Thineth L.
TL
Thineth L.
Front End Web Developer
Mid-Market (51-1000 emp.)
"Cool Productivity Booster That Helps Get More Done"
4.5/5
What do you like best about Aprimo?

It’s a cool tool that has helped me improve my productivity by 20% to 50%. I’d suggest it to anyone looking for a tool to boost productivity and get more done. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

When it comes to cost, licensing, implementation, and ongoing support are quite high. As a result, the tool may be underutilised in companies that don’t have strong marketing operations and disciplined processes in place. Review collected by and hosted on G2.com.

Kajal V.
KV
Kajal V.
Marketing specialist
Small-Business (50 or fewer emp.)
"Aprimo Delivers Centralized Visibility with Strong DAM"
4/5
What do you like best about Aprimo?

I like aprimo centralised visibility. It brings planning, work flows, and assest into one clear system. It’s strong dam and governance make it easier for teams to move fast without losing control Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

It can feel complex and heavy to configure especially for new users the UI and performance can be slower than expected for day to day work. Customisation and integration often require significant times Review collected by and hosted on G2.com.

Mohamed S.
MS
Mohamed S.
Senior Digital Marketing Consultant | Vendor for snapchat supporting Advertisers in MENA
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Facilitate asset management with a seamless user experience"
4.5/5
What do you like best about Aprimo?

I love the ease of organizing files and the quick access to content using Aprimo, and the user interface is extremely easy. Its features contribute to facilitating learning and speeding up the workflow. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

Sometimes there is a slowdown in the system. Review collected by and hosted on G2.com.

Verified User in Chemicals
CC
Verified User in Chemicals
Mid-Market (51-1000 emp.)
"A reliable and efficient platform for managing digital assets and workflows"
4.5/5
What do you like best about Aprimo?

What I like best about Aprimo is its well-structured digital asset management system and intuitive interface. It makes storing, organizing, searching, and sharing assets extremely easy. The workflow and approval features streamline collaboration across teams and reduce manual effort. Overall, it improves productivity, saves time, and ensures consistency in content management. So far, the platform has been stable and dependable with no major issues faced. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

There are no major drawbacks experienced so far. However, for new users, the platform can feel slightly complex at the beginning due to the number of features available. A bit more guided onboarding or simplified documentation for first-time users could make the learning curve easier. Review collected by and hosted on G2.com.

Eric S.
ES
Eric S.
Ledamot Kommunfullmäktige
Enterprise (> 1000 emp.)
"Satisfying system for our Content process"
4/5
What do you like best about Aprimo?

Aprimo has a very clean user interface that gives us a seamless support for our content creation process from planning, producing and managing our content. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

Aprimo's out-of-the-box functions are more suited a smalled business, and we, as a large enterprise, have had to do extensive customizations to make it fit for purpose. Review collected by and hosted on G2.com.

Catherine F.
CF
Catherine F.
Digital Marketing Strategist
Mid-Market (51-1000 emp.)
"Save time and improve your ROI"
5/5
What do you like best about Aprimo?

It is user friendly and we got results quickly, which really help our team being more efficient! No back and forth needed now, they can be autonomus by creating their own assets easily Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

For now, I don't dislike anything, we're trying to get strated with the product so it requires a certain learning phase which is totally normal and take a couple try! Review collected by and hosted on G2.com.

Verified User in Construction
UC
Verified User in Construction
Mid-Market (51-1000 emp.)
"Aprimo Brings Structure and Keeps Everything Silky Smooth"
4/5
What do you like best about Aprimo?

What I like best about the platform is the ability to give structure to my work that is scattered all over - makes it very easy to find and make things work in my job. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

I don't really have dislikes that I can think of Aprimo - everything has been silky smooth ever since I have started using the platform. Nothing to report here! Review collected by and hosted on G2.com.

Vaibhav S.
VS
Vaibhav S.
Senior Marketing Executive
Small-Business (50 or fewer emp.)
"Aprimo’s DAM and Workflow Automation: Streamlined Collaboration and Brand Control"
5/5
What do you like best about Aprimo?

Aprimo’s biggest strength is its Digital Asset Management and workflow automation and also It reduces chaos and improves collaboration across teams, and ensures brand and compliance control at scale. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

Nothing till now that I have found is dislikable everything is good in place I have got perfect place for all my work related tasks and I am very happy with the services Review collected by and hosted on G2.com.

Arif N.
AN
Arif N.
Consumer Products Creative Coordinator
"Intuitive Asset Management with Minor Hiccups"
3.5/5
What do you like best about Aprimo?

I mainly use Aprimo to manage and sort my content and assets efficiently, ensuring everything is in the right place. I find its intuitive and user-friendly interface very comforting, as it provides peace of mind when navigating my digital assets. Everything is smooth sailing and easy to manage with Aprimo, which makes it more favorable compared to its competition. The initial setup was pretty straightforward, especially after the onboarding, and it feels like a seamless process from there. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

From time to time, the platform can be buggy and cause some issues. Review collected by and hosted on G2.com.

Rahul M.
RM
Rahul M.
Business Development Manager
Small-Business (50 or fewer emp.)
"Optimizes Marketing Workflow with AI Precision"
4.5/5
What do you like best about Aprimo?

I primarily use Aprimo for marketing and it solves my digital asset management issues. I love how it optimizes my workflow really well. The AI automation part is fantastic as it helps automate tagging, metadata, and workflows, which saves me a lot of time. Overall, I think it's perfect and no changes are needed as of now. Review collected by and hosted on G2.com.

What do you dislike about Aprimo?

Nothing, its perfect Review collected by and hosted on G2.com.