# Best Demand Side Platform (DSP) ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 158 ### Category Stats (Aug 2026) - **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,000+ Authentic Reviews - 158+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Demand Side Platform (DSP) ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=10731&focus%5B%5D=5010&focus%5B%5D=54066&focus%5B%5D=2935) Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Viant Technology, Simpli.fi, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=simpli-fi&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform) **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-14T01%3A36%3A23Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp&secure%5Btoken%5D=997de7ee45d44b3bdc7b7e1cda6c8cc0e105a721474bd113d84509bb0d3040e4&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 889 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,807 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) **["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)** **Rating:** 4.0/5.0 stars _— Andrew L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [The Trade Desk](https://www.g2.com/fr/products/the-trade-desk/reviews) La plateforme en libre-service et basée sur le cloud de The Trade Desk permet aux acheteurs de publicité de créer, gérer, optimiser et mesurer des campagnes publicitaires à travers des formats et des appareils publicitaires. Les intégrations avec des centaines de partenaires mondiaux de données, d'inventaire et d'éditeurs garantissent une portée maximale et des capacités de décision, et les API d'entreprise permettent un développement personnalisé sur la plateforme. La technologie puissante de The Trade Desk offre aux annonceurs une échelle et une portée d'audience inégalées, évaluant plus de 13 millions d'impressions et des quadrillions de permutations sur l'internet ouvert chaque seconde. L'achat basé sur des objectifs de la plateforme permet aux annonceurs de définir plusieurs indicateurs clés de performance, avec une transparence sur la performance et la capacité d'optimiser les campagnes en cours. Les annonceurs sur la plateforme peuvent également exploiter un marché de données robuste pour informer et mesurer leurs campagnes publicitaires par rapport aux résultats commerciaux en ligne et hors ligne. Reconnu pour son innovation et son agilité, The Trade Desk est un leader dans la télévision connectée et les médias de détail, ainsi que dans les canaux programmatiques émergents comme l'audio, le digital-out-of-home et le gaming. Pour aider les marketeurs à comprendre le monde en évolution rapide et complexe de la publicité axée sur les données, The Trade Desk propose également des cours de certification Edge Academy. Fondé en 2009 à Ventura, Californie, The Trade Desk (Nasdaq : TTD) compte plus de 3 000 employés dans des dizaines de bureaux à travers l'Amérique du Nord, l'Europe et l'Asie-Pacifique. Les clients incluent les plus grandes marques et les plus grandes agences de publicité au monde. Le taux de rétention des clients de l'entreprise a été supérieur à 95 % au cours des neuf dernières années, grâce à un service client exceptionnel et une technologie supérieure. **Average Rating:** 4.4/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate The Trade Desk? - **the product a-t-il été un bon partenaire commercial?:** 8.8/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 8.5/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.4/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind The Trade Desk? - **Vendeur:** [The Trade Desk](https://www.g2.com/fr/sellers/the-trade-desk) - **Site Web de l'entreprise:** www.thetradedesk.com - **Année de fondation:** 2009 - **Emplacement du siège social:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable de compte - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 43% Medium, 30% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient l' **approche axée sur les données et la transparence** de The Trade Desk pour une gestion efficace des campagnes programmatiques. - Les utilisateurs admirent la **facilité d'utilisation** de The Trade Desk, améliorant la prise de décision grâce à son installation intuitive et ses processus simplifiés. - Les utilisateurs apprécient les **capacités avancées de ciblage d'audience** de The Trade Desk, améliorant la performance des campagnes à travers des démographies diverses. - Les utilisateurs apprécient les **options de ciblage avancées** de The Trade Desk, améliorant la performance de leurs campagnes et la portée de leur audience. - Les utilisateurs apprécient la **gestion de campagne sans effort** de The Trade Desk, améliorant l'efficacité et augmentant le ROI avec des outils conviviaux. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** de The Trade Desk difficile, surtout pour les nouveaux venus dans la publicité programmatique. - Les utilisateurs trouvent que le **coût élevé et la dépense minimale** sont un obstacle, surtout pour les petites campagnes et les débutants. - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** de The Trade Desk difficile, surtout pour ceux qui sont nouveaux sur la plateforme. - Les utilisateurs trouvent la **configuration complexe** et la courbe d'apprentissage abrupte difficiles, en particulier pour les petites équipes et les campagnes. - Les utilisateurs trouvent la **configuration difficile** exigeante, surtout pour les nouveaux utilisateurs qui ont besoin d'une formation et d'un soutien étendus pour réussir. #### What Are Recent G2 Reviews of The Trade Desk? **["Plus de contrôle et ajustements de campagne en temps réel avec The Trade Desk"](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12754603) **["L'optimisation de l'IA de Kokai et son interface utilisateur intuitive font de The Trade Desk un DSP de premier plan."](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/fr/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/fr/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/fr/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/fr/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/fr/discussions/what-does-the-trade-desk-do) ### [Quantcast Platform](https://www.g2.com/fr/products/quantcast-platform/reviews) Quantcast est la plateforme publicitaire alimentée par l'IA conçue pour les spécialistes du marketing axés sur la performance. Forts de près de 20 ans d'expertise, notre mission est de simplifier radicalement la publicité sur Internet ouvert. Nous exploitons l'IA et l'apprentissage automatique pour offrir une intelligence d'audience supérieure et stimuler des performances de campagne exceptionnelles. Avec une intelligence d'audience en temps réel et des optimisations omnicanales de bout en bout, Quantcast aide les annonceurs et les agences de toutes tailles à comprendre profondément les audiences, à agir plus rapidement et à transformer les dépenses publicitaires en croissance mesurable. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 7.5/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.2/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Quantcast Platform? - **Vendeur:** [Quantcast](https://www.g2.com/fr/sellers/quantcast) - **Site Web de l'entreprise:** www.quantcast.com - **Année de fondation:** 2006 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Quantcast 10,210 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 533 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gestionnaire Programmatique - **Top Industries:** Marketing et publicité, Détail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de la plateforme Quantcast, permettant une création rapide de rapports et une gestion de campagne simplifiée. - Les utilisateurs apprécient les **informations précieuses** de la plateforme Quantcast, ce qui facilite l'optimisation et la gestion efficace des campagnes. - Les utilisateurs apprécient la **facilité d'utilisation** pour configurer des campagnes sur la plateforme Quantcast, améliorant ainsi leur expérience globale. - Les utilisateurs apprécient l' **interface conviviale** de la plateforme Quantcast, permettant une configuration rapide et une gestion facile des campagnes. - Les utilisateurs apprécient la **facilité de gestion des campagnes** dans Quantcast, trouvant les rapports et l'optimisation remarquablement conviviaux. ##### Cons - Les utilisateurs expriment leur frustration face aux **fonctionnalités limitées** de la plateforme Quantcast, en particulier en ce qui concerne la duplication de campagnes et l'édition en masse. - Les utilisateurs identifient les **fonctionnalités manquantes** dans la plateforme Quantcast, telles que l'édition en masse et l'amélioration des rapports pour plus d'efficacité. - Les utilisateurs rencontrent des problèmes avec **des rapports de mauvaise qualité** , y compris des rapports programmés défectueux et une visibilité limitée sur les données de conversion. - Les utilisateurs rencontrent **des problèmes avec les rapports et les connexions API** , entraînant des retards et une visibilité limitée sur les données de conversion. - Les utilisateurs rencontrent des **limitations de rapport** avec la plateforme Quantcast, trouvant les résumés automatisés inadéquats et les processus manuels frustrants de lenteur. #### What Are Recent G2 Reviews of Quantcast Platform? **["Informations exploitables sur l'affinité qui accélèrent l'adhésion du public et la performance sociale"](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13124138) **["Amélioration du CPA dans notre entonnoir avec Quantcast"](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13178867) #### What Are G2 Users Discussing About Quantcast Platform? - [À quoi sert Quantcast Measure ?](https://www.g2.com/fr/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/fr/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/fr/discussions/how-much-does-quantcast-cost) - [Comment fonctionne Quantcast ?](https://www.g2.com/fr/discussions/how-does-quantcast-work) - 1 upvote ### [illumin](https://www.g2.com/fr/products/illumin-illumin/reviews) illumin révolutionne le paysage de la publicité numérique en permettant aux marketeurs d'obtenir des résultats transformateurs grâce à son approche centrée sur le client. Doté d'une interface unifiée construite autour du web ouvert, illumin permet aux marques et aux agences de planifier, construire et exécuter des campagnes de manière transparente à travers l'ensemble de l'entonnoir marketing, en connectant les canaux programmatiques, l'email et les réseaux sociaux au sein d'une seule plateforme. Basé à Toronto, Canada, illumin sert des clients à travers l'Amérique du Nord, l'Amérique latine et l'Europe. Pour plus d'informations, visitez illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 155 #### How Do G2 Users Rate illumin? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 8.6/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.1/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind illumin? - **Vendeur:** [illumin](https://www.g2.com/fr/sellers/illumin) - **Site Web de l'entreprise:** illumin.com - **Année de fondation:** 2009 - **Emplacement du siège social:** Toronto, Canada - **Twitter:** @AcuityAds 174 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 239 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité, Automobile - **Company Size:** 57% Small, 28% Medium #### What Do G2 Reviewers Say About illumin? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'illumin, le trouvant intuitif et pratique pour gérer efficacement plusieurs annonces. - Les utilisateurs louent la **plateforme intuitive et le service client excellent** d'illumin, améliorant ainsi leur expérience de gestion de campagne. - Les utilisateurs apprécient la **toile visuelle basée sur le parcours** d'illumin, permettant des optimisations stratégiques de campagne et un ciblage efficace de l'audience. - Les utilisateurs louent le **excellent service client** d'illumin, appréciant leur assistance pratique et leurs recommandations précieuses. - Les utilisateurs apprécient **l'utilité de l'équipe** , reconnaissant leur soutien et leurs conseils à toutes les étapes de l'utilisation d'Illumin. ##### Cons - Les utilisateurs notent des **capacités de reporting médiocres** , manquant de filtres nécessaires et de fonctionnalités intuitives pour une analyse plus approfondie et une personnalisation. - Les utilisateurs sont confrontés à une **courbe d'apprentissage** importante en raison de l'interface utilisateur inconnue et du processus de configuration de campagne prolongé. - Les utilisateurs notent une **flexibilité limitée des rapports** , car une analyse plus approfondie nécessite l'exportation des données pour un filtrage supplémentaire, ce qui impacte les insights. - Les utilisateurs notent les **limitations de rapport** dans Illumin, notamment le manque de filtres avancés pour des analyses de données plus approfondies. - Les utilisateurs rencontrent des **limitations de rapport** qui entravent la personnalisation et compliquent une analyse plus approfondie des performances dans Illumin. #### What Are Recent G2 Reviews of illumin? **["DSP convivial avec des fonctionnalités de performance élevées"](https://www.g2.com/fr/survey_responses/illumin-review-13120128)** **Rating:** 5.0/5.0 stars _— Aldana M._ [Read full review](https://www.g2.com/fr/survey_responses/illumin-review-13120128) **["Ilumin : l'algorithme livre, la configuration décide."](https://www.g2.com/fr/survey_responses/illumin-review-13118986)** **Rating:** 4.5/5.0 stars _— Oscar R._ [Read full review](https://www.g2.com/fr/survey_responses/illumin-review-13118986) ### [Viant Technology](https://www.g2.com/fr/products/viant-technology-llc-viant-technology/reviews) Le Viant DSP est une solution de plateforme côté demande omnicanal en libre-service qui permet aux marques et agences d'exécuter des campagnes publicitaires programmatiques à travers les chaînes de télévision connectée, télévision linéaire, ordinateur de bureau, mobile, audio, en jeu et affichage numérique extérieur (DOOH). Viant Technology® est une entreprise leader dans le domaine des logiciels publicitaires basés sur les personnes, qui permet aux acheteurs de publicité de planifier, créer, exécuter et mesurer leurs investissements publicitaires numériques omnicanaux. Le logiciel Viant DSP offre un accès exclusif au Graph d'Identité de Viant reliant 115 millions de foyers américains à plus d'un milliard d'appareils connectés et est combiné avec un accès à plus de 280 000 attributs d'audience provenant de plus de 70 partenaires de données. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 8.4/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 7.9/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Viant Technology? - **Vendeur:** [Viant Technology LLC](https://www.g2.com/fr/sellers/viant-technology-llc) - **Site Web de l'entreprise:** viantinc.com - **Année de fondation:** 1999 - **Emplacement du siège social:** Irvine, California - **Twitter:** @viant\_tech 2,996 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Trader programmatique - **Top Industries:** Marketing et publicité, Médias en ligne - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent le **service client rapide et utile** de Viant Technology, améliorant ainsi leur expérience globale avec la plateforme. - Les utilisateurs trouvent que Viant Technology a une **facilité d'utilisation exceptionnelle** , facilitant la gestion de campagne simple et les mises à jour en temps réel. - Les utilisateurs apprécient la **configuration facile** de Viant Technology, permettant des lancements de campagnes rapides et une navigation fluide sur la plateforme. - Les utilisateurs apprécient la **facilité d'installation** de Viant Technology, profitant d'une navigation fluide et d'un support client fiable. - Les utilisateurs louent **l'équipe de support rapide et utile** chez Viant, améliorant ainsi leur expérience globale avec la plateforme. ##### Cons - Les utilisateurs trouvent les **capacités de reporting limitées** frustrantes, manquant d'indicateurs clés de performance essentiels et d'analyses claires par rapport à d'autres plateformes. - Les utilisateurs trouvent les **limitations de rapport** frustrantes, en particulier le manque de visibilité des KPI et les exportations de données difficiles au quotidien. - Les utilisateurs trouvent les **fonctionnalités de reporting complexes** de Viant Technology lourdes, avec une courbe d'apprentissage abrupte et des métriques peu claires. - Les utilisateurs rencontrent des **difficultés d'édition** telles que l'absence de modification en masse et une courbe d'apprentissage abrupte pour les fonctionnalités avancées. - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** , en particulier avec la navigation et la compréhension des fonctionnalités avancées de Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **["DSP intuitif avec une interface utilisateur exceptionnelle, nécessite de meilleurs outils de planification"](https://www.g2.com/fr/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/fr/survey_responses/viant-technology-review-12679009) **["Gestion de campagne multi-canal ingénieuse avec ciblage et insights fiables"](https://www.g2.com/fr/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/fr/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/fr/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/fr/discussions/where-is-adelphic-located) - [Adelphic est-il un DSP ?](https://www.g2.com/fr/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/fr/discussions/what-does-adelphic-do) ### [Simpli.fi](https://www.g2.com/fr/products/simpli-fi/reviews) Simpli.fi est la plateforme médiatique du monde réel conçue pour l'ère de l'immédiateté. En unifiant le comportement numérique et le mouvement dans le monde réel en un seul signal exploitable, Simpli.fi permet à plus de 2 000 agences, annonceurs et groupes médiatiques de cibler, optimiser et mesurer les campagnes précisément là où les décisions des consommateurs se prennent. Fondée sur la vérité que les gens utilisent le numérique pour naviguer dans le monde physique, Simpli.fi est une plateforme conçue pour connecter ces signaux en temps réel, permettant aux marques d'agir sur l'intention des consommateurs au moment où elle se produit et de mesurer l'impact jusqu'à la porte. Nous prospérons grâce à l'innovation, aux résultats basés sur les données et à une culture d'amélioration continue pour rendre le marketing plus immédiat, intelligent et connecté. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 9.0/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.7/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Simpli.fi? - **Vendeur:** [Simpli.fi](https://www.g2.com/fr/sellers/simpli-fi) - **Site Web de l'entreprise:** www.simpli.fi - **Année de fondation:** 2010 - **Emplacement du siège social:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 607 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable de compte - **Top Industries:** Marketing et publicité, Médias de diffusion - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent le **support client accessible et utile** de Simpli.fi, améliorant l'expérience utilisateur globale. - Les utilisateurs apprécient la **facilité d'utilisation** de Simpli.fi, valorisant son personnel serviable et son intégration transparente pour la gestion des campagnes. - Les utilisateurs apprécient l' **équipe de support utile** chez Simpli.fi, fournissant de l'assistance et améliorant les expériences globales des campagnes. - Les utilisateurs apprécient le **soutien exceptionnel** de Simpli.fi, soulignant le personnel serviable et l'assistance rapide tout au long de leur parcours. - Les utilisateurs louent Simpli.fi pour son **ciblage hyperlocal et son intégration transparente** , améliorant considérablement l'efficacité des campagnes pour leurs agences. ##### Cons - Les utilisateurs expriment des préoccupations concernant les **coûts élevés** et un besoin de meilleure transparence des prix avec les offres de Simpli.fi. - Les utilisateurs expriment leur frustration face aux **frais supplémentaires** et au manque de transparence des prix, compliquant le processus d'intégration et de gestion des campagnes. - Les utilisateurs expriment des préoccupations concernant un **manque de clarté** dans l'intégration et la tarification, ce qui entraîne confusion et méfiance. - Les utilisateurs rencontrent des **problèmes de gestion des annonces** en raison d'une intégration confuse, de frais cachés et de rapports de campagne peu fiables. - Les utilisateurs trouvent le **processus d'intégration complexe** de Simpli.fi frustrant, ce qui entrave leur capacité à utiliser la plateforme efficacement. #### What Are Recent G2 Reviews of Simpli.fi? **["Convivial avec un support rapide"](https://www.g2.com/fr/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/fr/survey_responses/simpli-fi-review-12756098) **["Création de campagne facile et support réactif de Simpli.fi"](https://www.g2.com/fr/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Utilisateur vérifié à Marketing et publicité_ [Read full review](https://www.g2.com/fr/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [À quoi sert Simpli.fi ?](https://www.g2.com/fr/discussions/what-is-simpli-fi-used-for) - [À quoi sert Bidtellect ?](https://www.g2.com/fr/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/fr/discussions/how-much-is-simplifi-by-quicken) - [Qui possède Simpli fi ?](https://www.g2.com/fr/discussions/who-owns-simpli-fi) - 1 comment - [Qu'est-ce que TAG Simpli fi ?](https://www.g2.com/fr/discussions/what-is-tag-simpli-fi) - 1 comment ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 652 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 28% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 #### How Do G2 Users Rate Google Marketing Platform? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Google Marketing Platform? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Medium, 27% Large #### What Do G2 Reviewers Say About Google Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. ##### Cons - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)** **Rating:** 4.0/5.0 stars _— Michele C._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) **["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)** **Rating:** 4.0/5.0 stars _— Rohit K._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate NT Technology? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind NT Technology? - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt\_programmatic 32 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website) 163 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 67% Small, 33% Medium #### What Do G2 Reviewers Say About NT Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage. - Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics. - Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights. - Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team. - Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats. ##### Cons - Users desire more **real-time visualization features** in the dashboard for improved reporting experiences. - Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts. - Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization. - Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort. - Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request. #### What Are Recent G2 Reviews of NT Technology? **["Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"](https://www.g2.com/survey_responses/nt-technology-review-13186433)** **Rating:** 4.0/5.0 stars _— Umair R._ [Read full review](https://www.g2.com/survey_responses/nt-technology-review-13186433) **["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)** **Rating:** 5.0/5.0 stars _— Habeeb Efiamotu M._ [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) ### [Vistar Media](https://www.g2.com/fr/products/vistar-media/reviews) Vistar Media est le foyer de l'affichage extérieur – fournissant aux marques, aux marketeurs et aux propriétaires de médias la première plateforme véritablement intelligente au monde pour l'achat et la vente d'affichage extérieur numérique. Vistar héberge l'inventaire d'affichage extérieur numérique le plus vaste au monde, offrant l'échelle, les données et l'expertise qui permettent aux marques de capter une meilleure attention. Avec une gamme complète de plateformes à choisir – plateforme côté demande, plateforme côté offre, serveur publicitaire et système CMS Cortex – Vistar a construit le plus grand marché mondial pour les transactions d'affichage extérieur. Basée à New York, Vistar est présente dans plus de 20 pays, travaillant avec des centaines de marketeurs de marques et de réseaux de propriétaires de médias pour alimenter un affichage extérieur à la fois intemporel et à l'épreuve du futur. DSP : Le DSP de Vistar connecte les marketeurs au plus grand réseau d'espaces publicitaires en affichage extérieur numérique. Conçu pour alimenter un écosystème programmatique d'affichage extérieur numérique lors du lancement de Vistar, il est aujourd'hui utilisé par les marketeurs pour planifier des campagnes qui exploitent des récits hyper-contextuels pour capter une meilleure attention. SSP : Le SSP de Vistar apporte l'automatisation à l'espace publicitaire physique afin de rendre les enchères et l'achat d'affichage extérieur numérique plus efficaces pour les marketeurs à grande échelle. L'affichage extérieur numérique prospère grâce à l'étendue et à la capacité de faire d'une campagne une partie du monde physique ; avec Vistar, les marques et les organisations peuvent se concentrer sur la génération de moments de sérendipité et de découverte qui ne créent pas seulement une impression positive, mais mènent véritablement à l'action. Serveur publicitaire : Le serveur publicitaire de Vistar intègre des campagnes basées sur des boucles et programmatiques afin que les propriétaires de médias chorégraphient l'inventaire avec une plateforme de gestion intelligente pour l'affichage extérieur. Le serveur publicitaire est conçu pour les propriétaires de médias qui recherchent une solution unique pour automatiser les tâches manuelles et augmenter la valeur de l'inventaire, afin que plus de marketeurs puissent profiter du canal le plus humain dans la publicité. Cortex : Cortex est conçu comme un CMS intuitif pour le monde de l'affichage extérieur numérique. C'est un outil hautement flexible pour le déploiement à distance, le dépannage, les alertes de performance et le développement d'applications. Dans une industrie qui innove et s'améliore constamment, les propriétaires de médias ont besoin de solutions conçues pour les aider à offrir de nouvelles opportunités fluides aux marketeurs. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Vistar Media? - **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 8.5/10) - **Performance et fiabilité:** 9.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Vistar Media? - **Vendeur:** [Vistar Media](https://www.g2.com/fr/sellers/vistar-media) - **Année de fondation:** 2011 - **Emplacement du siège social:** New York, NY - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b305b1fbdb4a9db1049fdd2fd1ff410d19e6dcf4b93c96c6af497a7d64c8047&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistar-media&secure%5Burl_type%5D=linkedin_company_website) 349 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité - **Company Size:** 59% Small, 24% Medium #### What Do G2 Reviewers Say About Vistar Media? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de Vistar Media, rendant l'achat programmatique DOOH fluide et efficace. - Les utilisateurs apprécient le **ciblage avancé de l'audience** de Vistar Media, améliorant leur capacité à atteindre efficacement des groupes démographiques spécifiques. - Les utilisateurs louent le **support client exceptionnel** de Vistar Media, fournissant constamment des solutions et de l'assistance chaque fois que nécessaire. - Les utilisateurs apprécient le **réseau étendu et les métriques** de Vistar Media, optimisant ainsi leur portée publicitaire et leur efficacité. - Les utilisateurs apprécient la **mise en œuvre facile** de Vistar Media, appréciant son interface conviviale et son équipe de soutien. ##### Cons - Les utilisateurs rencontrent une **performance lente** avec Vistar Media, faisant face à des problèmes tels que des mises à jour de données retardées et une interface utilisateur peu claire. - Les utilisateurs trouvent que les **problèmes de mise en page** du tableau de bord de Vistar Media entravent l'utilisation intuitive et la performance, affectant la satisfaction globale. - Les utilisateurs trouvent que les **options de créativité limitées** de Vistar Media entravent la personnalisation efficace des publicités et la création de contenu dynamique. - Les utilisateurs trouvent les **restrictions publicitaires** difficiles, surtout lorsqu'ils intègrent du contenu dynamique provenant de sociétés extérieures dans Vistar Media. - Les utilisateurs estiment qu'il y a une **fonctionnalité limitée** dans la gestion des poids créatifs, ce qui impacte l'utilisabilité du logiciel. #### What Are Recent G2 Reviews of Vistar Media? **["Un excellent outil pour toute entreprise débutant avec OOH pour leurs clients et souhaitant une assistance de premier ordre."](https://www.g2.com/fr/survey_responses/vistar-media-review-11796390)** **Rating:** 4.0/5.0 stars _— Utilisateur vérifié à Détail_ [Read full review](https://www.g2.com/fr/survey_responses/vistar-media-review-11796390) **["Solutions publicitaires intelligentes et basées sur les données de Vistar Media"](https://www.g2.com/fr/survey_responses/vistar-media-review-11791280)** **Rating:** 4.0/5.0 stars _— Balaji H._ [Read full review](https://www.g2.com/fr/survey_responses/vistar-media-review-11791280) #### What Are G2 Users Discussing About Vistar Media? - [À quoi sert Vistar Media ?](https://www.g2.com/fr/discussions/what-is-vistar-media-used-for) ### [AdLib DSP](https://www.g2.com/fr/products/adlib-dsp/reviews) Échellez votre achat de médias programmatiques de manière plus intelligente, plus rapide et plus rentable Les agences indépendantes et les marketeurs en phase de croissance utilisent la plateforme AdLib pour offrir des performances programmatiques premium sans la complexité, le coût ou les frais généraux des DSP traditionnels. La plateforme AdLib fournit les outils, les données et l'automatisation pour mener des campagnes de qualité entreprise — de la CTV et de l'audio au géorepérage et à YouTube — le tout sous un même toit, sans tracas de trafic. Nous avons aidé les agences indépendantes à multiplier par cinq leur base de clients tout en maintenant les coûts stables. Les marques de bien-être ont triplé leur retour sur investissement publicitaire. Les applications de jeux ont réduit leurs coûts d'acquisition d'utilisateurs de 40%. Plateforme d'Achat en Libre-Service Une plateforme facile à utiliser, indépendante des DSP, où les campagnes se lancent en quelques minutes sur chaque canal, type d'écran et étape de l'entonnoir. Service d'Achat Géré Un trafic et une optimisation entièrement gérés permettent à votre équipe de se concentrer sur les fonctions principales de l'entreprise plutôt que sur les complexités du placement publicitaire, de l'enchère et de l'optimisation. APIs Programmatiques Construisez vos propres applications, flux de travail et produits sur la plateforme AdLib pour gagner du temps et générer plus de revenus. DSP en Marque Blanche Lancez instantanément votre propre offre programmatique de marque sans investir dans le développement ou des ressources spécialisées pour le support et la gestion des campagnes. Facturation Client Automatisée Améliorez le flux de trésorerie et réduisez le risque de non-paiement en facturant et en collectant automatiquement les paiements sur une base quotidienne, hebdomadaire ou mensuelle via carte de crédit, virement bancaire ou paiement ACH. Infiniement Personnalisable Réduisez le temps de configuration avec des flux de travail personnalisés et des opérations publicitaires automatisées à grande échelle ÉQUIPE : Employés précoces et à long terme de MediaMath & HudsonMX. Pionniers du marketing programmatique, ingénieurs et leaders d'opinion avec des décennies d'expérience New York | Londres | Los Angeles | San Francisco | Scottsdale | Détroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate AdLib DSP? - **the product a-t-il été un bon partenaire commercial?:** 9.7/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 9.0/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.9/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdLib DSP? - **Vendeur:** [AdLib Media Group](https://www.g2.com/fr/sellers/adlib-media-group) - **Site Web de l'entreprise:** www.getadlib.com - **Année de fondation:** 2016 - **Emplacement du siège social:** New York, New York - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité, Médias en ligne - **Company Size:** 85% Small, 15% Medium #### What Do G2 Reviewers Say About AdLib DSP? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'AdLib DSP, appréciant sa simplicité et son excellent support client. - Les utilisateurs apprécient la **facilité de gestion des campagnes** dans AdLib DSP, permettant une intégration transparente et une optimisation des performances en temps réel. - Les utilisateurs apprécient le **support client exceptionnel et attentif** d'AdLib DSP, améliorant ainsi leur expérience de gestion de campagne. - Les utilisateurs adorent la **configuration facile** d'AdLib DSP, rendant la gestion des publicités fluide même pour les personnes non techniques. - Les utilisateurs soulignent les **fonctionnalités conviviales** d'AdLib DSP, louant sa facilité d'utilisation et ses capacités d'intégration. ##### Cons - Les utilisateurs trouvent le **manque de directives claires pour la segmentation de l'audience** difficile, surtout pour ceux qui sont nouveaux sur la plateforme. - Les utilisateurs trouvent la **difficulté d'utilisation** d'AdLib DSP frustrante, surtout avec les défis liés aux rapports et à la création d'audience. - Les utilisateurs soulignent un **manque de clarté** concernant les fonctionnalités et la segmentation de l'audience, indiquant un besoin de meilleures orientations. - Les utilisateurs rencontrent des **problèmes de téléchargement** avec les actifs en masse et les listes d'audience personnalisées, ce qui affecte leurs capacités de segmentation. - Les utilisateurs rencontrent des **retards d'approbation des annonces** qui peuvent prolonger le processus créatif et affecter les délais des campagnes. #### What Are Recent G2 Reviews of AdLib DSP? **["Interface utilisateur simple, inventaire inégalé et excellent support"](https://www.g2.com/fr/survey_responses/adlib-dsp-review-12948795)** **Rating:** 4.5/5.0 stars _— Jesse B._ [Read full review](https://www.g2.com/fr/survey_responses/adlib-dsp-review-12948795) **["Plateforme fantastique"](https://www.g2.com/fr/survey_responses/adlib-dsp-review-12962263)** **Rating:** 5.0/5.0 stars _— Utilisateur vérifié à Marketing et publicité_ [Read full review](https://www.g2.com/fr/survey_responses/adlib-dsp-review-12962263) #### What Are G2 Users Discussing About AdLib DSP? - [À quoi sert AdLib DSP ?](https://www.g2.com/fr/discussions/what-is-adlib-dsp-used-for) - 1 comment ### [AdRoll](https://www.g2.com/fr/products/adroll/reviews) AdRoll est une plateforme publicitaire connectée conçue pour aider les marketeurs axés sur la croissance à naviguer dans les complexités de la publicité numérique. Cette solution complète offre aux utilisateurs des capacités puissantes d'intelligence artificielle, des outils de gestion de campagne flexibles et des intégrations transparentes, tous visant à convertir les clics en clients. En proposant une approche de performance à entonnoir complet, AdRoll permet aux entreprises de taille moyenne de rationaliser leurs efforts marketing et d'obtenir des résultats mesurables sur divers canaux. Ciblant un public diversifié, AdRoll sert des industries telles que le commerce électronique, la technologie, les services financiers et l'éducation. La plateforme est particulièrement bénéfique pour les marketeurs qui cherchent à améliorer leurs stratégies publicitaires grâce à la publicité multi-canal et aux insights sur l'audience. Avec ses fonctionnalités robustes d'analyse et de reporting, les utilisateurs peuvent acquérir une compréhension plus approfondie de leurs cibles démographiques, leur permettant d'adapter leurs campagnes pour un impact maximal. Cette approche axée sur les données permet aux entreprises de prendre des décisions éclairées qui stimulent l'engagement et les taux de conversion. L'une des caractéristiques remarquables d'AdRoll est sa capacité à fournir une attribution multi-canal, ce qui aide les marketeurs à suivre l'efficacité de leurs campagnes sur différentes plateformes. Cela signifie que les utilisateurs peuvent voir comment leurs efforts publicitaires sur les réseaux sociaux, les moteurs de recherche et les réseaux d'affichage contribuent à la performance globale. De plus, pour les équipes B2B, AdRoll offre des capacités de marketing basé sur les comptes (ABM), permettant un ciblage spécifique aux comptes et des campagnes multi-touch qui répondent aux besoins uniques des acheteurs individuels. Ce niveau de précision garantit que les efforts marketing ne sont pas seulement à large portée mais aussi hautement pertinents pour les clients potentiels. Les près de deux décennies de données d'AdRoll et son support primé renforcent encore sa proposition de valeur. La plateforme est conçue pour aider les équipes marketing à fonctionner plus efficacement, leur permettant de faire de la publicité de manière plus intelligente et de se déplacer plus rapidement dans un paysage concurrentiel. En consolidant diverses fonctions marketing en une seule plateforme, AdRoll permet aux utilisateurs de gérer leurs stratégies publicitaires avec plus de facilité, conduisant finalement à de meilleurs résultats et à la croissance de l'entreprise. La combinaison de technologies avancées, d'outils conviviaux et d'un support complet fait d'AdRoll une ressource précieuse pour les marketeurs cherchant à optimiser leurs efforts publicitaires et à réussir. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **the product a-t-il été un bon partenaire commercial?:** 8.1/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 7.7/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.1/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll? - **Vendeur:** [NextRoll](https://www.g2.com/fr/sellers/nextroll) - **Site Web de l'entreprise:** www.nextroll.com - **Année de fondation:** 2018 - **Emplacement du siège social:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing, Responsable Marketing Digital - **Top Industries:** Marketing et publicité, Logiciels informatiques - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs trouvent **la facilité d'utilisation d'AdRoll** exceptionnelle, ce qui le rend accessible aux débutants en marketing numérique. - Les utilisateurs apprécient la **facilité du reciblage multi-canal** avec AdRoll, appréciant sa configuration conviviale et ses rapports clairs. - Les utilisateurs apprécient la **gestion de campagne conviviale** d'AdRoll, appréciant son accessibilité et son efficacité sur plusieurs canaux. - Les utilisateurs apprécient la **facilité d'installation** d'AdRoll, permettant un lancement rapide et une intégration des méthodes de paiement. - Les utilisateurs soulignent le **support client réactif** d'AdRoll, fournissant une assistance rapide et améliorant l'utilisabilité de la plateforme. ##### Cons - Les utilisateurs trouvent que les **fonctionnalités limitées** d'AdRoll restreignent leur contrôle et leur précision dans les campagnes de publicité ciblée. - Les utilisateurs trouvent la **configuration de la campagne déroutante** et souhaitent des outils de gestion améliorés et une précision de ciblage accrue dans AdRoll. - Les utilisateurs trouvent que les **limitations de rapport** dans AdRoll sont frustrantes, manquant de flexibilité et de personnalisation pour leurs besoins. - Les utilisateurs trouvent que les tarifs d'AdRoll sont **chers** , ce qui est particulièrement difficile pour les petites entreprises avec des budgets limités. - Les utilisateurs trouvent le **rapport difficile** sur les conversions et les mesures de notoriété de la marque frustrant et nécessitant des améliorations. #### What Are Recent G2 Reviews of AdRoll? **["Lancement de campagne sans effort avec un puissant reciblage"](https://www.g2.com/fr/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/fr/survey_responses/adroll-review-13128954) **["Configuration rapide et reciblage efficace qui génère des conversions"](https://www.g2.com/fr/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/fr/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [À quoi sert AdRoll ?](https://www.g2.com/fr/discussions/adroll-what-is-adroll-used-for) - 1 comment - [À quoi sert AdRoll ?](https://www.g2.com/fr/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/fr/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/fr/discussions/how-much-does-adroll-cost) - 1 comment - [Comment AdRoll gagne-t-il de l'argent ?](https://www.g2.com/fr/discussions/how-does-adroll-make-money) - 1 comment ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. ##### Cons - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) ### [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate Opera Ads? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Opera Ads? - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera 570,990 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5119dbc1763105008eb272bf085db659fe139f1dba8a4c805e0b936a35212a97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7327%2F&secure%5Burl_type%5D=linkedin_company_website) 2,451 employees on LinkedIn® - **Ownership:** Opera Limited (NASDAQ: OPRA) #### Who Uses This Product? - **Company Size:** 63% Small, 25% Medium #### What Do G2 Reviewers Say About Opera Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Opera Ads, enabling quick setup and effective results without complications. - Users appreciate the **effective audience targeting** of Opera Ads, leading to genuine engagement and improved campaign performance. - Users value the **easy audience reach** of Opera Ads, appreciating genuine results and high engagement from the platform. - Users love the **easy setup and simplicity** of Opera Ads, enabling effective campaign management with great results. - Users appreciate the **easy setup** of Opera Ads, finding it straightforward and efficient for managing campaigns. ##### Cons - Users find the **reporting limited** , lacking depth for optimal campaign performance and audience insights on Opera Ads. - Users find the **reporting limited** in Opera Ads, wishing for more detailed insights and analytics for better optimization. - Users find **inefficient targeting** options in Opera Ads, limiting campaign effectiveness and optimization opportunities. - Users find the **limited features** of Opera Ads hinder deeper optimization and customization for advanced campaigns. - Users find the **limited targeting options** in Opera Ads hinder deeper optimization and detailed reporting capabilities. #### What Are Recent G2 Reviews of Opera Ads? **["Excellent 👍"](https://www.g2.com/survey_responses/opera-ads-review-11780714)** **Rating:** 4.5/5.0 stars _— Rahul S._ [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714) **["Effortless Ad Management with Reliable Results"](https://www.g2.com/survey_responses/opera-ads-review-11923033)** **Rating:** 4.0/5.0 stars _— Max R._ [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033) ### [Roku OneView (formerly Dataxu)](https://www.g2.com/fr/products/roku-oneview-formerly-dataxu/reviews) Une plateforme unique pour les spécialistes du marketing et les propriétaires de contenu afin d'atteindre plus de consommateurs sans câble sur n'importe quelle plateforme et de mesurer la performance en utilisant les données d'identité TV de la plateforme de streaming TV numéro 1 aux États-Unis pour gérer la publicité. Les annonceurs peuvent gérer l'ensemble de leurs campagnes – y compris OTT, TV linéaire, omnicanal, et plus encore – tout en un seul endroit, et peuvent atteindre quatre foyers sur cinq en Amérique avec OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Roku OneView (formerly Dataxu)? - **the product a-t-il été un bon partenaire commercial?:** 8.1/10 (Category avg: 8.5/10) - **Capacités cross-canal:** 5.0/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.0/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Roku OneView (formerly Dataxu)? - **Vendeur:** [Roku](https://www.g2.com/fr/sellers/roku) - **Année de fondation:** 2002 - **Emplacement du siège social:** San Jose, CA - **Twitter:** @Roku 247,565 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website) 4,365 employés sur LinkedIn® - **Propriété:** NASDAQ:ROKU #### Who Uses This Product? - **Top Industries:** Marketing et publicité, Soins hospitaliers et de santé - **Company Size:** 41% Medium, 31% Small #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **["Excellente plateforme pour les achats OTT"](https://www.g2.com/fr/survey_responses/roku-oneview-formerly-dataxu-review-1245930)** **Rating:** 4.0/5.0 stars _— Utilisateur vérifié à Marketing et publicité_ [Read full review](https://www.g2.com/fr/survey_responses/roku-oneview-formerly-dataxu-review-1245930) **["AEG TV sur Roku publicité"](https://www.g2.com/fr/survey_responses/roku-oneview-formerly-dataxu-review-7070634)** **Rating:** 5.0/5.0 stars _— Monetia S._ [Read full review](https://www.g2.com/fr/survey_responses/roku-oneview-formerly-dataxu-review-7070634) #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [Quelle est votre expérience avec Roku OneView pour la publicité programmatique, et quelles améliorations pourraient être apportées ?](https://www.g2.com/fr/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [À quoi sert Roku OneView (anciennement Dataxu) ?](https://www.g2.com/fr/discussions/what-is-roku-oneview-formerly-dataxu-used-for) - ‹ Prev ‹ Prev - 1 - [2](/categories/demand-side-platform-dsp?order=g2_score&page=2#product-list) - [3](/categories/demand-side-platform-dsp?order=g2_score&page=3#product-list) - [4](/categories/demand-side-platform-dsp?order=g2_score&page=4#product-list) - [5](/categories/demand-side-platform-dsp?order=g2_score&page=5#product-list) - … - [10](/categories/demand-side-platform-dsp?order=g2_score&page=10#product-list) - [11](/categories/demand-side-platform-dsp?order=g2_score&page=11#product-list) - [Next › Next ›](/categories/demand-side-platform-dsp?order=g2_score&page=2#product-list) Spotlight Categories [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm) [Business Process Management Software](https://www.g2.com/categories/business-process-management) [Identity Verification Software](https://www.g2.com/categories/identity-verification) [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 1, 2025 Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image")](https://www.g2.com/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/products/stackadapt/reviews)[4.7/5(898)](https://www.g2.com/products/stackadapt/reviews) | Omnichannel programmatic buying with white-glove support | "Driving Performance with Confidence" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image")](https://www.g2.com/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/products/the-trade-desk/reviews) | Omnichannel programmatic buying with buyer-side transparency | "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fec63132d15887b69848ea4cdcf24c5e/quantcast-platform.png "Product Avatar Image")](https://www.g2.com/products/quantcast-platform/reviews)[Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)[4.2/5(192)](https://www.g2.com/products/quantcast-platform/reviews) | AI-driven programmatic targeting with cookieless audiences | "Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_60a57598fbb39c09e2a48077a07ae80b/illumin-illumin.png "Product Avatar Image")](https://www.g2.com/products/illumin-illumin/reviews)[illumin](https://www.g2.com/products/illumin-illumin/reviews)[4.3/5(155)](https://www.g2.com/products/illumin-illumin/reviews) | Visual full-funnel journey-based programmatic activation | "User-Friendly DSP with Strong Performance Features" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2b36d228e7516167b88d701d8ebe8158/viant-technology-llc-viant-technology.png "Product Avatar Image")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)[Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)[4.2/5(311)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | Cookieless CTV activation with household-level attribution | "Intuitive DSP with Stellar UI, Needs Better Planning Tools" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c6fc8d524ba8a6dab6e055d0cabbc0c6/simpli-fi.png "Product Avatar Image")](https://www.g2.com/products/simpli-fi/reviews)[Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)[4.5/5(154)](https://www.g2.com/products/simpli-fi/reviews) | Hyperlocal geofencing with cookieless audience targeting | "User-Friendly with Prompt Support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(655)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | Account-level programmatic display with intent targeting | "A Valuable Platform for Account-Based Marketing and Display Advertising" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image")](https://www.g2.com/products/google-marketing-platform/reviews)[Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)[4.1/5(300)](https://www.g2.com/products/google-marketing-platform/reviews) | Cross-channel programmatic buying with Google-native attribution | "Essential suite for web marketing" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e5a604b2d8db1a9ec048923173f2f93e/nt-technology.png "Product Avatar Image")](https://www.g2.com/products/nt-technology/reviews)[NT Technology](https://www.g2.com/products/nt-technology/reviews)[4.7/5(21)](https://www.g2.com/products/nt-technology/reviews) | Cross-border programmatic with premium inventory transparency | "Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_48fbef98ae5d56d3a99579e4b87fdde6/vistar-media.jpg "Product Avatar Image")](https://www.g2.com/products/vistar-media/reviews)[Vistar Media](https://www.g2.com/products/vistar-media/reviews)[4.5/5(17)](https://www.g2.com/products/vistar-media/reviews) | Programmatic DOOH buying with lift measurement | "Smart and Data-Driven Ad Solutions from Vistar Media" | * * * Show More ### Demand Side Platform (DSP) Topics - [What is a Demand Side Platform (DSP)?](#what-is-a-demand-side-platform-dsp) - [What are the Common Features of Demand Side Platform (DSP)?](#what-are-the-common-features-of-demand-side-platform-dsp) - [What are the Benefits of Demand Side Platform (DSP)?](#what-are-the-benefits-of-demand-side-platform-dsp) - [Who Uses Demand Side Platform (DSP)?](#who-uses-demand-side-platform-dsp) - [What’s the best DSP platform for mobile ad campaigns?](#what-s-the-best-dsp-platform-for-mobile-ad-campaigns) - [What’s the most reliable DSP for advertising agencies?](#what-s-the-most-reliable-dsp-for-advertising-agencies) - [What’s the best demand-side platform for e-commerce marketing?](#what-s-the-best-demand-side-platform-for-e-commerce-marketing) - [Challenges with Demand Side Platform (DSP)](#challenges-with-demand-side-platform-dsp) - [How to Buy Demand Side Platform (DSP)](#how-to-buy-demand-side-platform-dsp) - [Implementation of Demand Side Platform (DSP)](#implementation-of-demand-side-platform-dsp) - [Demand Side Platform (DSP) Trends](#demand-side-platform-dsp-trends) [ ### Demand Side Platform (DSP) Topics Expand/Collapse ](#) - [What is a Demand Side Platform (DSP)?](#what-is-a-demand-side-platform-dsp) - [What are the Common Features of Demand Side Platform (DSP)?](#what-are-the-common-features-of-demand-side-platform-dsp) - [What are the Benefits of Demand Side Platform (DSP)?](#what-are-the-benefits-of-demand-side-platform-dsp) - [Who Uses Demand Side Platform (DSP)?](#who-uses-demand-side-platform-dsp) - [What’s the best DSP platform for mobile ad campaigns?](#what-s-the-best-dsp-platform-for-mobile-ad-campaigns) - [What’s the most reliable DSP for advertising agencies?](#what-s-the-most-reliable-dsp-for-advertising-agencies) - [What’s the best demand-side platform for e-commerce marketing?](#what-s-the-best-demand-side-platform-for-e-commerce-marketing) - [Challenges with Demand Side Platform (DSP)](#challenges-with-demand-side-platform-dsp) - [How to Buy Demand Side Platform (DSP)](#how-to-buy-demand-side-platform-dsp) - [Implementation of Demand Side Platform (DSP)](#implementation-of-demand-side-platform-dsp) - [Demand Side Platform (DSP) Trends](#demand-side-platform-dsp-trends) ## Learn More About Demand Side Platform (DSP) ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.