Aprimo Productivity Management

3.5
(1)

Aprimo offers a performance driven marketing operation technology designed to help marketers govern and grow their brand.

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Aprimo Productivity Management Reviews

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Showing 4 Aprimo Productivity Management reviews
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Aprimo Productivity Management review by Genevieve M.
Genevieve M.
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"Project Manager"

What do you like best?

Can connect projects together under same campaign, this helps when you have multiple tactics requested for the same campaign. Requester review and feedback in contained in the system, this allows for everyone working on the project to review the same information. Feedback doesn't get lost in your email. The workflow and customization options make it easier to update per tactic type. Tasks are easy to schedule and clear due dates are visible to everyone.

What do you dislike?

The system is very complex and has many layers. Customization is limited, but that's expected. I worked for a large retailer (200+ stores) and this program was more than what we needed. We had to have a dedicated IT specialist assigned to this program as it's very robust. The reporting is limited and not easy to create a custom report (in my experience). Would like a more generic overview of project status that is in one screen to see what is one time, late, etc.

Recommendations to others considering the product

Make sure you have the appropriate IT support that can be dedicated to managing the multi-facited program. Have a number of "super users" that are intimately knowledgable about the system that can help appropriately train new employees.

What business problems are you solving with the product? What benefits have you realized?

We used this to help move creative work through a large marketing structure (200 + in marketing department). This system helped us keep all campaign details and creative in an organized and streamlined process. It created transparency in feedback and what was requested. This also helped us gage workload per creative designer to better distribute work. The benefits of these was to be more proactive in identifying projects that are at risk of being late and keeping project scope in check

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Aprimo Productivity Management review by User in Hospital & Health Care
User in Hospital & Health Care
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"Not Very Intuitive"

What do you like best?

I like that it is one place for all people to interact on the project. It is also a great pla

What do you dislike?

I dislike how hard it is to find things, upload files, add files if you need to make a correction, find comments from reviewers and go back and change things as the project moves along

Recommendations to others considering the product

Get training and have guides for people using Aprimo so they can reference as they go along

What business problems are you solving with the product? What benefits have you realized?

We are using Aprimo to get approvals on projects from legal and compliance before they are sent to regulatory agencies

What Marketing Resource Management solution do you use?

Thanks for letting us know!
Aprimo Productivity Management review by Administrator
Administrator
Validated Reviewer
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content

"Outdated software"

What do you like best?

There is a way to build complicated workflows and store layers of data

What do you dislike?

The GUI is horrible, the system is outdated and slow.

Recommendations to others considering the product

The system has not kept up with market trends and needs to improve their UI and the ease of use. We were able to use this software for over 10+ years but they didn't seem to make many improvements in that time.

What business problems are you solving with the product? What benefits have you realized?

Email marketing, event registration, and data segmentation. We switched off this product due to the lack of innovation and keeping with comparable products in the market.

Aprimo Productivity Management review by User
User
Validated Reviewer
Review Source
content

"Fairly easy adoption by new users"

What do you like best?

The learning curve on this program wasn't too steep in order to grasp the basics

What do you dislike?

Outdated visuals for the explorer, and sometimes building out nuances in waterfalls can be confusing

What business problems are you solving with the product? What benefits have you realized?

Trying to build out marketing campaigns based on fairly complex business rules. This helped us achieve what we needed to do fairly easily

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