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Troy I.

Director at Danny IT Farms

Small-Business (50 or fewer emp.)

5/2/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Easy drag and drop template builders are a winner"

5/5

What do you like best about Aritic PinPoint?

Aritic PinPoint has simple template builders. All you need to do is drag and drop the elements into the builder and customize your campaign template. Be it emails or landing pages or SMS or social media campaigns, the template builders or "studios" as they say it in the tool, are amazing. It is neat and organized and you will find everything at an easy access. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

I found the customer support team to be a little laid-back. I had to connect four times before I got to speak with an expert for a few technical issues that I faced while setting up the tool. Yes, you will need help of the support team if you are not very conversant with all the technical setups, especially for email sending and landing page tracking JavaScript code. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

I will recommend this tool to all my peers. Features like predictive lead scoring, anonymous lead nurturing, competitor analysis and SEO tracking, and behavior-based campaign building are the heart-and-soul of this tool. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

We were in search of a tool that will cater not just to our present needs but also for our future plans. We plan to implement ABM strategy and Aritic PinPoint has so many amazing features for that. Also, we are looking forward to start our webinar series, which is going to be easy on Aritic PInPoint thanks to their integration with webinar tools. We are yet to start our push notification campaigns for mobile users. Its just amazing that Aritic PinPoint has it as well. Review collected by and hosted on G2.com.

Gerard N.

Network Engineer at IT Farm

Small-Business (50 or fewer emp.)

5/1/2019

"SEO and Competitor tracking is very very useful"

5/5

What do you like best about Aritic PinPoint?

I can monitor my competitors and their SEO strategies. I can do keyword analysis based on competitor research. Along with that, I am also tracking my backlinks, my Google rank out of 100 by tracking my website page speed score. I am also monitoring my mobile and desktop versions to understand my page score real-time. Add to this, I am also able to analze my MOZ rank with Aritic PinPoint. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

Nothing as of now. Each feature is very minute and goes in deep with detailed reporting and engaging dashboards. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

This is an amazing tool for an B2B business. You can do competitor analysis which is a great bonus with all the automation campaigns, multichannel drips, and sales CRM integration. I will say, Aritic PinPoint comes like a complete package. Highly recommended. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

My team is able to work on improving our search engine rankings which will definitely help us in driving more leads to our website and mobile apps. Since we can use targeting ads for anonymous lead nurturing, competitor analysis comes as a bonus because now we are able to hit the right kind of keywords, short and long ones as well as LSI keywords. Review collected by and hosted on G2.com.

Cheryl J.

Telecommunications Specialist at TV IT Farms

Small-Business (50 or fewer emp.)

5/1/2019

"Human-approach to lead nurturing is done right in Aritic PinPoint"

5/5

What do you like best about Aritic PinPoint?

We are using Progressive profiling in our lead nurturing strategy and believe me, it has worked so well for us. We have forms that are behavior-based and smartly designed that make our visitors stay, and get converted Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

As of now, we are satisfied with the tool and its huge feature-list, although we haven't impelemented every single feature as of yet. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

If you are looking for a marketing automation tool that offers a human-touch to your marketing messages, then I will recommend Aritic PinPoint. It is GDPR-compliant which means even if you want you cannot do unsolicited marketing. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

We wanted to increase our website conversions. While talking to the support team of Aritic PinPoint, they suggested turning on the progressive profiling feature while building our forms and also in our existing forms. We got a demo on how to add fields and set up the conditions that will show auto-filled fields to a returning visitor and also ask for information gradually. We learnt that this technique is applicable throughout the lead journey. Upon implementing, we saw our visitor retention rate going up, and also the returning visitors' signing up rate also improved. We were able to capture more and more lead information which in turn helped in creating relevant campaigns and activities. Review collected by and hosted on G2.com.

Leon J.

Emailmarketing

Small-Business (50 or fewer emp.)

5/1/2019

"Detailed reports are the key to success afterall"

5/5

What do you like best about Aritic PinPoint?

The reports and analytics are by far the best I've seen and used. They are behavior-based, real-time and valuable insights that helps in designing automation campaigns better. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

The campaign builder may look a little intimidating if you are not aware of what "conditions" to add or what "decisions" to tag while building it. I will suggest going over their help docs for those who find it confusing. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

Insights are our base when it comes to sales and marketing, and Aritic PinPoint has this perfectly synced. Whatever campaigns you run, whether single-channel or multi-channel drips, you have analytics and reports for each activity. Highly recommended. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Like I said, it helped us dig in deep into our automation campaigns, enabled our sales team, and soon we were having conversion rates going up. It is not a drastic spike but that it is headed north is enough for our business to stay stable and keep improving. Review collected by and hosted on G2.com.

Sarah C.

Senior Network System Administrator at WB IT

Small-Business (50 or fewer emp.)

5/1/2019

"Comprehensive tool with equally comprehensive help docs"

5/5

What do you like best about Aritic PinPoint?

The tool may seem overwhelming when you start for the first time but their help docs will save you. Each feature is explained with images and real-time videos. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

Very comprehensive in nature. A beginner will not be able to handle this. Aritic PinPoint is probably more suitable for experience marketers who know what they are doing Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

I will recommend it to those who do advanced automation campaigns like push notifications and kiosk mode nurturing. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Our website traffic has increased ever since we've started building more and more assets and landing pages on Aritic PinPoint. SInce every template is device responsive, we no more have complaints from our users that an email or content did not load or was not properly aligned. Review collected by and hosted on G2.com.

Stephen K.

Business systems analyst

Computer & Network Security

Small-Business (50 or fewer emp.)

10/23/2018

"Awesome integrated marketing automation suite for sales and marketing teams"

5/5

What do you like best about Aritic PinPoint?

We migrated to Aritic PinPoint after struggling with multiple tools, plugins, CMS, and analytics tools. We were using one tool for every single aspect like analytics, social media scheduling, email marketing, email mailbox monitoring, landing pages, SMS campaigns, CRM, etc. Things were unmanagable until we found Aritic PinPoint. Migrating to Aritic platform was easy, thanks to their support team. And what a relief - we had everything intgerated on one platform now - be it lead capturing or email campaigns or campaign monitoring or doing multichannel marketing. We started off with a trial version. Seeing the positive impact on our sales numbers and on our teams, we finally moved to the paid version of Aritic PinPoint. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

Aritic PinPoint's core automation features are ideal for enterprises. If someone has a very small startup and very less udget, Aritic PinPoint will not work. Although they have a small plan for such customers, but mostly they are redircted to EasySendy Drip, a product of the same brand (but for small and medium businesses). Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

"Like all others, I was also looking through Hubspot, Marketo, and Pardot before zero-ing on Aritic PinPoint. While they are all good, I will still recommend Aritic PinPoint because:

1. Scaling up with Aritic PinPoint is easy unlike other tools that become more and more costly. For 100K subscribers, it costs $1,149 whereas Hubspot costs $3,300 and Marketo costs around $3,500.

2. I loved the Double opt-in customization feature that I did not get on Hubspot.

3. Multichannel marketing is smooth. Lead profiling and predictive lead scoring are on-point.

4. Auto-resending of one-off emails to those who don't open emails - this is something that has helped in increasing our overall engagement rates." Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Inbound marketing needs a lot of monitoring, lead profiling, and customizing to drive a business. We initially tried several outbound practices which did not work. It was then that we realized how wrong we were to ignore organic marketing being a digital platform. Now that we know where we went wrong, we are leveraging the entire potential of Aritic PinPoint to drive more traffic to our brand and trigger more relevant conversions. We have narrowed down our funnel by creating proper buyer persona. Using dynamic segmentation, we are now doing hyper targeted multichannel marketing (SMS, push, emails, mobiles, social media, and web). With all the features in place, Aritic PinPoint is definitely help us place our building blocks properly. Review collected by and hosted on G2.com.

Jessica R.

User interface specialist

Consumer Services

Small-Business (50 or fewer emp.)

10/30/2018

"Aritic PinPoint is the key to our business"

5/5

What do you like best about Aritic PinPoint?

The comprehensive feature list that encompasses marketing, sales, and support. This matched with our requirements and expectations. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

All's good. I think, the reports visuals can be more improved. There are various ways of viewing reports and also through various categories, but I think the representation can be more enriched in terms of visuals. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

We used Aritic PinPoint to assist our well-designed marketing strategy. We were then using the free version of Salesforce CRM. We had a great run until our Salesforce License got over. We moved to Aritic CRM along with Aritic PinPoint, and that has probably helped us increase our ROI far better. Ofocurse, I wont blame Salesforce here, after all we were using a free version. Anyway, Aritic PinPoint happens to be our best bet when it comes our inbound marketing strategy. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Surely a recommended tool. Instead of spending lakhs behind an agency, I think it is better to invest in a comprehensive tool and have the power to monitor the same. Review collected by and hosted on G2.com.

Response from Ankit Prakash of Aritic

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Thank you so much Jessica for taking the time to review Aritic PinPoint. Welcome!

Nancy H.

Information architect

Arts and Crafts

Small-Business (50 or fewer emp.)

10/30/2018

"Quite advanced and full stack automation suite"

5/5

What do you like best about Aritic PinPoint?

I have just started using Aritic PinPoint for my company. I am mainly looking into social media marketing here, and using Aritic PinPoint for that. Their social media monitoring features are really useful. I can track and monitor the entire engagement rates. Also, I have now set social media goals which makes tracking and monitoring really easy. Multiple social media platforms and one tool, I am loving it already. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

Nothing as of now. I am still exploring Aritic PinPoint. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

Sales-marketing coordination was our primary goal before we invested in a marketing automation tool. Aritic PinPoint has lived upto our expectations Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Surely a must buy. Our content team has benefitted a lot in terms of lead acquisition, and lead nurturing. We have done several automation campaigns across multiple marketing channels and mostly we have received good results. The behavioral tracking has helped us most. We got proper training from our management before we started using the tool. I'd suggest every company to do that so that they can leverage the full potential of this tool Review collected by and hosted on G2.com.

Christine W.

Systems administrator

Consumer Electronics

Small-Business (50 or fewer emp.)

10/30/2018

"Aritic PinPoint is great, but not WOW!!"

5/5

What do you like best about Aritic PinPoint?

The automated workflow creation, workflow builders, and dynamic segmentations are note worthy. I liked their campaign monitoring features, reports and analytics, and competitor analysis metrics. Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

I had navigation issues with the tool. It is vast in terms of features but hard to find. Some features are so simple to use while others are hard nuts to crack. With tutorials and FAQs also I couldn't grasp. Finally had to run to the support team for help (which they did in a few minute's time). Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

I couldn't do much since mine is a startup and this tool is best fit for enterprises and corporates. So, I did not continue after free trial. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

If you are not very conversant with marketing terminologies or not much updated about the industry, this tool will scare you. I think it is best for experienced marketers who know what they are doing and why. Review collected by and hosted on G2.com.

Response from Ankit Prakash of Aritic

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Thank you so much for the valuable comments and review Christine.

Lynette S.

Marketing technologist

Market Research

Small-Business (50 or fewer emp.)

11/9/2018

"Too much details but a great tool"

5/5

What do you like best about Aritic PinPoint?

It is one integrated and comprehensive solution but then there are soooo many features that at times we were almost spoilt for choices. It is a great tool though Review collected by and hosted on G2.com.

What do you dislike about Aritic PinPoint?

The tool is great but I think you must be sure of the fetaures you need and what you want to achieve with it. Review collected by and hosted on G2.com.

Recommendations to others considering Aritic PinPoint:

We were looking at filling up our marketing funnel as well as drive in conversions. Aritic PinPoint has helped us reach our target goals faster when we genuinely strated aligning all our activities. Review collected by and hosted on G2.com.

What problems is Aritic PinPoint solving and how is that benefiting you?

Yes, only if you are sure about your automation goals. We got results only when we strategised our marketing campaigns properly. There rae many features in this tool, and to leverage the full potential, you will have to know what to use when. Review collected by and hosted on G2.com.