--- title: ELAINE Reviews meta_title: 'ELAINE Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how ELAINE works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 6 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ELAINE Reviews **Vendor:** ELAINE technologies **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.8/5.0 **Total Reviews:** 6 ## About ELAINE Elaine - Shine with better marketing every day! Elaine is a powerful customer engagement platform that enables companies to efficiently implement personalised and automated omnichannel marketing. It allows them to optimise customer experiences in a targeted manner, increase customer value in the long term and reduce acquisition and marketing costs at the same time. Elaine thus makes a decisive contribution to achieving measurable results and creating an outstanding customer experience. With advanced capabilities such as AI-driven multivariate testing and micro-app emails, Elaine enables companies to compete and grow in a highly competitive market. Elaine's customers include companies such as BMW, PAYBACK, REWE, dm, ING, American Express & CosmosDirekt. Elaine is certified by TÜV Rheinland throughout the company in accordance with the international standard for IT and data security ISO/IEC 27001 and is ISO/IEC 27018 compliant. Elaine is one of the first martech platforms to be Scope 3 climate neutral. ELAINE technologies GmbH was founded in 2005 as artegic AG and has been part of Entirely by DuMont since 2022. With more than 500 employees at seven locations, Entirely is a group of marketing technology companies that supports companies in achieving marketing excellence with an innovative best-of-breed approach. ## ELAINE Reviews ### 1. Stable, Flexible Email Marketing with Expert Support and Seamless API Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Mark Z. | Senior Database Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about ELAINE?** ELAINE is a highly stable and flexible email marketing tool. We have been using ELAINE since 2014. Via the API, we can flexibly integrate ELAINE into our system landscape and workflows. For bespoke features that are not provided out-of-the-box, the ELAINE team provides expert support, meaning that we have so far been able to implement all our requirements using ELAINE. **What do you dislike about ELAINE?** Due to the large number of features, ELAINE naturally has a corresponding number of buttons, menu bars, etc. Depending on their prior knowledge, new users will need some time to find their way around. However, we have found a solution in collaboration with artegic and provided our users with an alternative interface (XAF) that is very simple and intuitive to use. **What problems is ELAINE solving and how is that benefiting you?** ELAINE covers a wide range of email marketing functions for us. This starts with the newsletters that all our brands send out using this tool. We now generate most of our newsletters automatically via RSS feeds. This significantly reduces the amount of manual work involved. Using the marketing automation functions, we implement complex and highly personalised campaigns across all stages of the customer lifecycle. ### 2. Complex Customer Engagement Platform for Complex Use Cases **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about ELAINE?** Elaine is far more than just the "end of the process chain" in our email marketing, where dispatches are controlled, but also the central point where we consolidate data from different sources for personalization purposes. The control itself is scalable at will for our purposes and offers strong performance both in the area of transactional emails and in classic list-based dispatches. The user interface has also made significant strides forward with the new Elaine.io interface, which was previously one of the weaker points. With Elaine, we also have the ability to implement complex solutions directly from a specialist department through no-code implementations, and we are also in very good communication with the support and product teams. The next stage of development for Elaine is certainly the platform's own AI "Aido", which not only supports in the area of generative AI but is also capable of making complex decisions. **What do you dislike about ELAINE?** Elaine is not software that is intuitively easy to grasp, although this has visibly improved with Elaine.io. However, Elaine is also an enterprise solution and is used to handle complex use cases, which therefore also comes with a certain complexity in its application. **What problems is ELAINE solving and how is that benefiting you?** For users who are able to utilize large amounts of data, a solution is needed that must also be capable of processing or independently orchestrating them. This is exactly what Elaine does for us, making it far more than just a simple email dispatch tool. Here, we consolidate data from various sources and are able to make decisions directly in Elaine through custom-built logics - alternatively, Elaine is also capable of receiving a wide range of external signals and incorporating them into decisions in real-time. ### 3. Top product in use for the grocery retail sector **Rating:** 5.0/5.0 stars **Reviewed by:** Mike W. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about ELAINE?** Very good interfaces and automation possibilities. Reliable use - of course, one can expect that, but it is not always a given. However, with ELAINE, it is absolutely top-notch. Also, very good support. **What do you dislike about ELAINE?** Even though the interfaces are very good, feel free to make further optimizations for mobile devices. **What problems is ELAINE solving and how is that benefiting you?** We have implemented our email marketing and automation with ELAINE in the grocery retail sector, everything is great. The same goes for transaction communication. The advantage is that everything comes from a single source. ### 4. Top martech platform with strong automation for cross-channel customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about ELAINE?** Central data base for effective and targeted personalization. Cross-channel control for seamless customer journeys across all touchpoints. Extensive features that reliably support even demanding automations. **What do you dislike about ELAINE?** Specialized know-how is required for optimal use. Without technical and conceptual skills, the platform quickly seems complex. The entry is accordingly demanding, especially for teams without MarTech experience. **What problems is ELAINE solving and how is that benefiting you?** Central control, automation, and personalization of marketing and CRM processes across multiple channels – and the ability to effectively use customer data to implement relevant, scalable, and measurable customer journeys. Diverse integration possibilities ### 5. Email editor, marketing automation, and transactional mailings in one tool **Rating:** 4.5/5.0 stars **Reviewed by:** Valesca G. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about ELAINE?** The tool offers comprehensive email marketing. In addition to an extensive editor, mailings can be quickly and easily built using drag & drop. These can be sent as list mailings, but at the same time, smart and highly complex automated campaign sequences can also be implemented or transactional mailings sent. Additionally, ELAINE offers recipient management and selection options, as well as various reporting and analysis options after sending. Since it is a German provider, it is GDPR-compliant and comes with competent German support. **What do you dislike about ELAINE?** Unfortunately, there are no standard templates and articles to fall back on. There is no free version (for testing), and since there are quite complex functions, it is not suitable for a quick start. **What problems is ELAINE solving and how is that benefiting you?** With ELAINE, I send newsletters, transactional mailings, and automation campaigns. The flexible interfaces allow for easy integration of additional systems, such as CRM or shop. A major advantage is also the multilingual templates, which make it possible to set up and edit multiple languages. The relatively new data stores allow for the storage and use of large amounts of data that go beyond master data (e.g., transaction data or product data). I particularly like the A/B testing capabilities and the evaluation of mailings and campaigns. Added to this are functionalities like AIDO for content optimization and AI-based segmentation, as well as interactive elements like countdowns or surveys. And all of this in a single tool. ### 6. Very advanced e-mail-marketing software that offers solutions for many e-mail communication demands **Rating:** 5.0/5.0 stars **Reviewed by:** Torsten D. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about ELAINE?** In addition to the ease of creating mailings and managing contact lists and target groups, what sets ELAINE apart for us is its marketing automation. It allows us to create communication sequences via drag and drop, which we can use for reactivation, reminder or follow-up mailings. In this way, we can control communication to the customer in an automated way, which has been very successful for us and, above all, saves a lot of time. **What do you dislike about ELAINE?** The multitude of functions naturally also leads to a certain complexity of the software. Over time, you will discover more and more functions. The possible uses must be understood and transferred to your own specific use cases in order to be able to use them in a targeted manner. The large number of modules and setting options inevitably sometimes leads to a certain lack of comprehensibility. **What problems is ELAINE solving and how is that benefiting you?** With ELAINE, we can implement the entire range of our e-mail marketing measures. This ranges from sending newsletters and transactional emails to complex mail sequences. Via the API, we enrich subscriber information in a GDPR-compliant manner in order to target specific segments and perform A/B tests. ELAINE helps us and our customers to expand our email marketing measures and make them more successful. ## ELAINE Discussions - [What is Artegic ELAINE used for?](https://www.g2.com/discussions/what-is-artegic-elaine-used-for) - [View ELAINE pricing details and edition comparison](https://www.g2.com/products/elaine/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-22+19%3A23%3A16+-0500&secure%5Bsession_id%5D=c43de846-ebf9-4db3-94d9-bb0a3a7eb9ba&secure%5Btoken%5D=fb08fc3f579cd466cdfd3b8b2433df9b076e4c60fcdce5d66986fa4d90d081ed&format=llm_user) ## ELAINE Integrations - [Chathero](https://www.g2.com/products/chathero/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) ## ELAINE Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top ELAINE Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,467 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,198 reviews)