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Aria

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Aria is the pay per call outcome intelligence platform built for performance advertisers, call buyers, and multi-location operators who buy inbound calls from external sources and need to know what those calls are actually worth. Most call buyers run campaigns across multiple tracking and routing platforms - Ringba, Retreaver, Invoca, and others - with sales outcomes living separately in CRMs and spreadsheets. Aria sits above the existing call stack, ingesting data from every platform via webhooks and APIs, normalizing it into a single unified schema, and enriching every call with AI-driven disposition and quality analysis. It then connects call records to downstream revenue data - policy binds, booked appointments, closed deals - so advertisers can see revenue per call, conversion rate, and true cost per acquisition by source, campaign, and affiliate. Built by The Aragon Company, a vertically integrated performance marketing business that has managed millions of inbound calls across insurance, home services, legal, and financial services, Aria was designed by operators who hit the same wall every call buyer hits: the data existed in five different systems and no one could stitch it together fast enough to change decisions in real time. Aria is platform-agnostic, processes 100% of call volume with AI (not a sample), and is backed by integrated distribution - including media buying, affiliate traffic, and call center operations - so outcome intelligence doesn't stop at the dashboard.

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