ritesh j.
RJ
ritesh j.
Incharge Data Science
Mid-Market (51-1000 emp.)
"Accurate, Easy-to-Use Portal with Strong Integration Capabilities"
5/5
What do you like best about AppsFlyer?

Accuracy and ease if use if portal. Integration capability Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Should have capability to integrate with open source tool Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thanks for your review and we appreciate that feedback, it helps us continue to improve.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Transparent Model, Excellent UI/UX, and Easy-to-Follow Analysis"
5/5
What do you like best about AppsFlyer?

A truly transparent working model with detailed analysis. The UI/UX is excellent, and everything is easy to understand. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Fraud tool P360 could be more detailed and distinctive . Review collected by and hosted on G2.com.

Ngan T.
NT
Ngan T.
Performance Marketing
Small-Business (50 or fewer emp.)
"Reliable and powerful mobile attribution platform"
5/5
What do you like best about AppsFlyer?

AppsFlyer provides accurate attribution and an easy-to-use dashboard. It integrates well with major ad platforms and helps us track campaign performance and optimize marketing effectively. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The interface can be a bit complex for new users, and some reports take time to customize. Review collected by and hosted on G2.com.

NISHA K.
NK
NISHA K.
HR Operations Executive
Mid-Market (51-1000 emp.)
"Reliable tool for mobile marketing insights"
4.5/5
What do you like best about AppsFlyer?

User-friendly tracking tools with accurate results. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The pricing is high, and the setup process is a bit complex. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thank you for sharing your honest feedback. We take that on board

Verified User in Warehousing
AW
Verified User in Warehousing
Small-Business (50 or fewer emp.)
"Easy Integration and an Intuitive Platform"
5/5
What do you like best about AppsFlyer?

The ease of integration; The platform is also quite intuitive. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

I think the tool can get overwhelming at some point. It may not be the most developer friendly. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Verified User in Consumer Services
Mid-Market (51-1000 emp.)
"All Attribution in One Place with Protect 360 and Strong Reporting"
4.5/5
What do you like best about AppsFlyer?

All attribution at one place and Protect 360. reporting Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

every new feature or add on is getting charged Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Unified attribution and Protect360 in one place is one of our core strengths, so good to hear it's working for you.

On pricing for new features, that's feedback we take seriously and we're always looking at how we can do better for our customers.

abdullah m.
AM
abdullah m.
Senior performance marketing manager
Mid-Market (51-1000 emp.)
"Appsflyer: Absolutely Love This MMP!"
5/5
What do you like best about AppsFlyer?

Accurate and transparent attribution that builds real trust in campaign data.

Seamless integrations across multiple ad platforms for unified insights.

Strong privacy-first approach that respects user data and compliance standards.

Excellent analytics tools for cohort, ROAS, and retention optimization. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The dashboard can feel complex for new users, requiring time to navigate efficiently.

Limited flexibility in customizing reports without external data tools.

Occasional delays in real-time data syncing across integrated platforms.

Pricing can be on the higher side for startups or smaller advertisers. Review collected by and hosted on G2.com.

Bao D.
BD
Bao D.
UA Specialist
Mid-Market (51-1000 emp.)
"Helpful tool for data-driven growth"
4.5/5
What do you like best about AppsFlyer?

- Great analytics and easy-to-use dashboard, especially "My Dashboard"

- Trusted solution for mobile attribution

- Excellent customer service and support. A big thanks to my AM - KC Nguyen

- Great events for market knowledge and networking — for example, MAMA Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Reports sometimes take time to load, and minor bugs may cause occasional attribution gaps. However, with dedicated customer support, these issues are usually resolved very quickly. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Verified User in Consumer Services
Mid-Market (51-1000 emp.)
"Helpful Dashboard Eased my Role"
4/5
What do you like best about AppsFlyer?

Dashboards creation

Analyze tab

The watch & learn button Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

The lack of dark mode. Couldn't find it, and it could be very useful Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer
Edit edit

Thanks so much for this review - please see these directions here for dark mode https://support.appsflyer.com/hc/en-us/articles/23461861877009-My-Dashboards

Carmel J.
CJ
Carmel J.
Crm Manager
Mid-Market (51-1000 emp.)
"A Single Source of Truth for Better Attribution"
4.5/5
What do you like best about AppsFlyer?

Helps with attribution . acts as single source of truth. helps prevent fraud and cross attribution Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

very steep learning curve. customer supportt not responsive Review collected by and hosted on G2.com.