--- title: AppsFlyer Reviews meta\_title: 'AppsFlyer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 780 reviews by the users' company size, role or industry to find out how AppsFlyer works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 780 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- ### AppsFlyer Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. [(25 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619133&qs=pros-and-cons#reviews) Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. [(24 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620428&qs=pros-and-cons#reviews) Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. [(21 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618436&qs=pros-and-cons#reviews) Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. [(21 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618871&qs=pros-and-cons#reviews) Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. [(15 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619708&qs=pros-and-cons#reviews) Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. [(16 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619009&qs=pros-and-cons#reviews) Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. [(11 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618260&qs=pros-and-cons#reviews) Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. [(9 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620264&qs=pros-and-cons#reviews) Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. [(7 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620015&qs=pros-and-cons#reviews) Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. [(7 mentions)](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620031&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AppsFlyer ##### 1. Analytics Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys. [ See 25 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619133&qs=pros-and-cons#reviews) See Related User Reviews ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you like about AppsFlyer? Easier campaign management, easy access to various reports (sometimes event level reports also comes handy) Has helped our organisation with its attr ##### 2. Features Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration. [ See 24 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620428&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid ##### 3. Ease of Use Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management. [ See 21 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618436&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you like about AppsFlyer? I like the flexibility of the dashboard and interface in AppsFlyer, which makes it possible for non-technical team members to set things up at scale. ##### 4. Insights Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making. [ See 21 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618871&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most complete MMP for mobile apps, now AI powered" What do you like about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP fe ![shailendra s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shailendra s.") SS shailendra s. Enterprise (\> 1000 emp.) 5.0/5 "Accurate Cross-Channel Attribution for Smarter Decision-Making" What do you like about AppsFlyer? Attribution is accurate. Cross channel attribution give insightful decesion making. ##### 5. Attribution Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech. [ See 15 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619708&qs=pros-and-cons#reviews) See Related User Reviews ![shailendra s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shailendra s.") SS shailendra s. Enterprise (\> 1000 emp.) 5.0/5 "Accurate Cross-Channel Attribution for Smarter Decision-Making" What do you like about AppsFlyer? Attribution is accurate. Cross channel attribution give insightful decesion making. ![Sarwar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarwar A.") SA Sarwar A. Mid-Market (51-1000 emp.) 5.0/5 "AppsFlyer Delivers Holistic Mobile Measurement, Attribution, and Analytics" What do you like about AppsFlyer? I am using its since last 10-12 months, I am still learning and exploring the features. The most helpful aspect of AppsFlyer is its ability to provid ### 5 Cons or Disadvantages of AppsFlyer ##### 1. Expensive Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors. [ See 16 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1619009&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Reliable Analytics and Smooth Integrations, But Steep Learning Curve" What do you dislike about AppsFlyer? AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully unders ![Gaurav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaurav K.") GK Gaurav K. Mid-Market (51-1000 emp.) 5.0/5 "Comprehensive Analytics and User-Friendly Interface Make Appsflyer Stand Out" What do you dislike about AppsFlyer? i don't have dislike about AppsFlyer but some users were talking about price were high so we can work on some flexible price for them ##### 2. Data Inaccuracy Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking. [ See 11 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1618260&qs=pros-and-cons#reviews) See Related User Reviews ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you dislike about AppsFlyer? I find data aggregation across sources and porting that out into other platforms like CRM challenging. The initial setup was also time consuming for t VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you dislike about AppsFlyer? Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them ##### 3. Pricing Issues Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust. [ See 9 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620264&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Reliable Analytics and Smooth Integrations, But Steep Learning Curve" What do you dislike about AppsFlyer? AppsFlyer is that the platform can feel complex at first, especially for new users. Some advanced features require time and experience to fully unders ![abdullah m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "abdullah m.") AM abdullah m. Mid-Market (51-1000 emp.) 5.0/5 "Appsflyer: Absolutely Love This MMP!" What do you dislike about AppsFlyer? The dashboard can feel complex for new users, requiring time to navigate efficiently. Limited flexibility in customizing reports without external d ##### 4. Data Management Issues Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform. [ See 7 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620015&qs=pros-and-cons#reviews) See Related User Reviews ![Kathy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathy T.") KT Kathy T. Enterprise (\> 1000 emp.) 3.5/5 "Flexible Dashboard with Room for Data Integration Improvement" What do you dislike about AppsFlyer? I find data aggregation across sources and porting that out into other platforms like CRM challenging. The initial setup was also time consuming for t VS Vivek S. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Campaign Management and Insightful Reporting" What do you dislike about AppsFlyer? Little bit of data mismatch from our internal databases and appflyer database and the logic of identifying a user between us and them ##### 5. Expensive Pricing Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford. [ See 7 mentions ](https://www.g2.com/products/appsflyer/reviews?filters%5Bsentiment_snippet%5D=1620031&qs=pros-and-cons#reviews) See Related User Reviews ![Hảo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hảo T.") HT Hảo T. Mid-Market (51-1000 emp.) 4.5/5 "very useful" What do you dislike about AppsFlyer? high and sometimes hidden costs, particularly the "per install" pricing model, which can become expensive for larger companies. ![Diego O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego O.") DO Diego O. Enterprise (\> 1000 emp.) 5.0/5 "Great partner" What do you dislike about AppsFlyer? Can be pricey for small companies or small apps ![Devansh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devansh M.") DM Devansh M. Client Services Representative Ad Ops Small-Business (50 or fewer emp.) 6/22/2026 "AI-Powered Insights with Frustrating Load Times" 4.5/5 What do you like best about AppsFlyer? I like the AI-powered system in AppsFlyer that helps me optimize effectively. The AI-generated reports are very easy to understand and readable, which makes programmatic marketing much more manageable. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Everything is good, only the problem is apps crash and apps going dead unresponsive. When we log in, the app takes too much time to load. Also, the crashes occur when the workload is high. The overview was not easy but was understandable. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? I use AppsFlyer to track and generate required data, optimize consumer requirements, and analyze with ease. The AI-powered system makes reports easy to understand and promotes programmatic marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nitish S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitish S.") NS Nitish S. Board Advisor Mid-Market (51-1000 emp.) 4/27/2026 "Accurate Attribution But Complex UI" 4/5 What do you like best about AppsFlyer? I appreciate AppsFlyer's accurate and reliable attribution, which helps build strong confidence in decision-making. I also like the intuitive dashboards and robust reporting that make it easy to analyze performance and optimize campaigns effectively. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? It can feel a bit complex at times, especially while navigating advanced dashboards or setting up detailed reporting. The UX simplicity can be enhanced further. Simplifying the workflow, reducing the number of steps for common tasks, and making key actions easily discoverable. Better in-platform guidance by ways of tooltips, templates etc can also make life easier. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? AppsFlyer helps us track the full funnel from installs to signups to loan disbursals. Its accurate attribution builds confidence in decision-making, and I like the intuitive dashboards and robust reporting for analyzing performance and optimizing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 6/1/2026 "Reliable Attribution and Granular Insights for Faster, Data-Driven Decisions" 5/5 What do you like best about AppsFlyer? AppsFlyer provides reliable attribution, granular campaign insights, and a single source of truth for measuring performance across channels. It helps us optimize media investments, understand the full user journey, and make faster, data-driven decisions. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? The platform can be complex to navigate, and troubleshooting attribution discrepancies—especially across web and app environments—can require significant technical effort. Some reporting workflows could also be more flexible and intuitive. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? AppsFlyer solves our attribution and measurement challenges by providing a reliable view of how users interact across marketing channels, campaigns, and devices. This allows us to accurately measure ROI, optimize media investments, identify high-performing acquisition sources, and make data-driven growth decisions with greater confidence. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12902269/official_response/edit) Thank you for your review! Really glad the insights are helping drive faster decisions. Feedback on navigation and reporting workflows is noted, we are always looking to improve the user experience. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/10/2026 "Reliable Attribution & Performance Tracking Platform" 4.5/5 What do you like best about AppsFlyer? What I like best about AppsFlyer is its ability to provide accurate attribution and deep performance insights across multiple channels in one dashboard. It makes campaign optimization much easier with real-time analytics, fraud protection, retention tracking, and seamless integrations with ad networks and partners. For marketers and affiliate teams, it’s like having an air traffic control tower for app campaigns, helping track user journeys, measure ROI clearly, and scale campaigns with better data-driven decisions. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? One downside of AppsFlyer is that its dashboard and advanced features can feel a bit complex for new users, and some reports may take time to fully understand. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? AppsFlyer helps solve attribution and performance tracking challenges by providing accurate data on where users come from and how campaigns perform. This benefits us by improving optimization, reducing wasted ad spend, and helping scale high-performing campaigns more efficiently. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12945186/official_response/edit) Really appreciate you taking the time. Glad the measurement capabilities are hitting the mark, and your feedback on the experience is noted. Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/16/2020 "Most complete MMP for mobile apps, now AI powered" 4.5/5 What do you like best about AppsFlyer? Appsflyer give the developer the opportunity to easy implement and monitor any event from the app that markete's need on daily basis. Also, the MCP feature make it easy to integrate the data to AI and LLM. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? Add new partners/media source are only possible if already previously integrated directly to Appsflyer platform. Review collected by and hosted on G2.com. Recommendations to others considering AppsFlyer: Appsflyer has many features that you don't find in other peers, and would only be possible with other 3rd party platform, such as a robust reporting and fraud prevention. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Monitoring all events and revenue in the app and user's behavior made easy and all data needed in BI team are ready to analyse on a click. Review collected by and hosted on G2.com. Show More Response from Vera Kopylova of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-4304318/official_response/edit) Thank you so much for this review. We really appreciate you being a customer. We’re here for you anytime! 5/26/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Enterprise (\> 1000 emp.) 5/28/2026 "Easy-to-Learn UI with Time-Saving Integrations" 4.5/5 What do you like best about AppsFlyer? Deeplink management and overall UI usage experience is very easy to learn and use. The Dashboards are also relatively simple and easily accessible. The wide range of integrations available save a lot of time and effort. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? the Dashboards while easy to use, can be a bit intimidating without any guides and proper onboarding. The deeplinks created can not be used on google DV 360 and fail in validation. The performance of the interface is can also be slow many times when creating dashboards. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? creating dynamic links have become seemless and the functionality of deeplinking also is very helpful allowing audiences to land exactly where required. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sachin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachin G.") SG Sachin G. Business Development Associate Small-Business (50 or fewer emp.) 5/29/2026 "Accurate Attribution and Strong Reporting, Pricey for Small Businesses" 4.5/5 What do you like best about AppsFlyer? I like AppsFlyer for its accurate attribution, easy-to-use dashboard, detailed reporting, and reliable fraud prevention features. These elements help us accurately track campaign performance, optimize marketing spend, prevent fraudulent traffic, and make data-driven decisions. Its initial setup was straightforward thanks to clear documentation and developer support, which made integrating the SDK and tracking events easy. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? The pricing can be high for smaller businesses, and some reports and integrations could be simpler to set up and customize. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? I use AppsFlyer to track installs, measure ROI, and prevent fraud. It helps us accurately track campaign performance, optimize marketing spend, prevent fraudulent traffic, and make data-driven decisions. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12891044/official_response/edit) Great to hear you had a positive experience with the dashboard and reporting. Thanks for sharing your feedback which is always valuable to us. Validated ReviewerIncentivizedSource: Seller invite ![Neeti T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeti T.") NT Neeti T. Automation Engineer Small-Business (50 or fewer emp.) 5/29/2026 "Appsflyer Makes Browser-to-App Linking Seamless" 4.5/5 What do you like best about AppsFlyer? I’m using Appflyer to navigate users from the browser to the app via linking, and it’s a much better option. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? we cant test this using testflight for a real scenario, unfortunatelly Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? Our users were struggling with sign-up and downloading the app since it’s an invite-only application, and linking users smoothly was one of the problems. Appflyer helps us link the browser to the app seamlessly. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12889124/official_response/edit) Glad the browser-to-app linking is working well for you - it's a capability a lot of teams rely on. Glad the browser-to-app linking is working well for you - it's a capability a lot of teams rely on. Thanks for the feedback on testing limitations, it's noted. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aditi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditi S.") AS Aditi S. Senior Telecalling Officer Small-Business (50 or fewer emp.) 6/12/2026 "Reliable Attribution and Analytics, but p360 Reporting Needs Streamlining" 4.5/5 What do you like best about AppsFlyer? AppsFlyer provides reliable attribution, detailed analytics, and strong fraud prevention, making it easy to track campaign performance and optimize user acquisition efforts. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? When we check reports with multiple media sources, it shows the stats but when we see the p360 report, we have to add that media sources again. Suggestion is that you can stream line the campaign stats with p360 report. Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? AppsFlyer helps us accurately track installs, user behavior, and campaign performance across channels. This enables better budget allocation, improved ROI, and more confident decision-making based on reliable attribution data. Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12952895/official_response/edit) Thank you so much for your review. We are pleased you are having a good experience and specific feedback such as this helps us to continue to improve the experience for all our customers. 6/18/2026 Validated ReviewerIncentivizedSource: Seller invite ![Jayanth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayanth M.") JM Jayanth M. Marketing Data Analyst Small-Business (50 or fewer emp.) 5/21/2026 "Raw Data Exports That Unlock Deeper User-Level Insights" 4/5 What do you like best about AppsFlyer? One of the best things about AppsFlyer is its raw data export feature, which helps us access complete user-level details and perform deeper analysis. Review collected by and hosted on G2.com. What do you dislike about AppsFlyer? The tool is quite costly, and sometimes it takes time to reflect the data Review collected by and hosted on G2.com. What problems is AppsFlyer solving and how is that benefiting you? It helps us understand where users are coming from and how our campaigns are performing. It benefits us by providing accurate attribution and detailed raw data for deeper analysis Review collected by and hosted on G2.com. Show More Response from Judith Arkush of AppsFlyer [Editedit](https://www.g2.com/survey_responses/appsflyer-review-12851798/official_response/edit) Glad the raw data exports are delivering the user-level depth you need. The feedback on cost and data latency is noted. Thanks for the review. Current UserValidated ReviewerIncentivizedSource: Seller invite ## Top-Rated Alternatives [ ![Singular](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Singular") Singular 4.6/5(529) ](https://www.g2.com/products/singular/reviews) [ ![Kochava](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kochava") Kochava 4.1/5(137) ](https://www.g2.com/products/kochava/reviews) [ ![Adjust](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adjust") Adjust 4.7/5(729) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/appsflyer/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Smart Link](https://www.g2.com/categories/smart-link)[Data Clean Room](https://www.g2.com/categories/data-clean-room)[Click Fraud](https://www.g2.com/categories/click-fraud)[Mobile Attribution](https://www.g2.com/categories/mobile-attribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best JDK options for enterprise Java development and cloud deployment based on user reviews?](https://www.g2.com/discussions/what-are-the-best-jdk-options-for-enterprise-java-development-and-cloud-deployment-based-on-user-reviews)[What is the top-rated antivirus for an Android phone that actually catches real malware rather than just serving up its own ads?](https://www.g2.com/discussions/what-is-the-top-rated-antivirus-for-an-android-phone-that-actually-catches-real-malware-rather-than-just-serving-up-its-own-ads)[Who offers the most developer-friendly mobile crash reporting dashboard?](https://www.g2.com/discussions/who-offers-the-most-developer-friendly-mobile-crash-reporting-dashboard) [What are the top AR training simulation platforms for corporate compliance training?](https://www.g2.com/discussions/what-are-the-top-ar-training-simulation-platforms-for-corporate-compliance-training)[Best application performance monitoring tools for medium enterprises](https://www.g2.com/discussions/best-application-performance-monitoring-tools-for-medium-enterprises)[Pros and Cons Details](https://www.g2.com/products/appsflyer/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)