1. [Home](https://www.g2.com/) 2. ... 3. [Email Marketing Software](https://www.g2.com/categories/email-marketing) 4. [Aroopa Campaign Manager Discussions](https://www.g2.com/products/aroopa-campaign-manager/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bc96e3780929166237927a8a4c4f4b5e/aroopa-campaign-manager.png "Product Avatar Image") ](/products/aroopa-campaign-manager/reviews) [ Aroopa Campaign Manager ](/products/aroopa-campaign-manager/reviews) (3)4.0/5 Aroopa Campaign Manager is a multichannel campaign platform that lets a business manage contacts and run email, SMS, WhatsApp, and workflow-triggered campaigns — both marketing and transactional — from one place. It includes a built-in drag-and-drop email designer with a spam score validator, advanced segmentation, and analytics reporting. Customers can send email through their own provider (BYOK) or use Aroopa Mail and pay only for the emails they actually send. What it does Aroopa Campaign Manager is a cloud-based, web-based platform — no installation required, access it from any browser. It brings contact data, messaging channels, and automation into a single system, so a marketing or growth team doesn't have to stitch together a separate CRM, email tool, SMS gateway, and WhatsApp API. Contact Management A central contact database that stores customer details, activity history, and campaign engagement in one record, so every channel pulls from the same source of truth instead of separate lists. Email Campaigns Design, send, and track email campaigns from the platform. Two ways to send: Bring Your Own Key (BYOK): Connect your own email service provider (e.g. SES, SendGrid, Mailgun) and send through your existing infrastructure and reputation. Aroopa Mail: Use Aroopa's built-in sending infrastructure with no fixed platform fee for sending — you pay only for the number of emails you actually send. SMS Campaigns Send promotional or transactional SMS to segmented contact lists, with delivery tracking. WhatsApp Campaigns Run WhatsApp-based marketing and transactional messaging through the same contact and segmentation engine used for email and SMS. Workflow Campaigns Build automated, trigger-based campaigns that span channels — for example, a welcome series, cart-abandonment sequence, or renewal reminder — covering both marketing workflows (nurture, promotions) and transactional workflows (order confirmations, OTPs, receipts, alerts). Advanced Segmentation Filter and group contacts using behavioral, demographic, or activity-based criteria to target specific audiences rather than broadcasting to an entire list. Analytics & Reporting Track opens, clicks, deliverability, conversions, and campaign performance across email, SMS, and WhatsApp in one reporting view. Built-in Email Designer with Spam Validator Design emails using a built-in drag-and-drop editor, and check each email against a spam score validator before sending — flagging content, formatting, or subject-line issues likely to hurt deliverability or trigger spam filters. Unsubscribe Management Every campaign includes a compliant one-click unsubscribe path, and unsubscribe status is respected across all channels tied to that contact. Who it's for Marketing teams running multichannel campaigns without wanting to manage three separate tools E-commerce and D2C businesses that need both promotional campaigns and transactional messages (order updates, shipping alerts) in one system SaaS and service businesses that need automated lifecycle messaging (onboarding, renewal reminders, payment alerts) across email, SMS, and WhatsApp FAQ Does Aroopa Campaign Manager support transactional messages, not just marketing? Yes. Workflow campaigns can be configured for either marketing use (promotions, nurture sequences) or transactional use (order confirmations, OTPs, alerts). Do I need my own email provider to use it? No. You can use your own provider through BYOK, or use Aroopa Mail and pay per email sent, with no separate provider required. How is Aroopa Mail priced? Pay-per-email — you're billed based on the number of emails you send, not a flat platform fee. Can I send WhatsApp and SMS campaigns to the same contact list I use for email? Yes. Contacts, segments, and unsubscribe status are shared across email, SMS, and WhatsApp campaigns. Does it check emails for spam risk before sending? Yes. The built-in email designer includes a spam score validator that flags issues before a campaign goes out. Is unsubscribe handling built in? Yes. Every campaign includes a compliant unsubscribe link, and unsubscribes apply across the contact's record. Can I segment my audience for targeted sends? Yes. Advanced segmentation lets you filter contacts by behavior, activity, or attributes before sending a campaign. Is Aroopa Campaign Manager cloud-based or do I need to install anything? It's fully cloud-based and web-based — access it from any browser, with nothing to install. Show More When users leave Aroopa Campaign Manager reviews, G2 also collects common questions about the day-to-day use of Aroopa Campaign Manager. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 0.0 Nps Score ### All Aroopa Campaign Manager Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Aroopa Campaign Manager yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/aroopa-campaign-manager/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/3d3127ad5d768cf4e40abcd2ae5a7ad8/aroopa-campaign-manager.png "Product Avatar Image") ### Have you used Aroopa Campaign Manager before? Answer a few questions to help the Aroopa Campaign Manager community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Faroopa-campaign-manager%2Fdiscuss%3Fsmall_ask%3Daroopa-campaign-manager) No