The marketing of the product, which it failed to live up to. Review collected by and hosted on G2.com.

Bad customer service. Did not work as advertised. Review collected by and hosted on G2.com.

I like that all of my coworkers can register their clients so everyone can see and to avoid stepping on eachother's toes. Review collected by and hosted on G2.com.

I dislike how complicated and long everything takes. You have to enter a company name, then a contact, then a pursuit.... I wish I could just do that all at the same time. Review collected by and hosted on G2.com.

Efficient platform for organizing information as well as maintaining diligent follow-up schedules. Our team used to have a separate license before our firm adopted a company-wide platform. The user-ability has declined a bit now that we have a shared global system; however, the ease of use is still prevalent.

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Some of the unique aspects of Apto have disappeared since we switched to a shared global system. For instance, under the contact name there were fields to log square footage, lease expirations, lease rates, etc. It was like having a comp right under the contact name. This user function made Apto unique to real estate. There are still other functions that are helpful and not available with a regular SalesForce license, but missing these fields makes the cold calling process much slower. Review collected by and hosted on G2.com.

I'd say the simplicity of use is the biggest benefit. Review collected by and hosted on G2.com.

some incapabilities to synchronize with other systems Review collected by and hosted on G2.com.

basic and useful. I like how you are able to track your clients easily. Review collected by and hosted on G2.com.

some of the custom objects are hard to integrate with Marketo but overall its a good app. Needs more improvement but it always grows Review collected by and hosted on G2.com.

The software is very user friendly and easy to use. Review collected by and hosted on G2.com.

Some of the fields could be updated to make it more use able for different service lines. Review collected by and hosted on G2.com.

integration with email and phone systems Review collected by and hosted on G2.com.

lack of ease when entering comp information Review collected by and hosted on G2.com.