Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy Data Readability, Reliable Integrations, and Fast Support!"
5/5
What do you like best about AppsFlyer?

Easy data readability. Integrations are very reliable, and support is really quick to respond. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

All the PIDs cannot be disabled together. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thank you for sharing your positive experience as well as that very helpful feedback - we are always looking to improve based on customer experiences.

shailendra s.
SS
shailendra s.
Web Analytics Manager
Enterprise (> 1000 emp.)
"Accurate Cross-Channel Attribution for Smarter Decision-Making"
5/5
What do you like best about AppsFlyer?

Attribution is accurate. Cross channel attribution give insightful decesion making. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

For new users the look and feel of dashboard little bit tricky or complex. Review collected by and hosted on G2.com.

Om A.
OA
Om A.
VC Deal Sourcing Externship in Collaboration with IgniteXL Ventures
Small-Business (50 or fewer emp.)
"Clean UI with Easy Data Exports and Raw Charts"
4.5/5
What do you like best about AppsFlyer?

Clean UI, Usage of PRT's that are on the appsflyer. Export of data and raw charts. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Media source tab should be more accessable and streamline that with P360. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thank you so much for your review - it's so helpful to understand specifically what is working well for you and where we can improve the experience!

VS
Vivek S.
Senior Marketing Analyst
Mid-Market (51-1000 emp.)
"Effortless Campaign Management and Insightful Reporting"
5/5
What do you like best about AppsFlyer?

Easier campaign management, easy access to various reports (sometimes event level reports also comes handy)

Has helped our organisation with its attribution model as well Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Game changer for UA marketing team"
4.5/5
What do you like best about AppsFlyer?

Lots of charts, plus fraud detection and cohort data. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

short cohort period available up to 180, no data available if dashboard have lot of charts or timerange is too long Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Love to hear it. Thanks for the feedback, we are always looking to improve the experience further.

Abdullah G.
AG
Abdullah G.
Team Lead - Mobile Delivery
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Easy to Use With Better App Optimization"
5/5
What do you like best about AppsFlyer?

Easy to use, better optimization for app Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

cant download the report aftet 90 days, its not good Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Verified User in Human Resources
Mid-Market (51-1000 emp.)
"Reliable Analytics and Smooth Integrations, But Steep Learning Curve"
3/5
What do you like best about AppsFlyer?

AppsFlyer is how reliable and easy to use it is for tracking and analyzing mobile app performance. The dashboard is clear and intuitive, and the data is accurate and detailed, which makes it easier to understand user behavior and optimize campaigns. It also integrates smoothly with many ad networks and tools, saving time and improving overall marketing efficiency. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully understand, and the pricing can be high for smaller teams or startups. Additionally, reports can sometimes take a while to load when working with large volumes of data. Review collected by and hosted on G2.com.

Kathy T.
KT
Kathy T.
Product Growth
Enterprise (> 1000 emp.)
"Flexible Dashboard with Room for Data Integration Improvement"
3.5/5
What do you like best about AppsFlyer?

I like the flexibility of the dashboard and interface in AppsFlyer, which makes it possible for non-technical team members to set things up at scale. I also value the ability to manage the creation of new campaign links easily. Additionally, I find the Onelink deeplink feature particularly useful. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

I find data aggregation across sources and porting that out into other platforms like CRM challenging. The initial setup was also time consuming for the team. Review collected by and hosted on G2.com.

Verified User in Textiles
AT
Verified User in Textiles
Mid-Market (51-1000 emp.)
"All the Tools I Need to Measure Application Events"
5/5
What do you like best about AppsFlyer?

It has all the tools I need to be able to correctly measure application events. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

slot limits for iOS, we would like to measure many more campaigns Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thanks so much for that feedback !

ahmed e.
AE
ahmed e.
Flutter SQUAD Mentor
Small-Business (50 or fewer emp.)
"It strongly helps in marketing and improving projects."
5/5
What do you like best about AppsFlyer?

He helps well in the marketing process and improving projects. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Currently, there is nothing I can say; on the contrary, there are many advantages. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

So pleased to hear this positive feedback - thank you for sharing with us!