--- title: AppsFlyer Reviews meta\_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 780 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- ### AppsFlyer Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. [(25 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619133&qs=pros-and-cons#reviews) Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. [(24 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620428&qs=pros-and-cons#reviews) Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. [(21 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618436&qs=pros-and-cons#reviews) Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. [(21 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618871&qs=pros-and-cons#reviews) Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. [(15 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619708&qs=pros-and-cons#reviews) Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. [(16 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619009&qs=pros-and-cons#reviews) Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. [(11 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618260&qs=pros-and-cons#reviews) Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. [(9 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620264&qs=pros-and-cons#reviews) Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. [(7 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620015&qs=pros-and-cons#reviews) Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. [(7 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620031&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AppsFlyer ##### 1. Analytics Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. [ See 25 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619133&qs=pros-and-cons#reviews) See Related User Reviews ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you like about AppsFlyer? Easier campaign management, easy access to various reports (sometimes event level reports also comes handy) Has helped our organisation with its attr ##### 2. Features Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. [ See 24 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620428&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid ##### 3. Ease of Use Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. [ See 21 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618436&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you like about AppsFlyer? I like the flexibility of the dashboard and interface in AppsFlyer, which makes it possible for non-technical team members to set things up at scale. ##### 4. Insights Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. [ See 21 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618871&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![shailendra s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shailendra s.") SS shailendra s. Enterprise (\> 1000 emp.) 5.0/5 "Accurate Cross-Channel Attribution for Smarter Decision-Making" What do you like about AppsFlyer? Attribution is accurate. Cross channel attribution give insightful decesion making. ##### 5. Attribution Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. [ See 15 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619708&qs=pros-and-cons#reviews) See Related User Reviews ![shailendra s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shailendra s.") SS shailendra s. Enterprise (\> 1000 emp.) 5.0/5 "Accurate Cross-Channel Attribution for Smarter Decision-Making" What do you like about AppsFlyer? Attribution is accurate. Cross channel attribution give insightful decesion making. ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid ### 5 Cons or Disadvantages of AppsFlyer ##### 1. Expensive Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. [ See 16 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619009&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Reliable Analytics and Smooth Integrations, But Steep Learning Curve" What do you dislike about AppsFlyer? AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully unders ![Gaurav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaurav K.") GK Gaurav K. Mid-Market (51-1000 emp.) 5.0/5 "Comprehensive Analytics and User-Friendly Interface Make Appsflyer Stand Out" What do you dislike about AppsFlyer? i don't have dislike about AppsFlyer but some users were talking about price were high so we can work on some flexible price for them ##### 2. Data Inaccuracy Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. [ See 11 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618260&qs=pros-and-cons#reviews) See Related User Reviews ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you dislike about AppsFlyer? I find data aggregation across sources and porting that out into other platforms like CRM challenging. The initial setup was also time consuming for t VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you dislike about AppsFlyer? Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them ##### 3. Pricing Issues Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. [ See 9 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620264&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Reliable Analytics and Smooth Integrations, But Steep Learning Curve" What do you dislike about AppsFlyer? AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully unders ![abdullah m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "abdullah m.") AM abdullah m. Mid-Market (51-1000 emp.) 5.0/5 "Appsflyer: Absolutely Love This MMP!" What do you dislike about AppsFlyer? The dashboard can feel complex for new users, requiring time to navigate efficiently. Limited flexibility in customizing reports without external d ##### 4. Data Management Issues Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. [ See 7 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620015&qs=pros-and-cons#reviews) See Related User Reviews ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you dislike about AppsFlyer? I find data aggregation across sources and porting that out into other platforms like CRM challenging. The initial setup was also time consuming for t VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you dislike about AppsFlyer? Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them ##### 5. Expensive Pricing Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. [ See 7 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620031&qs=pros-and-cons#reviews) See Related User Reviews ![Hảo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hảo T.") HT Hảo T. Mid-Market (51-1000 emp.) 4.5/5 "very useful" What do you dislike about AppsFlyer? high and sometimes hidden costs, particularly the "per install" pricing model, which can become expensive for larger companies. ![Diego O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego O.") DO Diego O. Enterprise (\> 1000 emp.) 5.0/5 "Great partner" What do you dislike about AppsFlyer? Can be pricey for small companies or small apps ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") AC Verified User in Consulting Small-Business (50 or fewer emp.) 6/11/2026 "Best-in-Class Reporting, But Slow Loads, Missing Data, and Approval Bugs" 3/5 What do you like best about AppsFlyer? Appsflyer is the MMP that provides the best reporting and details for optimisation, several tables which are pre-made and a lot of customisation options Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? There are no specific benchmarks that tell you why something got blocked or marked as fraud. Loads slow and there is often missing data half of the day. Often bugs when approving new sources and you cant bulk 2 apps (to see at the same time), when you are looking at it from the media source pot Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Helps with matching KPI to get the fullest from the placements used Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12948513/official_response/edit) Thank you for your review. We are pleased that you are finding value in the technology and appreciate the honest feedback which helps us to continuously improve. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 5/21/2026 "Easy to Use and Competitively Priced for Deep Links" 5/5 What do you like best about AppsFlyer? AppFlyer is a super easy to use platform. They are also very competitively priced, giving our company the ability to use deeplinks without breaking the budget. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? I haven’t run into any issues with the platform so far. That said, we’re not currently using their social integrations or doing any attribution, so our use case may be narrower than other companies’. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Deeplinking has enabled us to build a much more robust marketing strategy with our ESP. Being able to send emails, IAMs, and push notifications directly to product pages has been instrumental in making our journeys feel more seamless for our guests. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12856590/official_response/edit) Glad deep linking has been straightforward and the pricing is working for you. Thanks for taking the time to leave a review. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Abhishek M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek M.") AM Abhishek M. Sports Analyst Small-Business (50 or fewer emp.) 6/11/2026 "Clean, Easy-to-Use UI That Outshines Most MMPs" 5/5 What do you like best about AppsFlyer? Clean UI, Easy to use, better than most of the MMP's exists Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? If I check reports of any campaign, I add media sources but if I need to check P360, then i have to add media sources again. I suggest to streamline best Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Tracking of the clicks and no need to integrate postback. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12947771/official_response/edit) Thank you for the very practical feedback - great that you are getting so much value from the technology. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tamal D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tamal D.") TD Tamal D. Small-Business (50 or fewer emp.) 4/27/2026 "User-Friendly Yet Challenging Setup" 4/5 What do you like best about AppsFlyer? I love the fact that AppsFlyer is much more user-friendly. The thing I loved most is the UI and how easy it is. Having a clean and clear UI with a focused guided pattern helps our team to integrate AppsFlyer into our system much more easily than any other SDKs. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? I wish we had someone to guide us through the setup process, like an onboarding manager, because without it, integrating AppsFlyer is really complicated. We end up having to hire different freelancers to handle these things. The initial setup was tough, especially because of testing and everything. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? I use AppsFlyer to capture different user clicks and events, including attributions from various platforms. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12694219/official_response/edit) Really glad the UI and guided pattern are making day-to-day use easier for your team. Initial setup complexity is something we're aware of, and there are resources available through our documentation and community that can help - worth exploring if you haven't already. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Mid-Market (51-1000 emp.) 5/11/2026 "Intuitive UI and Strong Attribution with Actionable Insights" 4.5/5 What do you like best about AppsFlyer? Last-touch attribution works well, and the other insights and capabilities—like incrementality testing and creative insights—are also very good. Overall, it’s a solid set of features that delivers useful, actionable insights. The UI/UX is very intuitive and simple to use. It is integrated well with a lot of media partners which helps us optimise for performance metrics and keep the ROI numbers healthy. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Support can take a lot of time to resolve some of the issues. AI capabilities are not so good and helpful as yet. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Helps us optimise our daily ad spends across various media platforms and helps us with the performance. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12789046/official_response/edit) Thanks for the feedback - great to hear the incrementality testing and creative insights are working well for you alongside the core attribution. We're always looking to improve and have noted your comments on support and AI capabilities. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 6/6/2026 "Intuitive UI, Needs Faster Support" 3.5/5 What do you like best about AppsFlyer? I like that the UI is very simple and intuitive, making it easy for a beginner to feel at home. I also appreciate that AppsFlyer has data saved for more than a year, and I can access it right from the dashboard. The integration process is simple and easy to use. Additionally, the initial setup was easy because the support was always around for queries. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? I hate that AppsFlyer takes so much time to load and also the integration tab feels frustratingly slow. Also, it takes a lot of time for the support team to reach back to you and fix issues. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? I use AppsFlyer to monitor app performance and optimize campaigns. It solves the need for unbiased attribution, ensuring transparent data reporting between partners. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12927873/official_response/edit) Thanks so much for sharing your positive experience - we are always looking to improve and appreciate your honest feedback. Validated ReviewerIncentivizedSource: Seller invite ![Savya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Savya S.") SS Savya S. Game Development Team Lead Computer Games Small-Business (50 or fewer emp.) 6/8/2026 "Powerful Analytics with a Steep Learning Curve" 4/5 What do you like best about AppsFlyer? I really appreciate AppsFlyer for its advanced MMP capabilities and its ability to track ad conversions effectively. The integration with partners like Meta, Google, and AdMob is a big plus, and I think the Unity integration is fantastic. Additionally, I find the detailed analytics of user behavior invaluable in monitoring revenue. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Can be a little complex sometimes. It could be a little overwhelming at first knowing what's what. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? AppsFlyer helps me monitor and analyze my user base, plan effectively, and offers better analytics for revenue monitoring. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12930704/official_response/edit) Thanks so much for your detailed feedback - we are always looking to make the experience as intuitive as possible. Validated ReviewerIncentivizedSource: Seller invite ![Dron C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dron C.") DC Dron C. Delivery Executive Small-Business (50 or fewer emp.) 6/11/2026 "AppsFlyer’s Highly Accurate Dashboard Metrics" 5/5 What do you like best about AppsFlyer? What I appreciate most about AppsFlyer is that the numbers shown on the dashboard are almost identical to what’s recorded on the client’s end. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Sometimes the server crashes out of nowhere. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? It shows real time numbers and user data that helps us get validation faster. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12947784/official_response/edit) Thank you so much for your feedback ! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Laura G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura G.") LG Laura G. VP of AI and Data Strategy Small-Business (50 or fewer emp.) 5/29/2026 "Easy API and PowerBI Embedding, but the UI Needs Improvement" 3.5/5 What do you like best about AppsFlyer? The API was easy to implement, and I appreciated the flexibility to embed it directly into our PowerBI dashboards. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? The UI could be improved. I’m also not fully aware of the AI capabilities yet, so it’s hard for me to judge that part. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Getting funnel data to optimize our conversion rates Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12892213/official_response/edit) We are always working to improve the user experience and are pleased to hear you had a good experience implementing the API. Current UserValidated ReviewerIncentivizedSource: Seller invite ![shivakshi m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shivakshi m.") SM shivakshi m. Graphic Designer Mid-Market (51-1000 emp.) 5/1/2026 "Best-in-Class MMP for Experimentation and Betas" 4/5 What do you like best about AppsFlyer? It is the leading MMP out there in market compared to a firebase/Singular/Branch (I have used before) this is the best one in terms of experimentation betas etc Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Appsflyer usually costs more and no dedicated support account managers might/might not be helpful at all times Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Its a Source of truth for any app data across the company, Anything related attribution/marketing/App specifics Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12730104/official_response/edit) Thank you for sharing that with us! 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