2.com/pt/products/optimove-formely-kumulos/reviews) Com o Kumulos, as equipes de marketing podem rapidamente criar jornadas personalizadas que os usuários adoram, impulsionando o engajamento em aplicativos móveis e criando defensores vocais da marca para a vida. Colocamos sua equipe de volta no controle, fornecendo todas as ferramentas de marketing poderosas de que precisam para maior controle, crescimento mais rápido e resultados mensuráveis. O kit de ferramentas do Kumulos inclui Notificações Push Móveis e Web, Mensagens In-App, Deep Linking Diferido, Banners Web-para-App, Geo-fencing e Marketing de Proximidade, Otimização de Loja de Aplicativos, mBaaS e Relatórios de Falhas - e muito mais! Monetizar seu aplicativo móvel não precisa ser complicado e caro. Encontre oportunidades inexploradas escondidas em seus dados, otimize seu aplicativo e corrija aqueles buracos de conversão com insights que tornam a gestão do aplicativo fácil. Sem deixar pedra sobre pedra, a plataforma Kumulos, com sua abrangente análise de aplicativos móveis embutida, vai além do alcance de outros pacotes de análise comportamental independentes. Desde a descoberta na App Store até aquisição, retenção, engajamento, conversão e até mesmo experiência do usuário. A premiada plataforma Kumulos foi construída por desenvolvedores, para desenvolvedores - então é rápida e fácil de integrar, com uma ampla gama de SDKs do lado do cliente e suporte a todos os principais dispositivos e plataformas. Temos uma equipe de desenvolvedores de classe mundial, pronta para apoiá-lo de todas as maneiras possíveis, desde o início. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Optimove (formely Kumulos)? - **Integração:** 9.4/10 (Category avg: 8.0/10) - **Geolocalização:** 9.0/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.5/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 9.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind Optimove (formely Kumulos)? - **Vendedor:** [Optimove](https://www.g2.com/pt/sellers/optimove) - **Ano de Fundação:** 2012 - **Localização da Sede:** New York - **Twitter:** @Optimove 5,475 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website) 572 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Software de Computador - **Company Size:** 60% Small, 30% Medium #### What Are Recent G2 Reviews of Optimove (formely Kumulos)? **["A maneira mais fácil de começar a envolver seus clientes móveis"](https://www.g2.com/pt/survey_responses/optimove-formely-kumulos-review-4521969)** **Rating:** 5.0/5.0 stars _— Jay P._ [Read full review](https://www.g2.com/pt/survey_responses/optimove-formely-kumulos-review-4521969) **["Kumulos traz mais benefícios para o nosso aplicativo do que apenas notificações e mensagens dentro do aplicativo."](https://www.g2.com/pt/survey_responses/optimove-formely-kumulos-review-5153899)** **Rating:** 5.0/5.0 stars _— Francis d._ [Read full review](https://www.g2.com/pt/survey_responses/optimove-formely-kumulos-review-5153899) #### What Are G2 Users Discussing About Optimove (formely Kumulos)? - [What does Kumulos do?](https://www.g2.com/pt/discussions/what-does-kumulos-do) - [What is the use of Kumulos?](https://www.g2.com/pt/discussions/what-is-the-use-of-kumulos) - [How much does Kumulos cost?](https://www.g2.com/pt/discussions/how-much-does-kumulos-cost) ### [Radar](https://www.g2.com/pt/products/radar-labs-inc-radar/reviews) Radar (https://radar.com) é a plataforma de localização tudo-em-um. Empresas como Sleeper, Panera, DICK’s Sporting Goods, T-Mobile e Zillow utilizam os SDKs de geofencing e APIs de mapas do Radar para potencializar experiências baseadas em localização em centenas de milhões de dispositivos em todo o mundo. **Average Rating:** 4.7/5.0 **Total Reviews:** 18 #### How Do G2 Users Rate Radar? - **Integração:** 10.0/10 (Category avg: 8.0/10) - **Geolocalização:** 10.0/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 10.0/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 10.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Radar? - **Vendedor:** [Radar Labs](https://www.g2.com/pt/sellers/radar-labs) - **Ano de Fundação:** 2016 - **Localização da Sede:** New York, NY - **Twitter:** @radarlabs 1,023 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e630cda49e763d3d5c1cd0bd47f2c4c21b2c4397a95fa5ea6bc797f5373ad6ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fradarlabs%2F&secure%5Burl_type%5D=linkedin_company_website) 213 funcionários no LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Medium, 28% Small #### What Are Recent G2 Reviews of Radar? **["Excelentes parceiros na criação de experiências valiosas para nossos clientes!"](https://www.g2.com/pt/survey_responses/radar-review-5378939)** **Rating:** 5.0/5.0 stars _— Jeff P._ [Read full review](https://www.g2.com/pt/survey_responses/radar-review-5378939) **["Radar é exatamente o que queríamos para atender aos nossos requisitos em relação à retirada na loja/na calçada pelo cliente."](https://www.g2.com/pt/survey_responses/radar-review-5372311)** **Rating:** 5.0/5.0 stars _— Kiran B._ [Read full review](https://www.g2.com/pt/survey_responses/radar-review-5372311) #### What Are G2 Users Discussing About Radar? - [Para que é usado o Radar?](https://www.g2.com/pt/discussions/what-is-radar-used-for) ### [Purple](https://www.g2.com/pt/products/purple/reviews) A Purple melhora a forma como as pessoas se conectam no mundo real. Nossa plataforma baseada em identidade gerencia WiFi para convidados, funcionários e multi-inquilinos a partir de um único lugar, integrando-se à infraestrutura de rede que você já possui. Os convidados fazem login uma vez e se tornam clientes conhecidos, fornecendo dados primários que você pode usar para aprofundar a lealdade e aumentar a receita. Os funcionários obtêm acesso sem senha e de confiança zero, que é provisionado em segundos e revogado automaticamente quando alguém sai, sem senhas compartilhadas ou lista branca de MAC. Residentes e estudantes têm sua própria bolha de rede privada em vez de uma conexão compartilhada. Confiado por mais de 80.000 locais em todo o mundo. **Average Rating:** 4.2/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate Purple? - **Integração:** 6.7/10 (Category avg: 8.0/10) - **Geolocalização:** 10.0/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.4/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 5.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Purple? - **Vendedor:** [Purple](https://www.g2.com/pt/sellers/purple) - **Ano de Fundação:** 2012 - **Localização da Sede:** Manchester, England - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17f8f62588d2e69d4b52f9910efc867729fbe836921eb15e03087aa07c466c2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2702879%2F&secure%5Burl_type%5D=linkedin_company_website) 163 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Hospitalidade - **Company Size:** 40% Medium, 35% Small #### What Do G2 Reviewers Say About Purple? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam a Purple por sua **eficiência na administração e suporte responsivo** , melhorando significativamente a experiência geral do sistema. - Os usuários elogiam o **suporte ao cliente altamente responsivo** da Purple, apreciando sua abordagem proativa e compromisso em melhorar as experiências. - Os usuários elogiam a **facilidade de uso** do Purple, destacando sua interface intuitiva e processo de configuração sem complicações. - Os usuários apreciam a **configuração intuitiva e os recursos personalizáveis** do Purple, melhorando significativamente a experiência geral do usuário. - Os usuários valorizam o **suporte colaborativo** da Purple, melhorando a integração e a experiência geral do paciente através de uma parceria eficaz. ##### Cons - Os usuários acham a **complexidade de usabilidade** do criador de páginas de introdução desafiadora, apesar do suporte útil do gerente de contas. - Os usuários acham a **curva de aprendizado difícil** do criador de páginas de entrada desafiadora, apesar do suporte útil dos gerentes de conta. - A configuração do Purple pode ser **difícil** , mas o suporte do gerente de conta facilita o processo de aprendizado. - Os usuários acham o **preço pouco claro** no site, levando a confusão sobre o custo real do Purple. - Os usuários acham o **conhecimento necessário** para o criador de página inicial desafiador, mas apreciam o suporte responsivo oferecido. #### What Are Recent G2 Reviews of Purple? **["Plataforma Intuitiva com Equipe de Suporte e Pesquisas de Clientes Rápidas e Práticas"](https://www.g2.com/pt/survey_responses/purple-review-13174488)** **Rating:** 5.0/5.0 stars _— Usuário Verificado em Marketing e Publicidade_ [Read full review](https://www.g2.com/pt/survey_responses/purple-review-13174488) **["Login Automático Sem Interrupções e Conexão Fácil"](https://www.g2.com/pt/survey_responses/purple-review-13191149)** **Rating:** 5.0/5.0 stars _— Natasja A._ [Read full review](https://www.g2.com/pt/survey_responses/purple-review-13191149) #### What Are G2 Users Discussing About Purple? - [What does Purple do?](https://www.g2.com/pt/discussions/what-does-purple-do) - [Is purple WiFi safe?](https://www.g2.com/pt/discussions/is-purple-wifi-safe) - [What is Purple intelligent spaces?](https://www.g2.com/pt/discussions/what-is-purple-intelligent-spaces) - [What does the purple software do?](https://www.g2.com/pt/discussions/what-does-the-purple-software-do) ### [Cisco Spaces](https://www.g2.com/pt/products/cisco-spaces/reviews) Cisco Spaces é uma plataforma em nuvem que conecta pessoas e coisas com espaços para transformar edifícios em espaços inteligentes. Usando o poder dos dispositivos Cisco como sensores (Catalyst, Meraki, Webex) e o ecossistema Spaces, a plataforma visa tornar os edifícios seguros, inteligentes, sustentáveis e integrados. Cisco Spaces aproveita o poder do hardware e sensores Cisco (Catalyst, Meraki, Webex) tornando os edifícios seguros, inteligentes e sustentáveis com experiências integradas para as pessoas. **Average Rating:** 4.5/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Cisco Spaces? - **Integração:** 7.5/10 (Category avg: 8.0/10) - **Geolocalização:** 8.7/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.5/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 9.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Cisco Spaces? - **Vendedor:** [Cisco](https://www.g2.com/pt/sellers/cisco) - **Ano de Fundação:** 1984 - **Localização da Sede:** San Jose, CA - **Twitter:** @Cisco 720,366 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=476aeabc5a712d049453edd5c54ea0318890d9e60d93782e37fe028224df1cbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcisco%2F&secure%5Burl_type%5D=linkedin_company_website) 95,545 funcionários no LinkedIn® - **Propriedade:** NASDAQ:CSCO #### Who Uses This Product? - **Company Size:** 62% Small, 23% Medium #### What Are Recent G2 Reviews of Cisco Spaces? **["Fácil Insights com Análises de Localização em Tempo Real"](https://www.g2.com/pt/survey_responses/cisco-spaces-review-9804307)** **Rating:** 4.5/5.0 stars _— Usuário Verificado em Telecomunicações_ [Read full review](https://www.g2.com/pt/survey_responses/cisco-spaces-review-9804307) **["Revisão CMX"](https://www.g2.com/pt/survey_responses/cisco-spaces-review-7543016)** **Rating:** 4.5/5.0 stars _— NATALIA C._ [Read full review](https://www.g2.com/pt/survey_responses/cisco-spaces-review-7543016) #### What Are G2 Users Discussing About Cisco Spaces? - [What is CMX network?](https://www.g2.com/pt/discussions/what-is-cmx-network) - [What is CMX Engage?](https://www.g2.com/pt/discussions/what-is-cmx-engage) - [What is Cisco CMX used for?](https://www.g2.com/pt/discussions/what-is-cisco-cmx-used-for) - [What are three features of Cisco CMX?](https://www.g2.com/pt/discussions/what-are-three-features-of-cisco-cmx) ### [Flame Analytics](https://www.g2.com/pt/products/flame-analytics/reviews) Transforme seu local em um espaço inteligente lucrativo. Flame Analytics é uma plataforma de Análise de Localização e Engajamento do Cliente para espaços inteligentes físicos que aumentará suas vendas e engajamento. Flame Analytics é a principal plataforma de BigData e IA que ajuda a transformar e tornar os espaços físicos mais inteligentes com suas ferramentas de marketing digital omnichannel e análise. **Average Rating:** 4.6/5.0 **Total Reviews:** 77 #### How Do G2 Users Rate Flame Analytics? - **Integração:** 9.3/10 (Category avg: 8.0/10) - **Geolocalização:** 9.3/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.3/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.8/10 (Category avg: 8.4/10) #### Who Is the Company Behind Flame Analytics? - **Vendedor:** [Flame analytics](https://www.g2.com/pt/sellers/flame-analytics) - **Ano de Fundação:** 2013 - **Localização da Sede:** Madrid - **Twitter:** @Flameanalytics 3,249 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f1dc6e5129d1bb5f3533b67bf02db480054ce64ea92056f6cc36e52966f40c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflame-analytics%2F&secure%5Burl_type%5D=linkedin_company_website) 20 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Marketing e Publicidade, Varejo - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Flame Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam as **análises abrangentes e fáceis de usar** do Flame Analytics, melhorando o fluxo de trabalho e a tomada de decisões baseada em dados. - Os usuários elogiam o Flame Analytics por sua **análise de dados abrangente e fácil de usar** , melhorando significativamente o fluxo de trabalho e a tomada de decisões. - Os usuários acham que a **facilidade de uso** do Flame Analytics melhora o fluxo de trabalho e simplifica o acompanhamento do desempenho das campanhas de forma eficaz. - Os usuários elogiam as **análises abrangentes** do Flame Analytics, que simplificam o acompanhamento do desempenho das campanhas e a tomada de decisões. - Os usuários apreciam a **alta eficiência** do Flame Analytics, que melhora significativamente os processos de fluxo de trabalho e tomada de decisão. ##### Cons - Os usuários acham que o **preço é alto** para equipes pequenas, tornando-o menos acessível para empresas menores. - Os usuários observam uma **curva de aprendizado difícil** para alguns recursos, o que pode impactar a experiência inicial com o Flame Analytics. - Os usuários notam uma **leve curva de aprendizado** com o Flame Analytics, embora se torne intuitivo ao longo do tempo para muitos. - Os usuários acham que a **precificação é muito alta para pequenas empresas** , limitando a acessibilidade e o valor para suas necessidades. #### What Are Recent G2 Reviews of Flame Analytics? **["Melhores Ferramentas de Análise"](https://www.g2.com/pt/survey_responses/flame-analytics-review-10735941)** **Rating:** 4.5/5.0 stars _— Akshay T._ [Read full review](https://www.g2.com/pt/survey_responses/flame-analytics-review-10735941) **["Análises Eficientes que Transformaram Meu Fluxo de Trabalho"](https://www.g2.com/pt/survey_responses/flame-analytics-review-12007449)** **Rating:** 4.5/5.0 stars _— Usuário Verificado em Marketing e Publicidade_ [Read full review](https://www.g2.com/pt/survey_responses/flame-analytics-review-12007449) #### What Are G2 Users Discussing About Flame Analytics? - [Para que é usada a análise Flame?](https://www.g2.com/pt/discussions/what-is-flame-analytics-used-for) ### [Bloom Intelligence](https://www.g2.com/pt/products/bloom-intelligence/reviews) Plataforma de Marketing para Restaurantes CDP para coletar, limpar e centralizar dados de clientes. Automação de marketing e gestão de reputação impulsionadas por IA para um crescimento mais rápido e eficiente. **Average Rating:** 4.7/5.0 **Total Reviews:** 22 #### How Do G2 Users Rate Bloom Intelligence? - **Integração:** 9.2/10 (Category avg: 8.0/10) - **Geolocalização:** 9.2/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.4/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.8/10 (Category avg: 8.4/10) #### Who Is the Company Behind Bloom Intelligence? - **Vendedor:** [Bloom Intelligence](https://www.g2.com/pt/sellers/bloom-intelligence) - **Ano de Fundação:** 2006 - **Localização da Sede:** St Petersburg, US - **Twitter:** @bloomintel 1,804 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a20cd85c7d437d1b4a009f843953aafa81ac40ed2e7d34210b973b0d6fbe60a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomintelligence&secure%5Burl_type%5D=linkedin_company_website) 10 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Restaurantes - **Company Size:** 46% Medium, 42% Small #### What Do G2 Reviewers Say About Bloom Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam as **capacidades de automação** do Bloom Intelligence, melhorando significativamente a eficiência do marketing e o engajamento do cliente. - Os usuários destacam o **significativo crescimento dos negócios** alcançado através das ferramentas de CRM e automação de marketing da Bloom Intelligence. - Os usuários valorizam as **análises robustas** da Bloom Intelligence para aprimorar o CRM e a automação de marketing. - Os usuários destacam o **suporte ao cliente excepcional** da Bloom Intelligence, que melhora significativamente sua experiência geral. - Os usuários valorizam o **atendimento ao cliente rápido e prestativo** da Bloom Intelligence, melhorando sua experiência geral com a plataforma. ##### Cons - Os usuários relatam encontrar **falhas** no Bloom Intelligence, o que pode prejudicar a experiência geral do usuário. - Os usuários sentem que a Bloom Intelligence tem **recursos limitados** , o que prejudica sua experiência geral do usuário e potencial. - Os usuários observam **funcionalidade limitada** no Bloom Intelligence, sugerindo que melhorias poderiam aprimorar a experiência do usuário, apesar de falhas ocasionais. - Os usuários sentem que o software é limitado devido a **recursos ausentes** , afetando a experiência geral do usuário, mas ainda o recomendam. - Os usuários observam **pobre usabilidade** no Bloom Intelligence, frequentemente citando falhas e uma necessidade de melhorias nas funcionalidades e na experiência do usuário. #### What Are Recent G2 Reviews of Bloom Intelligence? **["Capacita o Crescimento de CRM e Automação de Marketing"](https://www.g2.com/pt/survey_responses/bloom-intelligence-review-11950117)** **Rating:** 5.0/5.0 stars _— Usuário Verificado em Restaurantes_ [Read full review](https://www.g2.com/pt/survey_responses/bloom-intelligence-review-11950117) **["Plataforma de Inteligência de Hóspedes Tudo-em-Um Que Economiza Tempo e Aumenta a Retenção"](https://www.g2.com/pt/survey_responses/bloom-intelligence-review-12783603)** **Rating:** 5.0/5.0 stars _— Mirnes M._ [Read full review](https://www.g2.com/pt/survey_responses/bloom-intelligence-review-12783603) #### What Are G2 Users Discussing About Bloom Intelligence? - [Para que é usado o Bloom Intelligence?](https://www.g2.com/pt/discussions/what-is-bloom-intelligence-used-for) ### [Cosmose](https://www.g2.com/pt/products/cosmose/reviews) Cosmose AI é a solução número 1 para lojas offline. **Average Rating:** 4.0/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Cosmose? - **Integração:** 7.7/10 (Category avg: 8.0/10) - **Geolocalização:** 8.0/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.7/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Cosmose? - **Vendedor:** [Cosmose](https://www.g2.com/pt/sellers/cosmose) - **Ano de Fundação:** 2014 - **Localização da Sede:** N/A - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97dc280f05c22fff1c60e521111a09be1ccae68310f3b1432fcd40679f4b6a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcosmose-co%2F&secure%5Burl_type%5D=linkedin_company_website) 82 funcionários no LinkedIn® #### Who Uses This Product? - **Company Size:** 64% Small, 36% Medium #### What Do G2 Reviewers Say About Cosmose? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam os **insights impulsionados por IA** da Cosmose, efetivamente conectando o varejo online e offline para um engajamento aprimorado do cliente. - Os usuários valorizam as **capacidades robustas de rastreamento** do Cosmose, melhorando o desempenho das campanhas e entendendo o comportamento do cliente de forma eficaz. - Os usuários apreciam os **dados de localização impulsionados por IA** da Cosmose, melhorando a experiência de varejo online e offline. - Os usuários descobrem que a Cosmose oferece **insights valiosos para o crescimento dos negócios** , aprimorando o rastreamento de clientes e as estratégias de marketing de forma eficaz. - Os usuários valorizam os **dados perspicazes** da Cosmose, aumentando a confiança e conectando as experiências dos clientes online e offline. ##### Cons - Os usuários acham a **usabilidade complexa** do Cosmose confusa, especialmente em relação às suas aplicações Web 3 e rastreamento de localização. - Os usuários enfrentam uma **curva de aprendizado difícil** durante a configuração e integração de dados, tornando o processo inicial desafiador. - Os usuários acham a **configuração difícil** do Cosmose desafiadora e demorada, especialmente para aqueles que não estão familiarizados com a integração de dados. - Os usuários encontram uma **dificuldade para iniciantes** ao usar o Cosmose, especialmente devido a desafios de configuração e problemas de conectividade. - Os usuários acham a **complexidade** das aplicações Web 3 da Cosmose um tanto confusas e desafiadoras de navegar. #### What Are Recent G2 Reviews of Cosmose? **["Melhor Software"](https://www.g2.com/pt/survey_responses/cosmose-review-11029538)** **Rating:** 5.0/5.0 stars _— SHEMEKA J._ [Read full review](https://www.g2.com/pt/survey_responses/cosmose-review-11029538) **["Integra IA para simplificar a coleta de dados que apoia nossos esforços de marketing."](https://www.g2.com/pt/survey_responses/cosmose-review-10460454)** **Rating:** 4.0/5.0 stars _— Gal O._ [Read full review](https://www.g2.com/pt/survey_responses/cosmose-review-10460454) #### What Are G2 Users Discussing About Cosmose? - [Para que serve o Cosmose?](https://www.g2.com/pt/discussions/what-is-cosmose-used-for) ### [PlotProjects](https://www.g2.com/pt/products/plotprojects-plotprojects/reviews) O SDK de Geofencing mais utilizado graças à nossa longa experiência, resultando em alta precisão e baixo consumo de bateria. Desenvolver funcionalidades avançadas baseadas em localização em um aplicativo consome tempo. O SDK PlotProjects é fácil de instalar e implementar no seu aplicativo. Também fornecemos dados precisos e os números corretos para medir precisamente o fluxo de pessoas e visitas a lojas. Foi utilizado e testado por muitos aplicativos de grandes editoras, companhias aéreas, aplicativos de gestão de tempo, aeroportos, etc. Exemplos: Shopfully.com, Futurpay.com, Groupon, Coca-cola, Burgerking. **Average Rating:** 4.7/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate PlotProjects? - **Integração:** 8.3/10 (Category avg: 8.0/10) - **Geolocalização:** 9.2/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.5/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 9.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind PlotProjects? - **Vendedor:** [PlotProjects](https://www.g2.com/pt/sellers/plotprojects-28a5ff45-1d28-45bc-822d-a63008b065e9) - **Ano de Fundação:** 2011 - **Localização da Sede:** Amsterdam - **Twitter:** @PlotProjects 405 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2fdd5a3872beb2cd8a68b2c0204efd0e78c475b605faafa834875892af02544&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplotprojects%2F&secure%5Burl_type%5D=linkedin_company_website) 4 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing e Publicidade - **Company Size:** 69% Small, 25% Medium #### What Are Recent G2 Reviews of PlotProjects? **["Solução completa para fechar o funil de compras"](https://www.g2.com/pt/survey_responses/plotprojects-review-4228304)** **Rating:** 4.5/5.0 stars _— Andrew D._ [Read full review](https://www.g2.com/pt/survey_responses/plotprojects-review-4228304) **["Tempo de permanência e períodos de resfriamento são ótimas características."](https://www.g2.com/pt/survey_responses/plotprojects-review-4271841)** **Rating:** 4.5/5.0 stars _— James C._ [Read full review](https://www.g2.com/pt/survey_responses/plotprojects-review-4271841) #### What Are G2 Users Discussing About PlotProjects? - [Para que é usado o PlotProjects?](https://www.g2.com/pt/discussions/what-is-plotprojects-used-for) ### [Netmera](https://www.g2.com/pt/products/netmera/reviews) Netmera é uma plataforma de dados e engajamento de clientes para equipes de marketing, produto e experiência do cliente (CX) em bancos, fintechs, telecomunicações, varejo, mídia e e-commerce. Coleta de dados, execução de campanhas omnichannel e análises são realizadas em uma única plataforma, permitindo que as equipes ajam com base no comportamento em tempo real sem precisar passar tarefas pelo TI. A implementação típica leva de 4 a 8 semanas, dependendo do tamanho do público e da diversidade de canais. A conformidade abrange GDPR, certificações ISO e IYS para o mercado turco. Dados: Captura de Dados sem Tags coleta eventos comportamentais automaticamente. SDKs cobrem Android, iOS, Flutter, React Native, Huawei e Cordova. Os dados podem ser ingeridos via API, SDK, importação FTP ou upload de painel, e exportados via FTP ou webhooks. Canais: push móvel e web, email, SMS, WhatsApp, mensagens in-app, pop-ups na web, geofencing. Deep Linking Diferido conecta links de campanha a conteúdo específico no aplicativo, mesmo através da instalação do aplicativo. Integrações: Google Cloud, AWS, SAP, Adobe Experience Cloud, Shopify, MParticle, Adjust, Mixpanel, Infobip, Twilio, Facebook (Meta). Capacidades de IA: - Segmentos preditivos: risco de churn, intenção de compra, usuários de alto valor - Otimizador de Conteúdo para geração de cópias multilíngues - IA Agente que configura campanhas completas para revisão da equipe - Servidor MCP oficial conectando Claude, ChatGPT e outras ferramentas à sua conta Escala: 100+ empresas, 300+ aplicativos, 500M+ usuários finais anualmente, 30B+ eventos mensais. Resultados selecionados: - DenizBank restaurou uma taxa de conversão de empréstimos de 10% após diagnósticos de funil encontrarem um bug de abandono - Turkcell aumentou a Pontuação de Esforço do Cliente em 13%, melhorou as avaliações na App Store em 50% - Mackolik envia mais de 20.000 notificações diárias com um aumento de retenção de 20% - Pluxee converteu 3,7% do tráfego web em leads qualificados. Mais histórias de sucesso de clientes: https://netmera.com/case-studies/ **Average Rating:** 4.3/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate Netmera? - **Integração:** 7.4/10 (Category avg: 8.0/10) - **Geolocalização:** 9.2/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.7/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 9.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Netmera? - **Vendedor:** [Netmera](https://www.g2.com/pt/sellers/netmera) - **Website da Empresa:** netmera.com - **Ano de Fundação:** 2010 - **Localização da Sede:** İstanbul, TR - **Twitter:** @netmera 2,793 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd02d34c4ebf50687ff957213195d02b4a5e135fd1201daea4bb2c65c1c4a8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetmera&secure%5Burl_type%5D=linkedin_company_website) 57 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Serviços Financeiros, Telecomunicações - **Company Size:** 39% Small, 33% Medium #### What Do G2 Reviewers Say About Netmera? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do Netmera, desfrutando de sua interface amigável e navegação sem interrupções. - Os usuários valorizam o **suporte ao cliente excepcional** da Netmera, que aumenta a eficácia geral da plataforma. - Os usuários consideram o Netmera uma **plataforma confiável e fácil de usar** com suporte eficaz e aprimoramentos de recursos. - Os usuários elogiam o **engajamento do cliente da Netmera** por sua gestão de campanhas sem falhas e capacidades eficazes de segmentação de público. - Os usuários valorizam os **recursos de engajamento eficazes** do Netmera, aprimorando a conexão com o cliente por meio de estratégias de comunicação personalizadas. ##### Cons - Os usuários acham a interface da Netmera **altamente complexa** , o que pode levar a desafios na experiência do usuário e solicitações de suporte. - Os usuários encontram **relatórios inadequados** no Netmera, faltando detalhes e recursos essenciais para uma tomada de decisão eficaz. - Os usuários enfrentam **complexidade** ao navegar no Netmera, tornando o gerenciamento e a análise de dados mais difíceis e demorados. - Os usuários enfrentam problemas de **imprecisão de dados** com o Netmera, levando a uma análise lenta e interrupções nos pipelines de dados. - Os usuários observam **recursos ausentes** no Netmera, particularmente no suporte a sistemas legados e melhorias na documentação. #### What Are Recent G2 Reviews of Netmera? **["Os Segmentos Preditivos e a Interface do Usuário da Netmera Transformaram Nosso Marketing"](https://www.g2.com/pt/survey_responses/netmera-review-12599746)** **Rating:** 4.5/5.0 stars _— Ferhat Y._ [Read full review](https://www.g2.com/pt/survey_responses/netmera-review-12599746) **["Gestão de Campanhas Sem Esforço, Precisa de Melhores Análises"](https://www.g2.com/pt/survey_responses/netmera-review-13085031)** **Rating:** 4.0/5.0 stars _— Marsel H._ [Read full review](https://www.g2.com/pt/survey_responses/netmera-review-13085031) #### What Are G2 Users Discussing About Netmera? - [Para que é usado o Netmera?](https://www.g2.com/pt/discussions/what-is-netmera-used-for) ### [Propulso](https://www.g2.com/pt/products/propulso/reviews) A Propulso se especializa na otimização ética de dados. Ao colaborar com várias indústrias e organizações, como o varejo, a Propulso desenvolve soluções inovadoras por meio de sua plataforma de autoatendimento para gerar inteligência de negócios, melhorar a tomada de decisões e realizar marketing altamente direcionado, tudo baseado em dados confiáveis, consentidos e éticos. Nosso produto Geoindicator é usado para fornecer análises e estudos de mercado em minutos e para adquirir inteligência de negócios sobre movimentos e hábitos dos usuários a uma fração do custo dos modelos tradicionais. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate Propulso? - **Integração:** 6.9/10 (Category avg: 8.0/10) - **Geolocalização:** 8.8/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.1/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 6.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Propulso? - **Vendedor:** [Propulso](https://www.g2.com/pt/sellers/propulso) - **Ano de Fundação:** 2017 - **Localização da Sede:** Magog, Quebec - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=473ca070ed132dcc6d4a440cea25a85c053c6148e790a246fb4ca91aee35f3b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18040953&secure%5Burl_type%5D=linkedin_company_website) 21 funcionários no LinkedIn® #### Who Uses This Product? - **Company Size:** 45% Medium, 36% Small #### What Do G2 Reviewers Say About Propulso? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **rápida análise de mercado** fornecida pelo Geoindicator no Propulso, aumentando a eficiência de suas tomadas de decisão. - Os usuários valorizam a **excelente equipe e o forte suporte** oferecidos pela Propulso, melhorando sua experiência geral com o produto. - Os usuários valorizam a **precisão dos dados** do Propulso, considerando-a essencial para obter insights relevantes sobre os consumidores. - Os usuários elogiam a **precisão e relevância dos dados** no Propulso, permitindo uma análise rápida e perspicaz através de geoindicadores. - Os usuários valorizam a **precisão e relevância dos dados** no Propulso, aprimorando a análise rápida com geoindicadores. ##### Cons - Os usuários observam a necessidade de melhorar a **precisão dos dados** e a melhor usabilidade nos relatórios para uma experiência mais suave. - Os usuários destacam a **relatórios inadequados** da Propulso, citando dificuldades com a precisão dos dados e a usabilidade dos relatórios. - Os usuários enfrentam **problemas de integração** pois são necessárias intervenções manuais, limitando a funcionalidade geral do Propulso. - Os usuários observam as **funcionalidades limitadas** do Propulso, destacando sua fase atual de desenvolvimento como uma desvantagem. - Os usuários acham a **funcionalidade limitada** do Propulso desafiadora, necessitando de intervenções manuais frequentes para uma melhor integração. #### What Are Recent G2 Reviews of Propulso? **["Segmentação de Contas Orientada por IA que Torna o Alcance de ABM Mais Eficaz"](https://www.g2.com/pt/survey_responses/propulso-review-12432366)** **Rating:** 4.0/5.0 stars _— Usuário Verificado em Petróleo e Energia_ [Read full review](https://www.g2.com/pt/survey_responses/propulso-review-12432366) **["Fornece os dados mais precisos e relevantes do mercado."](https://www.g2.com/pt/survey_responses/propulso-review-10436408)** **Rating:** 5.0/5.0 stars _— Mohit K._ [Read full review](https://www.g2.com/pt/survey_responses/propulso-review-10436408) ### [M360](https://www.g2.com/pt/products/m360/reviews) M360 é uma solução de marketing de ponta a ponta para centros de compras que simplifica a execução de marketing multicanal, entrega mensagens personalizadas aos compradores nos momentos mais influentes e fornece relatórios fáceis de usar sobre KPIs importantes. Com o M360, os centros de compras podem construir perfis de compradores mais completos, gerenciar mensagens de texto e e-mail baseadas em proximidade e fora da propriedade, criar fluxos de trabalho de mensagens automatizadas e visualizar resultados em tempo real – tudo a partir de uma única plataforma. **Average Rating:** 4.7/5.0 **Total Reviews:** 22 #### How Do G2 Users Rate M360? - **Integração:** 8.3/10 (Category avg: 8.0/10) - **Geolocalização:** 8.3/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 9.5/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 10.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind M360? - **Vendedor:** [Pocketstop](https://www.g2.com/pt/sellers/pocketstop) - **Ano de Fundação:** 2006 - **Localização da Sede:** Dallas, TX - **Twitter:** @Pocketstop 794 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58cc05031da6095789cb0b710383f677b750976223d9b9586340be3fd2c9bf20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F387560%2F&secure%5Burl_type%5D=linkedin_company_website) 11 funcionários no LinkedIn® - **Telefone:** 877-840-2444 #### Who Uses This Product? - **Top Industries:** Varejo, Marketing e Publicidade - **Company Size:** 61% Small, 30% Medium #### What Are Recent G2 Reviews of M360? **["Melhor ferramenta para marketing!"](https://www.g2.com/pt/survey_responses/m360-review-6780536)** **Rating:** 5.0/5.0 stars _— RISHABH S._ [Read full review](https://www.g2.com/pt/survey_responses/m360-review-6780536) **["A solução perfeita para gerenciar um grande programa de marketing!"](https://www.g2.com/pt/survey_responses/m360-review-5082645)** **Rating:** 4.5/5.0 stars _— Casey M._ [Read full review](https://www.g2.com/pt/survey_responses/m360-review-5082645) #### What Are G2 Users Discussing About M360? - [What is M360 used for?](https://www.g2.com/pt/discussions/what-is-m360-used-for) ### [GroundTruth Ads Manager](https://www.g2.com/pt/products/groundtruth-ads-manager/reviews) GroundTruth Ads Manager é uma plataforma de anúncios omnicanal fácil de usar e de autoatendimento. Construída sobre o conjunto de dados de localização credenciado pelo MRC da GroundTruth, a plataforma ajuda a segmentar e comunicar com seus públicos para alcançar resultados que importam: aumentar o reconhecimento da marca, impulsionar visitas online e na loja, e aumentar as vendas para o seu negócio, tudo com o clique de alguns botões. Além disso, você pode veicular esses anúncios em dispositivos móveis, desktop ou TV conectada. • Nenhum contrato IO necessário. • Sem gasto mínimo. • Relatórios em tempo real sobre visitas reais. **Average Rating:** 3.9/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate GroundTruth Ads Manager? - **Integração:** 5.8/10 (Category avg: 8.0/10) - **Geolocalização:** 9.2/10 (Category avg: 8.6/10) - **Qualidade do Suporte:** 8.1/10 (Category avg: 8.8/10) - **Automação de Campanhas:** 6.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind GroundTruth Ads Manager? - **Vendedor:** [GroundTruth](https://www.g2.com/pt/sellers/groundtruth) - **Ano de Fundação:** 2009 - **Localização da Sede:** New York, US - **Twitter:** @groundtruthco 3,535 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c6f08574a2592be4db365779535e8ac7b40c9704a391f6a606cda7d2f18234&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18109829&secure%5Burl_type%5D=linkedin_company_website) 387 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing e Publicidade - **Company Size:** 64% Medium, 36% Small #### What Are Recent G2 Reviews of GroundTruth Ads Manager? **["Legal!"](https://www.g2.com/pt/survey_responses/groundtruth-ads-manager-review-8498165)** **Rating:** 4.5/5.0 stars _— James T._ [Read full review](https://www.g2.com/pt/survey_responses/groundtruth-ads-manager-review-8498165) **["Uma solução de publicidade digital saturada que é de autoatendimento"](https://www.g2.com/pt/survey_responses/groundtruth-ads-manager-review-8567352)** **Rating:** 4.0/5.0 stars _— Jeff M._ [Read full review](https://www.g2.com/pt/survey_responses/groundtruth-ads-manager-review-8567352) #### What Are G2 Users Discussing About GroundTruth Ads Manager? - [What does ground truth company do?](https://www.g2.com/pt/discussions/what-does-ground-truth-company-do) - [What is xAd?](https://www.g2.com/pt/discussions/what-is-xad) - [Is SaaS a GroundTruth?](https://www.g2.com/pt/discussions/is-saas-a-groundtruth) - [What is GroundTruth ads manager?](https://www.g2.com/pt/discussions/what-is-groundtruth-ads-manager) - ‹ Prev‹ Prev - 1 - [2](/categories/location-based-marketing?open_modal_url=%2Fproducts%2Faruba-location-powered-applications%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flocation-based-marketing%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/location-based-marketing?open_modal_url=%2Fproducts%2Faruba-location-powered-applications%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flocation-based-marketing%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/location-based-marketing?open_modal_url=%2Fproducts%2Faruba-location-powered-applications%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flocation-based-marketing%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/location-based-marketing?open_modal_url=%2Fproducts%2Faruba-location-powered-applications%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flocation-based-marketing%26source%3Dcategory&order=g2_score&page=5#product-list) - [Next ›Next ›](/categories/location-based-marketing?open_modal_url=%2Fproducts%2Faruba-location-powered-applications%2Fwishlists%3Fhost_path%3D%252Fcategories%252Flocation-based-marketing%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [SEO Tools](https://www.g2.com/categories/seo-tools) [Field Service Management Software](https://www.g2.com/categories/field-service-management) [Webinar Platforms](https://www.g2.com/categories/webinar) [Performance Management Software](https://www.g2.com/categories/performance-management) [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Location-Based Marketing Themes](/categories/location-based-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated December 3, 2024 Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones. This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase. Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues. Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some [location intelligence software](https://www.g2.com/categories/location-intelligence) and [visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics. Products in this category often identify users in geolocation by integrating with different technologies, such as [geofencing software](https://www.g2.com/categories/geofencing), Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of [guest Wi-Fi providers](https://www.g2.com/categories/guest-wi-fi-providers) and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). To qualify for inclusion in the Location-Based Marketing category, a product must: - Provide tools to deliver real-time automated messages to users based on geolocation - Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology - Analyze the performance of location-based marketing campaigns Show More * * * ## How Do You Choose the Right Location-Based Marketing Software? ### What You Should Know About Location-Based Marketing Software ### What is Location-Based Marketing Software? Location-based marketing is a marketing strategy in which a company delivers timely, relevant marketing messages to users based on their physical location. Using location data and technology, location-based marketing platforms trigger a targeted marketing action to a user’s mobile device when that user enters a specified geographic location. Proximity marketing or location metrics is one of the relevant applications of location-based marketing software. It involves sending customers targeted and highly personalized push notifications to enhance their experience. Demographics are yet another factor that helps in accurately executing campaigns by targeting relevant customers. This, in turn, can help improve user experience. Buyer searches around this category increasingly evaluate location-based marketing software for foot traffic, tenant sales, and property performance in one view, treating campaigns and store results as a single question. The picture from this year's G2 reviews is narrower: Reviewer activity concentrates on the engagement side of the category, meaning campaigns, push, and local presence, while dedicated foot traffic and property measurement claims mostly come from vendor documentation. Based on G2 reviews, marketers, administrators, and agencies evaluate location-based marketing software by comparing how quickly campaigns and segments can be built, how consistent the reporting data is, and how much the vendor's support team carries the setup. ### What are the Common Features of Location-Based Marketing Software? The following are some core functionalities of location-based marketing software that can help users set up geofencing parameters and create location-based marketing campaigns: **Geofencing:** This functionality allows users to designate geofences for location-based marketing campaigns. These specific location-based advertisements help marketing teams target their advertisements based on the earmarked area. With this feature, marketing strategies are created for people in the geofence. A geofence is a physical boundary of any target location. The software sends in-store push notifications when customers enter this target area (like a store). Mobile apps on the customer’s phone help the software provide location updates. **Wi-Fi marketing:** Retailers usually provide users with free Wi-Fi access and request for their email or a social media follow in return. The data thus collected is used to communicate promotions and offers. This feature of location-based marketing targets customers based on their Wi-Fi connection. **Beacons:** Beacons are physical devices that receive location data from nearby devices that use Bluetooth technology and thus fall under proximity-based marketing. Beacons transmit Bluetooth Low Energy (BLE) signals to execute location-based marketing campaigns. They are placed in stores where there usually is a poor cell network. Once the beacons connect with the users’ phones, personalized messages are sent once they are in range over the Bluetooth network. **Campaign automation:** This feature generates an automated notification, text message, or in-app message to users in a predefined geolocation. Marketing automation or campaign automation automates the repetitive campaigns meant to convert leads. **Analytics:** Analytics tools in location-based marketing help marketers with a data-driven marketing approach. These features analyze the performance of location-based marketing campaigns based on foot traffic, POS data, and what further action is required. **Security compliance:** While marketing campaigns are developed on the basis of consumer data, the data collection must meet compliance standards like GDPR and CCPA regarding personal data privacy. ### What are the Benefits of Location-Based Marketing Software? Location-based marketing software offers several advantages for brick-and-mortar businesses that rely on foot traffic. **Cost-effective:** Location-based marketing is one of the most cost-effective types of marketing to target customers. Mobile phones have become central devices for marketing. Thus the investment required for location-based marketing software is less. By tracking the budget utilized for each campaign, marketing teams can route more funds depending on the campaign’s needs. Routing funds and increasing ROI are important benefits of location intelligence or location-based marketing software. Location-based marketing software can be most helpful for small businesses. **Reaching the relevant audience:** Location-based marketing is very specific to a geographic location and thus can gain a group of customers relevant to the offering and business. This software can help increase store visits and, therefore, conversion rates. #### Software Related to Location-Based Marketing Software Related solutions that can be used together with location-based marketing software include: - [Geofencing software](https://www.g2.com/categories/geofencing) **:** This software uses GPS, wifi, or cellular data of mobile devices to send targeted messages, push texts, marketing messages, and advertisements after it detects a new mobile device that enters the set virtual boundary of the geofence. With geofencing software, marketers can run highly targeted campaigns using the target customer’s data and location. - [Visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) **:** Visitor behavior intelligence software tracks and monitors the behavior and actions of visitors through data sources like Wi-Fi and point-of-sale (POS) systems. This software can also connect to social media and customer data platforms (CDP) to give a holistic view of customer behavior at a venue. - [Mobile marketing software](https://www.g2.com/categories/mobile-marketing) **:** Mobile marketing software optimizes and automates marketing campaigns. This type of software uses a target customer’s mobile data to create campaigns that are delivered to the user’s mobile device. ### Challenges with Location-Based Marketing Software Location-based marketing can help marketers target their audience by tracking their location data. There can be some hurdles when it comes to using location-based marketing tools: **Ineffective location data:** If a user has VPN on the mobile device permanently and reports to a different location than the physical one, targeting becomes ineffective. Location-based marketing largely depends on location data and thus can lose out if the target audience uses a VPN. **Allowance-based service:** Mobile apps are relied upon heavily for location-based marketing. However, most permission rights stay with the users after downloading the app. And most users want to keep their locations private. In such cases, it becomes a little tricky to locate the exact location of the target audience. **Non-smartphone users:** A certain percentage of users still do not have a smartphone. Since location-based marketing relies on modern technologies like wi-fi, GPS, and Bluetooth, it cannot be used to target audiences without smartphones. ### Which Companies Should Buy Location-Based Marketing Software? **Retail:** Retail companies can make the best use of location-based marketing software. Marketers create location-based advertising campaigns on the basis of real-time and historical data. Historical data for product sales can help marketers attract customers for specific categories of products. Merchants can then keep stock of the goods depending on the high demand period for that particular category. **Food and dining:** Geofencing, geomarketing, and other proximity-based marketing strategies are widely used at restaurants and other food businesses. National and local food chains usually benefit from location-based marketing software. **Travel and hospitality:** Resorts, hotels, amusement parks, and other hospitality businesses use proximity marketing to improve guest experiences and engagement. These businesses can send promotional messages, reminders, and feedback requests using location data. **Consumer-packaged goods (CPG) brands:** Location-based marketing software can help brands that sell unique products at selective geolocations. The brand image helps to attract new customers to a third-party store. ### How to Buy Location-Based Marketing Software #### Requirements Gathering (RFI/RFP) for Location-Based Marketing Software Location-based marketing software helps businesses gain visibility in their specific locations. Searching for software based on the marketing automation stage can help purchase the most suitable location-based marketing software. #### Compare Location-Based Marketing Software Products **Create a long list** Making a list of all the vendors selling location-based marketing software can give businesses a direction to look for potential vendors in the market. This list depends on the software's features and pricing plans. **Create a short list** After going through the long list, vendors that fulfill the buyer’s requirements are shortlisted. Vendors that satisfy the company’s feature requirements and fall under their budget requirements are chosen at this stage. **Conduct demos** While selecting a suitable location-based marketing vendor, it is advisable to have vendors conduct demos. This allows the buyers to understand the features and benefits of using the product from the specific vendor. Usually, business users, decision makers, and IT professionals are involved in this stage. #### Selection of Location-Based Software **Choose a selection team** The selection team consists of business users who can also be decision makers in some organizations, such as the chief marketing officer and an IT professional who can help install the software. **Negotiation** After shortlisting specific vendors, negotiations occur based on the buyers' required features and the software's pricing plans. This also depends on the end use of the software. Depending on that, certain customizations can also be requested. **Final decision** After settling on the vendor, the decision makers make the final choice after discussions with other team members. ### Trends in Location-Based Marketing Software **Mobile app localization:** Marketers increasingly understand the importance of customization in campaigns and that customization of strategies in vernaculars can help retain customers. This is because the relevance of the brand’s campaigns will draw the customers targeted in these areas. Location-based coupons are used for loyalty building. They make optimum use of targeting and integrations with multi-channel marketing. **Using CRMs to access location-based services:** Companies benefit from easily accessible CRM tools in their smartphones which help build relevant campaigns for better customer experience and retention. CRMs in mobile phones can explore location-based technology by providing direct extensions. ### Location-Based Marketing Software FAQs #### Most Popular FAQs **Which location-based marketing software has the best reviews?** Across G2's location-based marketing category, these platforms pair strong satisfaction scores with the largest review bases: - [SingleInterface](https://www.g2.com/products/singleinterface) : 4.7 stars across 101 reviews, with reviewers citing a smooth platform experience and responsive, supportive coordination. - [Flame Analytics](https://www.g2.com/products/flame-analytics) : 4.6 stars across 81 reviews, positioned per the vendor as location analytics and engagement for physical spaces. - [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys) : 4.3 stars across 640 reviews, used per its category-tagged reviewers for campaign building with real-time insights. - [Netmera](https://www.g2.com/products/netmera) : 4.3 stars across 49 reviews, valued for fast segmentation and campaign setup, with banking enterprises among its reviewers. Two honesty notes: [Paige](https://www.g2.com/products/paige) at 4.8 on 36 reviews and [Optimove](https://www.g2.com/products/optimove-formelly-kumulos) at 4.8 on 30 hold the category's highest scores on its smallest bases, and SAP Engagement Cloud spans many G2 categories, so read the reviews tagged to location-based marketing specifically. Review volume across this category is modest overall, which makes reading individual reviews more useful here than in larger categories. **What are examples of location-based marketing in practice?** The clearest examples in this year's reviews and vendor documentation span WiFi capture, segmented push, campaign triggers, and local presence. - [Purple](https://www.g2.com/products/purple): Venues offer guest WiFi through a branded portal, capture first-party contact data at login, and feed it into automated campaigns, per the vendor, with footfall analytics on movement and return visits. - [Netmera](https://www.g2.com/products/netmera): Banks and fintechs send segmented push notifications, with geofencing among the channels listed per the vendor, and reviewers confirm building targeted audiences without technical support. - [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys): Enterprise retail reviewers trigger product-centric campaigns from real-time customer signals. - [SingleInterface](https://www.g2.com/products/singleinterface): Multi-location brands manage local presence across Search and Maps so nearby customers find accurate store information. Every example shares one dependency the Challenges section describes: The customer has to opt in, whether at a WiFi portal, an app permission prompt, or a subscription. **Which vendor provides the most accurate foot traffic data?** On the most accurate foot traffic data, G2 reviews from the past year do not crown one vendor, and that is the honest answer worth having before a vendor conversation: - [Flame Analytics](https://www.g2.com/products/flame-analytics): Positioned on foot traffic measurement, with accuracy described per vendor documentation. - [Purple](https://www.g2.com/products/purple): Also positioned on foot traffic measurement per vendor documentation, with limited fresh reviews confirming good access to performance data rather than auditing its precision. - [Placer.ai](https://www.g2.com/products/placer-ai): Often shortlisted by buyers comparing beyond this category, with visitation measurement and trade-area claims likewise vendor-stated, carrying a 4.3 rating on just 10 G2 reviews under location intelligence. - [Netmera](https://www.g2.com/products/netmera): Supplies the most instructive accuracy evidence from an adjacent product, with banking analysts flagging metric combinations that fail basic logic checks, like opens recorded against zero sends, showing why platform-reported numbers deserve verification regardless of vendor. Two accuracy limiters apply to everyone, since VPNs misreport location and users who decline permissions are invisible: Compare platform visitor numbers against door counters, POS transactions, or an internal source for 30 days before relying on them. **How does location-based marketing handle privacy and consent?** Consent comes first, then the campaign; every mechanism in this category runs on permission. The compliance feature set covers GDPR and CCPA standards for personal data collection, and [Netmera](https://www.g2.com/products/netmera) lists GDPR, ISO certifications, and market-specific coverage like IYS per the vendor, with banking enterprises among its active reviewers. The most transparent consent model in the category is the WiFi exchange: [Purple](https://www.g2.com/products/purple) venues offer guest WiFi and collect first-party data at a branded login where the customer sees the trade, per the vendor. App-based approaches depend on permission prompts, and as this guide's Challenges section notes, permission rights stay with users, so campaigns only ever reach the opted-in share of an audience. For buyers in stricter markets, the practical checks are vendor certifications per region, consent-record storage, and how easily a customer's data can be deleted on request. This question reflects a dominant pattern across search results for this category rather than a single source. **Which location-based marketing platforms serve retail properties measuring event-driven foot traffic?** For retail property teams that want event-driven foot traffic and visitor lift measured, the honest state of the evidence matters here, and the best platforms built closest to that use are largely vendor-documented this year: - [Flame Analytics](https://www.g2.com/products/flame-analytics/reviews): Positions itself, per the vendor, as a location analytics and engagement platform for physical spaces, holding a 4.6 rating on 81 reviews, though no fresh reviews surfaced in the past year's window. - [Purple](https://www.g2.com/products/purple/reviews): Describes, per the vendor, WiFi presence and footfall analytics showing how guests move, dwell, and return across more than 80,000 venues including retail, stadiums, and public spaces; its limited fresh reviews in the past year value the access to performance data and strong support, while noting the experience benefited from dedicated staff on both sides. - [Placer.ai](https://www.g2.com/products/placer-ai/reviews): The tool built most directly for this question, sitting just outside this category, positions its foot-traffic data, per the vendor, around measuring visitation, benchmarking competitors, and finding and winning the ideal tenant or property for retail and commercial real estate teams; it is listed on G2 under location intelligence with a 4.3 rating on a small base of 10 reviews. For a property team, that evidence shape suggests a specific ask: Request a live dashboard from a comparable venue and a reference call with a property running event measurement today, before weighting either vendor's lift claims. **Which location-based marketing tools connect foot traffic data to sales and conversion?** Store visits count as a benefit only when they show up in sales, and reviews from the past year show where that foot traffic to sales and conversion connection is strongest: - [SingleInterface](https://www.g2.com/products/singleinterface): Reviewers describe a smooth platform experience with responsive coordination support, and the vendor positions it around turning Search, Maps, and AI discovery into store visits for multi-location brands. - [Purple](https://www.g2.com/products/purple): Connects, per the vendor, WiFi presence data to first-party profiles and automated campaigns, and its limited fresh reviews confirm usable access to performance data. - [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys): On the campaign side, enterprise retail reviewers build product-centric campaigns with real-time insights flowing between SAP and non-SAP systems. The gap reviewers name sits at the last step, where some [Paige](https://www.g2.com/products/paige) agency reviewers wish the platform tracked campaign ROI for ad spend, a reminder that connecting activity to conversion is where this category's tools thin out: Ask every vendor to demo the exact join between one campaign and one store-level sales or conversion metric using your data, not sample data. **What is the highest rated location-based marketing software for retail events ROI?** Retail is the segment where ratings and ROI claims, meaning visitor lift and sales attribution for events, get tested together, and the honest reading separates them: - [SingleInterface](https://www.g2.com/products/singleinterface/reviews): Leads on ratings with meaningful bases at 4.7 stars across 101 reviews. - [Flame Analytics](https://www.g2.com/products/flame-analytics/reviews): Holds 4.6 across 81, though its fresh review activity was quiet this year. - [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews): The closest reviewer evidence on the ROI side, with enterprise retail reviewers gathering real-time campaign insights across connected systems. - [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews): Retail reviews value having all performance metrics in one place, while noting a second login for the detailed analytics layer. No reviewer in the past year's window documents a completed event-level attribution study, so treat rating and attribution capability as two separate checks: Before contracting for event ROI, pilot one event with the lift math agreed in advance, meaning the comparison window, the control group, and who counts the visits. #### Small Business FAQs **What is the most affordable location-based marketing software for small businesses?** Pricing is rarely public in this category, so the useful signals come from reviewers across the small business location-based marketing segment. - [**Paige**](https://www.g2.com/products/paige/reviews): Small business reviews call the price very reasonable for the feature set, and value that a solo operator can serve more clients with it; the cost note comes from multi-location users paying per profile, who ask for tiered pricing because roughly $100 per location adds up quickly. - [Netmera](https://www.g2.com/products/netmera): Reviewers highlight starting without a long onboarding process, which keeps early costs down. The general rule from this category's reviews: Per-location and per-profile pricing structures decide affordability faster than the base subscription does, so count your locations before comparing plans. **Which location-based marketing software is the most user-friendly?** Paige, Netmera, and SingleInterface draw the strongest ease-of-use reviews in the past year. - [Paige](https://www.g2.com/products/paige?_gl=1*gnvnzt*_gcl_au*ODc3NjE5NTcxLjE3Nzc5NjE1ODcuMjEzNzg5NjE0OC4xNzg1MjUyNTgzLjE3ODUyNTU3NjguMjQ5MDU1ODQ1LjE3ODUyNDYwMzQuMTc4NTI1NTc2OA..*_ga*MzA5NDM5MTU0LjE3NTQyOTg0MzU.*_ga_MFZ5NDXZ5F*czE3ODUyNTE2NjYkbzc1OCRnMSR0MTc4NTI1NTgyMSRqNiRsMCRoMA..): Reviewers describe setup in minutes, with reviews describing it as follow along, read, and click; agency users onboard clients quickly with automated posting running in the background. - [Netmera](https://www.g2.com/products/netmera): Users call the interface simple enough to work intuitively, with campaigns and segments built without technical support. - [SingleInterface](https://www.g2.com/products/singleinterface): Reviewers describe the overall experience as smooth. The contrast cases are specific, with [Croct](https://www.g2.com/products/croct) reviewers noting some tests still require developer knowledge and miss a visual editor, and Netmera reviews finding in-app survey and widget building more manual than expected: If your team has no developer time, weight the first group. **Which location-based marketing software works best for small local businesses?** [Paige](https://www.g2.com/products/paige) has the most small-local-business review evidence in the category this year: Reviewers use it to keep Google Business Profiles active, respond to reviews automatically, generate localized posts with AI, and track map-ranking improvement over 30-day to 12-month windows, with several agency owners building client services on it. Its reviewers supply the working caveats too: The optimization score penalizes channels a business simply does not use, like YouTube, and some agency reviewers note results slow when the business owner is not consistent. For a local business whose location marketing is mostly about being found nearby rather than triggering proximity campaigns, this local-presence approach may cover the need before geofencing tools enter the picture. #### Enterprise FAQs **What is the best-rated location-based marketing software for enterprises?** Enterprise reviewers wrote 41 of the 134 reviews G2 collected across leading products in this category in the past year, so a pilot will tell you more than a rating at this segment. Within that base, the most substantive enterprise evidence sits with Netmera and SAP Engagement Cloud. - [Netmera](https://www.g2.com/products/netmera): Banking reviewers confirm the data meets bank requirements and value SFTP access, though analysts flag occasional metric inconsistencies worth verifying. - [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys): Enterprise retail reviews describe running campaign programs across connected SAP and non-SAP systems with support they rate highly, while reviewers ask for more flexible targeting across multiple segments. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform) also serves enterprise marketers, with its category-tagged reviews citing consolidated metrics alongside a double-login annoyance for the deeper analytics layer. **What should enterprises evaluate in location-based marketing solutions?** Based on recent G2 reviews, enterprises should evaluate the following in location-based marketing solutions: - Data consistency: [Netmera](https://www.g2.com/products/netmera) banking reviewers flag metrics that fail logic checks and FTP transfers that break pipelines, so test exports against an internal source. - Compliance coverage: Certifications like GDPR, ISO, and market-specific programs are vendor-stated, so verify the exact certificates for each market you operate in. - Developer dependence: [Croct](https://www.g2.com/products/croct) reviewers note some work still requires developer knowledge, a staffing question before rollout. - Reporting depth: [Netmera](https://www.g2.com/products/netmera) users ask for more detailed campaign analytics, and Zeta Marketing Platform reviews flag a separate login for the detailed data layer. - Support model: [Purple](https://www.g2.com/products/purple) reviews credit dedicated staff on both sides for the strong experience, so confirm what support tier your contract actually includes. Rank these by your exposure, and pilot with your own venues and data before committing across locations. **Can location-based marketing solutions deliver accurate visitor metrics for regulated industries?** Yes, with verification built in, and the category's location data challenges explain why regulated buyers ask for accurate visitor metrics in writing. The strongest regulated-industry evidence in the past year comes from banking: Enterprise reviewers at banks run [Netmera](https://www.g2.com/products/netmera/reviews) for segmentation and campaign data, with reviews confirming the data fully meets bank requirements and praising SFTP-based access. The same review base supplies the accuracy caveat that makes this question worth asking: Banking analysts flag metric inconsistencies, such as notifications recorded as opened when the send count reads zero, plus FTP transfers that occasionally break data pipelines. On compliance, Netmera lists GDPR, ISO certifications, and IYS coverage per the vendor, and [Purple](https://www.g2.com/products/purple/reviews) names healthcare among its venue types, per the vendor. For a regulated deployment, the reviewer-tested practice is the right one: Run a 30-day parallel count between the platform's visitor metrics and an internal source before any lift number reaches a compliance-sensitive report.