AppTweak Features
Metrics (5)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length. 35 reviewers of AppTweak have provided feedback on this feature.
Exit Tracking
Based on 33 AppTweak reviews. Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate. This feature was mentioned in 34 AppTweak reviews.
Return
Based on 34 AppTweak reviews. Tracks user return rates and related metrics.
Conversions
As reported in 37 AppTweak reviews. Tracks what proportion of users convert via a certain action.
Campaign Management & Optimization (6)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website. 14 reviewers of AppTweak have provided feedback on this feature.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. This feature was mentioned in 12 AppTweak reviews.
Ad Creation and Editing
As reported in 12 AppTweak reviews. Can manage and bulk upload changes to multiple platforms.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. 12 reviewers of AppTweak have provided feedback on this feature.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices. 12 reviewers of AppTweak have provided feedback on this feature.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 11 AppTweak reviews.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Based on 10 AppTweak reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
As reported in 12 AppTweak reviews. Reports created by the user to cater to specific metrics and key performance indicators.
Platform (13)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 10 AppTweak reviews.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators. 11 reviewers of AppTweak have provided feedback on this feature.
Customization
Able to customize metrics and other platform features based on personalized needs. This feature was mentioned in 10 AppTweak reviews.
User, Role, and Access Management
Based on 10 AppTweak reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 10 AppTweak reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. 11 reviewers of AppTweak have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 10 AppTweak reviews.
Internationalization
As reported in 10 AppTweak reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Search
As reported in 12 AppTweak reviews. Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
Based on 12 AppTweak reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Alerts
Provides features for email and messaging alerts surrounding contact and company updates 11 reviewers of AppTweak have provided feedback on this feature.
Collaboration
Allows multiple users to access and collaborate on the platform 12 reviewers of AppTweak have provided feedback on this feature.
Compliance
Provides features for users to follow domestic and international privacy and data colelction compliance laws 11 reviewers of AppTweak have provided feedback on this feature.
User Identification (3)
Demographics
As reported in 31 AppTweak reviews. Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment. This feature was mentioned in 31 AppTweak reviews.
Geolocation
Identifies users locations. This feature was mentioned in 31 AppTweak reviews.
Tracking & Reporting (6)
Custom Event Tracking
Based on 31 AppTweak reviews. Enables you to define custom events for analysis.
Real-Time Insights
As reported in 31 AppTweak reviews. Provides real-time reports.
Attribution
Measures user acquisition analytics. 31 reviewers of AppTweak have provided feedback on this feature.
Dashboard
As reported in 37 AppTweak reviews. Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application. 31 reviewers of AppTweak have provided feedback on this feature.
User Activity History
Displays a users activity history. 31 reviewers of AppTweak have provided feedback on this feature.
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (2)
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Marketing Operations (6)
ROI Tracking
Based on 12 AppTweak reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns 15 reviewers of AppTweak have provided feedback on this feature.
Customer Insights
As reported in 13 AppTweak reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
As reported in 14 AppTweak reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
As reported in 13 AppTweak reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 11 reviewers of AppTweak have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 12 AppTweak reviews.
Reports and Dashboards
As reported in 14 AppTweak reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 11 AppTweak reviews.
Multichannel Tracking
Collects marketing campaign performance data across multiple channels 11 reviewers of AppTweak have provided feedback on this feature.
Brand Optimization
Based on 11 AppTweak reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 11 AppTweak reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Optimization (5)
App Store Page Design & Preview
Based on 116 AppTweak reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
Keyword Tools
Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. This feature was mentioned in 134 AppTweak reviews.
Reviews & Ratings
Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 104 reviewers of AppTweak have provided feedback on this feature.
Keyword Localization
As reported in 107 AppTweak reviews. Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
Conversion Rate Benchmarks
Based on 104 AppTweak reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (4)
Reports and Dashboards
Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. This feature was mentioned in 129 AppTweak reviews.
Traffic Source Reporting
Provides reporting around traffic source to analyze app downloads, product page views, and impressions. This feature was mentioned in 99 AppTweak reviews.
Featured App Alerts
Based on 96 AppTweak reviews. Provides notifications before the App Store or Google Play promotes your app.
Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. 93 reviewers of AppTweak have provided feedback on this feature.
Platform Basics (3)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze. This feature was mentioned in 33 AppTweak reviews.
Benchmarking
Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance
Paid Search Data
Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.
Platform Data (4)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. This feature was mentioned in 26 AppTweak reviews.
Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews. 27 reviewers of AppTweak have provided feedback on this feature.
Alerts
Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.
Data Access
Ability to provide reporting and data exporting around paid search intelligence competitor data.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data. This feature was mentioned in 29 AppTweak reviews.
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time. This feature was mentioned in 29 AppTweak reviews.
Data collection (1)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 13 AppTweak reviews.
Segment Trending (1)
Benchmarks
Allows users to benchmark their product against other competitors in order to understand competitive position in the market 11 reviewers of AppTweak have provided feedback on this feature.
Analysis (3)
Custom Dashboards
Allows users to create custom market intellignece dashboards This feature was mentioned in 11 AppTweak reviews.
Reports
Allows users to build and export reports for market data This feature was mentioned in 11 AppTweak reviews.
Integrations
Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software 12 reviewers of AppTweak have provided feedback on this feature.
Platform Insights (7)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. 13 reviewers of AppTweak have provided feedback on this feature.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic). 12 reviewers of AppTweak have provided feedback on this feature.
Publisher Data
Provides data on which publishers competitors are buying the most traffic from. 12 reviewers of AppTweak have provided feedback on this feature.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders. This feature was mentioned in 12 AppTweak reviews.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most. This feature was mentioned in 12 AppTweak reviews.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). This feature was mentioned in 13 AppTweak reviews.
Ad Intelligence Reporting
Based on 12 AppTweak reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Platform Additional Functionality (5)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives. This feature was mentioned in 12 AppTweak reviews.
Alerts
Based on 11 AppTweak reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. 85 reviewers of AppTweak have provided feedback on this feature.
Organic Keyword Protection
Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. 87 reviewers of AppTweak have provided feedback on this feature.
App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. 90 reviewers of AppTweak have provided feedback on this feature.
Competition Monitoring (4)
Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. 100 reviewers of AppTweak have provided feedback on this feature.
Store Performance
Ability to monitor app downloads over time and compare performance with competitors. 105 reviewers of AppTweak have provided feedback on this feature.
Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors. This feature was mentioned in 84 AppTweak reviews.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors. This feature was mentioned in 100 AppTweak reviews.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Online Reputation Management (4)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Scenario planning is how businesses plan for potential uncertainties by creating various strategies to ensure the company remains up and running. Learn more about the best practices when scenario planning and the many benefits it can bring to an organization.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.






