What do you like best?
We migrated to Aritic PinPoint after struggling with multiple tools, plugins, CMS, and analytics tools. We were using one tool for every single aspect like analytics, social media scheduling, email marketing, email mailbox monitoring, landing pages, SMS campaigns, CRM, etc. Things were unmanagable until we found Aritic PinPoint. Migrating to Aritic platform was easy, thanks to their support team. And what a relief - we had everything intgerated on one platform now - be it lead capturing or email campaigns or campaign monitoring or doing multichannel marketing. We started off with a trial version. Seeing the positive impact on our sales numbers and on our teams, we finally moved to the paid version of Aritic PinPoint.
What do you dislike?
Aritic PinPoint's core automation features are ideal for enterprises. If someone has a very small startup and very less udget, Aritic PinPoint will not work. Although they have a small plan for such customers, but mostly they are redircted to EasySendy Drip, a product of the same brand (but for small and medium businesses).
Recommendations to others considering the product
"Like all others, I was also looking through Hubspot, Marketo, and Pardot before zero-ing on Aritic PinPoint. While they are all good, I will still recommend Aritic PinPoint because:
1. Scaling up with Aritic PinPoint is easy unlike other tools that become more and more costly. For 100K subscribers, it costs $1,149 whereas Hubspot costs $3,300 and Marketo costs around $3,500.
2. I loved the Double opt-in customization feature that I did not get on Hubspot.
3. Multichannel marketing is smooth. Lead profiling and predictive lead scoring are on-point.
4. Auto-resending of one-off emails to those who don't open emails - this is something that has helped in increasing our overall engagement rates."
What business problems are you solving with the product? What benefits have you realized?
Inbound marketing needs a lot of monitoring, lead profiling, and customizing to drive a business. We initially tried several outbound practices which did not work. It was then that we realized how wrong we were to ignore organic marketing being a digital platform. Now that we know where we went wrong, we are leveraging the entire potential of Aritic PinPoint to drive more traffic to our brand and trigger more relevant conversions. We have narrowed down our funnel by creating proper buyer persona. Using dynamic segmentation, we are now doing hyper targeted multichannel marketing (SMS, push, emails, mobiles, social media, and web). With all the features in place, Aritic PinPoint is definitely help us place our building blocks properly.