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UB

Verified User in Banking

Mid-Market (51-1000 emp.)

1/12/2026

"Powerful Keyword Insights and Benchmarking"

4/5

What do you like best about AppTweak?

the keyword research data and ability to annotate benchmarks to monitor post-update performance Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

limited packages. it feels like companies are being forced into enterprise plans if they want any of the truly impactful features/limits. Review collected by and hosted on G2.com.

A

Ashish Sankhe .

Marketing Manager

Mid-Market (51-1000 emp.)

2/16/2026

"Excellent Data Tracking and Competitive Analysis"

4/5

What do you like best about AppTweak?

Data Tracking, Competition Analysis, Data analysis Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Sometimes data is not accurate. rest is good enough Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Enterprise (> 1000 emp.)

12/19/2025

"Outstanding Experience from Start to Finish"

4/5

What do you like best about AppTweak?

user friendly interface, CPP viewer helps us for iOS, Helpful Customer Support, Strong ASO intelligence and market data Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

UI is not up to the mark, Occasional Load/Performance Issues Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

1/19/2026

"Comprehensive Competitor Insights and All-in-One Reporting Platform"

4.5/5

What do you like best about AppTweak?

Comprehensive platform to get an idea of what competitors are doing, what is lacking on our side, combination of reports in one place Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Could be expensive for new features, sometimes reports are not user friendly Review collected by and hosted on G2.com.

LN

Léa N.

SEO Specialist

Mid-Market (51-1000 emp.)

11/26/2024

"A great tool for ASO"

5/5

What do you like best about AppTweak?

Apptweak is an essential tool that I use a lot to optimize our mobile app in the stores.

Its intuitive interface and range of features have enabled us to increase our visibility and downloads in the stores.

A special mention goes to the support team, who are always very responsive and competent!

In short, I would recommend this tool to any SEO or marketing team looking to effectively optimize their ASO. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

It can be a little difficult at first to get used to all the different features the tool has to offer. But once you get used to it, this is no longer a problem. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

> ASO: Identify all the keywords we need to target on our product pages both on iOS and Play Store to improve our visibility.

> Competitive Analysis: Compare our app with our top competitors in terms of visuals, keywords and paid strategies.

> Reviews: optimize our reviews.

> Reporting: track our visibility (keyword positions, category ranking), the number of our downloads and reviews.

>> Get all the insights we need to improve our app on the stores. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Léa,

Thank you for such a detailed review!

We’re so happy to hear that AppTweak has become essential in optimizing your app’s visibility and downloads. It’s fantastic that you’ve found our intuitive interface and features useful for everything from keyword optimization and competitive analysis to reviews and reporting.

Your kind words about our support team mean a lot to us 🙌

FB

Federica B.

ASO Manager

Mid-Market (51-1000 emp.)

11/13/2024

"Powerful ASO tool with innovative and responsive team"

4.5/5

What do you like best about AppTweak?

AppTweak stands out for its robust ASO-specific features, setting it apart from others in the field. One of the best parts is how granular the insights are—you can really drill down into the details, which is huge for ASO since so many factors can influence an app's visibility on the App Store. The tool's intuitive, user-friendly interface makes it incredibly easy to navigate and understand content. What I really appreciate is how innovative and responsive the AppTweak team is. They're always adding new features that keep up with the latest ASO trends, and they’re open to creating ad hoc solutions that fit our needs. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

AppTweak is an incredibly valuable tool with tons of useful features, but like any complex software, it can occasionally have some bugs. The good thing is that the team behind it is super responsive and always quick to address any issues. Whenever we've encountered a hiccup, they've been on it right away, working to resolve things as fast as possible. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak has been a game-changer for structuring insights and diving deeper into the factors that really drive organic growth. It’s helped me pinpoint what has the most impact and clearly demonstrate the value of ASO to other stakeholders. The tool is also great for keeping up with App Store trends and tracking competitors at a granular level, which is key for staying competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Federica,

Thank you for such detailed and kind feedback 😍

We’re happy to hear that AppTweak’s robust ASO features and granular insights are helping you uncover what drives organic growth and showcase the value of ASO to stakeholders.

It’s fantastic that our user-friendly interface and trend-focused updates are making your work easier and keeping your app competitive!

MB

Michael B.

Head of Performance Marketing

Small-Business (50 or fewer emp.)

10/22/2024

"My one source of information for app store optimization, market- and competitor insights"

5/5

What do you like best about AppTweak?

AppTweak has an easy to understand and navigate through interface, whereas with similar tools, you quite easily get lost. Even within specific functions like the ASO or the keyword research, you can quickly go to other markets or apps.

Everything is quite straight forward and easy to find. Integrating additional data sources like Apple Search Ads, App Store Connect or Google Play data is easy to manage.

We use AppTweak on a daily basis for a quick overview of market positions, featurings and their impact, and on a regular basis for market research, keyword research for meta data updates and competitor research.

Whenever we have any questions our account managers respond immediately and help us out. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

While the core product is very strong, additional features are still in a development phase and might be slightly behind in capabilities, compared to competitors. But the AppTweak team is always interested in usability insights and feedback, which sometimes even gets considered in their production road map. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Michael,

Thank you for such a detailed and thoughtful review 🙌

We’re happy to hear that AppTweak has become your go-to source for ASO, market, and competitor insights. It’s also great to know that the intuitive interface and seamless integration with other data sources like Apple Search Ads and App Store Connect make your daily work smoother and more efficient.

And it’s even better knowing that our responsiveness and focus on usability are making a difference for you 🤝

MT

Miloš T.

Global App Growth Manager

Small-Business (50 or fewer emp.)

2/16/2021

"The best ASO tool on market!"

5/5

What do you like best about AppTweak?

Great user experience and really easy to use!!! I tried other ASO tools as well and this one is absolutely the best. I would recommend it to everyone who is an ASO beginner or already have some ASO experience. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Replying to store reviews directly from the dashboard is something I had requested earlier, and they’ve now implemented it, which is great to see! This shows they are actively listening to customer feedback.

Additionally, I’d be interested in seeing a breakdown of which advertising partners our competitors are using for their user acquisition efforts, ideally expressed in percentages. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

I tried different tools, and this one is a market leader for sure. Great job Apptweak! Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

To gain insights into our competitors' strategies, we conduct thorough app store analysis and keyword research. By analyzing keyword rankings of competing apps, we can optimize our own listings to improve visibility. Custom product pages also allow us to keep an eye on how competitors are positioning their products. Additionally, spying advertising strategies of other players on the market helps us understand which channels they're leveraging, ensuring we stay competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Milos,

Thank you for your great review and kind words!

We love working with customers like you too! We work everyday to be the most easy-to-use and transparent ASO Tool, so we are glad to see that you are having a great user experience.

I have passed your feedback to our product team and as usual we will make our best to implement your suggestion!

WY

Wesley Y.

Product Marketing Manager

Mid-Market (51-1000 emp.)

10/17/2024

"Must have for all ASO managers"

5/5

What do you like best about AppTweak?

AppTweak is a product first company that always knows what the ASO consumer wants. Their platform is fast and seamless when it comes to research, data extraction, and overall clear ASO decision making. I use this product daily to understand macro climates in the App Store and have made fruitful adjustments to improve impressions, downloads, and sales. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Currently none at the moment, the team is always responsive. They listen to their clients needs and are the fastest in providing that information compared to others in the market. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

The app stores (Apple and Google) provide very little information about how the app is gaining traction, growing and scaling based on their algorithm. AppTweak helps ASO managers understand their current app's ranking, where the growth can come from, and ultimately what are other competitors doing that you can learn as well. While the data provided by Apple and Google is limited, AppTweak has found a brilliant way of dissecting that data into meaning pieces. Once you start to piece together what is driving actual growth for your App, you can make adjustments to your current situation and test to see if these levers are creating incremental growth. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

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Hi Wesley,

Thank you so much for the fantastic feedback 😍

It’s amazing to hear that AppTweak has become such an integral part of your ASO strategy, helping you navigate the app stores and make impactful adjustments.

It’s great to know you’re happy with our team's responsiveness. We love working closely with clients like you to ensure you get the insights and support you need as quickly as possible.

DT

David T.

Director of Software

Small-Business (50 or fewer emp.)

3/25/2021

"Affordable ASO Power Tool!"

5/5

What do you like best about AppTweak?

AppTweak is packed with functionality and they are constantly adding more. We have used several tools over the years and AppTweak is the most affordable, feature rich, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

There were a couple of times where the results were sluggish to load or we got a consistent error. AppTweak did fix those and it is rare for that to happen. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

Take a deep dive with it and see what it can do. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We use AppTweak to watch our keywords as well as to better understand our competitor's strategies. For example, we use the timeline to understand who is changing their metadata and what impact it might have had. We also use the keyword rankings to determine whether our ranking changes we something we did or were something more universal like a change to the App Store ranking algorithm. We also use the Ads feature to understand where we stand in comparison to others when it comes to keyword advertising. Review collected by and hosted on G2.com.

Response from Suzanne Tablas of AppTweak

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Hi David, thank you for your feedback! We're very happy to hear that you are using our keyword tools to better understand your competitor's strategies. At AppTweak, we're committed to providing game changing features and to building the most accurate, transparent and easy-to-use ASO tool. To stay committed to this values, we saw a price increase that will allow us to add more value to our plans. We thank you for your continued support!